Bronto Software is a cloud-based marketing automation provider based in Durham, North Carolina. Bronto Software provides a marketing platform for online and multi-channel retailers to run email marketing and cross-channel marketing campaigns. The software is delivered through software as a service. The company has over 1300 brands worldwide and it lists among its customers well-known brands like Armani Exchange, Timex, Samsonite, and Gander Mountain. In 2014, Bronto Software took over as the #1 email marketing provider to the Internet Retailer 1000. The platform provider increased count of clients in the index by 25% YOY. Notable Bronto clients in the list include NastyGal, JustFab, Bonobos, CafePress and Boot Barn.

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Bronto Software
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  • Episode 008: The Commerce Marketer Podcast: Ecommerce Mashup
    The ecommerce and retail landscape is changing, which brings up a lot of questions for commerce marketers. In this episode of The Commerce Marketer Podcast, I talk to three of them and get their opinions on the state of retail today and what’s in store for the future. Check out our industry mashup of their responses and predictions. We discuss: • The biggest challenge for online retailers today...
Bronto Software
Bronto Software
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  • Episode 007: The Commerce Marketer Podcast: A Five-Year-Old’s Views on Commerce
    Five-year-olds don’t know what life was like before Siri and Alexa, or even smartphones. Touchscreens and voice assistants are simply their “norm.” But many of us are continually trying to adapt to the growing number of technological advancements increasingly influencing our day-to-day interactions. For this episode of The Commerce Marketer Podcast, I sat down with my five-year-old son to discus...
Bronto Software
Bronto Software
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  • Episode 006: The Commerce Marketer Podcast: Storytelling That Inspires
    Millennials have become quite the punchline lately. But this generation has actually been credited with changing the way retailers focus on communicating with their consumers. Join me as I welcome Jeffrey Grannis, Director of Digital at Juice Beauty, to share how Juice Beauty approaches storytelling in their marketing campaigns, and how these strategies can be applied to millennials and non-mill...
Bronto Software
Bronto Software
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  • Episode 005, Part 2: The Commerce Marketer Podcast: The Future of Commerce 2.0
    Technology is evolving quickly, and the way consumers interact with retailers is changing just as fast. In this two-part episode of The Commerce Marketer Podcast, Something Digital Ecommerce Evangelist Phillip Jackson joins me for a wide-ranging conversation on the consumer experience, site search and the “future of commerce 2.0.” In Part 2, Phillip talks with me about what he dubs “the future ...
Bronto Software
Bronto Software
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  • Episode 005, Part 1: The Commerce Marketer Podcast: Site Search and the Consumer Experience
    Technology is evolving quickly, and the way consumers interact with retailers is changing just as fast. In this two-part episode of The Commerce Marketer Podcast, Something Digital Ecommerce Evangelist Phillip Jackson joins me for a wide-ranging conversation on the consumer experience, site search and the “future of commerce 2.0.” In Part 1, Phillip talks with me about how the consumer experien...
Bronto Software
Bronto Software
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  • Episode 004: The Commerce Marketer Podcast: The Future of Omnichannel
    The retail industry is changing. We all know it. So what can you do about it? How will you keep up? In this episode of the Commerce Marketer Podcast, Blue Acorn Chief Marketing Officer Chris Guerra and I discuss the future of omnichannel, personalization and micro-content, as well as how to deal with the behemoth that is Amazon, among a few other things. You’ll hear about: • The types of persona...
Bronto Software
Bronto Software
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Bronto Software
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  • Episode 001: The Commerce Marketer Podcast: The Power of Mobile
    Mobile is at the center of how people interact with brands. As a former executive with companies such as PacSun and Harbor Freight, Guidance’s Brian Beck has unique insight into how retailers can execute an effective mobile strategy. In this episode, Brian shares his thoughts and insights on the trends in mobile, how mobile is changing retailers and what they need to do to continue adapting to the...
Bronto Software
Bronto Software
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  • Webinar: Creating Customer Loyalty in an Ever-Connected World
    Technology has allowed consumers to no longer think in terms of channels, but rather about their overall experience, whether that be in a physical environment or online. Building a cohesive and engaging user experience with your brand, both pre and post-purchase, has become essential for maintaining customer loyalty. View this 60-minute webinar where you'll learn: » Key consumer insights about ...
Bronto Software
Bronto Software
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Bronto Software
Bronto Software
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  • Episode 003: The Commerce Marketer Podcast: A/B Split Testing Without the Use of Big Data
    Not all marketers have the luxury of working with lots of data and large CRM teams to develop client segments and buyer affinities. In this episode, we’ll discuss why developing an A/B testing plan and segmentation strategy for today’s shoppers is critical. We’ll dig into some practical ideas for testing, reporting structures and optimization opportunities when you don’t have “big data.” A few t...

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