Brandify
Brandify
Blog Post

New blog articles detected.

  • #BrandifyIt2017 Day 2 Recap: Discovery, AI and Engagement
    Day 2 of the 2017 Brandify Summit focused on the opportunities with newly adopted technologies like artificial intelligence and voice. From discovery all the way through engagement, marketers must think critically about properly integrating these into their marketing strategies.
Brandify
Brandify
Blog Post

New blog articles detected.

  • Live From #BrandifyIt2017: AI, Bots and the Future of Search with Microsoft
    1990's and the eventual transition into Mobile/social/apps, brands now have a significant opportunity posed to them with the future of search. In its simplest terms, the future of search is conversational. Conversations are utilized as a platform to discover, access and interact with digital searchers everywhere.
Brandify
Brandify
Blog Post

New blog articles detected.

  • Live From #BrandifyIt2017: Fireside Chat with Amazon
    A major player in the game and increasingly moving towards local, Amazon has tapped into the power of voice for the golden age of AI. David Isbitski, Chief Evangelist for Amazon Alexa and Echo, sat down with the Brandify Summit attendees and Street Fight's David Hirschman to give insight into the mass adoption of voice, uses of voice-first products and Amazon's overall “everywhere” str...
Brandify
Brandify
Blog Post

New blog articles detected.

Brandify
Brandify
Blog Post

New blog articles detected.

  • Live From #BrandifyIt2017: The True Factors for Discoverability with Barry Schwartz
    Industry veteran and SEOphile Barry Schwartz from Search Engine Roundtable graced the Brandify Summit audience with his deep knowledge and insights on day 1 of the event. Schwartz took the audience down into the technical side of SEO, painting a picture of it's foundational elements and adding color by explaining recent updates and preparing for what is to come.
Brandify
Brandify
Blog Post

New blog articles detected.

  • Live From #BrandifyIt2017: The Future of Local with Travis Wright
    In an industry where it seems like acting like acclaimed Mad Men will reel in loyal customers for our brands, the reality, as Venture Beat’s Travis Wright explains, is that the real winners are the “Math Men”. Data-driven marketing solutions that understand the needs and goals of brand marketers are just part of what the future of local holds for marketing technology providers.
Brandify
Brandify
Blog Post

New blog articles detected.

  • 3 Ways Maps Technologies Are Getting Smarter
    In the era of “near me” and “micro moments,” immediacy and context were what customers demanded of brands. But customers are getting smarter, and they now also require smarter ways of navigation to places of interest, and all this rests on location data (often crawled real-time or crowdsourced). Below are three ways maps technologies are getting smarter and how brands must follow suit.
Brandify
Brandify
Blog Post

New blog articles detected.

  • 4 Tips For Optimizing Your Brand’s Online Presence With Yelp
    It’s no secret that online location management has become more complex and challenging than ever before. With 88% of customers noting that they trust online reviews as much as personal recommendations, review sites outside of social media are scaling in importance for brand trust. 
Brandify
Brandify
Blog Post

New blog articles detected.

  • What the Latest Google My Business Update Says about Local for Brands
    Image via Mike BlumenthalBack in November of 2016, Google began experimenting with the concept of including a messaging feature within Google My Business. With the hype of messaging taking full force, this month’s confirmation for a full roll-out of this by Google indicates several noteworthy things about why local marketing is more important for brand now more than ever.
Brandify
Brandify
Blog Post

New blog articles detected.

  • How Brands Can Use Voice Search to Win Local
    In today’s world, vocal is local. In fact, Mary Meeker confirmed at last month’s Code Conference that with so many users on the go, voice is now beginning to replace typing online search queries. KPCB’s recent Meeker report notes that 20% of mobile queries were made via voice in 2016, while accuracy is now about 95 percent.
Brandify
Brandify
Blog Post

New blog articles detected.

  • Snapchat Seizes Local-Social with Snap Map
    The newly public Snap, Inc. has just released another update that shows how the app continues to drive relevance and personalization for users through location. Dubbed as the "Snap Map," Snapchat is now giving these users the opportunity to connect with friends nearby and in the long term, an opportunity for brands to reach users at scale.
Brandify
Brandify
Blog Post

New blog articles detected.

  • Snapchat Geofilters: An Advertisement Guide for Brands
    Brandify becomes a Snapchat Partner, Launching Enterprise Geofilter solution. As an early adopter of the Geofilter API, Brandify will immediately begin supporting multi-location campaign Ad management for enterprises.Last week, Snapchat released a new API that will allow brands to launch sponsored Geofilter campaigns much more programmatically and efficiently. Testing On-Demand Geofi...
Brandify
Brandify
Blog Post

New blog articles detected.

