BrawnMedia
BrawnMedia
Blog Post
  •   The goal is for your business to succeed, correct? You have a product and a team in place, now it’s time to take a step back and look at your overall advertising strategy and branding efforts. In the 21st century a weak or muddled branding strategy could lead to the demise of your business. 1. Brand Identity Driven by Purpose: Many businesses and organizations spend months attempt...

BrawnMedia
BrawnMedia
YouTube Video
  • http://www.wsibrawnmedia.com Ever wanted to know what SEO is and why it's so important to your business? Let us, here at BrawnMedia, explain it to you in less than 2 minutes. Like the video? Go ahead and share it! Just grab the link in your browser and post on social, in emails, or go ahead and embed it on your site/blog.

BrawnMedia
BrawnMedia
Blog Post
  •   Creating a Facebook Page is easy, but, what about creating an engaging Facebook Business Page? Many don’t realize that there’s a difference between a Facebook Page and Facebook Business Page and more work goes into it than simply adding a couple pictures and posts.   We’ve gathered a list of 6 tips to make your business’ Facebook more engaging!   1. Create a Facebook Business Page instead of...

BrawnMedia
BrawnMedia
Blog Post
  • Today, users are relying more on their mobile device for their online activity and relying less on their computers. With this is mind, the reasoning behind the mobile-first indexing becomes clearer. What does this mean for you, your business, and website?   With technology advancements and more mobile users, Google has released a number of updates designed to make the mobile experi...

BrawnMedia
BrawnMedia
Blog Post
  •   Google has been discussing an impending update which will mark websites containing forms as “Not Secure”, unless they have a SSL certificate (HTTP vs HTTPS). When a consumer attempts to view your website, they will be served with a warning in the address bar which will say “Not Secure” before your URL. This creates significant potential to deter consumers and send them away from your web...

BrawnMedia
BrawnMedia
Blog Post
  •   In the age of technology, there have been a lot of advancements and successes, especially for the digital world. With as many achievements as the digital world has made, there have been almost as many scams. One such scam is by a company looking to make money off your expiring domain name. Recently, our office received a letter stating a client’s domain name was about to expire...

BrawnMedia
BrawnMedia
Blog Post
  • You have a business to run and maintain, your website may not be top of mind, but it should. Your website may contain some big mistakes that have the potential of hurting your business. Allow yourself some time to go through your website and view it as a potential customer or client would. Viewing it from their perspective will help you find the changes that need to be made. ...

BrawnMedia
BrawnMedia
Blog Post
  • In the digital age, business owners who are smart about their advertising are familiar with Google AdWords. It is a powerful tool that can be very profitable, but is also complicated and daunting for a novice. Enter Google’s solution: AdWords Express, a stripped-down and simplified version of Google AdWords.   AdWords Express allows users to set up and have ads display...

BrawnMedia
BrawnMedia
Blog Post
  • LSI is a marketing acronym you may not have heard of, or you don’t know enough about. The acronym stands for Latent Semantic Indexing which is a keyword that is commonly related to another primary keyword people use to search. These keywords are based on data from a person’s search history, pattern and behavior. That being said, what do LSI keywords mean for your SEO and your business?   R...

BrawnMedia
BrawnMedia
Blog Post
  • It was only a few short years ago that social media was used to connect with friends and family while sharing updates about your day or how you spent your vacation. Social media has since evolved and blossomed into so much more than sharing an update with your followers. It has become essential for businesses to be part of in order to compete in their marketplace. We’ve gather...

BrawnMedia
BrawnMedia
Blog Post
  • The social giant has paved the way and set standards in terms of targeting ads based on location, likes and interests. They are about to take their competitors by storm with the latest ad targeting option: offline attribution via enabled GPS or Bluetooth. With the most recent targeting expansion being people who have RSVPed to a brand’s event, this is the next...

BrawnMedia
BrawnMedia
Blog Post
  •   As technology changes, marketing changes, and therefore design changes. Visuals that represent a company are key; no one wants a dated look. Businesses have to keep up with the trends to stand out with their marketing, yet stay authentic and loyal to the brand while maintaining a seamless user experience.   1. Motion Design How to stand out through all the scrolling? Animate it! Motion des...

BrawnMedia
BrawnMedia
Blog Post
  • Your brand’s admiration and loyalty are not a given; they are earned. Once you have them, you have to work to maintain them. They rest on a series of pillars, which are not permanent. They grow, change and evolve. Think of the pillars as a relationship, both require attention and work in order to thrive.   The public having trust in your company, and showing you are fo...

BrawnMedia
BrawnMedia
Blog Post
  • Our attention span has fallen to a mere 8 seconds, shorter than that of a goldfish. With mobile devices and using multiple screens during our day, our attention is easily taken from one item to another. So, how do you make sure your content keeps their attention until the very end?   The first item to consider is the relevancy of your content. When you come up with an idea, be...

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