BuzzSumo
BuzzSumo
Blog Post
  • The average number of engagements with Facebook posts created by brands and publishers has fallen by over 20% since January 2017. We analyzed over 880 million Facebook posts published by brands and publishers over the last year. In this sample the average number of engagements fell from 340 to 264 over the first six months of the year, as shown in the chart below. The biggest fall in engagement wa...

BuzzSumo
BuzzSumo
Blog Post
  • What a difference a year makes. Last summer we wrote a post on why video is key to Facebook marketing. This summer our research data shows just how overwhelmingly dominant video, including Facebook Live video, has become. We analyzed 100 million Facebook videos published in the last year and using this data we can reveal: The topics that gain most engagement The optimum length of Facebook videos ...

BuzzSumo
BuzzSumo
Blog Post
  • The travel business, just like any other type of business, is driven by consumer demand. But consumer preferences, expectations and values are never constant, nor are they universal. When it comes to acquiring traffic organically, the travel industry is insanely competitive. For instance, according to the latest  SEMrush Organic Traffic Rank report for the North American region, among the 1,000 mo...

BuzzSumo
BuzzSumo
Blog Post
  • The current content writing algorithms, produced by firms such as Narrative Science, are primarily Natural Language Generation tools that write content based on data inputs. They are not perfect but work well if you want to write content about movements in share prices. The algorithms are improving each week but the good news for content writers is that machines are not generating mainstream conte...

BuzzSumo
BuzzSumo
Blog Post
  • “If you use a poor headline, it does not matter how hard you labor over your copy because your copy will not be read.” John Caples A good headline is one that resonates with your audience not one that resonates with someone else’s audience. This is why copying a viral headline format that worked on BuzzFeed or Facebook is a bad idea, particularly if you write for a B2B audience. Our latest researc...

BuzzSumo
BuzzSumo
Blog Post
  • Thanks to smartphones and tablets, the average adult spends more than 20 hours per week with digital media (source: Ofcom). Additionally, Google receives over four million search queries per minute. Four million search queries per minute? Yowza! That’s a lot of people looking for answers. But capturing their attention can be difficult. In just one minute… 1,388 blog posts are published. Facebook ...

BuzzSumo
BuzzSumo
Blog Post
  • Because video drives shares on Facebook, we wanted to find out more about the types of videos that grab viewers’ attention. Facebook describes these compelling videos well. They are Thumb-Stopping. To identify common features of highly shared videos, we used the BuzzSumo Facebook Analyzer to look at 3000 videos with a high number of shares, likes, and comments. All of them were posted during the ...

BuzzSumo
BuzzSumo
Blog Post
  • When we looked at 100m Facebook posts we found, not surprisingly, that posts with images got the twice the number of interactions as posts without. So yes, images work but you knew that already. We have also found that list posts gain more shares on average. Again you knew that already. But did you know that one of the most shared forms of content was the picture list post? The picture list post ...

BuzzSumo
BuzzSumo
Blog Post
  • In January 2016 I looked back at the first 16 months of growing BuzzSumo. I thought now, 16 months later, it was probably time to provide a further update on our progress and my reflections on running a bootstrapped SaaS business. I want to use this opportunity to challenge what I call the Unicorn orthodoxy. I have seen far too many people damaged by the stresses and strains of trying to be a unic...

BuzzSumo
BuzzSumo
Blog Post
  • Do you know which topic is the most discussed about your brand or your industry? Maybe you have a general idea about what they are talking about. But I bet that you want to know more specifically what people talk about. Because there are questions that you can answer and you can give the solution for a certain problem. But we, marketers, have a common problem: we talk too much instead of listening...

BuzzSumo
BuzzSumo
Blog Post
  • We’ve all heard the saying, “you can’t judge a book by its cover.” What’s funny is that you almost only hear that adage in reference to people: you shouldn’t judge people based off how they look. Yet, when it comes to books, you can actually tell a lot about them by their covers. That’s why publishers spend so much money on them. This principle applies to the headlines of your blog posts, as well....

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