Brandmuscle
Brandmuscle
Blog Post
  • Dennee to strengthen BrandMuscle’s product design and effectiveness Chicago, IL – BrandMuscle, a high-tech marketing innovator delivering big brand marketing to local businesses, has hired design expert Andy Dennee as Vice President of User Experience to lead user experience design and development for all of BrandMuscle’s products. “Bringing Andy on board creates a competitive advantage […] The po...

Brandmuscle
Brandmuscle
Blog Post
  • In his latest byline, Jason Tabeling, Brandmuscle’s SVP Digital, explains how this Google tool gives you visibility into who’s winning in paid search. Keeping up with the Joneses in your personal life can be hard, maybe even impossible. But who’s to say your businesses can’t keep up with its competition online? In his latest Search […] The post Understanding Your Online Competition with AdWords Au...

Brandmuscle
Brandmuscle
Blog Post
  • Weeren to lead and oversee company-wide business operations and efficiencies. Chicago, IL – Brandmuscle, the leading provider of personalized technology and marketing solutions, has hired technology veteran Scott Weeren as Chief Operating Officer to lead company-wide operational processes to revolutionize the predictive marketing industry. Formerly serving as the COO of Fishbowl, the leading custo...

Brandmuscle
Brandmuscle
Blog Post
  • Guest blogger and local marketing strategist Stephanie Lee explains the value behind both long and short term awareness tactics, especially at the local level. Think of the last time you went to the movies. As you wait for the movie to begin, you’re subject to several advertisements before the movie starts. Can you remember an […] The post From The Ground Up: Why it’s Time to Start Thinking About ...

Brandmuscle
Brandmuscle
Blog Post
  • Has success in online advertising been over-promised? Our digital marketing expert Brandon Tidd explains why it’s time to level-set digital marketing expectations and why customer experience matters now more than ever. For generations, if you wanted to get your message to the masses you had just a few options: print, radio, TV, outdoor and, of […] The post Beyond the Click: Why Setting Online Adve...

Brandmuscle
Brandmuscle
Blog Post
  • Did you know that your most fundamental of marketing tools is causing you to miss out on sales? With websites being the #1 most difficult digital marketing tactic for local businesses to manage on their own, Brandmuscle’s latest innovation, LocationBuilder, was created to take the heavy lifting off of the national brand and the local […] The post Showcasing LocationBuilder™: The Industry’s Demand ...

Brandmuscle
Brandmuscle
YouTube Video
  • LocationBuilder is an industry-leading local consumer engagement platform that enables local businesses to create and manage their location-specific microsite and/or campaign landing page, establishing a unique local presence and driving marketing performance, while maintaining brand compliance.

Brandmuscle
Brandmuscle
Blog Post
  • Our SVP Digital Jason Tabeling explains why it’s more important than ever to understand how your brand’s paid and organic strategy aligns It’s no secret that the importance of search has escalated over the last few years. Now more than ever, ranking in both paid and organic search means an increase in traffic. In some […] The post How Brands’ Domination of Paid and Organic Search Has Changed With ...

Brandmuscle
Brandmuscle
Blog Post
  • One of the greatest challenges your small business partners face in a rapidly changing market is fully understanding how and what to advertise. What is truly the most effective tactic to reach consumers during their path to purchase? According to the 2017 State of Local Marketing Report, there is an apparent discrepancy in how co-op […] The post Why It’s Time to Re-evaluate Your Current Co-op Mark...

Brandmuscle
Brandmuscle
Blog Post
  • Attending and hosting local events are a crucial component to local marketing success. However, the 2017 State of Local Marketing Report finds that hosting and exhibiting at events are the top two most difficult tactics for small business partners to execute. To capitalize on this hugely important marketing tactic, check out these five ways corporate marketers […] The post 5 ways to support your l...

Brandmuscle
Brandmuscle
YouTube Video
  • Less than five percent of businesses today have mobile websites, meaning Google's algorithm change in April 2015 makes their website harder to find by the customers most ready to buy. Learn what you need to do to be found by mobile consumers in two minutes from Brandmuscle's Digital Marketing Manager Katie Dolan. Link for testing if your site is mobile friendly: http://bit.ly/1K3NlQB

Brandmuscle
Brandmuscle
Blog Post
  • CHICAGO—May 31, 2017 — Brandmuscle announced today the official launch of LocationBuilder™, a significant addition to the company’s BrandBuilder® platform that dramatically improves the way multi-location brands engage consumers by activating and optimizing their local digital presence. Using LocationBuilder, national brands can now empower their local business partners (i.e. dealers, agents, reta...

Brandmuscle
Brandmuscle
Blog Post
  • Did you know that event marketing was ranked as the #1 most effective local marketing tactic by local dealers, agents, franchisees and retailers? Despite the ‘rise of digital advertising’, local events are still one of the most powerful tools local businesses use to grow their businesses, according to our State of Local Marketing Report that […] The post Why an Integrated Approach for Local Event ...

Brandmuscle
Brandmuscle
Blog Post
  • SVP Digital Jason Tabeling dishes on voice search: the data, the questions and the future Did you know that 20% of search queries are coming from voice search, and it’s only expected to quadruple this year? Search is a significant digital tactic for brands, especially at the local level.  Now, as the ratio of voice […] The post Understanding Voice Search: What are the Implications for Local Market...

Brandmuscle
Brandmuscle
Blog Post
  • The food service industry depends on the digital landscape to drive interest to its local restaurants, where franchisees handle most of the marketing. If you’re any bit interested in advertising, the word “digital” is one you’ve heard a lot — and it’s a word you’ll continue to hear. Tactics like geo-targeting and online display make […] The post Restaurant Marketing: 3 Ways to Drive Business to Yo...

