CallRail
CallRail
Blog Post
  • We’re excited to announce our A/B testing integration with Optimizely, the world’s leading experimentation platform. The Optimizely X platform is a simple and powerful way to test variations of your website and its content to determine which version is driving the most conversions. With the integration we’re announcing today, CallRail users can now count phone… The post CallRail’s A/B testing inte...

CallRail
CallRail
Blog Post
  • Ever feel like you have loads of digital marketing data, yet struggle to do anything meaningful with it? You’re not alone: The average marketer today is tracking leads that have multiple marketing touchpoints, so it can be challenging to determine what’s working and what’s not. Analyzing user paths helps determine the typical steps taken before… The post Dissecting a marketing touchpoint: What you...

CallRail
CallRail
Blog Post
  • Your typical pay-per-click marketer is a Jack- (or Jill-) of-all-trades, experts in efficiently managing budgets and serving hyper-relevant ads, but also adept at client management, data analytics and, of course, reporting. Without the ability to produce concise, meaningful reports, all of our work is for naught. So when it comes to PPC reporting, what makes… The post PPC reporting: The key metric...

CallRail
CallRail
Blog Post
  • Hello, and welcome back to the latest edition of News You Can Use, where we break down the most important business, marketing, and tech industry news. Following the news is important no matter what industry you’re in — by staying on top of the news, you’ll be well-positioned to capitalize on emerging trends, and to… The post News You Can Use: Google rebrands ad services, SCOTUS upholds online sale...

CallRail
CallRail
Blog Post
  • We obsess over creating a product that drives real value for our customers, and the CallRail development process is an integral part of this. Recently, we’ve received several questions in the CallRail Community forum about our product development process, so we’d like to break down how we make CallRail the best it can be. Requests… The post Building CallRail: An inside look at our development proc...

CallRail
CallRail
Blog Post
  • As realtors, you lead small-but-mighty teams. So it makes sense that between juggling phone calls, showings, and paperwork, it’s easy for marketing to fall by the wayside despite its importance to real estate success. Ultimately, you need simple yet effective ways to market your business and keep prospects flowing. In this post, you’ll learn 10… The post 10 Ways Realtors Can Increase Traffic to Th...

CallRail
CallRail
Blog Post
  • Real estate marketing can be a tough game to play, and no one knows that better than realtors. The path to purchase is a long and winding road, one that requires plenty of research and investigation on the buyer’s part, and loads of guidance and persistence from the agent. Payoffs can be big for dedicated… The post Top call tracking tips for real estate marketing appeared first on CallRail.

CallRail
CallRail
Blog Post
  • Marketing agencies that understand the benefits of using call tracking often find themselves working to convince their clients why and how call tracking can be a game changer. For some agencies, persuading clients can be a challenge. It can be frustrating when your clients are reluctant to set up call tracking. Forget the fact that… The post 3 objections agencies face when selling call tracking to...

CallRail
CallRail
Blog Post
  • White labeling is a legal protocol that allows one product or service to be sold and rebranded under another company’s brand. The term “white labeling” is used based on the manual process whiting out something previously written to write over again. Learn more about white labeling CallRail. Marketing pros and cons of white labeling White… The post What is white labeling? appeared first on CallRail...

CallRail
CallRail
Blog Post
  • Typically, marketers care about UX design insofar as it applies to SEO. But if you ask Cliff Seal, UX Lead at Pardot, and Andrew Malcolm, CMO of Evernote, marketers can be more creative and effective when they harness design thinking. Design thinking: What it is and how it works in real life In this simplest… The post Why marketers need design thinking appeared first on CallRail.

CallRail
CallRail
Blog Post
  • Hello, and welcome back to News You Can Use, CallRail’s regular roundup of the latest and most important headlines in technology, marketing, and the wider world of business. Keeping up with the news is integral for savvy businesses in any industry — by staying on top of the latest developments in your field, you’ll be… The post News You Can Use: Gaming is golden, Apple all-in on AI, ‘Mergermania’ ...

CallRail
CallRail
Blog Post
  • Marketing agencies have to use a variety of tools and platforms to understand how well their efforts are working to help their clients reach their goals. Unfortunately, these platforms are often siloed and specialize in only one facet of the buyer’s journey, muddling the reality of true performance. But you can integrate CallRail with many… The post 5 CallRail integrations that marketing agencies ...

CallRail
CallRail
Blog Post
  • CallRail’s powerful suite of conversation intelligence tools digs deep into every call so you don’t have to. These AI-powered features are capable of transcribing every call to your business, scoring those calls, and finding the keywords you care about most. This helps to inform how you craft marketing and advertising campaigns, how you write your… The post Watch: Easily find important keywords fr...

