Carnegie Communications
Carnegie Communications
Blog Post

New blog articles detected.

  • 3 Steps to a Successful Higher Ed Inbound Marketing Strategy
    Colleges and universities are embarking on a critical time of year to boost awareness and applications for undergraduate and graduate degrees alike. It’s time to ask yourself if your institution’s content is fresh and accurately reflecting and responding to exactly what your target audience is after. To help you in that assessment, we compiled a few tips to ensure you are working toward a successf...
Carnegie Communications
Carnegie Communications
Blog Post

New blog articles detected.

  • Digital Marketing Meets Fantasy Football: Strategies You Should Draft This Fall
    With the summer winding down, you may be doing tons of research on the best options and strategies for the upcoming fall months—not just for your digital campaigns, but for your fantasy football team too. The different roles that digital marketing strategies can play for your fall efforts and beyond can be looked at in similar ways as the fantasy draft. So as you think about the digital strategies...
Carnegie Communications
Carnegie Communications
Blog Post

New blog articles detected.

  • Preventing Ad Fraud: 4 Questions to Ask About Your Digital Campaigns
    Over the past few weeks, you may have read complaints from big-brand advertisers (looking at you Procter & Gamble) about digital ad fraud and bots eating up digital dollars. As a result, you may be asking yourself: what can I do to prevent this from happening to my institution’s digital advertising campaigns? Here are a few points to consider and questions you should ask any digital agency you may...
Carnegie Communications
Carnegie Communications
Blog Post

New blog articles detected.

  • PRESS RELEASE: Announcing the 2017–2018 Carnegie Communications Scholarship Winners
    For Immediate Release WESTFORD, MA, August 18, 2017—Carnegie Communications is pleased to announce the winners of its 2017­­–2018 scholarships. University of Alabama freshman Jaunetia D. Boone won this year’s $10,000 Scholarship as part of an annual contest open to first-year, transfer, and graduate students who register for free through Carnegie’s college search services, including CollegeXpress....
Carnegie Communications
Carnegie Communications
Blog Post

New blog articles detected.

  • Utilizing Posts in College and University Google My Business Properties
    At the end of June, Google made its posts feature in Google My Business available to all users. This means that you are now able to create posts that will show up in your Google My Business property at no cost, which gives you control over some seriously valuable SERP (search engine results page) real estate. Let’s back up for a second though and recap what Google My Business (GMB) is as a whole. ...
Carnegie Communications
Carnegie Communications
Blog Post

New blog articles detected.

  • Why We Can’t Wait for This Year’s NACAC Conference
    With the NACAC Conference just a month away, I couldn’t be more excited to have this year’s held in Carnegie’s backyard of Boston! This will be my fourth NACAC, and every year I look forward to the energy the conference brings, connecting with clients, putting names and faces together, and seeing my colleagues who live across the country. This year I am especially happy to be conducting a “wicked ...
Carnegie Communications
Carnegie Communications
Blog Post

New blog articles detected.

  • Marketing to Gen Z: 5 Things Colleges Need to Know
    Gen Z has officially arrived on college campuses. The generational changeover isn’t new to marketers, but generation motivations, values, and needs differ with each college, and so should your marketing. Here are five key insights into Gen Z you need to know to market your institution with this audience in mind. 1. They are digital ninjas Early hands-on experience with technology makes these stude...
Carnegie Communications
Carnegie Communications
Blog Post

New blog articles detected.

  • Lobster Rolls, McDonald's, and Senior Search
    What could these possibly have in common? I recently saw a billboard for lobster rolls being served at McDonald’s. Being from New England, needless to say, it freaked me out a bit. I’ll admit, I like McDonald’s. Heck, sometimes I love McDonald’s. But I will not be ordering a lobster roll from McDonald’s at any point in this lifetime. Similarly, many schools like traditional senior search. Heck, ma...
Carnegie Communications
Carnegie Communications
Blog Post

New blog articles detected.

  • Audience Select 2.0: What You Need to Know
    On Tuesday afternoon we rolled out a new proprietary digital marketing service called Audience Select 2.0. I know you’re busy and some of you didn’t have the opportunity to attend our webinar on Tuesday, so I’m going to give you the Cliffs Notes on this new service so you don’t miss the opportunity to execute Audience Select 2.0 this fall. The first thing you should know about Audience Select 2.0:...
Carnegie Communications
Carnegie Communications
Blog Post

New blog articles detected.

