BrightFunnel
BrightFunnel
Blog Post
  • Account-based marketing (ABM) might just be the best thing since sliced bread. In fact, 81% of marketers found the ROI of ABM to be higher than all other marketing initiatives (source: Lenati). Can I assume that you’re dipping your toes in the water, or it’s on your radar? If you’ve already gotten started, you’re likely […] The post 3 Reasons Multi-Touch Attribution is Essential for ABM Success a...

BrightFunnel
BrightFunnel
Blog Post
  • B2B Marketing Exchange 2018 is taking place in Scottsdale from February 19–21, and our teams at BrightFunnel and Terminus are already packing our sunscreen and swag in preparation. While I’m thrilled to have the chance to network with some of the sharpest B2B marketers out there, I’m not going to lie — I’m also pretty […] The post 5 Reasons We’re Excited for B2B Marketing Exchange appeared first ...

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