CAKE (www.getcake.com)
CAKE (www.getcake.com)
Blog Post
  • Our Data Science department at CAKE has been busy. Recent accomplishments are highlighted on our tech blog and a press release announced our related Patent Application which utilizes Hidden Markov Models to boost return on ad spend (ROAS). Digital marketers are interested in gaining deeper insights about the customer journey to better understand their customers... The post Insights from a Data Sci...

CAKE (www.getcake.com)
CAKE (www.getcake.com)
YouTube Video
  • LenderEdge is a digital marketing provider that specializes in lead generation for businesses offering lending products and services. Backed by a network of affiliates and an in-house team with years of experience in the lending, credit and marketing industries, LenderEdge is focused on quality, both in terms of the leads it delivers to clients and the buyers it matches with affiliate partners. C...

CAKE (www.getcake.com)
CAKE (www.getcake.com)
YouTube Video
  • Today’s retailers have to do their homework to market to the price-conscious shopper. With a host of online tools at their disposal – from product comparison and coupon sites to social forums and customer reviews – tech-savvy consumers will wait for just the right moment to click “buy.” This session explores best practices for marketing to multi-channel shoppers who care about value, looking at ho...

CAKE (www.getcake.com)
CAKE (www.getcake.com)
YouTube Video
CAKE (www.getcake.com)
CAKE (www.getcake.com)
Blog Post
  • The CAKE team just returned from iFX 2017, the largest Financial B2B Conference in the world. It’s always a pleasure to meet with our growing international client base as well as our valued technology partners. In addition, iFX is a great platform for gaining insights into the shifting tides of this dynamic industry. We’ve seen... The post Show Insights | iFX 2017 appeared first on CAKE.

CAKE (www.getcake.com)
CAKE (www.getcake.com)
Blog Post
  • On the 12th April, the IAB along with PwC published their findings on the growth of digital  Adspend within the UK Digital Industry over the last year. You can find the full results here. Below are highlights from the study that we found interesting. Mobile The key findings from the study indicated a 17.3% increase... The post UK Digital Adspend Study by The IAB and PwC appeared first on CAKE.

CAKE (www.getcake.com)
CAKE (www.getcake.com)
Blog Post
  • Held March 9-10 at The Leela Ambience Gurgaon, ad:tech New Delhi brought together more than 6,500 attendees representing over 31 countries with the goal of connecting modern marketers with suppliers, networks, digital strategies and innovative trends and technology. Featuring a two-day line up of insightful sessions and an exhibit hall, ad:tech New Delhi sought to uncover the emerging... The post ...

CAKE (www.getcake.com)
CAKE (www.getcake.com)
Blog Post

New blog articles detected.

  • From Wild Wild West to Trusted Channel – Technology Transforms Affiliate Marketing

    Innovation has been a trademark of affiliate marketing from the beginning. The industry has pioneered a number of strategies and technologies for campaign tracking and analysis. Today it continues to make a lasting impression in the world of digital marketing and for good reason. With a unique pay-for-performance structure, massive data volumes and razor-thin margins,... The post From Wild Wild We...

  • Affiliate Summit West | Show Insights

    Held January 15-17, Affiliate Summit West brought together more than 6,000 digital marketers, agencies, networks and technology providers from over 70 countries around the world and included a tradeshow, conference program and variety of networking events. CAKE sent 23 representatives from the U.S. and New Delhi office to the three-day Affiliate Summit West conference hosted at... The post Affilia...

CAKE (www.getcake.com)
CAKE (www.getcake.com)
Blog Post
  • The Mobile Monetization Summit took place in Tel Aviv, Israel earlier this month and brought together mobile-focused marketers to share insights on how app and game companies can monetize their apps. As exhibitors of the event, CAKE had the opportunity to meet with mobile leaders from across the globe. In addition, Ben Cockburn, Senior Account... The post Mobile Monetization Summit | Show Insights...

