Brightcove, Inc. (NASDAQ: BCOV) is a Boston, Massachusetts–based software company that produces an online video platform.

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  • Speed is a constant for the National Hot Rod Association. Fans crave it. Drivers win and lose with or without it. And, viewers demand it, whether they are watching a race live or waiting for one that was just completed to be available on the NHRA app or website. The problem is, until this year, some elements of that speed - specifically preparation of on-demand assets and the ability to view them ...

Brightcove
Brightcove
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  • High-quality, long-form content continues to shift from being consumed via traditional MVPDs and their set top boxes to a range of “connected living room” devices that deliver video over IP.  This shift is creating lots of IP-enabled inventory which, while it looks like traditional TV, is often monetized differently. An example of data underlying this trend comes from MoffettNathanson who report t...

Brightcove
Brightcove
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  • In an industry where so many factors can affect the outcome, from natural disasters, droughts, and shortages, to policy changes, farmers need a reliable source they can count on to stay on top of the news. That’s where Farm Journal Media comes in. Farm Journal Media has been a mainstay for members of the U.S. agricultural trade for over 140 years, helping them stay up to date on the latest in agri...

Brightcove
Brightcove
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  • This blog post is the second in a series of 5 expanding on Brightcove’s INBOUND presentation to help every video initiative deliver better value. I recently took a trip to the South of France. Even now, months later, I find myself reflecting fondly back on the vacation, and remembering details of my days, things I ate, and places I saw. Could I describe to you what I did last week in my day to da...

Brightcove
Brightcove
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  • At the CASBAA Convention in Macau, China earlier this month, OTT was a central theme in nearly every presentation. It is clear that OTT is now well established as a must have for content owners and PayTV operators in Asia. However, for the companies who are constructing the right business model for OTT services, it means interacting with the paying public directly for the first time. Let’s face it...

Brightcove
Brightcove
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  • Allowing mobile video ads to play in-line is a simple change that can help improve ad performance for publishers and provide a better viewing experience for their audiences. This is especially important in the context of the ever-growing mobile market. Sixty two percent of ad buyers foresee an increase in their mobile video advertising spending in 2018 according to a recent report from the IAB. Th...

Brightcove
Brightcove
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  • The annual National Association of Broadcasters show is always a spectacle on many levels.  After all, it is held in Las Vegas - home of glitz, glamour and over-the-top (pun intended) everything. The show itself incorporates these themes - bright lights, attention grabbing demos, celebrity visits to booths on the show floor. Whatever it takes, exhibitors invest copious amounts of time, effort and ...

Brightcove
Brightcove
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  • Seven served another record-breaking Australian Open as Australians tuned their televisions and streamed on their favourite devices to watch the stars square off across Melbourne's 16 courts. Australia was able to catch up on more games than ever before and much sooner thanks to Brightcove Live. Tennis fans could access full matches from the tournament, on-demand, within an hour of the match’s co...

Brightcove
Brightcove
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  • Premium content, superior viewing experience, and on-demand access — this is the holy trinity for online subscription video-on-demand (SVOD) providers looking to cut through an increasingly cluttered market, and attract and retain a loyal audience base. The opportunity for SVOD providers to reach audiences has never been greater, with 49 per cent of Australian households paying for either SVOD or...

Brightcove
Brightcove
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  • A very quick note to let you know about the upcoming Seattle Video Tech Meetup in December... Do you develop with video technologies, or just interested in networking with video techies? If you're in Seattle on December 6th at 6.30pm, please join us for the Seattle Video Tech Meetup. RSVP here, where you'll find full details and content from previous meetups.

Brightcove
Brightcove
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  • As the democratization of video content continues to empower consumers with more viewing choices than ever, content owners face enormous pressure to deliver a compelling experience to maximize audience engagement, convert new users, and reduce churn. The power of OTT Flow is delivering a service that enables customers to get to market quickly with a low total cost of ownership. That said, this of...

Brightcove
Brightcove
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Brightcove | Jump Start for Amazon Echo Show®

 
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Brightcove
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  • A lot can happen over the course of twenty years. In the world of streaming media, twenty years is nearly its lifespan. For Streaming Media the publication and tradeshow, 2017 marks their twentieth year as an organization. We were therefore honored to have Anil Jain and David Sayed in attendance to visit with customers and speak at the show.       What’s Old is New Again Call me nostalgic, and I ...

