BrightFunnel
BrightFunnel
Blog Post
  • “What’s wrong with your marketing math?” This is the question we aimed to answer in our recent webinar with Jay Baer. You probably know Jay as the founder of Convince & Convert, a best-selling author, a keynote speaker, and one of the cohosts of the Social Pros Podcast. In other words, Jay is an expert […] The post How to Solve Your 2 Biggest Marketing Measurement Challenges appeared first on Bri...

BrightFunnel
BrightFunnel
Blog Post
  • Chances are you’re still in recovery mode from event season. With the constant travel, long hours on the expo and/or dance floor, you’re ready for a break. However, for B2B marketers, the end of an event can signify the start to arguably the hardest part of our jobs: proving ROI. In this post, I’ll share […] The post How to Prove the ROI of Your B2B Events appeared first on BrightFunnel.

BrightFunnel
BrightFunnel
Blog Post
  • Account-based marketing (ABM) might just be the best thing since sliced bread. In fact, 81% of marketers found the ROI of ABM to be higher than all other marketing initiatives (source: Lenati). Can I assume that you’re dipping your toes in the water, or it’s on your radar? If you’ve already gotten started, you’re likely […] The post 3 Reasons Multi-Touch Attribution is Essential for ABM Success a...

BrightFunnel
BrightFunnel
Blog Post
  • B2B Marketing Exchange 2018 is taking place in Scottsdale from February 19–21, and our teams at BrightFunnel and Terminus are already packing our sunscreen and swag in preparation. While I’m thrilled to have the chance to network with some of the sharpest B2B marketers out there, I’m not going to lie — I’m also pretty […] The post 5 Reasons We’re Excited for B2B Marketing Exchange appeared first ...

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