Brandalism.com.au
Brandalism.com.au
Blog Post
  • January is here, and we can only hope your New Year’s resolutions are lasting longer than ours. Thankfully, we’re still here and committed to providing you with your monthly roundup of all the top stories in social media marketing! Facebook is about friends, family, and paid branded content. If there’s one thing you can say about Facebook, it’s that the platform has never really stopped developing...

Brandalism.com.au
Brandalism.com.au
Blog Post
  • The world of social media marketing moves at a pace with more twists and turns than new Game of Thrones theories (and seriously, there are a lot of those). With that in mind, 2018 is set to be a dynamic year in the world of social media. Here are our top predictions for social media in 2018. We’ll do it Live. Live streaming has been around for a while. Platforms for gamers, like Twitch, have been ...

Brandalism.com.au
Brandalism.com.au
Blog Post
  • It’s December, the holidays are almost here, and we’re all gearing up for New Year, new me. But, before you start planning your resolutions, it’s time for your monthly roundup of all the top stories in social media marketing! Facebook won’t do it Live. You may have noticed something missing from your Facebook homepage over the last week. Can you guess what it is? The Live Ticker is gone from the r...

Brandalism.com.au
Brandalism.com.au
Blog Post
  • Are you addicted to your Instagram feed? Do you diarise your day through Instagram stories, or create polls to help you decide what to get for lunch? With over 800 million users overall, Instagram is a key platform for not only creating and showcasing beautiful content, but for also connecting with an engaged audience. Whether you are looking to increase visibility in your market space, drive sale...

Brandalism.com.au
Brandalism.com.au
Blog Post
  • It’s November! Summer is just around the corner and it’s time to start thinking about your Christmas shopping (eeeep!). It also means that it’s time for your monthly roundup of all the top stories in social media marketing. Facebook Stories. Facebook Stories Everywhere. After stories took over Snapchat and Instagram, they arrived at Facebook. However, Facebook’s feature is being expanded in a way ...

Brandalism.com.au
Brandalism.com.au
Blog Post
  • The world of social media marketing is marked by anticipation of the “next big thing.” If the moves by Apple and Facebook this year have been anything to go by, facial recognition technology is a certain game changer. We deep dive into the world of facial recognition and explore how some brands are already integrating this technology into their marketing. Big-time Backers Set the Stage Facial reco...

Brandalism.com.au
Brandalism.com.au
Blog Post
  • We’ve finally hit October, and that means it’s time for Halloween, Daylight Savings and your monthly roundup of all the top stories in social media marketing. Facebook on Fake News Amid a string of controversies surrounding potential fake news shared on its platform, Facebook has started to take action. The social media giant has started testing a new ‘context’ button that will appear next to link...

Brandalism.com.au
Brandalism.com.au
Blog Post
  • As consumers’ appetite for a more immersive and personalised content experience grows, so does the need for 360 video. We’re taking cues from some of the brands that did it best. Here are 5 creative ways that you can use 360 videos in your marketing. A Rewarding Experience   Good storytelling is all about creating engagement and an immersive experience. 360 video gives marketers the necessary tool...

Brandalism.com.au
Brandalism.com.au
Blog Post
  • Do you feel like you’re a little behind the eight ball with the latest social media updates? Tune into our monthly roundup of the biggest and best changes in social media. Facebook Updates Business Manager Facebook’s latest update for Ad’s Manager combines Power Editor with Ads Manager in a bid to make advertising on Facebook easier for businesses. Facebook said in a statement:  “In the updated Ad...

Brandalism.com.au
Brandalism.com.au
Blog Post
  • The average consumer is exposed to around 5, 000 ads per day, so for many brands, cutting through the noise and gaining consumer trust is no easy feat. Cleverly utilising User-Generated-Content (UGC) is a key way for brands to create unobtrusive content that seamlessly integrates into their audience’s social feeds, therefore building trust and a sense of community with their audience. Why UGC? UGC...

Brandalism.com.au
Brandalism.com.au
Blog Post
  • Does your brand story convey your socio-political stance? With only 1 day left to make sure you’re enrolled to vote in the Australian Marriage Law Postal Survey, we explore how some of Australia’s leading brands are using their marketing and social media channels to talk about their stance. The Why: In an article published in Harvard Business Review, Professor Julie Irwin focuses on the behaviour ...

Brandalism.com.au
Brandalism.com.au
Blog Post
  • When people talk about social media marketing, they usually mean websites like Facebook, Twitter or Instagram. Very often, LinkedIn is forgotten at the bottom of the pile. And that’s a shame. Though LinkedIn may not be able to compete with the others in terms of broad reach, it’s a great network when you’re trying to communicate with a very targeted, working audience. While LinkedIn might not be i...

Brandalism.com.au
Brandalism.com.au
Blog Post
  • Running social media campaigns can be tough. We put social posts out into the gaping void of the internet, hoping they’re going to succeed in a sea of content. But how can you really tell if your post performed well? Well, let these GIFs guide the way! The likes are pouring in Everyone, from the newest social media user to the most experience master around, knows that the currency of social media ...

Brandalism.com.au
Brandalism.com.au
Blog Post
  • When it comes to content, video is king, but how can you tell if a video campaign is successful? One of the key metrics across platforms is measuring not if someone viewed your video, but if, once they started, they watched it most of the way through. Watch time and completion rate are both extremely important when it comes to measuring whether your audience has responded to your video content, an...

