BrandFuel Ltd
BrandFuel Ltd
Blog Post
  • Event freebies matter. Brands invest so much money every year on swag; pens, notepads, pins, water bottles and plush toys for only one reason. Brand awareness. Giveaways can... The post SWAG – Event Freebies Matter appeared first on Refuel.

BrandFuel Ltd
BrandFuel Ltd
Blog Post

Get Power, Make Money

  • Last week, we put a call out for ideas on how to tackle not only gender imbalance in the workplace, but in how to confront persisting harassment and... The post Get Power, Make Money appeared first on Refuel.

BrandFuel Ltd
BrandFuel Ltd
Blog Post
  • Imagine our world but better. Things work better, people are happier, there are less wars, less poverty, less hunger, more freedom and more creativity. Add 28 trillion dollars... The post Workers of the world, unite! appeared first on Refuel.

BrandFuel Ltd
BrandFuel Ltd
Blog Post
  • Approximately a month and a half has now passed since the highlight of Google I/O 2017 and I think I’ve just about told my I/O story to everyone... The post Google I/O through the eyes of a Fueller appeared first on Refuel.

BrandFuel Ltd
BrandFuel Ltd
Blog Post

Cannes on VR

  • With Cannes Lions drawing to a close and the Film Festival still fresh in our minds, it’s clear that there’s a direct path technology is taking us on.... The post Cannes on VR appeared first on Refuel.

BrandFuel Ltd
BrandFuel Ltd
Blog Post

The Eighth Age of Man

  • At first the infant… Perhaps the salmony tones of ‘Millennial pink’ herald a future of gender fluidity. Also referred to as Scandi pink or Tumbler pink, this is... The post The Eighth Age of Man appeared first on Refuel.

BrandFuel Ltd
BrandFuel Ltd
Blog Post
  • Do I have the blues from Google I/O? Absolutely! My days in Mountain View flew by in a whirlwind of tech, excited developers and most of all, artificial intelligence.... The post Introduction to Google I/O appeared first on Refuel.

BrandFuel Ltd
BrandFuel Ltd
Blog Post
  • The male species, as we know, come in all shapes and sizes. We can probably agree that broad shoulders and emotional reticence aren’t suitable signifiers of what it... The post Bolshy Blokey Blokes and Modern Masculinity appeared first on Refuel.

BrandFuel Ltd
BrandFuel Ltd
Blog Post

Zeitgeist 2017

  • In picturesque grounds in the outskirts of London, a gathering of 500 global leaders, royalty, Oscar-winners, human rights ambassadors, philosophers and scientists assemble to discuss the spirit of... The post Zeitgeist 2017 appeared first on Refuel.

BrandFuel Ltd
BrandFuel Ltd
Blog Post
  • Design Thinking is an approach to solving problems, applicable to any discipline. It prioritises the idea of design as a process – a verb rather than a noun,... The post Strategies for Repeatable Genius appeared first on Refuel.

BrandFuel Ltd
BrandFuel Ltd
Blog Post
  • Here in the UK, coffee is becoming like wine: there is a desire to learn how to taste it, how it’s made, where it’s from and to participate... The post How to Taste Coffee and Where Branding can Help appeared first on Refuel.

BrandFuel Ltd
BrandFuel Ltd
Blog Post

Ugly Lies the Bone

  • Es Devlin You may not know her name, but you’ve seen her work. Es has created sets for concerts, theatre, runway shows, film and dance, ranging from Kanye’s... The post Ugly Lies the Bone appeared first on Refuel.

BrandFuel Ltd
BrandFuel Ltd
Blog Post

Inappropriate Input

  • Culture Clash The Brits have a reputation for being overly polite. Rigorous “please” and “thank you”s structure one of our core cultural archetypes. The Germans, on the other hand, are... The post Inappropriate Input appeared first on Refuel.

BrandFuel Ltd
BrandFuel Ltd
Blog Post
  • Voice-activated smart speakers hold a certain appeal for many, 9-15 million in fact. Well these are the estimated figures of how many people have bought an Amazon Echo, better known... The post Future or Fad: Amazon Echo and Google Home appeared first on Refuel.

BrandFuel Ltd
BrandFuel Ltd
Blog Post
  • Forever ahead of the curve, BrandFuel have launched a plan to replace over half our current operations with Artificially Intelligent machines by 2020. This will facilitate speed like never... The post BrandFuel to become first agency to cut staff base in half, in favour of AI appeared first on Refuel.

BrandFuel Ltd
BrandFuel Ltd
Blog Post
  • One of the greatest challenges today, is the gap between the awareness of the global issues that threaten our world, and the scope for action. The information glut... The post How to Change the World with VR! appeared first on Refuel.

