Brandmuscle
Brandmuscle
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  • 5 ways to support your local business partners at events
    Attending and hosting local events are a crucial component to local marketing success. However, the 2017 State of Local Marketing Report finds that hosting and exhibiting at events are the top two most difficult tactics for small business partners to execute. To capitalize on this hugely important marketing tactic, check out these five ways corporate marketers […] The post 5 ways to support your l...
Brandmuscle
Brandmuscle
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  • Local Marketing and the Mobilegeddon
    Less than five percent of businesses today have mobile websites, meaning Google's algorithm change in April 2015 makes their website harder to find by the customers most ready to buy. Learn what you need to do to be found by mobile consumers in two minutes from Brandmuscle's Digital Marketing Manager Katie Dolan. Link for testing if your site is mobile friendly: http://bit.ly/1K3NlQB
Brandmuscle
Brandmuscle
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New blog articles detected.

Brandmuscle
Brandmuscle
Blog Article

New blog articles detected.

  • Why an Integrated Approach for Local Event Marketing Works Best
    Did you know that event marketing was ranked as the #1 most effective local marketing tactic by local dealers, agents, franchisees and retailers? Despite the ‘rise of digital advertising’, local events are still one of the most powerful tools local businesses use to grow their businesses, according to our State of Local Marketing Report that […] The post Why an Integrated Approach for Local Event ...
Brandmuscle
Brandmuscle
SlideShare Presentation

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  • The State of Local Marketing - Midwest Foodservice Expo Presentation
    Brandmuscle local marketing expert and Chief Strategy Officer Clarke Smith helped restaurant owners and managers boost their local marketing efforts with this presentation of practical advice from the company’s 2016 State of Local Marketing Report at the Midwest Foodservice Expo on Tuesday, March 8, 2016 in Milwaukee, Wisconsin.
Brandmuscle
Brandmuscle
Blog Article

New blog articles detected.

  • Understanding Voice Search: What are the Implications for Local Marketers?
    SVP Digital Jason Tabeling dishes on voice search: the data, the questions and the future Did you know that 20% of search queries are coming from voice search, and it’s only expected to quadruple this year? Search is a significant digital tactic for brands, especially at the local level.  Now, as the ratio of voice […] The post Understanding Voice Search: What are the Implications for Local Market...
Brandmuscle
Brandmuscle
Blog Article

New blog articles detected.

  • Restaurant Marketing: 3 Ways to Drive Business to Your Franchisees with Digital Advertising
    The food service industry depends on the digital landscape to drive interest to its local restaurants, where franchisees handle most of the marketing. If you’re any bit interested in advertising, the word “digital” is one you’ve heard a lot — and it’s a word you’ll continue to hear. Tactics like geo-targeting and online display make […] The post Restaurant Marketing: 3 Ways to Drive Business to Yo...
Brandmuscle
Brandmuscle
Blog Article

New blog articles detected.

  • Infographic: 5 Ways to Own Local Marketing in 2017
    Surveying more than 2,100 dealer, agents and franchisees of national brands, covering 75,000 data points and including direct input from marketing executives, the State of Local Marketing Report covers off on a lot of information. Since publishing in November, our annual research report has been drumming up industry attention and helping national brands do some serious […] The post Infographic: 5 ...
Brandmuscle
Brandmuscle
Blog Article

New blog articles detected.

  • Brandmuscle Wins the Local Search Associations’ 2017 Ad-to-Action Award
    Leading local marketing company executes innovative paid social advertising campaigns to create awareness and sales for a new fast casual restaurant chain Chicago – March 7, 2017 – Brandmuscle won The Local Search Association’s Ad-to-Action Award at LSA17 in San Diego last week.  The prestigious award was based on the results of a highly targeted, […] The post Brandmuscle Wins the Local Search Ass...
Brandmuscle
Brandmuscle
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New blog articles detected.

  • Communicating Channel Marketing: Three Ways to Maximize Co-op Participation
    Communication is key when it comes to channel marketing. The way companies communicate their co-op programs to local affiliates determines how much participation, and ultimatley, fund utilization their channel marketing program will achieve. Think about this: 49 percent of the 2,139 local affiliates surveyed in this year’s State of Local Marketing Report conveyed that half […] The post Communicati...
Brandmuscle
Brandmuscle
Blog Article

New blog articles detected.