  • 4 Tips for Creating an Effective Communications Flow for Student Recruitment
    It’s crazy to think we’re already two-thirds of the way through the summer. You can just about close the books on the Class of 2017 and turn your attention toward rising seniors, this year’s junior class, and all the other audiences you’re trying to reach for future enrollment terms. The good news is there’s still plenty of time (well, some time) to plan for the upcoming recruitment cycle. So, my ...
Carnegie Communications
Carnegie Communications
Blog Post

New blog articles detected.

  • How SEO and User Experience Go Hand-in-Hand for Higher Ed Websites
    Watch our two-part SEO webinar for tips on how to start optimizing your college or university’s website now! Wondering how to enhance your college or university’s website through SEO—or what SEO is and what it stands for? SEO, or Search Engine Optimization, refers to the process of optimizing your website so it is visible to search engines. I recently hosted a two-part online seminar on SEO for hi...
Carnegie Communications
Carnegie Communications
Blog Post

New blog articles detected.

  • Plan Smarter Digital Campaigns With Carnegie Clarity's Marketing Attribution Service
    May 1 has come and gone, and the proverbial full circle is complete. Higher ed marketers are now able to see what campaigns have led to the fruit-bearing deposits whose marketing seedlings you planted a year or so ago. If you’re laughing out loud right now, then you’re one of the admission and marketing professionals who knows all too well that higher ed isn’t an industry where things like ROI and...
Carnegie Communications
Carnegie Communications
Blog Post

New blog articles detected.

  • Why Eccentric College and University Program Names Can Hinder Organic Traffic
    As higher education institutions try to gain a competitive edge with offbeat program names, fewer students can find them in search engines. Is your institution guilty of giving programs catchy and unique names in order to stand out? You know what I’m talking about: your once aptly named bachelor’s program in Culinary Arts becomes a bachelor’s in Breakfast Art and Brunch Management. Okay, maybe the...
Carnegie Communications
Carnegie Communications
Blog Post

New blog articles detected.

  • How to Use Social Media to Generate Student Leads
    When higher education marketers and admission teams think of social media, most associate it with their organic institutional pages where prospects, students, and alumni can all connect. And while organic social media is a great way to engage these audiences, paid social media should not be overlooked when it comes to lead generation. Social media platforms offer higher education marketers turnkey...
Carnegie Communications
Carnegie Communications
Blog Post

New blog articles detected.

  • Some Snow Never Melts: A Legend Retires
    The 2001 NACAC conference in San Antonio was the first time I met him. It was just a couple weeks after 9/11 and with that came smaller than usual crowds. But despite the low attendance, there was always a line for one thing: Ken Snow. Every year, crowds of folks would wait patiently to have their chat with Ken. He created a buzz in the Carnegie booth and all for good reason. He cares for and appr...
Carnegie Communications
Carnegie Communications
Blog Post

New blog articles detected.

  • Let’s Stand and Clap for the Nudge!
    “Are my marketing efforts working?” It’s the million-dollar question that everyone is asking or expected to be able to answer. Possibly one of the toughest parts to answer is what impact all these different strategies are having on a campaign. Consider this: 12 years ago my parents moved into their house in a development in Plymouth, Massachusetts. That’s an enormous life event, right? What was th...
Carnegie Communications
Carnegie Communications
Blog Post

New blog articles detected.

  • What’s Now, New, and Next From Our Partners at Google
    Yesterday, Google unveiled their latest innovations at their Marketing Next 2017 event. And there are all sorts of cool advancements, developing opportunities, and cutting-edge capabilities unfolding! With Carnegie’s sole focus on higher education marketing, we consider all of these developments through the important lens of how they can be best applied for colleges and universities in particular....
Carnegie Communications
Carnegie Communications
Page Design Update
Carnegie Communications
Carnegie Communications
Blog Post

New blog articles detected.

  • 6 Digital Marketing Tips for Graduate Enrollment from NAGAP 2017
    I recently returned from a week of great people, great networking opportunities, and great sessions on a variety of graduate admission topics at NAGAP 2017. (The conference for The Association for Graduate Enrollment Management, if you’re unfamiliar!) Salt Lake City provided a beautiful venue, and the feedback on the quality and variety of sessions was overwhelmingly positive. This year I had the ...
Carnegie Communications
Carnegie Communications
Blog Post

New blog articles detected.

