BrandManager
BrandManager
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  • Inbound Marketing: The Unstoppable Approach to Creating Lead-Generating Content
    You've embraced content marketing to increase traffic to your website and keep visitors there longer. Your content is landing high SERP rankings, thanks to your improved SEO strategies, and you've even allocated more money in your marketing budget to creating a strong social media presence. So why has your lead generation only gone up by half a percent? Read on to find out why your co...
BrandManager
BrandManager
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New blog articles detected.

  • How to Nurture a Business Culture that Aligns Sales and Marketing
    It's all well and good to talk about the benefits of aligning sales and marketing, but it takes more than just a few statistics — however compelling they may be — to really create change in your company. And even with actionable techniques, like data-sharing and SMART goal setting, getting these two teams to work together effectively often feels like an uphill climb.  The missing ele...
BrandManager
BrandManager
Blog Post

New blog articles detected.

  • Measurable Progress: Why Encouraging Competition Between Sales and Marketing Is A Mistake
    The success of your marketing campaign is directly measurable by your sales. At least, so it would seem. But when your marketing and sales teams aren't closely aligned, it can be difficult to get a clear picture of the success of either team. When they work together, however, you could see as much as 20% revenue growth. Now that's measurable progress.  Despite the clear correlation b...
BrandManager
BrandManager
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New blog articles detected.

  • Boosting the Signal: Reach the Ideal Audience with Your Marketing Content
    Quality content is the driving force behind any lead-generating campaign. But if nobody ever sees your content, it doesn't matter how outstanding it is—consumers and businesses can't respond to content they can't find. That's why you need to boost the marketing signal your company is putting out, by building a strong online presence through content marketing. Keep reading to learn mor...
BrandManager
BrandManager
Blog Post

New blog articles detected.

  • The Importance of Aligning Sales and Marketing KPIs
    When sales are low or falling, the "shift-the-blame" game starts. Sales will complain Marketing isn't generating enough quality leads, and conversely, Marketing will complain that Sales aren't working hard enough to convert their provided leads into a sale. In most cases, the root cause comes down to a misalignment between Sales and Marketing.
BrandManager
BrandManager
Blog Post

New blog articles detected.

  • Beyond Demographics: Building a Buyer Persona To Understand Your Customer
    An often-overlooked key to the success of any marketing strategy, from the content that you post on your blog to the email vouchers you send out from time to time, is your buyer persona. Most marketing teams look at the demographics of their target audience; few go any deeper than the age, marital status, and income level of that audience. But a well-developed buyer persona is essentia...
BrandManager
BrandManager
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New blog articles detected.

  • Why (And How To) Integrate Your Sales and Marketing Data
    There are definitely compelling advantages to Smarketing, but the actual practice of getting the sales and marketing teams to work seamlessly together requires more than goodwill. One key component to success is a strong information system which manages, documents and leverages concrete data behind all marketing and sales activities.
BrandManager
BrandManager
Blog Post

New blog articles detected.

  • How to rediscover your business' Unique Selling Point
    A fundamental understanding of your business' Unique Selling Point (USP) is key to the success of any marketing or sales effort. USPs are a core part of a business, not just some airy-fairy statements on a piece of paper that is locked in a dusty cabinet. If you don't have USPs, or feel that your existing USPs do not accurately describe your business, four simple questions can help you...
BrandManager
BrandManager
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New blog articles detected.

  • Demonstrating The Benefits of Smarketing To Your Sales and Marketing Teams - A How To
    The statistics and results about Smarketing don't lie; it produces outstanding benefits in revenue growth for businesses, on average, a 20% bump, according to Hubspot. However, as we discussed previously, the implementation of a major organisational shift is never simple. This is especially true if both teams are significantly divided. Let's dive a little deeper into the strategy of ge...
BrandManager
BrandManager
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New blog articles detected.

  • The Apple Approach: How self-discovery leads to business growth
    2017 has seen a major seismic shift in the application of media and social channels to both empower and disrupt players in the corporate and political landscape. A whole new generation of media pundits and social media users are finding new voice and power over established brands. So what are brands and marketers to do in this new, volatile world, where media channels are both a vehic...
BrandManager
BrandManager
Blog Post

New blog articles detected.

