Brandify
Brandify
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  • As rapid as technology moves, there's no where to go but up. The internet continuously revolutionizes itself, and soon see that next two decades may be even more rapid in terms of pace than the past two.  In our final installment of the Brandify 20 Year Anniversary series, we dive into the possibilities that the future holds for customers and brands alike. 

Brandify
Brandify
Blog Post
  • This holiday season, customers will be expecting that the brands they love and trust are leveling up to meet their demands. But these demands are not explicit; in fact, 32% shoppers visit stores because they like the overall in-store experience. For this reason, giving your locations the extra customer savvy they need will close this conversion gap and bring these local  searches  to y...

Brandify
Brandify
Blog Post
  • Changes in technology mean nothing if users are not adopting them. Not only have brands in the past two decades seen consumers adapt new technologies at a rapid pace, they have also witnessed a shift in traditional interaction and engagement points – from traditional to digital.  

Brandify
Brandify
Blog Post
  • With every year that Digital progresses, we see incremental but obvious transformation. The shifts and changes of the past two decades in particular have set the stage for some major changes in the greater commercial landscape. This week, we explore the past two decades of transformation and what they mean for marketers. 

Brandify
Brandify
Blog Post
  • "You can't connect the dots looking forward; you can only connect them looking backwards." -Steve JobsThis year marks our 20th Branniversary and with this monumental milestone, we are throwing it back two decades to show how the industry, customers and Brandify has transformed. Scroll down to connect the dots between then and now!

Brandify
Brandify
Blog Post
  • For marketers everywhere, holiday season planning is in its final stages. With T-6 weeks until Black Friday and other major holiday sales, it’s time to focus on what matters and optimize for your everywhere customer.

Brandify
Brandify
Blog Post
  • As the ecosystem shifts into harnessing and utilizing data to empower customers' every day decisions, the core of all relevance is location. Seven digital experts from this month's Brandify Summitweighed in on the opportunities of local, investment by key players (both brands and search engines), and what's next to connect with the next nearby customer. 

Brandify
Brandify
Blog Post
  • Day 2 of the 2017 Brandify Summit focused on the opportunities with newly adopted technologies like artificial intelligence and voice. From discovery all the way through engagement, marketers must think critically about properly integrating these into their marketing strategies.

Brandify
Brandify
Blog Post
  • 1990's and the eventual transition into Mobile/social/apps, brands now have a significant opportunity posed to them with the future of search. In its simplest terms, the future of search is conversational. Conversations are utilized as a platform to discover, access and interact with digital searchers everywhere.

Brandify
Brandify
Blog Post
  • A major player in the game and increasingly moving towards local, Amazon has tapped into the power of voice for the golden age of AI. David Isbitski, Chief Evangelist for Amazon Alexa and Echo, sat down with the Brandify Summit attendees and Street Fight's David Hirschman to give insight into the mass adoption of voice, uses of voice-first products and Amazon's overall “everywhere” str...

Brandify
Brandify
Blog Post
  • Day 1 of the 2017 Brandify Summit has given our attendees and viewers a world full of insight! Today, discussions revolved heavily around how the specific capabilities of location data can in turn translate into greater brand reputation pushes and strategic efforts to generate customer satisfaction

Brandify
Brandify
Blog Post
  • Industry veteran and SEOphile Barry Schwartz from Search Engine Roundtable graced the Brandify Summit audience with his deep knowledge and insights on day 1 of the event. Schwartz took the audience down into the technical side of SEO, painting a picture of it's foundational elements and adding color by explaining recent updates and preparing for what is to come.

Brandify
Brandify
Blog Post
  • In an industry where it seems like acting like acclaimed Mad Men will reel in loyal customers for our brands, the reality, as Venture Beat’s Travis Wright explains, is that the real winners are the “Math Men”. Data-driven marketing solutions that understand the needs and goals of brand marketers are just part of what the future of local holds for marketing technology providers.

