BrandEq Group
BrandEq Group
Blog Post

What is Brand EQ?

  • BrandEQ is a creative marketing and communications agency that specializes in marketing services such as brand building, strategizing, digital marketing, search engine optimization, digital ads, video production and others. By utilizing these marketing services, Brand EQ is able to build brand awareness, facilitate engagement between brands and their target audiences/consumers, and help brands rea...

BrandEq Group
BrandEq Group
Blog Post
  • Who said work can’t be fun? Here’s a behind the scenes look of a few clients’ photoshoots in Scarborough! Client:   Client: Clients and I!  

BrandEq Group
BrandEq Group
Blog Post
  • Marketing is a rather unique field, because in most cases, the success (or failure) of any given marketing campaign does not really depend on the work of a single individual, but rather on the coordination of many people across different fields such as market research, production design, sales, distribution, customer relations and of course, advertising.…Read More →

BrandEq Group
BrandEq Group
Blog Post
  • Event Marketing is a powerful strategy for businesses looking to engage with new and old customers alike. In case you aren’t familiar with event marketing, it is about brands partnering with events or hosting their own events in order to gain visibility, connect with people and introduce their products to a larger audience. A good…Read More →

BrandEq Group
BrandEq Group
Blog Post
  • In business, we’re always striving to “beat the competition”, but what does that actually mean? How do we accomplish this? In order to succeed and race ahead of your peers, it is important to understand the fundamentals of leadership and make sure that you are looking ahead, behind and around you. In order to gain…Read More →

BrandEq Group
BrandEq Group
Blog Post
  • What makes luxury…luxury? Well, it certainly isn’t the expensive price tag. Defining luxury might be a rather difficult task, but we believe that the most essential component of a luxury item or experience is the deliberate attention to detail. Imagine that you just bought two shirts. One shirt was acquired from a popular consumer store,…Read More →

BrandEq Group
BrandEq Group
Blog Post
  • If a picture is worth a thousand words, then a video is worth a million! Video marketing is a strategy that will enhance your brand awareness by utilizing the power of motion, sight and sound simultaneously. For the past few years, digital marketing was the fastest growing strategy. However, now that smartphones can perform laptop/PC…Read More →

BrandEq Group
BrandEq Group
Blog Post

U ARE THE BRAND

  • U ARE THE BRAND! When we meet people for the first time, we make an impression in three ways: Visual, Verbal and Vocal. What’s most interesting is that the visual component is the most important by far.  As human beings, it is natural to “think with our eyes.” Whether you like it or not, the…Read More →

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