CAKE Corporation
CAKE Corporation
Blog Post
  • In the age of information, businesses both large and small are using data and metrics to gauge engagement, gain insights and track conversions. However, social media metrics seem to lack meaningful context. They tell you the “what” but not the “why” or the “how”, as they provide primarily quantitative metrics on interactions. With the use

CAKE Corporation
CAKE Corporation
Blog Post
CAKE Corporation
CAKE Corporation
Blog Post
CAKE Corporation
CAKE Corporation
Blog Post
  • Your relationship with your customers is the backbone of any company’s success, and it’s your support team that maintains that relationship when times are tough. A customer will only call support if they have a problem, and how that problem is resolved could be the difference between fallout and loyalty.  Given the importance of the support role, it’s critical to empower your

CAKE Corporation
CAKE Corporation
Blog Post
  • To mark International Women’s Day, Microsoft launched the #MakeWhatsNext campaign and co-hosted a forum alongside Sysco LABS at the Sysco LABS headquarters in Colombo 7. The event illustrated the changing workplace roles of women, and the importance of young women pursuing careers in Science, Technology, Engineering and Math (STEM). Over a 100 people—from daughters and

CAKE Corporation
CAKE Corporation
Blog Post
  • Salesforce is the world’s largest Customer Relationship Management (CRM) system with customers of enormous scale including Adidas, KONE, The US bank and AWS. But what is it that makes them the leader? Put simply, you’d be hard pressed to find a platform as feature rich as Salesforce.  So, many major companies turn to CRM to streamline their customer management, from approaching potential customers...

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