Brandle, Inc.
Brandle, Inc.
Blog Article

New blog articles detected.

  • 7 Social Media Security Best Practices to Keep Your Business, Data & Reputation Safe
    Corporate social media concerns have progressed past the question of ROI as a marketing discipline and have landed squarely in the Risk Officers lap as a security concern. In fact, social media security is a serious risk for every corporation. Since 2011, cyber criminals have found a home on social media where they perpetuate fraud. During the past  six months, CIO Insight states that ...
Brandle, Inc.
Brandle, Inc.
Blog Article

New blog articles detected.

  • Why Centralized Social Media Governance Works Best
    As discussed by Brandle’s founder CEO Chip Robertson in a recent Forbes article, social media governance is a coordinated set of procedures, protocols, policies, workflows and tools. An organization should know what to rely on in order to ensure that valuable digital assets (social media accounts and websites) are secured, risks are mitigated, and compliance is maintained.  However, i...
Brandle, Inc.
Brandle, Inc.
Blog Article

New blog articles detected.

  • How to Protect Your Brand from Rogue Social Media Accounts
    The issue of rogue social media accounts has been in the mainstream news lately, with revelations about false Twitter accounts for various government agencies such as the EPA, NPS and NASA. However, businesses that consider themselves safely outside of the rogue social media fray because they haven’t yet been targeted – or they feel that they’re too small to capture the attention of a...
Brandle, Inc.
Brandle, Inc.
Blog Article

New blog articles detected.

  • Why Social Media Risk Management is About More than Handling a PR Crisis
    Corporations spend millions of dollars a year to increase their visibility and mindshare on social media. However, there are times when companies stand out on social media for all of the wrong reasons. Some notorious examples spring to mind: The numerous United Airlines issues highlighting poor customer service. Nivea figuring that it would be a good idea to launch a campaign ar...
Brandle, Inc.
Brandle, Inc.
Blog Article

New blog articles detected.

  • What is Social Media Governance & How Does it Protect Your Organization?
    Now that social media is a widely accepted marketing channel to connect with consumers, executives have progressively elevated their concerns about the risks and the potential damage this technology can present to their companies. In fact, AON’s Global Risk Management Survey 2017 lists risk to brand reputation via social media as their number one risk concern. It is no longer satisfac...
Brandle, Inc.
Brandle, Inc.
Blog Article

New blog articles detected.

  • Coca-Cola's New Social Centre — Where's Social Media Governance?
     I recently read an article in The Drum by Seb Joseph. The article focuses on how Coca-Cola, a mature social company, has created their new North American Social Centre to have central social media marketing of their brands. Seb describes the Social Centre as:  "... a real-time newsroom to manage social media marketing for all the Coca-Cola trademarked brands (think Diet Coke, Fanta a...
  • How to Build a Strong Corporate Social Media Governance Team
    Social media governance has become a new focus for the social enterprise. This governance practice all about managing risks to the corporation (that might arise from social media) and maintaining brand standards and reputation across the social networks. Building the right social media governance team is critical to being successful. Governance over social media is a difficult task. I...
Brandle, Inc.
Brandle, Inc.
Blog Article

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