CallRail
CallRail
Blog Post
  • As any small business owner can tell you, the fewer vendors and moving parts you have to deal with, the better. You already have to keep track of a budget, personnel, and a near-infinite array of smaller, day-to-day business decisions. Coordinating with an external vendor is one more headache that most businesses just don’t have… The post Slamdot and Call Tracking: Local agency marketing, done rig...

CallRail
CallRail
Blog Post
  • This is a guest post from Darren Shaw, the founder of Whitespark –– a local search software and services company. He has been working on the web for over 19 years and loves everything about local SEO. Darren leads research initiatives such as the annual Local Search Ranking Factors survey and the Local Search Ecosystem. He… The post The right way to use call tracking numbers in Google My Business ...

CallRail
CallRail
Blog Post
  • Round Robin is a call tracking software feature dedicated to distributing incoming calls within a set group of numbers. An incoming call forwards to the correct phone number –– the next available agent, the best agent for the call, or the correct mailbox. How does Round Robin benefit marketers using call tracking? For sales and… The post What is Round Robin? appeared first on CallRail.

CallRail
CallRail
Blog Post
  • With the launch of Call Highlights last quarter, users have been able to gain a better understanding of the content of their calls, with no action needed. We’ve made some additional improvements to make this data more valuable for our users. Introducing the new Call Highlights report If you’re a Keyword Spotting master, you’re likely… The post New! Call intelligence enhancement for campaign optimi...

CallRail
CallRail
Blog Post
  • Where did “content is king” come from? If you guessed the marketing industry, you’ll be surprised to learn that the phrase was actually coined by Bill Gates in a 1996 essay about the Internet as a marketplace of ideas. It’s a common misattribution that reminds us to think critically about what this phrase actually means… The post Is content really king? Re-thinking a popular adage appeared first o...

CallRail
CallRail
Blog Post
  • Call tracking may seem like an investment: plant a bunch of seeds (in the form of call tracking numbers), wait a while, then reap some fruit (in the form of ROI and insights). That is the case –– ROI and insights await. But they’re also available immediately. One CallRail feature that customers sometimes overlook is Lead… The post How to manage call tracking in real-time and close more deals over ...

CallRail
CallRail
Blog Post
  • Mia Vasser is the Culture Manager on our Talent & Culture Team at CallRail. She initially came to CallRail as an office assistant, and has since transitioned into spearheading CallRail’s efforts of building culture as we continue to grow. We sat down with her to talk about her most recent initiative: the Culture Ambassadors Board.… The post We Are CallRail: Why we decided to start a Culture Ambass...

CallRail
CallRail
Blog Post
  • Hello again, and welcome back to your favorite recurring segment on the CallRail blog, News You Can Use. Once or twice a month, we review the latest news in marketing and technology and summarize the most important headlines for you. Staying informed doesn’t just make you a good citizen — it’s good for business. So,… The post News You Can Use: China trade war fears subside, double trouble for Tesl...

CallRail
CallRail
Blog Post
  • Recently, CallRail held our first-ever Case Study Webinar. We conducted a live interview with Adam Arkfeld, the founder and president of ParaCore, a digital marketing agency based out of Tempe, Arizona. Now, if you’ve been following the CallRail blog, you’re probably already familiar with our case studies. (After all, you’re reading one right now!) We… The post With call tracking, ParaCore achieve...

CallRail
CallRail
Blog Post
  • We recently created a new HubSpot integration that sends calls to your tracking numbers directly to your HubSpot dashboard as a call activity, rather than a form submission. We’re also excited to share that call activities can be linked to the very popular HubSpot workflows, so you can instantly follow-up with leads that call your… The post The CallRail-HubSpot Integration: Workflows for better le...

CallRail
CallRail
Blog Post
  • A first time caller is someone who has never called your business before. In call tracking, these new callers can represent an important segment of people for which sales and marketing teams can tailor information and strategies to ensure a good caller experience. Why are first time callers important? For some businesses, it’s important to… The post What is a first time caller? appeared first on C...

CallRail
CallRail
Blog Post
  • There have been a lot of milestones around the CallRail offices lately. We’re routing calls at record pace, adding new team members almost every week, supporting customers more quickly and efficiently than ever, and continuing to improve our product, making it more and more powerful for our growing number of customers. Today, we’re excited to… The post CallRail named to Inc.’s 2018 Best Workplaces...

CallRail
CallRail
Blog Post
  • As we all know, conversations often hold the most important pieces of information about your customers, but listening to thousands of calls to obtain that information isn’t realistic. With the introduction of Keyword Spotting and Call Highlights, we have helped businesses bridge the conversation gap, providing the tools to collect the exact information needed in… The post There’s a new, quicker wa...

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