  • Brandmuscle Named Finalist in Ad-to-Action Awards
    The Local Search Association Recognizes Brandmuscle for Success in Social Media for a Fast-Casual Dining Restaurant Client Brandmuscle has been named a finalist in The Local Search Association’s Ad-to-Action Award in the Social and Reputation Management category. The entry was for Brandmuscle’s highly-targeted, location-specific social advertising campaign for a national fast-casual dining restaur...
  • New Year, New Facebook Updates for Local Businesses
    Jenn DePiero from our digital marketing team expands on new updates that were recently made to Facebook’s Business Pages and why it benefits local dealers, agents and franchisees. Is Facebook a part of your local marketing strategy for 2017? Are you looking for ways to enhance how potential customers interact with your brand online through […] The post New Year, New Facebook Updates for Local Busi...
  • How Global and National Brands are Keeping Up With the Mobile-First World
    SVP Digital Jason Tabeling explains the importance of preparing for a mobile-first world in his most recent industry byline. By now, brands should realize how important mobile is to their digital marketing efforts. As Google continues to make changes to the way your brand shows up in search, it’s equally as important to stay at […] The post How Global and National Brands are Keeping Up With the Mo...
  • The Top 10 Pieces of Location Marketing Content from Brandmuscle in 2016
    Another year down means another year of great content generated at Brandmuscle for our clients, readers and the local marketing category. Covering everything from digital media to co-op marketing, we’ve researched, written and analyzed topics spanning several areas of interest for local marketing leaders in charge of distributed marketing channels at global and national brands. […] The post The To...
  • Brandmuscle Hires Key Leaders for Local Media and Co-op Marketing Management
    Local marketing software and service provider Brandmuscle has hired Jen Miles as VP of Performance Marketing and Chris Land as VP of Client Service for Co-op and Channel Management to help national and global brands execute the last mile of marketing. The post Brandmuscle Hires Key Leaders for Local Media and Co-op Marketing Management appeared first on Brandmuscle Blog.
  • 12 Channel Marketing and Local Media Data Points to Help You Finalize 2017 Planning
    Our annual State of Local Marketing Report is a labor of love, sweat and tears. (Tears of joy once we hit publish, that is.) Working directly with Brandmuscle clients and pulling in secondary data from notable industry sources, the Brandmuscle’s “SOLMR” charts a course in local marketing and media that helps global and national brands with annual planning and […] The post 12 Channel Marketing and ...
  • Four Reasons Why 2017 Will Be the Year for Local Marketing
    For some global and national brands, marketing is just that: globally and nationally driven. That’s a mistake, if you ask us. Over a decade ago,  Brandmuscle was created from the idea that this mistake was an opportunity for the industry: brands benefit when they focus their marketing on local audiences and work to make connections […] The post Four Reasons Why 2017 Will Be the Year for Local Mark...
  • Insights from Street Fight Summit—a Conference Focused on Hyperlocal Marketing
    Jenn DePiero from our digital marketing team debriefs an industry conference of media companies and tech providers in the hyperlocal marketing space. Late last month, I was one of three Brandmusclers who attended the 2016 Street Fight Summit in New York City. In its sixth year, the conference celebrates success and innovation in hyperlocal and location-based marketing by featuring some of the tech...
  • National Brands Are Missing the Mark By Avoiding Localization
    Consumers want local content. It’s that simple. With the power of localization increasing due to the growth in mobile and digital marketing, now is the time for national brands to focus on it. But why are some global and national brands not reciprocating? Our SVP of Digital Marketing Jason Tabeling answered that question in his latest […] The post National Brands Are Missing the Mark By Avoiding L...
  • Study Says Local Marketing Will Be Pivotal for Brands in 2017
    State of Local Marketing Report Illustrates How Global and National Brands Can Succeed By Helping Local Affiliates Shift with the Media Landscape CHICAGO – November 8, 2016 – As marketers adjust to an evolving media landscape and review a seemingly endless supply of new marketing techniques, it can be difficult to determine the best way […] The post Study Says Local Marketing Will Be Pivotal for B...
Brandmuscle
Brandmuscle
Blog Article

New blog articles detected.

  • Leave Your Brand’s Local Marketing Fingerprint Through Co-op Marketing
    Since brand identity plays such a significant role in driving sales growth and establishing a distinctive personality, don’t throw your money away by allowing your partners to misrepresent your brand. Ensure your channel marketers represent your brand’s value in order to best position and maximize consumer engagement by offering co-op funds as a reward. The post Leave Your Brand’s Local Marketing ...
Brandmuscle
Brandmuscle
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Brandmuscle
Brandmuscle
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