In the age of information, businesses both large and small are using data and metrics to gauge engagement, gain insights and track conversions. However, social media metrics seem to lack meaningful context. They tell you the “what” but not the “why” or the “how”, as they provide primarily quantitative metrics on interactions. With the use
Earlier this year, Applebee’s – a bar and grill restaurant in the US – was hacked. This panel discussion examines the causes and affects of such a breach from multiple angles, and the possible measures that can be taken to prevent a breach from occurring, and what to do if it does.
The digital media phenomenon – the social network has changed the way businesses interact with their customers – granting them the power to deliver relevant content to targeted audiences thereby capturing the attention of those most important to them. Small businesses have seen a boom too, as social media provides a powerful, accessible, affordable and
Your relationship with your customers is the backbone of any company’s success, and it’s your support team that maintains that relationship when times are tough. A customer will only call support if they have a problem, and how that problem is resolved could be the difference between fallout and loyalty. Given the importance of the support role, it’s critical to empower your
To mark International Women’s Day, Microsoft launched the #MakeWhatsNext campaign and co-hosted a forum alongside Sysco LABS at the Sysco LABS headquarters in Colombo 7. The event illustrated the changing workplace roles of women, and the importance of young women pursuing careers in Science, Technology, Engineering and Math (STEM). Over a 100 people—from daughters and
Salesforce is the world’s largest Customer Relationship Management (CRM) system with customers of enormous scale including Adidas, KONE, The US bank and AWS. But what is it that makes them the leader? Put simply, you’d be hard pressed to find a platform as feature rich as Salesforce. So, many major companies turn to CRM to streamline their customer management, from approaching potential customers...
Thiwanka Wimalasuriya speaks at the IEEE IAS Sri Lanka Chapter on grid 2.0 – an updated version of the power grid that uses solar and wind to generate power – and the challenges of adopting this technology in Sri Lanka. Full session: