CallRail
CallRail
Blog Post
  • This is a guest post by Adam Carbonneau, a digital marketing manager at Whitehardt. Adam oversees the organic online efforts of Whitehardt’s law firm clients. Radio spots, television commercials, websites, landing pages, print copy, PPC campaigns… You have all the options for advertising that your clients could want or dream of, yet, how can your clients… The post Convince your clients that call t...

CallRail
CallRail
Blog Post
  • Welcome to the latest edition of News You Can Use, CallRail’s regular roundup of the latest news in marketing, technology, and business. Here at CallRail, we make a point to always stay up-to-date about the latest happenings –– not just because it’s good to be informed, but because it’s also good for business. By staying… The post News You Can Use: End date set for Net Neutrality, Google pushes AI...

CallRail
CallRail
Blog Post
  • We’re excited to tell you about some significant improvements we made to the CallRail-HubSpot integration. Below is an overview of what this integration does and how marketers can leverage it in their campaigns.  What is HubSpot? HubSpot is a popular marketing automation platform used by more than 40,000 companies around the world. In their own… The post Streamline your inbound marketing with Call...

CallRail
CallRail
Blog Post
  • One of the best parts of writing case studies about CallRail users is that we get talk to so many different people. We’ve interviewed digital marketing pros from Down Under, explored how call tracking helped a Gulf Coast nursing home connect families during a hurricane crisis, and seen how our service helped a California real… The post With call tracking, Cardinal builds client relationships that ...

CallRail
CallRail
Blog Post
  • This just in: communicating with potential customers openly, honestly and as quickly as possible is beneficial to both parties. Who would have thought? Jesting aside, conversational marketing, or more generally –– engaging with customers via live chat, community forums and more –– is on the rise and I think it’s a boon for everyone involved.… The post Conversational marketing: How speaking more wi...

CallRail
CallRail
Blog Post
  • Why Community? How this journey started Last April, we launched the first version of the CallRail Community. After being hired to manage social media at the start of 2017, being asked to spearhead work on our customer forum was somewhat of a surprise. A little background: I came from a small agency where I managed… The post Looking Back at Year One of the CallRail Community appeared first on CallR...

CallRail
CallRail
Blog Post
  • Image optimization involves making your website images useful to both visitors and search engines. This includes techniques like reducing file sizes without sacrificing quality in order to increase site speed, or providing alt text for screen readers and search engines to identify what an image is about. Learn more about CallRail’s recommended SEO best practices…… The post What is image optimizati...

CallRail
CallRail
Blog Post
  • PPC advertising in Google AdWords can often feel like a guessing game in which you’re made to gamble with your marketing budget. In order to make the most out of your ad dollars, you’ll first need to understand what users are searching for so you can refine your ad targeting and make your campaigns more… The post These two CallRail features help PPC pros to eliminate guesswork appeared first on Ca...

CallRail
CallRail
Blog Post
  • Later this month, the European Union’s General Data Protection Regulation will go into effect. You’ve probably seen plenty of headlines about GDPR, which, in a nutshell, is a set of regulations on businesses designed to protect the privacy of EU citizens. Perhaps you already have a general idea of how GDPR might impact your business.… The post Call tracking and GDPR: Here’s what marketers need to ...

CallRail
CallRail
Blog Post
  • Local Swap lets you swap tracking numbers based on a website visitor’s geographic location, so customers never see a number that makes them wonder where you’re located. For example, visitors located in San Francisco will see a San Francisco number and Phoenix visitors will see a Phoenix number, giving your business a stronger regional or… The post Why you need a toll-free number in your Local Swap...

CallRail
CallRail
Blog Post
  • Hello everyone, and welcome to the latest installment of News You Can Use, CallRail’s roundup of important news in technology and marketing. We’re big believers in staying abreast of the latest news, whether it’s political, economic, or anywhere in between. Keeping up with the news doesn’t just make you an engaged citizen — it’s great… The post News You Can Use: GDPR in full swing, IPO markets are...

CallRail
CallRail
Blog Post
  • GDPR, an acronym for General Data Protection Regulation, is new set of rules in the European Union governing how personal data can be stored and used. It’s an update to the European Union’s 1995 Data Protection Directive, which served as the framework for this new version of the law. Starting on May 25, 2018, all… The post What is GDPR, and how will it affect my business? appeared first on CallRai...

CallRail
CallRail
Blog Post
  • If you get a phone call from a number you don’t recognize, do you pick up? Maybe you do, but you probably think twice. Customers are the same on websites. Someone browsing companies online might hesitate to call a phone number that looks unfamiliar to them, assuming the company isn’t local. That’s why we built a… The post Using Local Swap: 4 steps to get you from start to finish appeared first on ...

CallRail
CallRail
Blog Post
  • Session Initiation Protocol (SIP) is a communication protocol used in VolP networks. SIP routing, also known as SIP trunking, allows users to make phone calls that bypass traditional telephone system. How SIP routing works Massive amounts of data are sent across worldwide networks in real-time; SIP routing leverages these transmissions to allow user to establish… The post What is SIP routing? appe...

