Centro
Centro
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  • It’s Wednesday and while you enjoy that dark-roast coffee, you read the morning news from your tablet. An hour later, you are listening to your favorite songs from your phone as you ride the commuter train to work. When you arrive at the office, you fire up your laptop, and continue working on a research [...] The post BASIS SPOTLIGHT: In a device driven world, how do you reach your consumer? appe...

Centro
Centro
Blog Post
  • Marketers Using Centro’s DSP Basis Can Leverage Tapad’s Technology for Extended Cross-device Reach Chicago – May 15, 2018 – Centro (www.centro.net), a provider of enterprise-class software for digital advertising, today announced that its Basis programmatic ad platform has licensed cross-device marketing technology from Tapad (www.tapad.com), the company reinventing personalization for the modern ...

Centro
Centro
Blog Post
  • How would you determine the best demand side platform? Demand side platforms (DSPs), digital campaign management software that provide advertisers features for buying ad placements on digital channels in real time, are plentiful in the market. Determining the best one depends on who you ask, what problem they want to solve with a DSP, and how [...] The post Key Insights on the Spring 2018 Demand S...

Centro
Centro
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  • If an ad appears on a website but users don’t have the opportunity to see it, was the ad really shown? Every year billions of dollars are spent in display ads. Advertisers are consistently developing more creative units to attract and engage customers, while publishers continue to improve their sites so ad placements can be [...] The post Viewability Targeting and Tracking Provides Peace of Mind f...

Centro
Centro
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  • At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming. To make that easier, we’ve compiled all the articles, reports, and other bits of awesomeness you may have missed, but should definitely read. Enjoy our latest list below! People Believe Ads Are Becoming More Intrusive (2 [...] The post DIAL: Digital Innovations Awesome List (May 2018) appeared...

Centro
Centro
Blog Post
  • Centro’s Basis is the Highest-Rated Programmatic Ad Platform on G2 Crowd for Second Straight Quarter; Advertising Users Recognize Basis for Quality of Support, Ease of Doing Business With, and More Chicago – May 3, 2018 – Centro (www.centro.net), a provider of enterprise-class software for digital advertising, today announced that it has been recognized as the [...] The post G2 Crowd’s Spring 2018...

Centro
Centro
Blog Post
  • Pixalate Delivers Top-Grade Ad Protection Technology; Advertisers Can Optimize for Viewability Across Channels and Buying Tactics by Unifying Reports from Programmatic and Direct Buying Chicago – April 30, 2018 – Centro (www.centro.net), a provider of enterprise-class software for digital advertising, today announced an integration with Pixalate to give users of its Basis programmatic ad platform ...

Centro
Centro
Blog Post
  • There’s an endless number of options for creating a digital media campaign, but rarely does your client’s budget afford the luxury of an endless bankroll. So driving performance is key and the key to driving performance is optimization. Optimization is defined as the action of making the best or most effective use of a situation [...] The post Basis Spotlight: Put Optimization in the Driver’s Seat...

Centro
Centro
Blog Post
  • AdExchanger’s PROGRAMMATIC I/O conference was held in San Francisco on April 10th – 11th this year. It’s a time that advertising, media and tech companies come together to learn about buying, selling, and executing all things programmatic. My favorite topics and themes from my two days were: Education -- Advertisers, agencies, and brands want subject [...] The post Top Highlights from AdExchanger’...

Centro
Centro
Blog Post
  • "Plenty of people head off to work each day in a sea of cubicles.... But a couple of Chicago companies are making their workplaces some of the coolest places around!" Check out Centro on ABC 7's '190 North' from this past weekend. The video segment is the second one from the top. The post Cool Chicago Offices appeared first on Digital Advertising Planning and Buying.

Centro
Centro
Blog Post
  • Ask a Centro Expert is a blog series from Centro where we break down the complicated tools, tech, and trends you’ve been hearing about in the trade pubs and around the office. We reach out to our in-house experts to ask the tough questions and turn them into bite-sized, palatable Q&As for your reading pleasure. [...] The post Ask the Expert: What’s GDPR? appeared first on Digital Advertising Plann...

Centro
Centro
Blog Post
  • It’s no secret: Digital is more complex than ever before. The industry has seen an explosion of tech, vendors, tracking metrics, cost types, and devices in recent years. Considering our relentless focus on minimizing industry chaos, we partnered with research firm Ad Perceptions to survey 150+ digital media professionals. We talked to the marketers who [...] The post Advertisers & Marketers Talk P...

Centro
Centro
Blog Post
  • At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming. To make that easier, we’ve compiled all the articles, reports, and other bits of awesomeness you may have missed, but should definitely read. Enjoy our latest list below! Europe’s New Privacy Law Will Change the [...] The post DIAL: Digital Innovations Awesome List (April 2018) appeared first ...

Centro
Centro
Blog Post
  • Centro’s Programmatic Ad Platform is Already “Certified Against Ad Fraud;” Now Meets Requirements to Prevent Ad Placement on Digital Media Properties Distributing Pirated Content and Counterfeit Products Chicago – March 27, 2018 – Centro (www.centro.net), a provider of enterprise-class software for digital advertising, today announced that it has been awarded with the “Certified Against Piracy” [....

Centro
Centro
Blog Post
  • As a digital media professional, what would it mean for you to have a full set of digital tools at your disposal? Before you start thinking about the answer to that question, let’s start with an analogy. Imagine you are a renowned artist and you have been commissioned to create a painting of the beach. [...] The post The RGB of RTB appeared first on Digital Advertising Planning and Buying.

Centro
Centro
Blog Post
  • Centro Institute Offers a Wide Range of Instruction for Driving Campaign Performance; Multi-Pronged Digital and Live Courses Can Ramp-Up Workforces to Process Ad Tech’s Complexities Chicago, March 19, 2018 – Centro (www.centro.net), a provider of enterprise-class software for digital advertising, today announced the launch of Centro Institute, an education program designed to enhance the digital [...

Centro
Centro
Blog Post
  • We told you all about ad spenders continuing to adopt programmatic capabilities in-house. You know that digital media teams have to figure out how to make programmatic and direct buying co-exist peacefully. What’s left? Well, it’s only March, so there’s probably plenty left on your digital plate for the rest of the year. And we [...] The post Performance is King: Keys to Success in Programmatic ap...

Centro
Centro
Blog Post
  • We continue to release product features, updates, and functionality within Basis to make your day-to-day campaign management more effective and efficient. This week, we introduced an important YouTube enhancement, and we talked to the product guru behind the feature to get the inside scoop. Let’s start with the basics. What is the YouTube Campaign Inclusion [...] The post Basis Spotlight: YouTube ...

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