Brandle, Inc.
Brandle, Inc.
Blog Post
  • January is always an excellent time to conduct the annual corporate social media and web presence audit. Accomplishing this key governance task early in the year allows the global digital team members to re-set goals on the most active corporate channels, as well as clean-up stale and rogue accounts that have popped up during the previous year (especially over the holiday period). If you have...

Brandle, Inc.
Brandle, Inc.
Blog Post
  • Web presence management is the process of creating and maintaining a digital inventory of all web points-of-presence (POPs) including: social media accounts and pages, websites, blogs, and domains. At first glance, web presence management may seem primarily like an administrative task. However, it is actually a strategic process critical to managing risk events as well as keeping your brand sta...

Brandle, Inc.
Brandle, Inc.
Blog Post
  • The field of Brand Protection has historically been relegated to those companies who produce products that are subject to counterfeit production. This includes popular consumer products and luxury goods. However, the rise of social media popularity in business has fostered a counterfeit culture for accounts. In recent years, a growing number of businesses have wisely allocated resour...

Brandle, Inc.
Brandle, Inc.
Blog Post
  • It's no secret that social media has become a major risk concern for corporations. According to a report by SentinelOne, over 80% of hacked companies reported that the attack entry points were from phishing emails and social media. Creating strong governance practices is essential to managing these social media security risks. Your brand reputation, data protection, and sales demand it...

Brandle, Inc.
Brandle, Inc.
Blog Post
  • A growing number of businesses of all sizes — from small startups to large enterprises — are tapping their workforce to extend their social media footprint. When this strategy is done correctly, the rewards and ROI are considerable. For example: Content shared by employees generate 800 percent more engagement than content shared by brand channels (Source: Social Media Today). Lea...

Brandle, Inc.
Brandle, Inc.
Blog Post
  • To monitor, or not to monitor? It is widely accepted by corporate social media and risk managers that major brand damage can occur via a social channel, but real harm can also come from employees’ social media accounts. For regulated companies, this is certainly true — in fact, they are legally required to monitor employee social media. But most companies should consider monitoring the...

Brandle, Inc.
Brandle, Inc.
Blog Post
  • When social media arrived on the business landscape the notion of governance and risk management was essentially non-existent. Social media has evolved from a basic customer touchpoint, into a critical business channel for communication, branding, support and sales. With this shift in importance, the risks to an enterprise have escalated. In fact, corporate CEOs consider damage to bran...

Brandle, Inc.
Brandle, Inc.
Blog Post
  • Organizations in all sectors and industries must meet applicable compliance standards, such as the Fair Lending Laws, the Consumer Protection Act, and the CAN-SPAM Act. However, when it comes to social media governance, firms in the mortgage industry face an added compliance burden to adhere to the strict compliance and monitoring requirements outlined by the Federal Financial Institut...

Brandle, Inc.
Brandle, Inc.
Blog Post
  • If you’re looking to conduct a social media audit, know that you are ahead of many businesses when it comes to social media governance. As you probably already know, protecting your business from brand damage and PR crises can be made easier once you have evaluated all social media assets.

Brandle, Inc.
Brandle, Inc.
Blog Post
  • The adage “you cannot manage what you cannot measure” has many applications in today’s business world, including enterprise social media management. In fact, with social media, it’s even more challenging — you can’t manage or measure what you don’t know! And what you don’t know can hurt you. The root of this problem is that most organizations — including small firms, but especially la...

Brandle, Inc.
Brandle, Inc.
Blog Post
  • To attract and secure customers in today’s competitive business landscape, it is essential for every company to deliver a consistent brand image. for success and survival. As mentioned in Forbes, “consistency is the key to successful branding and consistency goes beyond the product itself. The brand promise must be clear with every interaction each stakeholder experiences.” This consis...

Brandle, Inc.
Brandle, Inc.
Blog Post
  • Taking a social media inventory is a comprehensive process that includes discovering all corporate social media points-of-presence (POPs), so they can be assessed, organized, managed and secured appropriately. Below, we highlight the 3 key reasons why creating and monitoring social media inventory is critical, and should be integrated into the overall corporate risk strategy and plan. ...

Brandle, Inc.
Brandle, Inc.
Blog Post
  • The idea of stale social media accounts — i.e. accounts that have been created or registered, but remain unconfigured or unused — is not inherently bad or risky. In fact, many businesses establish a presence on various social media platforms for defensive reasons to prevent others (e.g. cyber criminals, counterfeiters, competitors, etc.) from using certain domains or social media handl...

Brandle, Inc.
Brandle, Inc.
Blog Post
  • The term “threat vector” is traditionally used in the cybersecurity and InfoSec space, and refers to vulnerabilities that expose organizational networks and endpoints (e.g. computers, laptops, employee-used smartphones, etc.), to malware, viruses, and other hazards. However, the threat vector concept is just as important and applicable when it comes to web and social media governance....

Brandle, Inc.
Brandle, Inc.
Blog Post
  • Corporate social media concerns have progressed past the question of ROI as a marketing discipline and have landed squarely in the Risk Officers lap as a security concern. In fact, social media security is a serious risk for every corporation. Since 2011, cyber criminals have found a home on social media where they perpetuate fraud. During the past  six months, CIO Insight states that ...

Brandle, Inc.
Brandle, Inc.
Blog Post
  • As discussed by Brandle’s founder CEO Chip Robertson in a recent Forbes article, social media governance is a coordinated set of procedures, protocols, policies, workflows and tools. An organization should know what to rely on in order to ensure that valuable digital assets (social media accounts and websites) are secured, risks are mitigated, and compliance is maintained.  However, i...

Brandle, Inc.
Brandle, Inc.
Blog Post
  • The issue of rogue social media accounts has been in the mainstream news lately, with revelations about false Twitter accounts for various government agencies such as the EPA, NPS and NASA. However, businesses that consider themselves safely outside of the rogue social media fray because they haven’t yet been targeted – or they feel that they’re too small to capture the attention of a...

Brandle, Inc.
Brandle, Inc.
Blog Post
  • Corporations spend millions of dollars a year to increase their visibility and mindshare on social media. However, there are times when companies stand out on social media for all of the wrong reasons. Some notorious examples spring to mind: The numerous United Airlines issues highlighting poor customer service. Nivea figuring that it would be a good idea to launch a campaign ar...

Brandle, Inc.
Brandle, Inc.
Blog Post
  • Now that social media is a widely accepted marketing channel to connect with consumers, executives have progressively elevated their concerns about the risks and the potential damage this technology can present to their companies. In fact, AON’s Global Risk Management Survey 2017 lists risk to brand reputation via social media as their number one risk concern. It is no longer satisfac...

Brandle, Inc.
Brandle, Inc.
Blog Post

New blog articles detected.

  • Coca-Cola's New Social Centre — Where's Social Media Governance?

     I recently read an article in The Drum by Seb Joseph. The article focuses on how Coca-Cola, a mature social company, has created their new North American Social Centre to have central social media marketing of their brands. Seb describes the Social Centre as:  "... a real-time newsroom to manage social media marketing for all the Coca-Cola trademarked brands (think Diet Coke, Fanta a...

  • How to Build a Strong Corporate Social Media Governance Team

    Social media governance has become a new focus for the social enterprise. This governance practice all about managing risks to the corporation (that might arise from social media) and maintaining brand standards and reputation across the social networks. Building the right social media governance team is critical to being successful. Governance over social media is a difficult task. I...

Brandle, Inc.
Brandle, Inc.
Blog Post

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