Brick Marketing - Boston SEO Firm
Brick Marketing - Boston SEO Firm
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  • New: It’s necessary to take a strategic approach to B2B SEO. In the campaign planning process a business needs to determine what the goals of the campaign will be to measure the success of the campaign as it moves along. The important thing to remember when setting B2B SEO goals is that they need to be... View Article
  • Old: SEO is comprised of many functions, one of which is reporting. After all, if you’re going to be investing time and money on optimizing your website, building inbound links, writing link worthy content, and sharing your content in social media – don’t you want to know if it’s working over time? There are so many... View Article
Brick Marketing - Boston SEO Firm
Brick Marketing - Boston SEO Firm
Blog Post
  • The Google Penguin update may have been years ago now, but it’s had a lasting impression on website owners, especially those that were hit with a penalty. To some, “link building” has become a dirty word and they try to stay away from it. The problem with that approach is that inbound links remain a... View Article The post Don’t Believe These 4 SEO Linking Theories appeared first on Brick Marketi...

Brick Marketing - Boston SEO Firm
Brick Marketing - Boston SEO Firm
Blog Post
  • One of the most important components of SEO is content. After all, it’s what the search engines crawl in order to determine what a site is all about and how/where it should rank. Any decent website is going to have the basic content in place: what services are offered, what products are sold, who’s behind... View Article The post The Top Reasons to Maintain an Active Business Blog appeared first o...

Brick Marketing - Boston SEO Firm
Brick Marketing - Boston SEO Firm
Blog Post
  • Broken links happen for many reasons – websites go defunct, URL changes are made and pages are removed during redesigns and the webmaster forgets to 301 redirect, etc. The end result is millions of broken links out there that are not only causing bad user experiences, but are also missed SEO opportunities. You probably know... View Article The post Broken Link Building How-To Guide appeared first ...

Brick Marketing - Boston SEO Firm
Brick Marketing - Boston SEO Firm
Blog Post
  • The days of searching for a local business in the Yellow Pages are long gone. Today, when someone is looking for a local business, they type what they’re looking for into Google and pick from one of the top results. This is why it’s so important for local business owners to invest in local SEO.... View Article The post SEO Musts for Local Business Owners appeared first on Brick Marketing - SEO Mar...

Brick Marketing - Boston SEO Firm
Brick Marketing - Boston SEO Firm
Blog Post
  • The problem with the whole “content is king” mantra is that it has resulted in a lot of not so great content out there on the web. Website owners feel pressured to be publishing content regularly and they don’t always have the resources necessary in order to do it well. There’s a lot of content... View Article The post 3 Quick Tips for Improving SEO Content appeared first on Brick Marketing - SEO ...

Brick Marketing - Boston SEO Firm
Brick Marketing - Boston SEO Firm
Blog Post
  • For many companies, especially small to medium sized businesses, it doesn’t make sense to hire an SEO team or professional in house. At the same time, it’s also likely that the existing marketing team or professional doesn’t have the time to add SEO responsibilities onto their plate without sacrificing productivity elsewhere. This is why outsourcing... View Article The post Tips for Outsourcing SE...

Brick Marketing - Boston SEO Firm
Brick Marketing - Boston SEO Firm
Blog Post
  • One of the things that the SEO industry is most known for is change. Best practices come and go to stay in line with whatever Google is deeming good or bad (or relevant or irrelevant) at any given time. As the Google algorithm has become more evolved, many SEO practices have fallen by the wayside.... View Article The post 4 Things That Will Always Add Value to an SEO Program appeared first on Bric...

Brick Marketing - Boston SEO Firm
Brick Marketing - Boston SEO Firm
Blog Post
  • Search engine rank hasn’t been a top SEO measurement for years now, but no matter how often we say it or talk about it here on the blog, we continue to get questions from prospects and clients about how we report on it. While we do pull keyword reports from Google Search Console regularly, it’s... View Article The post Why Fixating on Rank is a Waste of Time appeared first on Brick Marketing - SEO...

