Carnegie Communications
Carnegie Communications
Blog Post
  • Web personalization isn’t a new practice. Retail sites like Amazon and news sites like The Boston Globe use Web personalization to identify users, enhance experiences, and optimize conversion rates. You’ve likely seen personalized content before. For example, Amazon offers personalized content in the form of recommended items based on a user’s browsing and purchase history, while The Boston Globe ...

Carnegie Communications
Carnegie Communications
Blog Post
  • If you were online on January 11 around 7:30 pm EST, you might have witnessed the collective panic from social media managers around the world as Facebook announced significant changes to their News Feed. As outlined in the announcement, “With these changes, [Facebook] Pages may see a decline in their organic reach, referral traffic [to your website], and total video watch time…” Mark Zuckerberg—C...

Carnegie Communications
Carnegie Communications
Blog Post
  • For Immediate Release—WESTFORD, MA & PORTLAND, OR, January 11, 2018— Carnegie Communications LLC and Dartlet LLC announced today that the companies have executed a definitive merger agreement. The transaction represents the convergence of two innovative marketing companies with the goal of providing their clients with seamless “research to implementation” marketing solutions that drive change. The...

Carnegie Communications
Carnegie Communications
Blog Post
  • Carnegie Communications Announces Strategic Acquisition of i-studentgroup, Expanding Its Digital and Lead Generation Services Internationally For Immediate Release—WESTFORD, MA, December 21, 2017—Carnegie Communications LLC, the leader in integrated marketing and lead generation since 1985 and the first higher education agency to offer digital services to colleges and universities, announced today...

Carnegie Communications
Carnegie Communications
Blog Post
  • Carnegie’s CollegeXpress Platform is without question the most dynamic and powerful lead generation platform in higher education today. With unparalleled access to college-bound student data and the integration of channels to reach students (and their parents) in print, via e-mail, and online, there simply is nothing else like it. As I talk with people around the country, I find there is a lot abo...

Carnegie Communications
Carnegie Communications
Blog Post
  • This time two years ago I wrote a blog about how Retargeting almost ruined Christmas. Fast-forward to 2017 Retargeting has made so many incredible advancements that while it may have spoiled Christmas again, it’s the gift that keeps on giving to higher ed marketers! The technology of Retargeting has advanced so much that it is increasingly more difficult to shop online without your family members ...

Carnegie Communications
Carnegie Communications
Blog Post
  • There are only a few weeks left before we turn the corner into 2018. Does anyone else feel like this year has flown by?! It seems like September was just yesterday and we were welcoming a new group of students to campus. Within a few short months, we’ll be seeing another group graduate as newly minted alumni. And then the whole cycle will start all over again! In the meantime, there’s still a lot ...

Carnegie Communications
Carnegie Communications
Blog Post
  • Edinburgh, Scotland, is a beautiful city full of history, dark mysteries, mythical tales, great food (haggis is delicious), culture, and of course, Scottish whiskey! This was my second time attending the CIS (Counsel of International Schools) Forum in Edinburgh, and it did not disappoint in location or content. In fact, 2017 marked the largest CIS Forum ever, with 447 university representatives, 3...

Carnegie Communications
Carnegie Communications
Blog Post
  • In case you didn’t pick up on it with the title, I am a Game of Thrones junkie. My husband and I just finished binge-watching all the seasons (my jaw is still on the floor after the last episode!), and I honestly don’t know how I’m going to make it a year and a half until the next one. I guess I’ll just stare longingly at the picture of Jon Snow that’s hanging by my computer…just kidding. (Maybe.)...

Carnegie Communications
Carnegie Communications
Blog Post
  • It’s 2017, and the Internet is moving at the speed of light. Every day it seems like there’s a new social media platform or outlet that prospective students are building a presence on. And lately, the way to consume content has shifted from just reading something to hearing and seeing it as well. While it’s important to continue to have a presence on the old standbys that we know work well (Facebo...

Carnegie Communications
Carnegie Communications
Blog Post
  • A website is an institution’s greatest marketing asset. Yet most colleges and universities admittedly have websites that lack in areas essential to converting prospects at various stages in the funnel. From a lack of visibility in organic searches to content and layouts that hinder user experience, some websites can be the opposite of an asset: they can be a barrier for users to do the exact thing...

Carnegie Communications
Carnegie Communications
Blog Post
  • Data Mining, Russia, Fake News, Inappropriate, Weaponized—you must be kidding! A recent article in The Chronicle of Higher Education uses these words and more when discussing Facebook targeting, a highly effective marketing strategy used by colleges and universities worldwide. While the entirety of the article thoroughly points out that the use of Facebook has yielded highly successful campaigns a...

Carnegie Communications
Carnegie Communications
Blog Post
  • It’s been quite the international month for Carnegie! We held our first digital workshop outside of the US and conducted a webinar on International Digital Marketing. Reflecting on the conversations we have had and the evolution of global student recruitment, here are some great takeaways. First: It’s so important to keep in mind that these prospective students think more globally than ever. They ...

Carnegie Communications
Carnegie Communications
Blog Post
  • I have a problem. My family knows, my relatives know, my coworkers know, and Google is also very aware of my love for cats and everything that is cats. Yes…we have a cat hammock that suctions to our sliding glass door and allows my big orange kitty to lazily lounge in the sun each day. And yes, I purchased this silly (I can admit it) product because I saw an ad for it in my Facebook newsfeed one d...