Brandmuscle
Brandmuscle
Blog Post
  • Surveying more than 2,100 dealer, agents and franchisees of national brands, covering 75,000 data points and including direct input from marketing executives, the State of Local Marketing Report covers off on a lot of information. Since publishing in November, our annual research report has been drumming up industry attention and helping national brands do some serious […] The post Infographic: 5 ...

Brandmuscle
Brandmuscle
Blog Post
  • Leading local marketing company executes innovative paid social advertising campaigns to create awareness and sales for a new fast casual restaurant chain Chicago – March 7, 2017 – Brandmuscle won The Local Search Association’s Ad-to-Action Award at LSA17 in San Diego last week.  The prestigious award was based on the results of a highly targeted, […] The post Brandmuscle Wins the Local Search Ass...

Brandmuscle
Brandmuscle
Blog Post
  • Communication is key when it comes to channel marketing. The way companies communicate their co-op programs to local affiliates determines how much participation, and ultimatley, fund utilization their channel marketing program will achieve. Think about this: 49 percent of the 2,139 local affiliates surveyed in this year’s State of Local Marketing Report conveyed that half […] The post Communicati...

Brandmuscle
Brandmuscle
Blog Post

New blog articles detected.

  • Brandmuscle Named Finalist in Ad-to-Action Awards

    The Local Search Association Recognizes Brandmuscle for Success in Social Media for a Fast-Casual Dining Restaurant Client Brandmuscle has been named a finalist in The Local Search Association’s Ad-to-Action Award in the Social and Reputation Management category. The entry was for Brandmuscle’s highly-targeted, location-specific social advertising campaign for a national fast-casual dining restaur...

  • New Year, New Facebook Updates for Local Businesses

    Jenn DePiero from our digital marketing team expands on new updates that were recently made to Facebook’s Business Pages and why it benefits local dealers, agents and franchisees. Is Facebook a part of your local marketing strategy for 2017? Are you looking for ways to enhance how potential customers interact with your brand online through […] The post New Year, New Facebook Updates for Local Busi...

  • How Global and National Brands are Keeping Up With the Mobile-First World

    SVP Digital Jason Tabeling explains the importance of preparing for a mobile-first world in his most recent industry byline. By now, brands should realize how important mobile is to their digital marketing efforts. As Google continues to make changes to the way your brand shows up in search, it’s equally as important to stay at […] The post How Global and National Brands are Keeping Up With the Mo...

  • The Top 10 Pieces of Location Marketing Content from Brandmuscle in 2016

    Another year down means another year of great content generated at Brandmuscle for our clients, readers and the local marketing category. Covering everything from digital media to co-op marketing, we’ve researched, written and analyzed topics spanning several areas of interest for local marketing leaders in charge of distributed marketing channels at global and national brands. […] The post The To...

  • Brandmuscle Hires Key Leaders for Local Media and Co-op Marketing Management

    Local marketing software and service provider Brandmuscle has hired Jen Miles as VP of Performance Marketing and Chris Land as VP of Client Service for Co-op and Channel Management to help national and global brands execute the last mile of marketing. The post Brandmuscle Hires Key Leaders for Local Media and Co-op Marketing Management appeared first on Brandmuscle Blog.

  • 12 Channel Marketing and Local Media Data Points to Help You Finalize 2017 Planning

    Our annual State of Local Marketing Report is a labor of love, sweat and tears. (Tears of joy once we hit publish, that is.) Working directly with Brandmuscle clients and pulling in secondary data from notable industry sources, the Brandmuscle’s “SOLMR” charts a course in local marketing and media that helps global and national brands with annual planning and […] The post 12 Channel Marketing and ...

  • Four Reasons Why 2017 Will Be the Year for Local Marketing

    For some global and national brands, marketing is just that: globally and nationally driven. That’s a mistake, if you ask us. Over a decade ago,  Brandmuscle was created from the idea that this mistake was an opportunity for the industry: brands benefit when they focus their marketing on local audiences and work to make connections […] The post Four Reasons Why 2017 Will Be the Year for Local Mark...

  • Insights from Street Fight Summit—a Conference Focused on Hyperlocal Marketing

    Jenn DePiero from our digital marketing team debriefs an industry conference of media companies and tech providers in the hyperlocal marketing space. Late last month, I was one of three Brandmusclers who attended the 2016 Street Fight Summit in New York City. In its sixth year, the conference celebrates success and innovation in hyperlocal and location-based marketing by featuring some of the tech...

  • National Brands Are Missing the Mark By Avoiding Localization

    Consumers want local content. It’s that simple. With the power of localization increasing due to the growth in mobile and digital marketing, now is the time for national brands to focus on it. But why are some global and national brands not reciprocating? Our SVP of Digital Marketing Jason Tabeling answered that question in his latest […] The post National Brands Are Missing the Mark By Avoiding L...

  • Study Says Local Marketing Will Be Pivotal for Brands in 2017

    State of Local Marketing Report Illustrates How Global and National Brands Can Succeed By Helping Local Affiliates Shift with the Media Landscape CHICAGO – November 8, 2016 – As marketers adjust to an evolving media landscape and review a seemingly endless supply of new marketing techniques, it can be difficult to determine the best way […] The post Study Says Local Marketing Will Be Pivotal for B...

Brandmuscle
Brandmuscle
Blog Post
  • Since brand identity plays such a significant role in driving sales growth and establishing a distinctive personality, don’t throw your money away by allowing your partners to misrepresent your brand. Ensure your channel marketers represent your brand’s value in order to best position and maximize consumer engagement by offering co-op funds as a reward. The post Leave Your Brand’s Local Marketing ...

Brandmuscle
Brandmuscle
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