Carnegie Communications
Carnegie Communications
Blog Post
  • I’ve been reflecting about what has worked, and what hasn’t, in my career over the past decade and counting. And some concepts have been brewing in me for the past few months that I simply have to pen. In a nutshell, Carnegie Dartlet has been the definition of “anomaly.” For years we’ve experienced unprecedented growth and revenue, and with that, a continuous hiring of staff—well over a dozen in t...

Carnegie Communications
Carnegie Communications
Blog Post
  • Your college or university’s web analytics can be overwhelming—but can also help you make informed marketing decisions When the average person hears the word “analytics,” it’s safe to say their eyes don’t light up with excitement. It’s more likely a cause for apprehension or thoughts of becoming overwhelmed with data overload. Unfortunately, this narrative seems to stay true for many marketers. Th...

Carnegie Communications
Carnegie Communications
Blog Post
  • Carnegie Dartlet is ready for the implementation of the EU General Data Protection Regulation (GDPR) on May 25, 2018.  Carnegie Dartlet has reviewed and updated its: privacy policies; consents for the collection of personal data; and internal data handling procedures.  As a result, we are prepared for and committed to GDPR compliance as of that date. Carnegie Dartlet has a group assigned to overse...

Carnegie Communications
Carnegie Communications
Blog Post
  • Many schools around the country are launching new academic programs as a way to attract more students or better serve those already on campus. Cyber Security was one we heard a lot in the past 18 months, but it ranges from Nursing to Engineering and everything in between. It’s a sound strategy. If market demand is there, you should capitalize on it. But many of the schools launching new programs a...

Carnegie Communications
Carnegie Communications
Blog Post
  • In the last several years, IP Targeting has become a staple for enrollment marketers and a fundamental part of integrated marketing plans for institutions nationwide. The benefit is undeniable: IP Targeting matches a physical mailing address to its IP address and delivers Display advertising directly into the home. With this, ads can reach all devices running off the home IP, enabling you to conne...

Carnegie Communications
Carnegie Communications
Blog Post
  • As a higher education marketing professional who personally spends far too much time watching Instagram Stories, it wasn’t surprising to me to learn the number of people using Stories has recently grown to over 300 million people daily! What is surprising is how few colleges and universities are utilizing Instagram Stories, both from a paid marketing and organic perspective. Not only is that an in...

Carnegie Communications
Carnegie Communications
Blog Post
  • Every year, students enroll in college in the spring and pay their deposit. Then, sometime during the summer, many of them get lost and fail to show up in the fall. According to some statistics, as much as 40% of students who enroll in the spring don’t matriculate in the fall! This risk is highest for low-income and first-generation students. So, why don’t they show up? There are various possibili...

Carnegie Communications
Carnegie Communications
Blog Post
  • The following content first appeared in NAGAP’s Spring Perspectives member magazine. As a partner of NAGAP, Carnegie Dartlet is committed to providing innovative marketing strategies to graduate enrollment professionals. One of the biggest challenges in Graduate Enrollment Management (GEM) is that graduate students come in many different shapes and sizes. As a GEM professional, you could have an M...

Carnegie Communications
Carnegie Communications
Blog Post
  • The following content appears in NAGAP’s Spring Perspectives member magazine. As a partner of NAGAP, Carnegie Dartlet is committed to providing innovative marketing strategies to graduate enrollment professionals. When prospective graduate students begin searching for a master’s, doctorate, or certificate program, many first turn to Google or another search engine. That’s why terms like “master’s ...

Carnegie Communications
Carnegie Communications
Blog Post
  • If you are a higher education professional working in admissions, marketing, or communications using Google Analytics, you probably received an email from Google about GDPR changes and how they impact you. But what does this message mean for you and your marketing efforts? In short, Google Analytics has implemented changes to be compliant with new GDPR regulations. They’ve done a lot of the heavy ...

Carnegie Communications
Carnegie Communications
Blog Post
  • For those of you who are familiar with CollegeXpress, you know it’s a platform where high school students can search for schools and scholarships and express interest in colleges and universities. But it’s also a place for you—the college or university—to gain valuable exposure to an audience of active college seekers. You’d probably be surprised, though, to know just how much original editorial c...

Carnegie Communications
Carnegie Communications
Blog Post
  • As I’ve been meeting with clients this spring, the question of reaching international students has come up time and time again. From current feelings about the United States to growing competition with English degree programs in other countries, it’s no secret that US colleges and universities have seen a decrease in international student enrollment in the last year. Some flagship public universit...

Carnegie Communications
Carnegie Communications
Blog Post
  • By now you’ve probably seen the breaking news, read the panicked blog posts, and felt the overall feeling of anxiety as new changes are happening on Facebook almost daily. But what is changing, and how will these updates affect higher education advertising? There’s a lot of misinformation being spread about these changes, so we’re here to set the record straight! Spoiler alert: there is going to b...

Carnegie Communications
Carnegie Communications
Blog Post
  • Since their initial release, voice search assistants such as Siri, Google Assistant, Alexa, and Cortana have seen increased usage every year. In fact, a couple of years ago, Google’s CEO said that 20% of searches on their mobile app or Android phones were voice search (and we know that number has grown!). As high as that volume of searches may be, that percentage doesn’t even include searches perf...