Brandalism.com.au
Brandalism.com.au
Blog Post
  • It’s halfway through 2017, and the world of social media marketing just hasn’t stopped moving. We’ve seen big changes from almost every major social network, and the pace and size of these changes doesn’t seem like it’s going to stop anytime soon. But with all these changes coming around, it can be hard to keep track of what’s happening where. Which is why we’ve put together this handy list of the...

Brandalism.com.au
Brandalism.com.au
Blog Post
  • Partnering with influencers is starting to become a must for companies and organisations both big and small. Not only do these partnerships provide authentic content from a trusted source for your brand, but they can also help you find new audiences, increase engagement and conversions, improve your SEO and shed light on a new branding direction you might not have thought of. After all, 68% of con...

Brandalism.com.au
Brandalism.com.au
Blog Post
  • According to Facebook, the war is over and the front-facing camera has won. So If the keyboard is dead, and the camera is now the most important thing on your phone, that means that there’s going to be a lot more focus on the selfie as social channels evolve. But what shape will that take, and what does it mean for digital marketers? This month we’re taking a look at all things me, my seflie, and ...

Brandalism.com.au
Brandalism.com.au
Blog Post
  • Instagram is a burgeoning digital playground, and both users and brands have been able to leverage the platform to share highly-engaging content. But after a while on the platform, you can start to see some clear patterns emerging. There are some types of post that crop up everywhere, from Felicia in HR’s personal account to huge, multinational companies’ brand accounts. And those are the 11 posts...

Brandalism.com.au
Brandalism.com.au
Blog Post
  • Since their release last year, Instagram Stories have quickly become a part of our everyday lives. Whether you’re having a great meal or enjoying a hike by the beach, Stories give you the ability to share those special moments with others for 24 hours. Now, brands are able to join in on this trend, broadcasting their own Stories and sharing them out to the world. And the benefits of sharing these ...

Brandalism.com.au
Brandalism.com.au
Blog Post
  • As a content strategist, you’re a marketer, editor, content producer, writer, creative and analyst all bundled up into one neat package. And you’re nailing it. You think… 1. You looked at this title and thought ‘huh, Buzzfeed style’ 2.   The words “we’re targeting everyone” make you feel…   3.   You’ve given up trying to explain to your mates what you do   4.   So you say you’re ‘just a writer’ 5....

Brandalism.com.au
Brandalism.com.au
Blog Post
  • There’s been quite a stir in the world of social media advertising. The Australian recently discovered, through a series of Facebook’s internal documents, that the social media giant may have allowed for the targeting of lonely youths in need of a ‘confidence boost’. By using a system called ‘sentiment analysis’, Facebook’s algorithms are allegedly able to judge the moods of its users. This techno...

Brandalism.com.au
Brandalism.com.au
Blog Post
  • Welcome to The List: a roundup of the best current social media campaigns. Maxibon and New World Really App-ly Themselves When you hear the words ‘content marketing’, you might envision the usual suspects: blogs, photos and videos. But content can come in many shapes and sizes, and app-building is a content trend that seems to get bigger among brands every year. Recently, Maxibon created a Tinder-...

Brandalism.com.au
Brandalism.com.au
Blog Post
  • Lisa first began her blog as a way to keep in touch with family and friends while overseas, but as she gained more and more followers, her passion turned into a profession, and now she works with some of the biggest brands in the world. Her clean, minimalist style works just as well for healthy-living and far-off destinations as it does for the latest in fashion, and it’s that travel-inspired mix ...

Brandalism.com.au
Brandalism.com.au
Blog Post
  • Once your brand has started posting content on social media, it can start to become difficult coming up with new content themes and ideas. In theory, your options are limitless, but realistically, this lack of restrictions can be tough on creative thinking. Luckily, we are on the case! Here are six great ways to come up with your next content post. 1. Let popular content inspire you Social media a...

Brandalism.com.au
Brandalism.com.au
Blog Post
  • Recently we chatted with Patrick Stevenson of popular photography collective Hobo and asked him a few questions about his photography career, his role as an influencer and his experiences when collaborating with brands. Hobo started as online photography hub before the birth of Instagram, with the goal of capturing Sydney’s nightlife and music scene. Since then, the site and its photographers have...

Brandalism.com.au
Brandalism.com.au
Blog Post
  • Welcome to The List: a roundup of the best current social media campaigns. Nutella’s Trending Topics How can you engage with your audience on social media? A great solution is to hop onto trending topics. Thankfully, the advent of always-on social media means that we are exposed to many more special holidays. Whether it’s the foodie-focussed National Pizza Day or the more reverent Teacher Apprecia...

Brandalism.com.au
Brandalism.com.au
Blog Post
  • Social media can be a great tool when it comes to raising awareness for a brand, but often you’ll want more a more solid results- driven approach. When you do, it’s best to approach the campaign with a clear social-media-specific strategy. Posting just a regular ad won’t have the same impact on a social feed as it would on a bus-shelter billboard. But if you create the right content in the right f...

Brandalism.com.au
Brandalism.com.au
Blog Post
  • You’ve heard that social media marketing is the right way to move your small business forward, but you don’t see how on Earth to do it. It all sounds so easy for brands like Coca-Cola with big budgets and even bigger reputations. Or Go Pro, a brand with endless opportunities for relevant content. But how can a local store or start-up hope to make a splash in the vast ocean of social media? Well, l...

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