  • The Usability Gap: Designing the Right Products for SMBs
      Creating a perfect location marketing strategy is not one size fits all when it comes to the 28 million small businesses in the United States.The vast local marketing ecosystem is fragmented and complex, leaving many SMB's feeling a false sense of security when approaching their limited "self-serve" local marketing efforts. By helping SMB's discover and understand ...
Brandify
Brandify
Blog Post

New blog articles detected.

Brandify
Brandify
Blog Post

New blog articles detected.

  • Season of Cheer: Website Redesign with Grandma’s House of Hope
    Completing our 2nd annual, Season of Cheer, Brandify is excited to work with Grandma’s House of Hope to help redesign the non-profit’s website. Based in Santa Ana, Grandma’s House of Hope strives to fulfill its mission of empowering the invisible populations of Orange County.
Brandify
Brandify
Blog Post

New blog articles detected.

  • Optimizing for Mobile Search: New Tips and Old Tricks
    At it's core, mobile optimization has not changed. Traditional, or "old tricks," are still applied and it builds the foundation of increasing your search visibility. What has changed, or more so, what has been upgraded, are new techniques and strategies that expand on these traditional methods. 
Brandify
Brandify
Blog Post

New blog articles detected.

  • Yext IPO: The New Local Reality
    For the past few days, there has been a lot of interest in the news of Yext's filing to go public. Industry insiders have pored over the pages of the S-1 filing, looking for clues as to what it means for the industry we call “local.”
Brandify
Brandify
Blog Post

New blog articles detected.

  • Google’s Pragmatic Approach to the Truth, and Its Pitfalls
    Google and many other big platforms are at a time when they are faced with deceiving information inundating the online world. It presents a question, that if everyone believes something, should that be accepted as the rule? Google’s algorithm with its 200+ ranking factors, are designed to provide the most accurate and logical information. Google has been trying to provide the “one tr...
Brandify
Brandify
Blog Post

New blog articles detected.

  • Understanding the Millennial Mindset in 2017
    As an enterprise marketer, chances are that the Millennials generation is a hot topic in your workplace right now. There are almost 85 million Millennials in the U.S., making up more than a quarter of the entire population. With the strong influence they have over older generations, as well as their annual spending power, which exceeds just over $200 billion, Millennials should be a fo...
Brandify
Brandify
Blog Post

New blog articles detected.

  • Facebook Insights for Location-Based Marketers
    Facebook has always been a critical component of maintaining a strong online presence and engaging with users on their preferred platforms. Facebook locations enable enterprise brands to claim local profiles for each store location, while preserving a holistic brand image through a corporate account. Yet, an often overlooked and underutilized aspect of Facebook for local marketing is t...
Brandify
Brandify
Blog Post

New blog articles detected.

  • What Does It Mean to Practice Local SEO Ethically?
    Today, most businesses receive an average of 24 calls per month from marketers trying to sell them something. With such a massive number of solicitations, it can be difficult to trust anyone who approaches your brand. So, how can your business tell the difference between valuable services and spam? 
  • How to Survive Google’s New Local Pack Review Threshold with Bad Reviews
    Google recently lowered its review threshold to a minimum of one-to-three reviews in order for brands to appear within the Local 3-Pack. Previously, local businesses were expected to have a minimum of five reviews in order to appear within the Local Pack, but evidence from Mike Blumenthal and Barry Schwartz suggests as little as one review will now be enough for brands to rank in the L...
Brandify
Brandify
Blog Post

New blog articles detected.

  • Three Things Local Marketers Can Learn from Google’s Real-Time Updates
    Recently, Google released an update to its “Popular Times” feature, providing real-time updates for a location’s busiest times of day, allowing users to find out how crowded a local businesses is before making the decision to visit. The updated “Popular Times” data, provides users with general estimates of a location’s wait time with summaries like, “Not too busy” or “Usually a little ...
Brandify
Brandify
Blog Post

New blog articles detected.