Carnegie Communications
Carnegie Communications
Blog Post
  • Each year the Council for Advancement and Support of Education (CASE) gives higher education marketing and social media professionals an opportunity to come together for three days of learning, sharing ideas, and, dare I say, even a little bit of a therapy session while everyone is away from their 9-to-5 roles. This year their conference took place in New Orleans, and I was lucky enough to attend....

Carnegie Communications
Carnegie Communications
Blog Post
  • Magic doesn’t just happen in a digital campaign once a prospective student clicks on an ad. A landing page, however, is where that click from your well-placed, beautifully designed, perfectly written ad becomes a lead—the magic conversion. Where you drive your digital clicks is a big piece to creating campaigns that produce not only better results but good user experience too. Landing pages are a ...

Carnegie Communications
Carnegie Communications
Blog Post
  • Paid starts the conversation, but organic will keep it going. Call it nostalgia or maybe just getting older, but I’ve been thinking a lot lately about how far we’ve come from those early days on Facebook 14 years ago. I remember sitting in my college dorm room as my roommate rushed in, asking if I had signed up for “The Facebook” yet so we could connect with our counterparts at Harvard and other B...

Carnegie Communications
Carnegie Communications
Blog Post
  • We’re seeing an exciting and interesting trend in prospective student behavior on CollegeXpress so far this year. Through the first two months of 2018, there have been twice as many high school sophomores engaging with the platform compared to the same time last year, and overall site traffic on CollegeXpress.com is up 36% year over year. That in itself is really exciting. The interesting thing, t...

Carnegie Communications
Carnegie Communications
Blog Post
  • If your college or university’s content strategy doesn’t include SEO, it’s time to rethink it! When’s the last time your college or university evaluated the content on its website? Has it been years since academic program pages have been revisited? Perhaps you recently went through a website redesign, during which you did actually re-evaluate and re-write your content. If that’s the case, here’s m...

Carnegie Communications
Carnegie Communications
Blog Post
  • As higher ed institutions assess their website’s accessibility, images are a big factor for both ADA compliance and SEO. When it comes to ADA compliance on your website, images are a huge factor that must be addressed to ensure accessibility. Not only that, but making your images accessible can also make them more visible in search engines. In some ways, SEO and ADA compliance for your website ac...

Carnegie Communications
Carnegie Communications
Blog Post
  • Take a second and think about all the hard work you put into trying to promote your new and existing graduate programs: all the painstaking meetings you’ve sat through, feasibility studies, endless state approvals, and the countless other steps you need to take before you get the final approval that your program is ready to go! Don’t waste all that effort with program web pages that can’t be found...

Carnegie Communications
Carnegie Communications
Blog Post
  • Video marketing continues to be one of the most powerful marketing initiatives because of its ability to capture and keep the attention of consumers. We repeatedly see how successful marketing campaigns become with the use of branded videos on social platforms. Video marketing is here to stay. Here’s the proof: 1. Video appeals to online users because it fulfills their desire to get information q...

Carnegie Communications
Carnegie Communications
Blog Post
  • As I listened to the opening keynote at the College Board Western Forum in Las Vegas recently, I was struck by the message coming down from the stage. Terrell Strayhorn, the author and former Ohio State University professor who is a regular on the conference speaking circuit, was delivering an impassioned plea for those in the audience to do what they can to create a more student-centric culture o...

Carnegie Communications
Carnegie Communications
Blog Post
  • On the surface, CollegeXpress is part of the toolkit that colleges and universities use to fill the top of their funnels each year. It’s a lead generation platform that sent over 600,000 unique students and five million inquiries to Carnegie Dartlet clients in 2017. Starting with a singular magazine 30 years ago (PC&U), CollegeXpress has become truly ingrained in the fabric of the college and scho...

Carnegie Communications
Carnegie Communications
Blog Post
  •  Another groundbreaking Carnegie Conference is in the books! After a week of great speakers, content, and connections made between attendees, let’s look back at some of the highlights and takeaways from a memorable event. The conference kicked off with the Carnegie Dartlet leadership sharing about the uniqueness, the seamless fit, and the power behind the recently announced company merger. The emp...

Carnegie Communications
Carnegie Communications
Blog Post
  • Web personalization isn’t a new practice. Retail sites like Amazon and news sites like The Boston Globe use Web personalization to identify users, enhance experiences, and optimize conversion rates. You’ve likely seen personalized content before. For example, Amazon offers personalized content in the form of recommended items based on a user’s browsing and purchase history, while The Boston Globe ...

Carnegie Communications
Carnegie Communications
Blog Post
  • If you were online on January 11 around 7:30 pm EST, you might have witnessed the collective panic from social media managers around the world as Facebook announced significant changes to their News Feed. As outlined in the announcement, “With these changes, [Facebook] Pages may see a decline in their organic reach, referral traffic [to your website], and total video watch time…” Mark Zuckerberg—C...

Carnegie Communications
Carnegie Communications
Blog Post
  • For Immediate Release—WESTFORD, MA & PORTLAND, OR, January 11, 2018— Carnegie Communications LLC and Dartlet LLC announced today that the companies have executed a definitive merger agreement. The transaction represents the convergence of two innovative marketing companies with the goal of providing their clients with seamless “research to implementation” marketing solutions that drive change. The...

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