Brick Marketing - Boston SEO Firm
Brick Marketing - Boston SEO Firm
Blog Post
  • Link building as a whole isn’t easy. That’s because a big link building focus is on generating natural inbound links that are earned by publishing great, linkable content. However, that doesn’t mean that there aren’t some easier ways to get inbound links. There are plenty of “low hanging fruit” link building opportunities, you just need... View Article The post Don’t Miss These Easy Link Building ...

Brick Marketing - Boston SEO Firm
Brick Marketing - Boston SEO Firm
Blog Post
  • Yes, content is a huge component of an SEO campaign because it’s what generates natural inbound links to a website and helps a website rank for relevant keyword terms in the search engines. However, we’re seeing far too many website owners simply creating content to reach quotas, without taking a strategic approach. Not all content... View Article The post 4 Qualities of Impactful SEO Content appe...

Brick Marketing - Boston SEO Firm
Brick Marketing - Boston SEO Firm
Blog Post
  • The goal of an SEO campaign is to increase targeted, relevant organic visitors to a website over time. However, while increased organic traffic is certainly great, it’s not doing anything directly to improve the bottom line. A company is only going to see a return on investment if those visitors are taking an action and... View Article The post Make These Website Conversion Improvements to Enhance...

Brick Marketing - Boston SEO Firm
Brick Marketing - Boston SEO Firm
Blog Post
  • Everyone today knows how the search engines work and that there are two sections on the search results page: paid listings and non-paid listings (PPC and organic). So as a business and website owner – where should you dedicate your time and resources? Obviously, we’re an SEO firm so we’ll strongly support SEO at all... View Article The post How a PPC Campaign Complements an SEO Campaign appeared f...

Brick Marketing - Boston SEO Firm
Brick Marketing - Boston SEO Firm
Blog Post
  • Inbound links (or links from other websites pointing to your website) are one of the top Google search ranking criteria. While an important part of a search engine optimization campaign is to actively seek out link building opportunities, it’s also necessary to take steps in order to increase the chances of earning natural inbound links... View Article The post 3 Things You Must Do to Earn Natural...

Brick Marketing - Boston SEO Firm
Brick Marketing - Boston SEO Firm
Blog Post
  • Search engine optimization is an essential component of online marketing since an organic search presence for targeted keywords will result in website visitors which can lead to sales and conversions. Most website owners know this today and understand that they need to get involved in this “SEO thing.” However, before beginning an SEO campaign, it’s... View Article The post Don’t Make These Costly...

Brick Marketing - Boston SEO Firm
Brick Marketing - Boston SEO Firm
Blog Post
  • Some site owners may wonder; why should I bother to optimize my site for branded keywords? I already rank well for them and get all the traffic anyway. Why should I actively make it part of my SEO? This is actually a question we get a lot from many website owners. After all, your brand... View Article The post 3 Reasons to Optimize for Branded Keywords appeared first on Brick Marketing - SEO Marke...

Brick Marketing - Boston SEO Firm
Brick Marketing - Boston SEO Firm
Blog Post
  • There’s a misconception that the goal of an SEO campaign is to improve your organic search ranking for priority keywords. The truth is, this is really only part of it. Improving rank is great – but is it correlating with an increase in organic search traffic? Are people actually clicking through when they see your... View Article The post Clean Up Organic Listings to Increase Click Through Rate ap...

Brick Marketing - Boston SEO Firm
Brick Marketing - Boston SEO Firm
Blog Post
  • Cyber attacks are nothing new but have received newfound attention after the infamous WannaCry and subsequent attacks went after huge corporations, showcasing that nobody is immune. If you own a website, it’s important to do what you can to protect it. From an SEO perspective, it’s important because when a website is hacked, Google will... View Article The post 5 Ways to Keep Your Website Safe fro...

