Brightcove, Inc. (NASDAQ: BCOV) is a Boston, Massachusetts–based software company that produces an online video platform.

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Brightcove
Brightcove
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  • The final countdown is on! PLAY 2018 is right around the corner, and whether you’re a newbie or a seasoned vet, we want to make sure you have the best time possible. That’s why we’ve compiled a helpful list of tips and reminders to get you properly prepared for this year’s event. Get Packed Boston is known for its temperamental weather. April snow showers and February heat waves aren’t unusual a...

Brightcove
Brightcove
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  • For many organizations, content plans are expanding and marketers are leading the charge to build and execute on them. But as content needs grow, budgets continue to shrink or stay the same. Many marketers are stuck at a video production process crossroads between low budgets and high expectations. To help navigate these challenges, I sat down with Chad Lakin, Vice President of North America at Sh...

Brightcove
Brightcove
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  • Video is one of the top avenues for marketing, but it’s no longer as impactful to just set up a camera and become a talking head without clear direction or a purpose. Instead, the most effective videos tell a story. They evoke emotion, get to the heart of your audiences’ pain points or desires, and present an actionable solution. I absolutely love the filmmaking agency Stillmotion because they t...

Brightcove
Brightcove
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  • The sweat begins to pearl on your neck. Your heart is racing and everything is becoming a little blurry. You take a deep breath and move forward in your chair. But instead of preparing to walk up to the stage and accept your Emmy nomination, you’re in the boardroom and the topic of conversation is about the company’s video production process. All eyes are on you and the team is waiting for an an...

Brightcove
Brightcove
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  • Couldn’t be at #PLAY2018? Our #REPLAY series will cover themes and highlights from this year’s event. Catch up on all the takeaways we learned from our amazing group of presenters and attendees, and find out how you can apply these tips to your next video initiative. This year at PLAY, keynote speaker Matthew Luhn stopped by to teach us all a little something about the power of storytelling. As ...

Brightcove
Brightcove
Blog Post
  • Brightcove CEO Jeff Ray kicked off festivities Monday morning, welcoming over 500 guests to Boston’s Park Plaza in his first-ever PLAY keynote speech. Ray didn’t hesitate to talk about his new leadership position, stressing how excited he is to be a part of the action. He made it crystal-clear as to how he plans to lead the company: “I’m a customer-focused CEO. And I’m totally obsessed with makin...

Brightcove
Brightcove
Blog Post
  • PLAY 2018 starts in just three days, and we’re thrilled to finally show our customers, partners, and industry experts from around the world everything we’ve been working on over the past year. With 500+ online video enthusiasts representing five continents and over 20 countries, we’re positive it’s going to be our best conference yet. But if PLAY 2018 didn’t happen to make it onto your calendar, ...

Brightcove
Brightcove
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  • Welcome to our final post of the #PLAY2018 speaker blog series, where we introduce some of our guest speakers and scheduled sessions for this year’s event. If you’ve already registered to attend, this series will give you a better understanding of what’s in store. If you haven’t yet registered, it’ll hopefully inspire you to join us in May! To close out this year’s #PLAY2018 speaker blog series, ...

Brightcove
Brightcove
Blog Post
  • “Mo money. Mo problems.” Everyday, we enable live events and 24/7 linear channels for our global customers. We’ve learned a lot about what it means not only to deliver live at scale but to monetize live at scale. For Live, monetization is now an achievable and often necessary requirement, but success means thinking about the end-to-end workflow, from content origination to content consumption. Th...

Brightcove
Brightcove
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  • How did Mongolia’s first OTT service get to market in a few short months and increase subscribers by tenfold in less than six months? Batka Gankhuyag, vice president of Mongol TV, the leading broadcasting company and content creator in Mongolia, shared the story of how he successfully created ORI TV on the stage at PLAY.   Watch Batka explain first hand how he and his team were able to get to mar...

Brightcove
Brightcove
Blog Post
  • One of the most common concerns I hear from publishers is about the mysterious ad error codes that they sometimes receive when trying to serve a video ad. Ad error codes show up as anonymous numbers when ad playback is interrupted, and contain little to no information on causes or possible resolutions. With some research and experimentation, as well as some help from our friends at WatchingThat, ...

Brightcove
Brightcove
Blog Post
  • PLAY 2018’s keynote session starred Brightcove customers from around the world who are opening new markets with OTT offerings and live streaming news and sports at increasingly ambitious scale.  Hear their stories as well as the announcements of what products are in the pipeline to allow them and everyone else to drive even better business results with video in the months ahead. Here’s the statu...

Brightcove
Brightcove
Blog Post
  • Several years ago, success for a live event was measured as ten thousand or one hundred thousand concurrent viewers. A million plus – the scale of a Super Bowl – was relegated to major broadcasters and once-a-year events. A couple of weeks ago, Hotstar supported over 10 million concurrent viewers during the Vivo IPL final, eclipsing the eight million concurrent viewers that watched Felix Baumgartn...

Brightcove
Brightcove
Blog Post
  • As a blackjack player, even if you’re playing “basic strategy” to maximize your odds for each hand – the house edge, while seemingly small, is significant when enough players play for an extended duration. A player may view their success – or lack thereof — from moment to moment based on a (un)lucky shoe or dealer. While that player might have less than a half percentage disadvantage, that house e...

Brightcove
Brightcove
Blog Post
  • It’s no longer a choice for media and entertainment companies to make their content available over the top. Now, it’s an expectation. Viewers around the world want to access and enjoy content on their chosen device and platform wherever they may be. At Brightcove, our goal is to help content owners of all sizes capitalize on the exploding OTT market, whatever their needs may be. From companies ju...