Canopy Labs is a customer analytics company headquartered in Toronto, Ontario, Canada with offices in San Francisco. It was founded in 2012 and offers SaaS marketing analytics for businesses and organizations. The company is an alumnus of the Y Combinator accelerator program.

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Canopy Labs
Canopy Labs
Blog Post
  • In recent years, major airlines have significantly improved passenger profitability through ancillary goods and services, more nuanced seat fares, and better customer experiences. According to IATA, net profit per departing passenger is up about 5% from 2017 to 2018. However, airlines face a threat as ultra-low-cost carriers enter the North American domestic market. The coming […] The post How Air...

Canopy Labs
Canopy Labs
Blog Post
  • Museums are some of the most admired and highly regarded destinations in cities around the world, using leading technologies and showcasing some of the most valuable items in the world. While they often attract visitors from far and wide, museums frequently have difficulty converting those visitors into members and donors that provide regular streams of […] The post Why Museums Need Customer Journ...

Canopy Labs
Canopy Labs
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Canopy Labs
Canopy Labs
Blog Post
  • Performing arts organizations face unique challenges when it comes to understanding what drives attendance, ticket sales, loyalty, and profit. With several different sources of revenue, the business model is complex and nuanced, and with a small target audience of affluent patrons, the stakes are high. To succeed, you need to have a deep understanding of […] The post Why Performing Arts Organizati...

Canopy Labs
Canopy Labs
Blog Post
Canopy Labs
Canopy Labs
Blog Post
  • A customer journey map is an outline of all of the different touchpoints customers have with a particular business, brand, service, or product. The outline usually covers every stage, from when the consumer becomes aware of the product or business, to the point at which the consumer makes a purchase,… Read more

Canopy Labs
Canopy Labs
Blog Post
  • Nearly every business is keen to drive a positive customer experience. Businesses are constantly striving to improve the customer experience through investments in customer service, support, conferences, events, and countless other initiatives. Oftentimes, however, the business’s investments are wasted because marketing and customer-facing teams are not sure what the ideal… Read more

Canopy Labs
Canopy Labs
Blog Post
Canopy Labs
Canopy Labs
Blog Post
  • At Canopy Labs, our aim is to help businesses better understand the complex journeys that their customers, patrons and fans go through before making a purchase decision. The Canopy platform offers a multitude of tools that help to understand and optimize the customer journey – but two of the most… Read more

Canopy Labs
Canopy Labs
Blog Post
  • Many businesses across a number of industries are discovering that there is a plethora of data customers leave behind when interacting with their company, be it online, in-store or both. Even though harnessing this wealth of data can provide several organizational benefits, many companies still have not gone beyond collecting… Read more

Canopy Labs
Canopy Labs
Blog Post
  • Picture the last time you visited a museum, whether in your city or on a recent vacation. You probably went online to check opening hours, exhibitions, and ticket prices. You arrive at the museum, wait in line to purchase your tickets, spend a few hours viewing the collection, and stop… Read more

Canopy Labs
Canopy Labs
Blog Post
Canopy Labs
Canopy Labs
Blog Post
Canopy Labs
Canopy Labs
Blog Post
  • Canopy Labs has now worked with over 400 companies that are interested in optimizing their customer journeys. During our five years working in this space, we have seen numerous varieties of skill sets, data sets, and capabilities. In an effort to help bridge the gap between what exists today and… Read more

Canopy Labs
Canopy Labs
Blog Post
  • Companies are investing heavily in customer data hubs and integration strategies to build a full, 360-degree view of every customer. At the same time, marketing clouds are becoming more connected – enabling marketers to orchestrate their customers’ experiences in one place, across all channels. However, as marketers work to map… Read more

Canopy Labs
Canopy Labs
Blog Post
  • We’re excited to announce that Canopy Labs now offers direct integration with the PrestaShop platform starting today – allowing PrestaShop merchants in over 200 countries to start delivering 1:1 marketing experiences to its customers, and drive increased revenue through predictive email marketing, website personalization, and more. More than 250,000 merchants… Read more

Canopy Labs
Canopy Labs
Blog Post
  • Canopy Labs is excited to share our latest case study with Chatters, a leading provider of salon services and professional beauty products. With a fast-growing online presence and more than 100 locations, Chatters knew they needed to deliver a personalized omnichannel marketing experience to their customers. To do this, the… Read More The post Merging In-Store and Online Journeys for Chatters, Dr...

Canopy Labs
Canopy Labs
Blog Post
  • Health and wellness involves complex buying decisions: from choosing gym equipment, to ensuring your nutrition choices are aligned, to picking which books and content you read. At Canopy Labs, we’re passionate about improving ourselves and helping those around us do the same. With this, we’re happy to announce our most… Read More The post Flaman Fitness partners with Canopy Labs to personalize he...

Canopy Labs
Canopy Labs
Blog Post
  • Yesterday’s announcement that Facebook was overcounting clicks and conversions on its video carousal ads isn’t the first time this sort of issue has been announced. These sorts of errors and bugs occur across all advertising platforms. Worse still, data collection across advertising tools varies in quality and type of data,… Read More The post Four ways to ensure an independent, transparent attri...

Canopy Labs
Canopy Labs
Blog Post
  • Canopy Labs has now worked with over 400 companies that are interested in optimizing their customer journeys. During our five years working in this space, we have seen numerous varieties of skill sets, data sets, and capabilities. In an effort to help bridge the gap between what exists today and… Read More The post The Customer Experience Maturity Model (CXMM) appeared first on Canopy Labs.

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