Brand Keys, Inc.
Brand Keys, Inc.
Blog Post
  • Share this:Last March we released our 2017 Sports Loyalty Index. According to nearly 18,000 fans, Major League Baseball was rated #1 for fan loyalty and brand engagement for the first time in a decade. They beat out the NFL, perennially […]

Brand Keys, Inc.
Brand Keys, Inc.
Blog Post
  • Share this:At Brand Keys we specialize in predictive loyalty and emotional brand engagement metrics. Real loyalty is more than satisfaction or awareness or a willingness to recommend. It’s more than tweets, likes, or shares. Real loyalty is much more, and […]

Brand Keys, Inc.
Brand Keys, Inc.
Blog Post
  • Share this:“You Are Not In Business To Be Noticed, You Are In Business To Be Chosen.” As good researchers, we always give attribution. It was Sam Walton who said that and it is as true today as it was when […]

Brand Keys, Inc.
Brand Keys, Inc.
Blog Post
  • Share this:All you have to do is to look at the marketplace to see that the velocity of brand growth has slowed in virtually every category you’d care to name. We predicted this trend back in 2010. At the same […]

Brand Keys, Inc.
Brand Keys, Inc.
Blog Post
  • Share this:“Legends of prediction are common throughout the spectrum of mankind. Gods speak, spirits speak, and computers speak,” author Ursula Le Guin wrote. What she missed, however, were consumers. Consumers speak too. Volumes if you know how to listen. Predictive […]

Brand Keys, Inc.
Brand Keys, Inc.
Blog Post
  • Share this:Here’s an opportunity for you to know precisely what consumers are saying about your brand: the Brand Keys Customer Loyalty Engagement Index (CLEI). In January, Brand Keys conducts its annual the Brand Keys Customer Loyalty Engagement Index and interviews […]

Brand Keys, Inc.
Brand Keys, Inc.
Blog Post
  • Share this:Speed does define the best in the marketplace, where expectations regarding what brands deliver move at the speed of the consumer. In the past five years consumer expectations have grown by 30%. More if you’re talking about the tech […]

Brand Keys, Inc.
Brand Keys, Inc.
Blog Post
  • Share this:For those of you looking to optimize brand share and sales, here’s an easy answer: Market to Boomers. Why? Well, Americans aged 55 and older account for a major portion of consumer spending – nearly half (45%). Yes, yes, […]

Brand Keys, Inc.
Brand Keys, Inc.
Blog Post
  • Share this:If you’re tired of having “loyalty” and “engagement” defined as something you’ll recognize when it visits itself upon your brand or some sort of point promotion, or new levels of awareness, or time-spent measures, or just counting tweets, take […]

Brand Keys, Inc.
Brand Keys, Inc.
Blog Post
  • Share this: Brand Keys just released its 2017 Loyalty Leaders List, an extraordinarily comprehensive and insightful, cross-category perspective of today’s loyalty brandscape. So here’s a question for you. Which brand do you think was #1? Customers named one brand in […]

Brand Keys, Inc.
Brand Keys, Inc.
Blog Post
Brand Keys, Inc.
Brand Keys, Inc.
Blog Post
  • Share this:2018 is right around the corner and you never know what’s coming unless you can see around that corner. It could be something critical to your brand’s success but, regrettably, not many brands can see around those corners. Why? […]

Brand Keys, Inc.
Brand Keys, Inc.
Blog Post
  • Share this:The 5th annual survey of consumer perceptions of innovative tech brands, conducted by Brand Keys Inc., (brandkeys.com) New York-based brand loyalty and engagement research consultancy, found consumers’ identification with brands and innovation has continued to broaden. Four new brands […]

Brand Keys, Inc.
Brand Keys, Inc.
Blog Post
  • Share this:Oh, and there’s a new BTS Sheriff in town and the 23rd annual Brand Keys (www.brandkeys.com), back-to-School survey for households indicates that according to the 8,082 parents polled, they plan to spend more this year, a combination of rising […]

Brand Keys, Inc.
Brand Keys, Inc.
Blog Post
  • Share this: Chipotle is reeling from another norovirus outbreak. But according to Chief Marketing and Development Officer, Mark Crumpacker, the right advertising tone (and a new menu item) will be the cure-all. It’s a planned queso rollout. It took Chipotle […]

Brand Keys, Inc.
Brand Keys, Inc.
Blog Post
  • Share this:In a national survey conducted among Millennial female shoppers July 10th through 15th, Brand Keys, the New York-based brand engagement and customer loyalty research consultancy (brandkeys.com), found that 38% were negatively disposed to considering purchasing Ivanka Trump’s line of […]

Brand Keys, Inc.
Brand Keys, Inc.
Blog Post
  • Share this:The 15th annual Brand Keys survey of American brands (in over 100 categories) has revealed a dramatic shift in consumers’ perceptions of brand “patriotism.” Jeep, Disney, and Levi Strauss continue to top an otherwise dramatically re-drawn list, with brands […]

