Brandle, Inc.

Category: Content
Type: Blog Article

Generated 2 months ago

New blog articles detected

  • Coca-Cola's New Social Centre — Where's Social Media Governance?

     I recently read an article in The Drum by Seb Joseph. The article focuses on how Coca-Cola, a mature social company, has created their new North American Social Centre to have central social media marketing of their brands. Seb describes the Social Centre as:  "... a real-time newsroom to manage social media marketing for all the Coca-Cola trademarked brands (think Diet Coke, Fanta a...

  • How to Build a Strong Corporate Social Media Governance Team

    Social media governance has become a new focus for the social enterprise. This governance practice all about managing risks to the corporation (that might arise from social media) and maintaining brand standards and reputation across the social networks. Building the right social media governance team is critical to being successful. Governance over social media is a difficult task. I...

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