Brick Marketing - Boston SEO Firm
Brick Marketing - Boston SEO Firm
Blog Post
  • Website redesigns often make sense every couple of years in order to keep a website fresh and relevant. If you’re considering a redesign, it’s important to pull your SEO provider into the conversation as early as possible. If you aren’t working with an SEO professional, it’s a smart idea to hire one now. The design... View Article The post Don’t Overlook These SEO Steps During a Website Redesign a...

Brick Marketing - Boston SEO Firm
Brick Marketing - Boston SEO Firm
Blog Post
  • SEO isn’t new. It’s been an effective online marketing solution for many years. Yet, for some reason many website owners (and marketers!) don’t quite understand it. We blame this on the fact that there are plenty of lies circulating about the industry and website owners don’t really know what to believe. When this happens, they... View Article The post Don’t Believe These SEO Lies appeared first o...

Brick Marketing - Boston SEO Firm
Brick Marketing - Boston SEO Firm
Blog Post
  • Setting up a business blog on your company website is the easy part. The hard part is actually keeping the blog active with high-quality, informative content that target audience members will find engaging. Sure, you might be fine for the first couple of months, but after a certain amount of time, you’ll get to that... View Article The post 4 Places to Find Blog Topic Inspiration appeared first on...

Brick Marketing - Boston SEO Firm
Brick Marketing - Boston SEO Firm
Blog Post
  • Inbound links pointing to your website are one of the top 3 Google ranking factors. Clearly, link building remains an important part of an SEO campaign. Link building can include specifically seeking out link building opportunities but it also includes doing things that will attract natural links over time, like posting great, informational content. To... View Article The post Follow These Steps t...

Brick Marketing - Boston SEO Firm
Brick Marketing - Boston SEO Firm
Blog Post
  • Blogging is an important part of SEO for many reasons. Blog posts keep a website “fresh”, provide opportunities to target long tail keywords, keep social media profiles active with great content, and generate natural inbound links to a website. Lots has been written about SEO blogging best practices (target keywords, optimize the content, be mindful... View Article The post Blog Best Practices You...

Brick Marketing - Boston SEO Firm
Brick Marketing - Boston SEO Firm
Blog Post
  • Despite search engine optimization being a legitimate online marketing practice for many years now, there are still plenty of marketing folks who don’t quite understand it. Some even fear it due to fear of the unknown. All they hear about are link warnings and penalties from the search engines and it’s enough for them to... View Article The post Link Building Fundamentals are Marketing Fundamental...

Brick Marketing - Boston SEO Firm
Brick Marketing - Boston SEO Firm
Blog Post
  • In the SEO world, all the attention seems to be on inbound linking, or obtaining links from other websites that point to your website. This is for good reason since it’s an important search engine ranking signal (one of the top 3 ranking signals, in fact). However, there’s another type of linking that the search... View Article The post Follow These Rules When Adding Outbound Links to Your Site ap...

Brick Marketing - Boston SEO Firm
Brick Marketing - Boston SEO Firm
Blog Post
  • The first step of a thorough SEO campaign is to conduct keyword research to determine how target audience members are searching. When selecting which keywords to target on existing pages and within new content that will be created going forward, it’s important to keep in mind that not all target audience members have the same... View Article The post The Importance of Informational and Transaction...

Brick Marketing - Boston SEO Firm
Brick Marketing - Boston SEO Firm
Blog Post
  • In order to be successful with SEO long term, it’s necessary to get out of the “it’s all about rank” mindset. We’re not saying that rank doesn’t play a role, of course it does, but it isn’t the be all, end all metric to pay attention to during SEO reporting. Ranking fluctuates based on too... View Article The post SEO Reporting: More Than Rank appeared first on Brick Marketing - SEO Marketing Solu...

Brick Marketing - Boston SEO Firm
Brick Marketing - Boston SEO Firm
Blog Post
  • Keyword research has always been the foundation of a good SEO campaign. After all, it’s the initial research that determines what keywords should be targeted on the website and across additional online content. Yet, there are plenty of website owners that resist spending the time on research. They think they know how people are searching... View Article The post Is Keyword Research Worth the Time?...

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