Brand Keys, Inc.

Category: Content
Type: Blog Article

Generated 6 days ago

New blog articles detected

  • The Greenest Brands In America

    Share this: Tomorrow, April 22nd is the 47th anniversary of Earth Day, so the appropriate time to release our list of the top-25 greenest brands in America. Of 740 brands included in this year’s 22nd annual Customer Loyalty Engagement Index, […]

Brand Keys, Inc.

Category: Content
Type: Blog Article

Generated 2 weeks ago

Brand Keys, Inc.

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • LG Gets Smart About Smartphones

    Share this:OK, that any list of smartphones starts with Apple and Samsung is a given. LG, on the other hand, ranks 5th on our 2107 Customer Loyalty Engagement Index, with this year’s list looking like this: Apple Samsung HTC Moto […]

Brand Keys, Inc.

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • What Value Does A Fashion Brand Add?

    Share this:OK, let’s say you have a 100% cotton dress shirt. It was probably made in China or Indonesia or one of the 5 factories turning out virtually everything these days. As is, it’s going to sell at retail for […]

Brand Keys, Inc.

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • What’s In A Name?

    Share this:Shakespeare answered that question with, “That which we call a rose by any other name would smell as sweet.” Well, that was then, but today that question has taken on new import. For brands the question is will a […]

Brand Keys, Inc.

Category: Content
Type: Blog Article

Generated 2 months ago

Brand Keys, Inc.

Category: Content
Type: Blog Article

Generated 2 months ago

New blog articles detected

  • Brand Disengagement Is A Death Sentence: Why Sears Sold Craftsman

    Share this:Don’t know if you missed it, but struggling retailer Sears was forced to sell its 90-year-old Craftsman brand to Stanley Black & Decker. Sears got either $775 million or $900 million for it depending upon the source, which may […]

  • Brand Loyalty In America Today

    Share this: Soaring customer expectations are creating an increasingly challenging environment for brands seeking engagement, according to the 22nd annual Brand Keys Customer Loyalty Engagement Index® (CLEI). Brand engagement is a measure of how well a brand meets expectations that […]

  • A Retrospective View of Predicted Trends For 2017

    Share this:If the title for this year’s Brand Keys Trends for 2017 seems a bit contradictory, think about the two biggest questions being raised just as we enter the New Year: “How did we get here and how did researchers […]

  • Holiday Tech Caution: You Better Keep It Simple

    Share this:We’re hoping that songwriters, John Coots and Haven Gillespie, will forgive us for muddling their song in aid of brand commentary, but given the season. . . You better watch out, You better not cry, You better not pout […]

  • Only One Shopping Day Left Till Tomorrow!

    Share this:Two weeks ago we reported 17 months of election coverage, political ads, and an unexpected presidential outcome shifted shopper attentions away from thoughts of holiday celebrations, sugarplums, and shopping lists. The result? Much like this year’s election. We reported […]

  • Trump Brand Triumphs: The President-Elect Effect

    Share this: In the wake of changing demographics, shifting party coalitions and voter attitudes, and significant wins in key battleground states, Donald J. Trump defied all political polls to become the United States’ next president-elect. Not only did the win […]

  • The Ivanka Trump Brand

    Share this:  In the wake of the release of a video showing Donald Trump speaking about women in vulgar sexual terms, a study conducted by our New York-based brand engagement and customer loyalty research consultancy Brand Keys revealed that 100% […]

  • 2016 Loyalty Leaders: Digital Delights

    Share this: More than a third (35%) of the 2016 Brand Keys Loyalty Leaders are represented by digital technology, social networking brands, or brands that facilitate digital tech or social networking. That was one of the key findings in the […]

  • The Brand Authenticity Cycle

    Share this: You know how it goes, Brand Authenticity = Product Authenticity = Brand Authenticity = Experiential Authenticity = Brand Authenticity. . . and the beat goes on! You hear a lot about how brands are supposed to be “authentic,” […]

Brand Keys, Inc.

Category: Content
Type: Blog Article

Generated 7 months ago

Brand Keys, Inc.

Category: Content
Type: Blog Article

Generated 7 months ago

Brand Keys, Inc.

Category: Content
Type: Blog Article

Generated 7 months ago

New blog articles detected

  • The Most Loyal Fans In the NFL

    Share this: The NFL season always kicks off with teams planning for an Ideal season leading to Super Bowl. This year, the annual kickoff game felt familiar, with the Carolina Panthers opening the season in Denver looking for a chance […]

Brand Keys, Inc.

Category: Content
Type: Blog Article

Generated 7 months ago

Brand Keys, Inc.

Category: Content
Type: Blog Article

Generated 8 months ago

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