Brightcove
Brightcove
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  • Last fall, Brightcove had exciting news to share about our partnership with Roku. We announced support for the newly launched Direct Publisher, Roku’s web application that empowers content owners to launch channels without any development. More specifically, Brightcove released a tool that organizes metadata from Video Cloud into a feed that customers can simply drop into Direct Publisher. Well, i...

Brightcove
Brightcove
Blog Post
  • Allowing mobile video ads to play in-line is a simple change that can help improve ad performance for publishers and provide a better viewing experience for their audiences. This is especially important in the context of the ever-growing mobile market. Sixty two percent of ad buyers foresee an increase in their mobile video advertising spending in 2018 according to a recent report from the IAB. Th...

Brightcove
Brightcove
Blog Post
  • More than an international landmark, the Sydney Opera House is one of the world’s busiest performing arts centres and Australia’s premier tourist destination. With more than 8.2 million visitors and over 2,000 performances each year, it’s a building that, according to architect Frank Gehry, “changed the image of an entire country.” But even with a global, growing network of fans, for the last 10 ...

Brightcove
Brightcove
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  • This blog post is the first in a series of 5 expanding on my INBOUND presentation to help every video initiative deliver better value. Video is Measurable. Measure it. In today’s digital world, information is everywhere. Content is multiplying at warp speeds, always on, constantly competing for our attention. VIDEO helps you cut through this digital clutter. Video is human. Video is authentic. ...

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Brightcove
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Brightcove
YouTube Video
  • Make your mark on an entire industry. We’re trailblazers. So we hire dreamers and disruptors who long to make a difference. And that’s who you’ll find in every one of our offices across the world—people who share a passion for killer technology, working and playing side-by-side to deliver the best video experiences possible.

Brightcove
Brightcove
Blog Post
  • While most media organizations are past the hurdle of producing and distributing content, the landscape continues to change, and new challenges continue to emerge. The rise of ad blockers and the technology challenges associated with delivering quality content have left the economics of publishing ad-supported video strained. Tom Cotter, MediaWorks’ CTO, joined us at PLAY 2017 and shared with atte...

Brightcove
Brightcove
Blog Post
  • For several years now, the makers of web browsers -- Apple, Microsoft, Google -- have been pushing website owners to make their sites more secure. One of their primary goals is to have the secure socket layer, or SSL, added to sites whenever possible. SSL is a means of encrypting the communications between a web server and browser. With SSL in place, anyone eavesdropping on server-browser communi...

Brightcove
Brightcove
Blog Post
  • Marketing today is an entirely different world than it was 10 years ago. What’s driving this massive shift? Consumers expect tailored experiences that are designed to fit their personal needs, and as a result marketers are obligated to create various strategies for distinctly different personas and platforms. When it comes to creating a social media video strategy, these same expectations hold tru...

Brightcove
Brightcove
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  • In Customer Success, we put ourselves in our customers’ shoes and mindsets whenever and however we can. In the case of the browser changes that will be impacting our customers’ use of autoplay, I thought it might be best to write our customers an email to help explain what’s going on, what the impact will likely be, and what can be done to prepare. Dear Brightcove Customers, We would like to inf...

Brightcove
Brightcove
Blog Post
  • Marketing today is an entirely different world than it was 10 years ago. What’s driving this massive shift? Consumers expect tailored experiences that are designed to fit their personal needs, and as a result marketers are obligated to create various strategies for distinctly different personas and platforms. When it comes to creating a social media video strategy, these same expectations hold tru...

Brightcove
Brightcove
Blog Post
  • For several years now, the makers of web browsers -- Apple, Microsoft, Google -- have been pushing website owners to make their sites more secure. One of their primary goals is to have the secure socket layer, or SSL, added to sites whenever possible. SSL is a means of encrypting the communications between a web server and browser. With SSL in place, anyone eavesdropping on server-browser communi...

Brightcove
Brightcove
Blog Post
  • While most media organizations are past the hurdle of producing and distributing content, the landscape continues to change, and new challenges continue to emerge. The rise of ad blockers and the technology challenges associated with delivering quality content have left the economics of publishing ad-supported video strained. Tom Cotter, MediaWorks’ CTO, joined us at PLAY 2017 and shared with atte...

Brightcove
Brightcove
Blog Post
  • According to Greek mythology, the titan Prometheus was given the task of creating mankind. So it’s no wonder a company like Prometheus Global Media would want to channel some of that colossal achievement by naming itself after the Greek god. In the entertainment space, Prometheus Global Media is a titan of the digital publishing world. The company owns and operates a handful of entertainment and ...

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