  • How Cognitive Learning and Messaging Can Be Used to Engage Customers in 2017
    There are many different ways in which cognitive technology will influence 2017, but chatbots are gaining special attention due to the fact that they allow marketers to dynamically personalize responses based on a user's intent and interests. This enables deeper brand engagement and valuable data points through which brands can understand their audiences. 
  • Why High-Quality Data Publishers Matter for Online Visibility
    As voice search and artificially intelligent machines take over in 2017, the need for data syndication becomes increasingly prominent. Brands use data to gather key insights about consumer behavior and customers depend on accurate data in order to find local businesses and access information about products or services they need. As marketers look for innovative ways to implement the ne...
  • Are Voice Search Analytics Coming to Google?
    Artificial intelligence and voice search are, undeniably, some of the biggest technological trends of 2017. Not only do these technologies provide marketers with significant opportunity to connect with consumers on new levels, but they also open new avenues for understanding audiences and driving action through personalization. Consumers are increasingly willing to give up their person...
  • 5 Steps to Successful Reputation Management
    Reviews play a big role in the purchase decisions of today’s consumers. Over 70% of consumers ages 25-34 seek out reviews before making a decision to purchase, and almost 90% of consumers say they trust online reviews as much as personal recommendations. At the enterprise level, it can be difficult to make the most of reviews, let alone utilize them to garner visibility and brand aware...
  • Google Prioritizes Local-Mobile Search with Local Ad Pack
    Recent discoveries suggests that Google is experimenting with local inventory ad placement above the local 3-pack. These ads mirror the Local Pack in format and structure, with two ad listings resulting from some product searches. Not only are these listings sporadic, but they seem to appear only as a result of local searches conducted on a smartphone, demonstrating Google’s continued ...
  • 6 Fatal Customer Loyalty Mistakes and How to Avoid Them
    Losing customers can cost brands millions or even billions of dollars annually; conversely, gaining and retaining loyal customers can more than double this revenue, as well as broadcast brand presence and local authority. Whether you are looking to retain your existing followers or grow your customer base, avoid these 6 fatal mistakes when building customer loyalty.    
  • Google My Business API V3.2 Offers Historical Insights
    Recently, Brandify predicted that Local would be an even greater focus for Google in 2017, and now, just two short weeks into the new year, Google has released its quarterly update of the Google My Business (GMB) API with version 3.2. Since the release of V3.1 last September, Google has focused on enhancing the local customer experience by empowering brands to access their GMB insights...
  • Customer Intelligence and Cognitive Tech Take Center Stage at #CES2017
    The Consumer Electronics Show (CES) celebrated its 50th anniversary in Las Vegas, Nevada this year for another eventful show filled with would-be future technology. Yet, many attendees found the usual smartphone, camera and drone updates to be somewhat weak in comparison to previous years. In fact, these technologies have largely stepped aside to make room for a new kind mania – namely...
  • Google AMP and Mobile Optimization in 2017
    Almost a year ago, Google launched its much-anticipated Accelerated Mobile Pages (AMP) in order to create a better, quicker experience for mobile users. Over the past several months, publishers have provided mixed reviews on AMP performance. Google is still working out the kinks in features that will provide the best results to both users and publishers, but it can be assumed that Acce...
  • New AIs Offer Surprisingly Traditional Results for Local
    As local SEOs continue to make predictions for changes to local search in 2017, a prevailing theme has been the idea of a single answer to search results as opposed to the traditional list of options. Recently, David Mihm predicted that the critical nature of appearing the first page of Google search results will shift to the need to on position one. Specifically, “if you’re not the fi...
Brandify
Brandify
Blog Post

New blog articles detected.

  • 3 Opportunities With the Google My Business API V3.1
    Since its initial release last December, we have covered and supported the exciting updates to the Google My Business (GMB) API roll out. The latest update in May enabled reading and responding to reviews, providing place identification, attribute support, photos and new location states to its list of capabilities. Now, Google has released more features for multi-location brands to dis...
  • 4 Ways to Boost Brand Presence Using Facebook Locations
    Corporate pages (previously, “parent pages”) are easy to manage and allow you to automate Facebook posts, but they should not be the only thing your brand is doing to engage users. Facebook location pages (previously, “child pages”), can help multi-location brands engage with customers in a personal way, providing relevant content on a platform with more than 250 million active users...
Brandify
Brandify
Blog Post

New blog articles detected.

  • 5 Ways Marketers Can Harness the Power of Voice Search
    With 20% of all mobile queries coming from voice search and 41% of adults performing voice searches daily, this method of search is quickly hitting mass mobile user adoption. Voice search and local queries are intertwined, with voice search queries on mobile devices frequently showing local intent and 70% of those who bought in a store checking mobile first. If brands are on track to m...
Brandify
Brandify
Blog Post

New blog articles detected.

  • Everything You Need to Know About Google’s Reviews from the Web
    Recently, Google has made quite a few changes to local review guidelines. Last month, Google exposure with reviews to other customers. With nearly 90% of consumers stating that they trust onlaunched Critic Reviews, allowing any publisher to apply to have their “critic reviews” displayed for a local business. Following critic reviews, Google made some updates to the guidelines for using...
  • 4 Ways iOS 10 is Making Local Focal for Enterprises
    With the release of Apple’s iOS 10, brands will find that the new operating system is increasingly focused on location through artificial intelligence and machine learning. Google announced back in May that upcoming products would center on voice search and personal assistants that predict a user’s daily needs and allow them to focus on more important things. The focus on growing Siri’...

Out-Market Your Competitors?

Get complete competitive insights on over 2.2 million companies to drive your marketing strategy.

Create Free Account Log in

By signing up, you agree to the Terms of Service and Privacy Policy.

Out-Market Your Competitors

Get complete competitive insights on over 2.2 million companies to drive your marketing strategy.

Create Free Account

Already a user?  Log in

By signing up, you agree to the Terms of Service and Privacy Policy.