CallRail
CallRail
Blog Post
  • At CallRail, we are incredibly proud of the growth that we have been able to achieve year over year. From our inclusion in the INC 500 and Deloitte 500 growth rankings over the past few years to our quickly evolving application, it would not be possible without three key elements: our industry-leading call tracking software,… The post CallRail wins Pacesetter Award for fifth consecutive year appea...

CallRail
CallRail
Blog Post
  • Note: Erica Hawkins authored the original version of this blog post and contributed to the content below. How often do you find yourself grabbing your cell phone to find a local business? Between living busy lives and having our smartphones constantly at our fingertips, it’s likely that you’re using your phone to manage the purchases… The post How to use CallRail phone numbers for local marketing ...

CallRail
CallRail
Blog Post
  • Living in a digital-first world makes life a lot easier. You can transfer money to a friend in a click, host conference calls from across the world, and even have something delivered to your door within a couple of hours. This technology brings a lot of freedom and simplicity, but that can also breed hesitation… The post Localize Dynamic Number Insertion with CallRail’s Local Swap™ appeared first ...

CallRail
CallRail
Blog Post
  • What is Unbounce? Unbounce historically has been a landing page platform that makes it easy to build pages and iterate new variations that you can then test against previous iterations. Recently, however, they’ve made a shift to focus on conversions as a whole, even dubbing themselves a “conversion platform” by adding an additional suite of… The post Connect Unbounce and CallRail to boost conversi...

CallRail
CallRail
Blog Post
  • “Speech recognition technology has been around for what seems like forever,” says Kevin Mann, CallRail Co-Founder & CTO. “But it’s been rudimentary until fairly recently.” Mann notes that even though the tech has been around for two decades, it wasn’t until the past few years — when large companies like IBM’s Watson started investing time… The post Conversation Analytics & the Future of Analyzing ...

CallRail
CallRail
Blog Post
  • From appointment scheduling to patient education, billing, referrals, and prescription refills, tons of doctor-to-patient communication happens over the phone. These phone calls are protected under the Health Insurance Portability and Accountability Act (HIPAA) and if you’re a healthcare provider or an agency that services one, you need to ensure you’re keeping this data secure. You… The post HIPA...

CallRail
CallRail
Blog Post
  • Good marketing is carefully tailored to its intended audience. That means there are big differences between marketing to a business (B2B marketing) and marketing to a customer (B2C marketing), including voice and tone, customer needs, and the overall buying cycle. Customer needs with B2B vs B2C marketing Businesses and individuals each have different needs to… The post What is the difference betwe...

CallRail
CallRail
Blog Post
  • Today, we’re proud to announce the launch of a brand new user interface design for the CallRail Community! We built the CallRail Community in 2017 as a place for our customers to meet each other, share best practices for using CallRail, and submit feature requests to our team. After months of helping customers find answers… The post Announcing the CallRail Community Relaunch appeared first on Call...

CallRail
CallRail
Blog Post
  • Welcome to the latest installment of News You Can Use, where we digest the latest marketing and technology news and break down what it all means for your business. As always, we’ll be keeping the commentary to a minimum and focusing on the main takeaways. Today, we’re looking at the latest developments in the ongoing… The post News You Can Use: Amazon under fire, Uber over in SE Asia, Facebook sol...

CallRail
CallRail
Blog Post
  • The long-awaited and much-anticipated bulk edit tool has finally arrived here at CallRail, and we’ve never been more excited to help you go under the hood with your tracking numbers. Before diving in — we want to dedicate this one to the power users. You know who you are. You’ve got dozens and sometimes hundreds… The post Hands-on with CallRail’s new Bulk Edit tool appeared first on CallRail.

CallRail
CallRail
Blog Post
  • Real estate marketing for rental properties can be similar to working with a franchise. You’ll serve many individual businesses who have similar strategic goals, yet also have their own unique quirks owing to geography, demographics, and the management style of their owner-operators. Digible is a Denver-based digital marketing agency specializing in advertising campaigns for multi-family… The post...

CallRail
CallRail
Blog Post
  • According to Girls Who Code, 74% of young girls express interest in STEM fields but only 26% of computing jobs are held by women. In our Women in Tech series, we dig into what drives some of our most driven employees to lead successful tech careers. Although Spring has technically arrived, the grey clouds, fierce… The post Women In Tech: Tameka Hughes, Customer Success Manager appeared first on Ca...

CallRail
CallRail
YouTube Video
  • You've gathered plenty of call tracking data, so how can you start putting it to work for your business? Mark Sullivan of Team CallRail explains how to integrate your call analytics and bring the power of call tracking to all of your marketing platforms. Want to learn more about call tracking with CallRail? Visit our website and start your free trial: CallRail ► https://www.callrail.com/pricing/

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