Branding Magazine
Branding Magazine
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  • The Erotics of Branding in Design and Relationships with Jonathan Ford & Esther Perel
    While at this year's Cannes Festival of Creativity, we had the pleasure of sitting down with two great minds to discuss the erotics of branding. The first is Jonathan Ford, Founding Creative Partner at Pearlfisher. The second is Esther Perel, a two-time TED speaker, author, relationship expert, consultant to brands and companies, and Fortune 100 Luminary. Having just stepped off the main stage aft...
Branding Magazine
Branding Magazine
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  • How B2B CMOs Can Align Sales & Marketing
    We recently had a chance to sit down with the marketing leader of a global B2B organization that has taken deliberate strides toward getting their marketers and sales people in sync—to great effect. As you read the interview with Kathy Seegebrecht, VP of Corporate Marketing for UL (formerly Underwriters Laboratories. Read our full article outlining the steps B2B marketers can take here: http://b...
Branding Magazine
Branding Magazine
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  • The B2B CMO as an Integrator and Instigator
    To get this ground-level picture of what it looks like to be a more strategic, and influential, marketer, we sat down with Amy Nigrelli, CMO of CUNA, Credit Union National Association, America’s leading trade association for credit unions. Review all of the six key steps on Branding Magazine http://buff.ly/2g0LRQM
Branding Magazine
Branding Magazine
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  • Digital & Branding - Leading Thinkers No. 04
    We take a look at digital not as a mechanism, but as a mindset. Today’s lens: the various reports, conferences, and perspectives of the Vivaldi Group, led by our interviewee Erich Joachimsthaler, its CEO. Catch the whole interview in our article
Branding Magazine
Branding Magazine
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  • Brand Governance - Branding Roundtable No. 25
    “Brand governance” may just be the least sexy term in branding. It’s also one of the most important for any marketer that wants to fully leverage, and protect, their brands.For a look beyond the logo police, see just what brand governance is, why it matters, and how it gets done. Read the entire roundtable here: http://www.brandingmagazine.com/product/brand-governance-branding-roundtable-25/162/ ...
Branding Magazine
Branding Magazine
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  • The Brand Relevance Index: What Leading Brand Thinkers Really Think
    For the full interview, check out our article: http://buff.ly/2dlQlA4 We talk to Andrew Pierce, President of Prophet, US, about the Brand Relevance Index, a relatively new effort to extend and apply the work of Prophet Vice Chairman David Aaker to a wider practice (for a look at the theory beyond the practice, refer to Aaker’s book Brand Relevance).
Branding Magazine
Branding Magazine
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Branding Magazine
Branding Magazine
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  • The Barriers to Entry for VR
    The Head of VR at MediaMonks, Ola Bjorling, delves into the barriers to entry of VR and whether or not VR and AR will eventually align into one. #CannesLions #Cannes2016 Read last year's Cannes issue for free: http://buff.ly/29d0zA7
Branding Magazine
Branding Magazine
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  • The Diversity Gap | The Branding Roundtable
    Lisa Leone, advertising writer, creative director, and author of “Ad Girl, Interrupted,” had the nerve to write about the career death by a thousand small cuts that gender bias can produce. Visit brandingmagazine.com [ http://buff.ly/2c64vpn] to read our full Branding Roundtable on the diversity gap in our industry, featuring: *Kat Gordon, Founder of The 3% Conference and leading industry activi...
Branding Magazine
Branding Magazine
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  • Is Simplicity Important for Consumers in 2017?
    We talk to Brian Rafferty, the Global Director of Analytics & Insights at Siegel+Gale, about recent research findings on the role simplicity plays for consumers today and what those implications may look like. Read the full interview here: https://www.brandingmag.com/2017/07/14/simplicity-update-2017-what-leading-brand-thinkers-really-think/
Branding Magazine
Branding Magazine
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  • Defining Experiential Branding
    This video is a part of our Branding Roundtable No. 32 - Branding in IRL. Contributing editor, Chuck Kent, sits down with William Rosen, CEO of VSA Partners and co-author of the new book The Activation Imperative. Download the full (and free) roundtable on Brandingmag (https://www.brandingmag.com/2017/07/04/brands-irl-branding-roundtable-no-32/), which includes Rahmin Eslami, VP, Creative at Horna...
Branding Magazine
Branding Magazine
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  • Designing the Brand Designer of the Future
    Rebecca Kent interviews design leaders from four sectors: brand marketers, B2C agencies, B2B agencies, and design academia. Read the full interview on Brandingmag: https://www.brandingmag.com/2017/06/26/designing-the-brand-designer-of-the-future/ We spoke with: *Christopher Ayres, Creative Director, Taco Bell headquarters *Michael Dula, Founding Partner, Chief Creative Officer, BrandingBusiness...
Branding Magazine
Branding Magazine
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  • Diversity = Creativity = Profitability: What Leading Brand Thinkers Really Think
    Kat Gordon, the former big-agency creative, and now founder and head of the 3% Movement, in just five years has helped boost the percentage of women as top creative leaders from only 3% to now 11.5% in the ad industry overall. Shortly before Kat was featured by Adweek as one of 37 top “gender diversity disruptors” in the agency business, we got to sit down with her in her Palo Alto office. As you’...
Branding Magazine
Branding Magazine
YouTube Video

New YouTube videos detected.

  • The B2B CMO as an Integrator and Instigator
    To get this ground-level picture of what it looks like to be a more strategic, and influential, marketer, we sat down with Amy Nigrelli, CMO of CUNA, Credit Union National Association, America’s leading trade association for credit unions. Review all of the six key steps on Branding Magazine http://buff.ly/2g0LRQM
  • Digital & Branding - Leading Thinkers No. 04
    We take a look at digital not as a mechanism, but as a mindset. Today’s lens: the various reports, conferences, and perspectives of the Vivaldi Group, led by our interviewee Erich Joachimsthaler, its CEO. Catch the whole interview in our article
  • Brand Governance - Branding Roundtable No. 25
    “Brand governance” may just be the least sexy term in branding. It’s also one of the most important for any marketer that wants to fully leverage, and protect, their brands.For a look beyond the logo police, see just what brand governance is, why it matters, and how it gets done. Read the entire roundtable here: http://www.brandingmagazine.com/product/brand-governance-branding-roundtable-25/162/ ...
Branding Magazine
Branding Magazine
YouTube Video

New YouTube videos detected.

  • The Brand Relevance Index: What Leading Brand Thinkers Really Think
    For the full interview, check out our article: http://buff.ly/2dlQlA4 We talk to Andrew Pierce, President of Prophet, US, about the Brand Relevance Index, a relatively new effort to extend and apply the work of Prophet Vice Chairman David Aaker to a wider practice (for a look at the theory beyond the practice, refer to Aaker’s book Brand Relevance).
Branding Magazine
Branding Magazine
YouTube Video

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