Competitive Marketing Intelligence | Crayon

Brandstand NZ

Brandstand NZ
Brandstand NZ
Blog Article

New blog articles detected.

  • Pop-Up Shops
    We have all seen them, you have probably all be in one of them, and you may even have eaten at one of them – pop-up shops and kiosks are ‘popping’ up all over the place and research indicates that consumers love them. So what is classified as a pop-up shop? Mobile Pop-Up Store Mobile […]
Brandstand NZ
Brandstand NZ
Blog Article

New blog articles detected.

  • Lipton totally embraces experiential.
    Experiential marketing has made it’s mark on the industry for a number of years now, and has become an important part of the ‘mix’; we’re even seeing marketing departments employ experiential managers.  As customers demand more interaction (read: entertainment), the need for a memorable experience becomes essential. The global brand, Lipton,  has totally embraced experiential […]
Brandstand NZ
Brandstand NZ
Blog Article

New blog articles detected.

  • Sampling, the multi sensory way
    For a long time now, sampling has been an important ingredient in many brands’ launch recipe. It’s still a vital part, but we’re seeing some changes coming in as the strategy evolves. To be effective in the marketplace and to be successful, especially with discerning consumers, it’s essential that an engaging environment is provided for […]
Brandstand NZ
Brandstand NZ
Blog Article

New blog articles detected.

  • Inspirational marketing campaigns in 2016
    Warc 100, recently created an annual ranking of the world’s most creative and effective marketing campaigns for 2016. Looking at the top 2 campaigns chosen it’s definitely easy to see why these marketing campaigns have been a success. It’s easy to say that ‘all marketing campaigns are about increasing your brand awareness and your sales’ […]
  • Engage
    engage  verb 3rd person present: engages 1. occupy or attract (someone’s interest or attention). 2. participate or become involved in. 3. causes someone to have a feeling or create an emotion. So when it comes to marketing we are still surprised that some companies doubt the overall effectiveness of experiential marketing. Experts often refer to experiential […]
  • Home Show 2016
    Home Shows have been through many lifecycles and stages of development, but if the Auckland Home Show was anything to go by, they’re still very much of interest to New Zealanders. This year saw yet more growth with visitor numbers averaging 48,000 over the 5 days. And these numbers are not just fueled by the […]
  • Guide to Shopping Mall activations in New Zealand.
    Activating a pop-up store, sampling or experiential campaign in a shopping mall is a well proven route to getting your brand in front of a broad range of people. Malls offer almost guaranteed foot-traffic numbers, regardless of the weather. The variety of retailers onsite provide instant redemption of offers or bounce backs for brands wishing […]
Brandstand NZ
Brandstand NZ
Blog Article

New blog articles detected.

  • 5 Sampling/Brand Engagement Trends
    So what does the future look like for Brands wanting to engage with their customers? As one of New Zealand’s foremost providers of brand experience and sampling campaigns, we thought we would take a look. Brand Engagement is king The reality is that ‘engagement’ is clearly a focus for brands in 2016. Every brand needs […]

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