Brand Keys, Inc.
Brand Keys, Inc.
Blog Post
  • Share this:It was recently reported that the U.S. automobile sales’ hot streak has cooled. Ford and GM reported declines of 6% and 7% YOY, respectively. Overall vehicle sales are down nearly 5%, and inventory is taking much, much longer to […]

Brand Keys, Inc.
Brand Keys, Inc.
Blog Post
  • Share this:Clothing appears to be the gift-of-choice for Mother’s Day this year. Eighty-nine percent (89%) of consumers plan to celebrate Mother’s Day 2017 and clothing is this year’s big winner, according to the annual Brand Keys Mother’s Day survey. Celebrants […]

Brand Keys, Inc.
Brand Keys, Inc.
Blog Post
  • Share this: Tomorrow, April 22nd is the 47th anniversary of Earth Day, so the appropriate time to release our list of the top-25 greenest brands in America. Of 740 brands included in this year’s 22nd annual Customer Loyalty Engagement Index, […]

Brand Keys, Inc.
Brand Keys, Inc.
Blog Post
  • Share this: Yesterday was Major League Baseball’s Opening Day. It’s always a big moment, but this year it’s considerably bigger. Based on the 25th annual Sports Fan Loyalty Index from Brand Keys, the New York-based brand engagement and customer loyalty […]

Brand Keys, Inc.
Brand Keys, Inc.
Blog Post
  • Share this:OK, that any list of smartphones starts with Apple and Samsung is a given. LG, on the other hand, ranks 5th on our 2107 Customer Loyalty Engagement Index, with this year’s list looking like this: Apple Samsung HTC Moto […]

Brand Keys, Inc.
Brand Keys, Inc.
Blog Post
  • Share this:OK, let’s say you have a 100% cotton dress shirt. It was probably made in China or Indonesia or one of the 5 factories turning out virtually everything these days. As is, it’s going to sell at retail for […]

Brand Keys, Inc.
Brand Keys, Inc.
Blog Post

What’s In A Name?

  • Share this:Shakespeare answered that question with, “That which we call a rose by any other name would smell as sweet.” Well, that was then, but today that question has taken on new import. For brands the question is will a […]

Brand Keys, Inc.
Brand Keys, Inc.
Blog Post
  • Share this: The concept of emotional engagement is pretty straightforward. Consumers have an Ideal for every product and service – including entertainment and experiential events – and, particularly, movies. Ultimately, emotional engagement is the yardstick consumers use to measure brands […]

Brand Keys, Inc.
Brand Keys, Inc.
Blog Post

New blog articles detected.

  • Brand Disengagement Is A Death Sentence: Why Sears Sold Craftsman

    Share this:Don’t know if you missed it, but struggling retailer Sears was forced to sell its 90-year-old Craftsman brand to Stanley Black & Decker. Sears got either $775 million or $900 million for it depending upon the source, which may […]

  • Brand Loyalty In America Today

    Share this: Soaring customer expectations are creating an increasingly challenging environment for brands seeking engagement, according to the 22nd annual Brand Keys Customer Loyalty Engagement Index® (CLEI). Brand engagement is a measure of how well a brand meets expectations that […]

  • A Retrospective View of Predicted Trends For 2017

    Share this:If the title for this year’s Brand Keys Trends for 2017 seems a bit contradictory, think about the two biggest questions being raised just as we enter the New Year: “How did we get here and how did researchers […]

  • Holiday Tech Caution: You Better Keep It Simple

    Share this:We’re hoping that songwriters, John Coots and Haven Gillespie, will forgive us for muddling their song in aid of brand commentary, but given the season. . . You better watch out, You better not cry, You better not pout […]

  • Only One Shopping Day Left Till Tomorrow!

    Share this:Two weeks ago we reported 17 months of election coverage, political ads, and an unexpected presidential outcome shifted shopper attentions away from thoughts of holiday celebrations, sugarplums, and shopping lists. The result? Much like this year’s election. We reported […]

  • Trump Brand Triumphs: The President-Elect Effect

    Share this: In the wake of changing demographics, shifting party coalitions and voter attitudes, and significant wins in key battleground states, Donald J. Trump defied all political polls to become the United States’ next president-elect. Not only did the win […]

  • The Ivanka Trump Brand

    Share this:  In the wake of the release of a video showing Donald Trump speaking about women in vulgar sexual terms, a study conducted by our New York-based brand engagement and customer loyalty research consultancy Brand Keys revealed that 100% […]

  • 2016 Loyalty Leaders: Digital Delights

    Share this: More than a third (35%) of the 2016 Brand Keys Loyalty Leaders are represented by digital technology, social networking brands, or brands that facilitate digital tech or social networking. That was one of the key findings in the […]

  • The Brand Authenticity Cycle

    Share this: You know how it goes, Brand Authenticity = Product Authenticity = Brand Authenticity = Experiential Authenticity = Brand Authenticity. . . and the beat goes on! You hear a lot about how brands are supposed to be “authentic,” […]

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