BrandShield Ltd.

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected.

  • Counterfeit make-up: is beauty worth the price that you may ultimately pay?

    In February 2017, David Gauvey Herbert wrote for Bloomberg Businessweek about the rise in counterfeits in the cosmetic industry. Global seizures of counterfeit perfume and cosmetics jumped 25 percent from 2011 to 2013, according to a recent report by the Organization for Economic Cooperation and Development, making them a growing sector of the $461 billion […] The post Counterfeit make-up: is beau...

BrandShield Ltd.

Category: Content
Type: Blog Article

Generated 3 months ago

New blog articles detected.

  • Effective tips for management of online rogue websites and online infringements

    As a brand owner, you most like are aware that that your brand is being abused online in a variety of ways. Your brand may be the target of counterfeiters, fake apps, fake or damaging blogs, rogue websites, phishing schemes, and diversion that steals sales. The damage created by these sites can be irreparable if […] The post Effective tips for management of online rogue websites and online infring...

BrandShield Ltd.

Category: Content
Type: Blog Article

Generated 3 months ago

New blog articles detected.

  • EU Custom’s seizures skyrocket in 2015

    According to an article published in the October 2016 edition of World Trademark Review, a report by the European Commission on EU custom’s seizures skyrocketed in 2015 by 15% and applications for actions increased. In addition, the value of the detained goods is estimated at €642 million. One can only imagine what is the real […] The post EU Custom’s seizures skyrocket in 2015 appeared first on B...

  • Educating consumers to the risk of counterfeit products

    Most brand owners grapple with the question of alerting their consumers to the fact that your brand has been counterfeited. On the surface, one might think that it is an obvious decision to alert consumers. After all, brand owners hate the fact that counterfeiters could profit from stealing your brand. But many, if not most, […] The post Educating consumers to the risk of counterfeit products appe...

  • Measuring the Effectiveness of Your Brand Protection Program

    Recently, Coraline Zhang, legal counsel at DH Anti counterfeiting, made an interesting comparison between Marketing and Brand Protection. She described brand protection as very similar to marketing. The latter fights for control of market share against legitimate competitors, while the former works to reclaim market share stolen from illegal traders and discourages loyal fans from […] The post Mea...

BrandShield Ltd.

Category: Content
Type: Blog Article

Generated 9 months ago

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