  • The Most Powerful Lead Generation Engine in Higher Ed
    It’s that time of year again, the time when all your hard work and marketing efforts are measured against the results culminating on May 1, aka National College Decision Day. For some institutions, there will be celebration; for others, it will be a time to reflect on what could have been done differently. In most cases, the funnel will be analyzed: How can we get more applicants? How can we get s...
Carnegie Communications
Carnegie Communications
Blog Post

New blog articles detected.

  • The Next Wave of Market Intelligence: Social Listening
    Finding and analyzing online conversations to develop data-informed strategies (The following blog was written by Liz Gross. Liz is the Market Insights Manager at the loan servicing affiliate of Great Lakes Higher Education Corporation and was a speaker at the 2017 Carnegie Conference. Find her on Twitter @LizGross144.) Indulge me, for a minute, while I paint a picture of a data-driven marketer’s ...
Carnegie Communications
Carnegie Communications
Blog Post

New blog articles detected.

  • Google Optimize for Higher Ed Marketers
    If you’re a college or university marketing professional wondering how Google Optimize can be used to create website enhancements that can positively impact enrollment, check out this vlog. In just eight minutes, we’ll go over how this free testing tool that integrates easily with your website’s Google Tag Manager and Google Analytics can quickly and easily run A/B tests to identify areas where yo...
Carnegie Communications
Carnegie Communications
Blog Post

New blog articles detected.

  • How to Use IP Targeting to Better Reach Your Alumni
    Make your alumni proud of their alma mater…and come back and give back! Working on a college campus allows you the fortunate opportunity to watch like a proud parent as students walk across the stage each spring and receive their college diplomas. I’m sure these students walk away feeling proud of their accomplishments and have a love for their school like no other. The challenge every campus face...
Carnegie Communications
Carnegie Communications
Blog Post

New blog articles detected.

  • Get on the Short List: 4 Digital Strategies to Reach and Influence High School Juniors
    Research tells us most college-bound high school students will have a short list of schools from which they’ll choose by spring of their junior year, which means the next two to three months will be critically important for admission marketers across the country. But how do you get your school on that short list? Sure, you can buy names, mail them a search piece, and send a series of e-mails…but e...
Carnegie Communications
Carnegie Communications
Blog Post

New blog articles detected.

  • Is YouTube Still Safe for Higher Ed Advertising?
    The short answer: absolutely yes!   Over the past week, you may have seen complaints from big brand advertisers after their banner ads appeared over YouTube videos posted by extremists. As a result, you may be asking yourself: what can I do to prevent this from happening to my institution’s digital advertising campaigns? Here are a few points to consider to ensure your school’s ads appear just whe...
Carnegie Communications
Carnegie Communications
Blog Post

New blog articles detected.

  • Why SEO Is So Important in Higher Ed Site Redesign
    Search engine visibility and user experience should always be a big part of your website development process Many colleges and universities currently find themselves in the exciting (though sometimes grueling) process of redesigning their websites. In most cases, schools are redesigning in an effort to become mobile responsive. (Did you know more Google searches are now performed on mobile devices...
Carnegie Communications
Carnegie Communications
Blog Post

New blog articles detected.

  • Why Schools Need to Claim Their Google My Business Page
    In today’s digital world, it’s no surprise that students use search engines like Google to find information about colleges. Whether they’re doing academic- and scholarship-related searches or simply trying to get a virtual preview of student life, prospects and parents alike expect to find what they need at their fingertips. And most won’t go past the first page of search results. If you’re a coll...
Carnegie Communications
Carnegie Communications
Blog Post

New blog articles detected.

  • A Musician’s Guide to Your Enrollment Strategy
    As a piano performance major in college, I practiced and performed some of the most difficult piano music out there. Engaging both hands with different concepts—your brain to master the rhythm and your heart to put feeling into the music—isn’t easy. Neither is great enrollment strategy, as I learned years later as a Vice President for Enrollment and Marketing. In fact, I often use my musical train...

Out-Market Your Competitors?

Get complete competitive insights on over 2.2 million companies to drive your marketing strategy.

Create Free Account Log in

By signing up, you agree to the Terms of Service and Privacy Policy.

Out-Market Your Competitors

Get complete competitive insights on over 2.2 million companies to drive your marketing strategy.

Create Free Account

Already a user?  Log in

By signing up, you agree to the Terms of Service and Privacy Policy.