Brandify
Brandify
Blog Post
  • In the era of “near me” and “micro moments,” immediacy and context were what customers demanded of brands. But customers are getting smarter, and they now also require smarter ways of navigation to places of interest, and all this rests on location data (often crawled real-time or crowdsourced). Below are three ways maps technologies are getting smarter and how brands must follow suit.

Brandify
Brandify
Blog Post
  • It’s no secret that online location management has become more complex and challenging than ever before. With 88% of customers noting that they trust online reviews as much as personal recommendations, review sites outside of social media are scaling in importance for brand trust. 

Brandify
Brandify
Blog Post
  • Image via Mike BlumenthalBack in November of 2016, Google began experimenting with the concept of including a messaging feature within Google My Business. With the hype of messaging taking full force, this month’s confirmation for a full roll-out of this by Google indicates several noteworthy things about why local marketing is more important for brand now more than ever.

Brandify
Brandify
Blog Post
  • In today’s world, vocal is local. In fact, Mary Meeker confirmed at last month’s Code Conference that with so many users on the go, voice is now beginning to replace typing online search queries. KPCB’s recent Meeker report notes that 20% of mobile queries were made via voice in 2016, while accuracy is now about 95 percent.

Brandify
Brandify
Blog Post
  • The newly public Snap, Inc. has just released another update that shows how the app continues to drive relevance and personalization for users through location. Dubbed as the "Snap Map," Snapchat is now giving these users the opportunity to connect with friends nearby and in the long term, an opportunity for brands to reach users at scale.

Brandify
Brandify
Blog Post
  • Brandify becomes a Snapchat Partner, Launching Enterprise Geofilter solution. As an early adopter of the Geofilter API, Brandify will immediately begin supporting multi-location campaign Ad management for enterprises.Last week, Snapchat released a new API that will allow brands to launch sponsored Geofilter campaigns much more programmatically and efficiently. Testing On-Demand Geofi...

Brandify
Brandify
Blog Post
  •   Creating a perfect location marketing strategy is not one size fits all when it comes to the 28 million small businesses in the United States.The vast local marketing ecosystem is fragmented and complex, leaving many SMB's feeling a false sense of security when approaching their limited "self-serve" local marketing efforts. By helping SMB's discover and understand ...

Brandify
Brandify
Blog Post
  • The idea that data should be at the core of all marketing strategies is not new, but for those who depend on in-store attribution for profitability, data plays a unique role in bridging the online to offline customer experience.

Brandify
Brandify
Blog Post
  • Completing our 2nd annual, Season of Cheer, Brandify is excited to work with Grandma’s House of Hope to help redesign the non-profit’s website. Based in Santa Ana, Grandma’s House of Hope strives to fulfill its mission of empowering the invisible populations of Orange County.

Brandify
Brandify
Blog Post
  • At it's core, mobile optimization has not changed. Traditional, or "old tricks," are still applied and it builds the foundation of increasing your search visibility. What has changed, or more so, what has been upgraded, are new techniques and strategies that expand on these traditional methods. 

Brandify
Brandify
Blog Post
  • For the past few days, there has been a lot of interest in the news of Yext's filing to go public. Industry insiders have pored over the pages of the S-1 filing, looking for clues as to what it means for the industry we call “local.”

Brandify
Brandify
Blog Post
  • Google and many other big platforms are at a time when they are faced with deceiving information inundating the online world. It presents a question, that if everyone believes something, should that be accepted as the rule? Google’s algorithm with its 200+ ranking factors, are designed to provide the most accurate and logical information. Google has been trying to provide the “one tr...

Brandify
Brandify
Blog Post
  • As an enterprise marketer, chances are that the Millennials generation is a hot topic in your workplace right now. There are almost 85 million Millennials in the U.S., making up more than a quarter of the entire population. With the strong influence they have over older generations, as well as their annual spending power, which exceeds just over $200 billion, Millennials should be a fo...

Brandify
Brandify
Blog Post
  • Facebook has always been a critical component of maintaining a strong online presence and engaging with users on their preferred platforms. Facebook locations enable enterprise brands to claim local profiles for each store location, while preserving a holistic brand image through a corporate account. Yet, an often overlooked and underutilized aspect of Facebook for local marketing is t...

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