Cascade Insights is a market research firm focusing exclusively on the B2B technology sector. The company performs qualitative and quantitative research for market research and competitive intelligence teams, B2B marketers, product managers, sales leaders, and C-level executives. Cascade Insights specializes in win-loss and usability studies, interviews, and re-search benefiting product and service launches, buying criteria, buyer personas, market opportunities etc. The firm is based in Portland, Oregon but serves clients from around the world. CEO Sean Campbell hosts the B2B Market Research Podcast.

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Cascade Insights
Cascade Insights
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  • So you just lost a deal to a competitor. It's a bummer, yes, but it's also an opportunity. The customers that just opted for your rival have an arsenal of information. Not only can they tell you how satisfied they are with the competitor’s product or service, they can also clue you in as to why they picked the competitor in the first place which in turn can strengthen your product features and ma...

Cascade Insights
Cascade Insights
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  • Presented at the Marketing Research Associations - Corporate Researcher's Conference in 2015. Session Description: Depending on which study you read, 50 percent or more of the sales cycle now takes place in the marketing funnel. And where the nature of a sale has changed, research needs to change as a result. In this session, you’ll gain knowledge about a set of inexpensive (and, in some cases,...

Cascade Insights
Cascade Insights
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  • There are 10 essential competitive intelligence questions you should be sure to ask of all B2B customers. This presentation outlines all 10 questions and why you should be asking these questions each and every time you interact with a competitor customer. To learn more about techniques like this visit us at - www.cascadeinsights.com Or subscribe to our newsletter at www.cascadeinsights.com/su...

Cascade Insights
Cascade Insights
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  • During this presentation we cover the Five Fundamental Truths and the Six Essential Truths from one of the most important articles you can ever read about intelligence collection and analysis - "What I learned in 40 years of doing intelligence analysis for foreign policy makers..." In short, we've tried to distill this article into a few key points, all of which are relevant to the world of busi...

Cascade Insights
Cascade Insights
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Cascade Insights
Cascade Insights
Page Metadata Update
Cascade Insights
Cascade Insights
Page Metadata Update
Cascade Insights
Cascade Insights
Page Metadata Update
Cascade Insights
Cascade Insights
Page Metadata Update
Cascade Insights
Cascade Insights
Page Metadata Update
Cascade Insights
Cascade Insights
Page Metadata Update
Cascade Insights
Cascade Insights
Page Metadata Update
Cascade Insights
Cascade Insights
Page Metadata Update

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  • New: Follow our blog for B2B market research best practices in the tech field. We cover methodology, research tips, & interviews with thought leaders.
  • Old: Read the latest B2B market research blog posts. We feature interviews, methods and techniques exclusively for software, hardware and technology companies.
Cascade Insights
Cascade Insights
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New SlideShare presentations detected.

Cascade Insights
Cascade Insights
Page Metadata Update

New page description detected.

  • New: Read the latest B2B market research blog posts. We feature interviews, methods and techniques exclusively for software, hardware and technology companies.

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