  • Overcoming Management Inertia to Align Sales and Marketing
    The case for Smarketing - the integration of sales and marketing efforts - is strong, but implementation of a new way of doing things is never simple, and organisational inertia is a common cause of failure. In preserving the status quo by maintaining the current, comfortable way of doing things, businesses often put their long-term viability at risk.
BrandManager
BrandManager
Blog Post

New blog articles detected.

  • How Inbound Marketing is revitalising Australian businesses
    When inbound marketing strategy first became popular among marketers a little over a decade ago, Australian marketers were less than eager to jump on the inbound bandwagon. While the rest of the world was reaching consumers on previously untapped digital platforms and using their content in innovative ways, it seemed as though the Aussies were, for the most part, still using those old ...
BrandManager
BrandManager
Blog Post

New blog articles detected.

  • Smarketing: Why Integrate Your Sales and Marketing Efforts?
    For 74% of companies, converting leads into customers is a top priority, according to Hubspot. The same study, however, shows that just 32% are concerned with sales enablement. These statistics show the dreadful gap between marketing and sales that is costing companies all over the world money they never even knew they could have. An integrated strategy that combines your marketing ca...
BrandManager
BrandManager
Blog Post

New blog articles detected.

  • 5 Reasons Your Outbound Marketing Methods Aren't Working
    For as long as marketing has been around, advertisers have used outbound marketing to reach potential clients. But the old method of putting your brand out in the world— and being as in-your-face as possible about it so you can be heard over the competition—just doesn't work any more.
BrandManager
BrandManager
Blog Post

New blog articles detected.

  • Get Marketing and Sales on the same team - an Introduction to Smarketing
    Do your sales people and marketing people reside in, as Ben Firman puts it, a "state of co-operative competition that readily descends into finger-pointing and arguments about strategy, budget and resource allocation?" Your company is not alone, as outdated sales and marketing structures still litter the business landscape. What can be done to get them to work better together, in ord...
BrandManager
BrandManager
Blog Post

New blog articles detected.

  • How Social Video Will Turboboost Your Social Media Strategy
    If your marketing strategy isn’t invested in social media, you’d be wise to reconsider.  Why? Because that’s where your customers (and prospective customers) are.  According to Hubspot, 72% of internet users are on Facebook, 73% of Facebook’s 1.3 billion users go there for “professional purposes,” and 63% of Facebook and Twitter users are looking for information unrelated to friends an...
BrandManager
BrandManager
Blog Post

New blog articles detected.

  • How to Build a Successful Content Generating Machine
    We can agree that publishing quality content is revered over quantity. Yet, it’s important that we’re sharing enough content to generate the results we desire. Statistics reveal that, for example, companies that published 16+ blog posts per month received almost 3.5 times more traffic than companies that only shared 0-4 monthly posts. Also, consistently posting on social media networks...
BrandManager
BrandManager
Blog Post

New blog articles detected.

  • Why Your Strategy is More Important Than Your Actual Content
    Marketing content has certainly evolved in the Internet age, and most companies have finally mastered how to make it work for a modern audience. From more personalised content to precise targeting, the tools are available to make a blog or video fit a specific demographic. However, you still need a strategy to create content that's compelling.
BrandManager
BrandManager
Blog Post

New blog articles detected.

  • When is Your Business Ready for Video Marketing?
      There isn't any question that we continually live in a more visually dominated culture, requiring marketing to go this way even further. As such, video marketing should become a top priority if you've continuously put it off in your B2B business.
BrandManager
BrandManager
Blog Post
BrandManager
BrandManager
Blog Post

New blog articles detected.

  • Are Your YouTube Ads Really Worth the Effort? Learning From the Big Names
    YouTube is still a powerful tool for branding and marketing, but it's always worth remembering the time and money required to put a video together. Even so, you should always carve out time to find effective ways to promote yourself. YouTube ads are one of the best based on how you're able to link up with customers in a personal way.
BrandManager
BrandManager
Blog Post

New blog articles detected.

  • How to Leverage YouTube in Your Marketing Strategy
    Did you know that YouTube reports that mobile video consumption rises a whopping 100% every year (HubSpot)? Additionally, 64% of users are more likely to buy a product online after watching a video. These numbers reveal the level of engagement videos are generating amongst consumers and how it’s critical to begin leveraging YouTube marketing to bolster your strategy and achieve desired...

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