BrandFuel Ltd
BrandFuel Ltd
Blog Post
  • What do 1500 hot tubs and MWC2017 have in common? Or 8 Production Managers and 6 giraffes for that matter? For our final post on MWC, we investigated... The post MWC2017: The Measure of Things appeared first on Refuel.

BrandFuel Ltd
BrandFuel Ltd
Blog Post
  • For tech lovers worldwide it’s one of the most anticipated events of the year. For others it’s a labour of love and a working day that goes above... The post MWC2017: First time at the Fira appeared first on Refuel.

BrandFuel Ltd
BrandFuel Ltd
Blog Post
  • Adventures of Android in Barcelona This is the sixth year that BrandFuel have worked with Google on Android’s presence at MWC, and for this year, we transformed Android’s... The post MWC2017: Fuellers at the Fira appeared first on Refuel.

BrandFuel Ltd
BrandFuel Ltd
Blog Post
  • What is Machine Learning? Machine Learning is the process where programmes are fed data and taught to analyse it. The most powerful form of machine learning being used today... The post What goes on in the mind of a machine? appeared first on Refuel.

BrandFuel Ltd
BrandFuel Ltd
Blog Post

From distant lands…

  • It’s hard to imagine a world under a Trump-tatorship that succeeds. It is clear that cultural and ethnic diversity make for better business, better creativity and better communities.... The post From distant lands… appeared first on Refuel.

BrandFuel Ltd
BrandFuel Ltd
Blog Post

New blog articles detected.

  • Do we think with our environments?

    How are you affected by your environment? How do you perceive your body and interact with the place that you’re in? A cognitive scientist at the University of... The post Do we think with our environments? appeared first on Refuel.

  • Highlights from Davos 2017

    The Scene In the highest town of the Alps, global leaders are invited to attend The World Economic Forum. Since 1971, delegates gather each year for the 4 day leadership conference... The post Highlights from Davos 2017 appeared first on Refuel.

  • 3 Minutes to Midnight

    We live in the flicker. From Joseph Conrad’s Heart of Darkness, this phrase has been used to describe modern life of the 1900s. It describes the cultural environment... The post 3 Minutes to Midnight appeared first on Refuel.

  • The World According to Charlotte

    In the first post of the new year, we catch up with Charlotte to hear her projections for the year ahead. In the wake of the tumultuous 2016,... The post The World According to Charlotte appeared first on Refuel.

  • Roots and Shoots: Refuelling Day 2016

    Each year, everyone at BrandFuel takes a day out of office to work together to help a charity. Their brief forms a creative challenge for us and we have... The post Roots and Shoots: Refuelling Day 2016 appeared first on Refuel.

  • The Beauty of Rubber Ducks: Creativity with an Audience

    As the year draws to a close, there has been much discussion over the best of the Christmas ads, or in fact, the best ads of 2016. Which... The post The Beauty of Rubber Ducks: Creativity with an Audience appeared first on Refuel.

  • What transformed your thinking in 2016?

    This Tuesday, a group of strategists assembled at Google HQ to discuss what transformed their thinking this year. Chaired by Dom Boyd (adam&eveDDB and APG chair), the five panelists... The post What transformed your thinking in 2016? appeared first on Refuel.

  • Future-proofing Friday

    Today is Black Friday, a festival of consumerism, adopted from the US and its post-Thanksgiving practices and taken up by British brands and their avid shoppers. It offers a... The post Future-proofing Friday appeared first on Refuel.

  • Diamonds, Fish and International Development: the powers of Blockchain

    As our daily operations merge closer and closer with the digital world, it seems only natural that our ways of guaranteeing trust in the services and products we... The post Diamonds, Fish and International Development: the powers of Blockchain appeared first on Refuel.

  • Inside The Secretive Startup

    Since its inception in 2011, Magic Leap has been shrouded in secrecy. Only a few have been allowed to see its technology, even less to understand how it... The post Inside The Secretive Startup appeared first on Refuel.

BrandFuel Ltd
BrandFuel Ltd
Blog Post
  • In my previous posts on the long term implications of consumer VR, I looked at it’s potential to transform education, communication, therapy, entertainment and visual arts. In each of... The post Changing Behaviour with VR appeared first on Refuel.

BrandFuel Ltd
BrandFuel Ltd
Blog Post
  • Us humans have always shared a longing for other worlds: stories, religions and imaginations bind culture and epitomise our ‘humanness’. The allure of ‘elsewhere’ as you gaze into... The post The Allure of Other Worlds (The Future of Cities) appeared first on Refuel.

BrandFuel Ltd
BrandFuel Ltd
Blog Post

Amplification with VR

  • In part one, I covered how VR is set to facilitate learning, communication and therapy.  Here I look at how it will amplify our consumption of entertainment media.... The post Amplification with VR appeared first on Refuel.

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