Carnegie Communications
Carnegie Communications
Blog Post
  • We are just a few months away from the seventh annual Carnegie Conference! If you haven’t been before, here are the top reasons why this is the must-attend marketing conference for higher education professionals. 1. Speakers It has been the founding philosophy for the Carnegie Conference to recruit speakers who are experts working in industries outside of higher education. There are so many great ...

Carnegie Communications
Carnegie Communications
Blog Post
  • If you’re looking to get more prospective students to your website, start blogging! If you’re looking to increase the number of visitors to your site, having engaging content is always a huge part of it. Want a simple way to produce more content? Start an official blog for your school! It isn’t too hard to maintain, and utilizing it correctly can make a huge difference in SEO success. The best par...

Carnegie Communications
Carnegie Communications
Blog Post
  • Another fantastic NACAC is in the books! Another year of connecting with old friends and meeting new ones. This year we took over one of our all-time favorite cities, Boston! A city rooted in history, innovation, and an incredible amount of pride. (I know this as the only Baltimore Ravens fan in the Carnegie bunch.) In my opinion, NACAC knocked it out of the park when they chose Boston as the 2017...

Carnegie Communications
Carnegie Communications
Blog Post
  • Facebook recently removed key targeting options, and this change is impacting higher ed marketing...right now. If you’re curious (or panicking) about the impact Facebook’s targeting changes are having on your higher education marketing, read on. We’re uncovering the specifics of what targeting options have been removed, the hit to higher education marketing, and how Carnegie is on top of this for ...

Carnegie Communications
Carnegie Communications
Blog Post
  • Colleges and universities are embarking on a critical time of year to boost awareness and applications for undergraduate and graduate degrees alike. It’s time to ask yourself if your institution’s content is fresh and accurately reflecting and responding to exactly what your target audience is after. To help you in that assessment, we compiled a few tips to ensure you are working toward a successf...

Carnegie Communications
Carnegie Communications
Blog Post
  • With the summer winding down, you may be doing tons of research on the best options and strategies for the upcoming fall months—not just for your digital campaigns, but for your fantasy football team too. The different roles that digital marketing strategies can play for your fall efforts and beyond can be looked at in similar ways as the fantasy draft. So as you think about the digital strategies...

Carnegie Communications
Carnegie Communications
Blog Post
  • Over the past few weeks, you may have read complaints from big-brand advertisers (looking at you Procter & Gamble) about digital ad fraud and bots eating up digital dollars. As a result, you may be asking yourself: what can I do to prevent this from happening to my institution’s digital advertising campaigns? Here are a few points to consider and questions you should ask any digital agency you may...

Carnegie Communications
Carnegie Communications
Blog Post
  • For Immediate Release WESTFORD, MA, August 18, 2017—Carnegie Communications is pleased to announce the winners of its 2017­­–2018 scholarships. University of Alabama freshman Jaunetia D. Boone won this year’s $10,000 Scholarship as part of an annual contest open to first-year, transfer, and graduate students who register for free through Carnegie’s college search services, including CollegeXpress....

Carnegie Communications
Carnegie Communications
Blog Post
  • At the end of June, Google made its posts feature in Google My Business available to all users. This means that you are now able to create posts that will show up in your Google My Business property at no cost, which gives you control over some seriously valuable SERP (search engine results page) real estate. Let’s back up for a second though and recap what Google My Business (GMB) is as a whole. ...

Carnegie Communications
Carnegie Communications
Blog Post
  • With the NACAC Conference just a month away, I couldn’t be more excited to have this year’s held in Carnegie’s backyard of Boston! This will be my fourth NACAC, and every year I look forward to the energy the conference brings, connecting with clients, putting names and faces together, and seeing my colleagues who live across the country. This year I am especially happy to be conducting a “wicked ...

Carnegie Communications
Carnegie Communications
Blog Post
  • Gen Z has officially arrived on college campuses. The generational changeover isn’t new to marketers, but generation motivations, values, and needs differ with each college, and so should your marketing. Here are five key insights into Gen Z you need to know to market your institution with this audience in mind. 1. They are digital ninjas Early hands-on experience with technology makes these stude...

Carnegie Communications
Carnegie Communications
Blog Post
  • What could these possibly have in common? I recently saw a billboard for lobster rolls being served at McDonald’s. Being from New England, needless to say, it freaked me out a bit. I’ll admit, I like McDonald’s. Heck, sometimes I love McDonald’s. But I will not be ordering a lobster roll from McDonald’s at any point in this lifetime. Similarly, many schools like traditional senior search. Heck, ma...

Carnegie Communications
Carnegie Communications
Blog Post
  • On Tuesday afternoon we rolled out a new proprietary digital marketing service called Audience Select 2.0. I know you’re busy and some of you didn’t have the opportunity to attend our webinar on Tuesday, so I’m going to give you the Cliffs Notes on this new service so you don’t miss the opportunity to execute Audience Select 2.0 this fall. The first thing you should know about Audience Select 2.0:...

Carnegie Communications
Carnegie Communications
Blog Post
  • It’s crazy to think we’re already two-thirds of the way through the summer. You can just about close the books on the Class of 2017 and turn your attention toward rising seniors, this year’s junior class, and all the other audiences you’re trying to reach for future enrollment terms. The good news is there’s still plenty of time (well, some time) to plan for the upcoming recruitment cycle. So, my ...

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