Brand Keys, Inc.
Brand Keys, Inc.
Blog Article

New blog articles detected.

  • IVANKA TRUMP BRAND UPDATE July 2017
    Share this:In a national survey conducted among Millennial female shoppers July 10th through 15th, Brand Keys, the New York-based brand engagement and customer loyalty research consultancy (brandkeys.com), found that 38% were negatively disposed to considering purchasing Ivanka Trump’s line of […]
Brand Keys, Inc.
Brand Keys, Inc.
Blog Article

New blog articles detected.

Brand Keys, Inc.
Brand Keys, Inc.
Blog Article

New blog articles detected.

  • How to Increase Auto (Or Any Other Category) Sales
    Share this:It was recently reported that the U.S. automobile sales’ hot streak has cooled. Ford and GM reported declines of 6% and 7% YOY, respectively. Overall vehicle sales are down nearly 5%, and inventory is taking much, much longer to […]
Brand Keys, Inc.
Brand Keys, Inc.
Blog Article

New blog articles detected.

  • Mother’s Day 2017 Spending Up 7%
    Share this:Clothing appears to be the gift-of-choice for Mother’s Day this year. Eighty-nine percent (89%) of consumers plan to celebrate Mother’s Day 2017 and clothing is this year’s big winner, according to the annual Brand Keys Mother’s Day survey. Celebrants […]
Brand Keys, Inc.
Brand Keys, Inc.
Blog Article

New blog articles detected.

  • The Greenest Brands In America
    Share this: Tomorrow, April 22nd is the 47th anniversary of Earth Day, so the appropriate time to release our list of the top-25 greenest brands in America. Of 740 brands included in this year’s 22nd annual Customer Loyalty Engagement Index, […]
Brand Keys, Inc.
Brand Keys, Inc.
Blog Article

New blog articles detected.

  • Baseball Makes A Comeback: National Pastime Is #1 In Fan Loyalty
    Share this: Yesterday was Major League Baseball’s Opening Day. It’s always a big moment, but this year it’s considerably bigger. Based on the 25th annual Sports Fan Loyalty Index from Brand Keys, the New York-based brand engagement and customer loyalty […]
Brand Keys, Inc.
Brand Keys, Inc.
Blog Article

New blog articles detected.

  • LG Gets Smart About Smartphones
    Share this:OK, that any list of smartphones starts with Apple and Samsung is a given. LG, on the other hand, ranks 5th on our 2107 Customer Loyalty Engagement Index, with this year’s list looking like this: Apple Samsung HTC Moto […]
Brand Keys, Inc.
Brand Keys, Inc.
Blog Article

New blog articles detected.

  • What Value Does A Fashion Brand Add?
    Share this:OK, let’s say you have a 100% cotton dress shirt. It was probably made in China or Indonesia or one of the 5 factories turning out virtually everything these days. As is, it’s going to sell at retail for […]
Brand Keys, Inc.
Brand Keys, Inc.
Blog Article

New blog articles detected.

  • What’s In A Name?
    Share this:Shakespeare answered that question with, “That which we call a rose by any other name would smell as sweet.” Well, that was then, but today that question has taken on new import. For brands the question is will a […]
Brand Keys, Inc.
Brand Keys, Inc.
Blog Article

New blog articles detected.

  • Emotional Engagement and the Academy Awards: Odds of Winning
    Share this: The concept of emotional engagement is pretty straightforward. Consumers have an Ideal for every product and service – including entertainment and experiential events – and, particularly, movies. Ultimately, emotional engagement is the yardstick consumers use to measure brands […]
Brand Keys, Inc.
Brand Keys, Inc.
Blog Article

New blog articles detected.

  • Brand Disengagement Is A Death Sentence: Why Sears Sold Craftsman
    Share this:Don’t know if you missed it, but struggling retailer Sears was forced to sell its 90-year-old Craftsman brand to Stanley Black & Decker. Sears got either $775 million or $900 million for it depending upon the source, which may […]
  • Brand Loyalty In America Today
    Share this: Soaring customer expectations are creating an increasingly challenging environment for brands seeking engagement, according to the 22nd annual Brand Keys Customer Loyalty Engagement Index® (CLEI). Brand engagement is a measure of how well a brand meets expectations that […]
  • A Retrospective View of Predicted Trends For 2017
    Share this:If the title for this year’s Brand Keys Trends for 2017 seems a bit contradictory, think about the two biggest questions being raised just as we enter the New Year: “How did we get here and how did researchers […]
  • Holiday Tech Caution: You Better Keep It Simple
    Share this:We’re hoping that songwriters, John Coots and Haven Gillespie, will forgive us for muddling their song in aid of brand commentary, but given the season. . . You better watch out, You better not cry, You better not pout […]
  • Only One Shopping Day Left Till Tomorrow!
    Share this:Two weeks ago we reported 17 months of election coverage, political ads, and an unexpected presidential outcome shifted shopper attentions away from thoughts of holiday celebrations, sugarplums, and shopping lists. The result? Much like this year’s election. We reported […]
  • Trump Brand Triumphs: The President-Elect Effect
    Share this: In the wake of changing demographics, shifting party coalitions and voter attitudes, and significant wins in key battleground states, Donald J. Trump defied all political polls to become the United States’ next president-elect. Not only did the win […]
  • The Ivanka Trump Brand
    Share this:  In the wake of the release of a video showing Donald Trump speaking about women in vulgar sexual terms, a study conducted by our New York-based brand engagement and customer loyalty research consultancy Brand Keys revealed that 100% […]
  • 2016 Loyalty Leaders: Digital Delights
    Share this: More than a third (35%) of the 2016 Brand Keys Loyalty Leaders are represented by digital technology, social networking brands, or brands that facilitate digital tech or social networking. That was one of the key findings in the […]
  • The Brand Authenticity Cycle
    Share this: You know how it goes, Brand Authenticity = Product Authenticity = Brand Authenticity = Experiential Authenticity = Brand Authenticity. . . and the beat goes on! You hear a lot about how brands are supposed to be “authentic,” […]
Brand Keys, Inc.
Brand Keys, Inc.
Blog Article

New blog articles detected.

Brand Keys, Inc.
Brand Keys, Inc.
Blog Article

New blog articles detected.

  • Apple iPhone 7 Sucks (When It Comes Building Loyalty)
    Share this: MEMO TO APPLE: When Delight Becomes Expectation, Loyalty Becomes Uncertain It may surprise consumers to realize, but it was only nine short years ago that Apple introduced the iPhone. Sure, that’s nearly an eon in tech-time, but with […]
Brand Keys, Inc.
Brand Keys, Inc.
Blog Article

New blog articles detected.

  • The Most Loyal Fans In the NFL
    Share this: The NFL season always kicks off with teams planning for an Ideal season leading to Super Bowl. This year, the annual kickoff game felt familiar, with the Carolina Panthers opening the season in Denver looking for a chance […]
Brand Keys, Inc.
Brand Keys, Inc.
Blog Article

Out-Market Your Competitors?

Get complete competitive insights on over 2.2 million companies to drive your marketing strategy.

Create Free Account Log in

By signing up, you agree to the Terms of Service and Privacy Policy.

Out-Market Your Competitors

Get complete competitive insights on over 2.2 million companies to drive your marketing strategy.

Create Free Account

Already a user?  Log in

By signing up, you agree to the Terms of Service and Privacy Policy.