CAKE (www.getcake.com)
CAKE (www.getcake.com)
Blog Post

A Slice of CAKE

  • Today we introduce you to Hoalie Banh, a Support Analyst based out of the London office. Before joining CAKE in December of last year, Hoalie had just finished studying Multi-Media Computing at Westminster University. Hoalie’s Role at CAKE: On a day-to-day basis I support our clients with all aspects of their business and assist them... The post A Slice of CAKE appeared first on CAKE.

CAKE (www.getcake.com)
CAKE (www.getcake.com)
Blog Post
  • We are proud to be recognized once again for earning a place on the “Fastest Growing Public Companies” list by the Orange County Business Journal. This marks the third consecutive year that CAKE by Accelerize has been featured on the annual list. With a revenue growth of 79.9% from June 30, 2014 – June 30,... The post Accelerize Makes OCBJ’s Fastest-Growing Public Companies List for Third Year in ...

CAKE (www.getcake.com)
CAKE (www.getcake.com)
Blog Post

A Slice of CAKE

  • Please meet Brittany Luankaw, a Client Success Manager based in the Newport Beach office! She joined CAKE in March 2015 after working for Nuvotera Security Distributor. Brittany’s Role at CAKE My role as a Client Success Manager is to apply my knowledge of CAKE’s vast feature set and provide best practices as well as areas... The post A Slice of CAKE appeared first on CAKE.

CAKE (www.getcake.com)
CAKE (www.getcake.com)
Blog Post
  • With the holidays on the horizon, we would like to take a moment to push pause on our busy schedules and thank our clients for entrusting us with their business each year. Since its inception, CAKE has been fueled by our customer’s creativity, experience and knowledge, which serves as the basis for our passion to... The post We Thank You This Holiday Season! appeared first on CAKE.

CAKE (www.getcake.com)
CAKE (www.getcake.com)
Blog Post

The Value of API’s

  • What is an API? API stands for “Application Program Interface,” which indicates a set of routines, protocols, and tools for building software applications. They are used to access information from databases or take certain actions outside of a user interface. CAKE API In CAKE, API’s are used by our clients to access data from their... The post The Value of API’s appeared first on CAKE.

CAKE (www.getcake.com)
CAKE (www.getcake.com)
Blog Post
  • On November 3rd, CAKE attended RD Summit hosted by Resultados Digitais in Florianopolis, Brazil. With over 5,200 attendees, RD Summit is one of Latin America’s largest congregations of advertisers and technology providers. The two day Summit proved to be an incredible platform to network with industry professionals and explore new opportunities within the digital marketing... The post RD Summit | ...

CAKE (www.getcake.com)
CAKE (www.getcake.com)
Blog Post
  • As digital marketers it is easy for us to become overwhelmed with the amount of data available at the click of a button. Within CAKE’s platform marketers can easily track more than 30 different data parameters on a single transaction. That is a lot of data! Once you have gathered the data points the real... The post Managing Affiliates: Using Data to Make Informed Decisions appeared first on CAKE.

CAKE (www.getcake.com)
CAKE (www.getcake.com)
Blog Post
  • Oftentimes, CAKE clients need to update conversions in bulk, usually for changing the payout on conversions or dispositions. If it isn’t necessary to match the click to a conversion ID, clients can use CAKE’s Mass Adjustment tool to achieve this. For clients needing to change a specific conversion or batch of conversions, they can use the... The post CAKE Feature Spotlight: CSV Reconciliation Tool...

CAKE (www.getcake.com)
CAKE (www.getcake.com)
Blog Post

DMEXCO | Show Insights

  • The CAKE team have just returned home from DMEXCO after two full days of exhibiting and networking with clients, prospects and industry professionals. The Digital Marketing Exposition and Conference (DMEXCO), is Europe’s largest digital marketing conference and is held every year in Cologne, Germany. Bringing together more than 50,000 attendees, 570 international speakers and 1,000... The post DME...

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