Brandify
Brandify
Blog Post
  • You missed out on some big news in the world of local if you weren’t paying attention to the announcements made recently at Google’s I/O conference. If you didn’t get a chance to watch the whole thing, we've got you covered. Google pulled back the curtain on a slew of updates and features focused on personalization and streamlining. Among announcements around Android and AI, there were some sig...

Brandify
Brandify
Blog Post
Brandify
Brandify
Blog Post
  • It’s safe to say that come Q1, marketers will be off to the races putting long-devised strategies in place for the new year. Enterprise brands note in a recent Street Fight study that their spend on location-based marketing now encompasses between 5-30% of digital budget. With this in mind, a shift in your brand’s mix should be reinforced with a robust platform and strategic partner.

Brandify
Brandify
Blog Post
  • With all the hype of virtual reality, augmented reality, new user technologies and the next wave of brick and mortar shopping—one area of marketing has proven to drive success and brand exposure over the holidays: social media. In the final installment of Brandify’s Holiday Countdown we are uncovering the opportunities to make your locations more social and more engaging for nearby sho...

Brandify
Brandify
Blog Post
  • As rapid as technology moves, there's no where to go but up. The internet continuously revolutionizes itself, and soon see that next two decades may be even more rapid in terms of pace than the past two.  In our final installment of the Brandify 20 Year Anniversary series, we dive into the possibilities that the future holds for customers and brands alike. 

Brandify
Brandify
Blog Post
  • This holiday season, customers will be expecting that the brands they love and trust are leveling up to meet their demands. But these demands are not explicit; in fact, 32% shoppers visit stores because they like the overall in-store experience. For this reason, giving your locations the extra customer savvy they need will close this conversion gap and bring these local  searches  to y...

Brandify
Brandify
Blog Post
Brandify
Brandify
Blog Post
  • "You can't connect the dots looking forward; you can only connect them looking backwards." -Steve JobsThis year marks our 20th Branniversary and with this monumental milestone, we are throwing it back two decades to show how the industry, customers and Brandify has transformed. Scroll down to connect the dots between then and now!

Brandify
Brandify
Blog Post
  • As the ecosystem shifts into harnessing and utilizing data to empower customers' every day decisions, the core of all relevance is location. Seven digital experts from this month's Brandify Summitweighed in on the opportunities of local, investment by key players (both brands and search engines), and what's next to connect with the next nearby customer. 

Brandify
Brandify
Blog Post
  • A major player in the game and increasingly moving towards local, Amazon has tapped into the power of voice for the golden age of AI. David Isbitski, Chief Evangelist for Amazon Alexa and Echo, sat down with the Brandify Summit attendees and Street Fight's David Hirschman to give insight into the mass adoption of voice, uses of voice-first products and Amazon's overall “everywhere” str...

Brandify
Brandify
Blog Post
Brandify
Brandify
Blog Post
  • In an industry where it seems like acting like acclaimed Mad Men will reel in loyal customers for our brands, the reality, as Venture Beat’s Travis Wright explains, is that the real winners are the “Math Men”. Data-driven marketing solutions that understand the needs and goals of brand marketers are just part of what the future of local holds for marketing technology providers.

Brandify
Brandify
Blog Post
  • In the era of “near me” and “micro moments,” immediacy and context were what customers demanded of brands. But customers are getting smarter, and they now also require smarter ways of navigation to places of interest, and all this rests on location data (often crawled real-time or crowdsourced). Below are three ways maps technologies are getting smarter and how brands must follow suit.

Brandify
Brandify
Blog Post
  • Image via Mike BlumenthalBack in November of 2016, Google began experimenting with the concept of including a messaging feature within Google My Business. With the hype of messaging taking full force, this month’s confirmation for a full roll-out of this by Google indicates several noteworthy things about why local marketing is more important for brand now more than ever.

Brandify
Brandify
Blog Post
  • In today’s world, vocal is local. In fact, Mary Meeker confirmed at last month’s Code Conference that with so many users on the go, voice is now beginning to replace typing online search queries. KPCB’s recent Meeker report notes that 20% of mobile queries were made via voice in 2016, while accuracy is now about 95 percent.

Brandify
Brandify
Blog Post
  • The newly public Snap, Inc. has just released another update that shows how the app continues to drive relevance and personalization for users through location. Dubbed as the "Snap Map," Snapchat is now giving these users the opportunity to connect with friends nearby and in the long term, an opportunity for brands to reach users at scale.

Brandify
Brandify
Blog Post
  • Brandify becomes a Snapchat Partner, Launching Enterprise Geofilter solution. As an early adopter of the Geofilter API, Brandify will immediately begin supporting multi-location campaign Ad management for enterprises.Last week, Snapchat released a new API that will allow brands to launch sponsored Geofilter campaigns much more programmatically and efficiently. Testing On-Demand Geofi...

Brandify
Brandify
Blog Post
  •   Creating a perfect location marketing strategy is not one size fits all when it comes to the 28 million small businesses in the United States.The vast local marketing ecosystem is fragmented and complex, leaving many SMB's feeling a false sense of security when approaching their limited "self-serve" local marketing efforts. By helping SMB's discover and understand ...

Brandify
Brandify
Blog Post
  • At it's core, mobile optimization has not changed. Traditional, or "old tricks," are still applied and it builds the foundation of increasing your search visibility. What has changed, or more so, what has been upgraded, are new techniques and strategies that expand on these traditional methods. 

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