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  • At Centro, we believe we can make the world a better place. It’s a pillar of our corporate manifesto – that each individual is responsible for his/her own improvement, the improvement of the company, and the improvement of those around them. This belief is best exemplified with Centro’s Giving Tree program. This philanthropic initiative encourages [...] The post Centro Gives Back in 2017 with Givi...

Centro
Centro
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  • At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming. To make that easier, we’ve compiled all the articles, reports, and other bits of awesomeness you may have missed, but should definitely read. Enjoy our latest list below! Trials and Tribulations For Brands In-Housing Their Programmatic [...] The post DIAL: Digital Innovations Awesome List (Dec...

Centro
Centro
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  • We post great content to our blog every week, but between hectic days (or weeks, or months) at work, trying to keep up with trade publications and industry news, or forgetting about all the stories you bookmarked to read later, sometimes it can be hard to keep up. So, in case you missed any of [...] The post The Most Popular Blog Posts in November appeared first on Digital Advertising Planning and...

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Centro
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  • After 12 months, 10 webinars, almost 6,000 registrants, and 2,400 attendees, 3Ton30 has concluded for the year. And while we’re already hard at work to bring you even more digital insights in 2018, there's nothing stopping you from catching up on all the great content from the past year in the meantime. Weren’t able to [...] The post 3T Webinars in 2017: That’s a Wrap! appeared first on Digital Ad...

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Centro
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  • "The Trustworthy Accountability Group, an industry watchdog primarily focused on fighting ad fraud, said Tuesday that the number of companies to have received its "Certified Against Fraud" seal has more than doubled since April, with 26 companies added since then." Read more about Centro's alliance with TAG. The post How P&G’s Pritchard Helped Fuel TAG’s Fight Against Ad Fraud appeared first on Di...

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Centro
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  • Being at the right place at the right time can make all the difference in digital. It's especially important when you're running programmatic ad campaigns, because finding the exact audience you're looking for and meeting them where they're most likely to see and act on your ad means you won't waste impressions or ad dollars. [...] The post Programmatic 101: Mobile Geotargeting appeared first on D...

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Basis DSP Audience Extension

 
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Centro
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  • The digital ad industry has flocked to programmatic advertising in recent years. According to eMarketer, programmatic display spend is expected to reach $39.46 billion in 2018. And for good reason: Adopting programmatic ad buying into digital strategies has become a necessity for marketers looking to leverage data and technology to target their customers with relevant [...] The post How to Use Pro...

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Centro
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  • We received a lot of questions during our November 3Ton30 webinar. Because we like to keep these bite-sized presentations under 45 minutes, we weren’t able to answer all of them, so we’ve enlisted our fearless speaker, Ryan Manchee, to answer them on our blog: Does Centro support podcast advertising? If so, what results have you seen [...] The post #3Ton30: 2018 Digital Insights Q&A appeared first...

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Centro
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  • Do the math: What do you get when you add up four sunny days in California, countless breakout sessions and informative hands-on trainings, mesmerizing keynote speakers, conference floors filled top to bottom with swag, and what seemed like an after party around every corner (and a hangover to remind you)? Dreamforce 2017. More than 160,000 [...] The post Dreamforce 2017 Recap: The Best Highlights...

Centro
Centro
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  • At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming. To make that easier, we've compiled all the articles, reports, and other bits of awesomeness you may have missed, but should definitely read. Enjoy our latest list below! Creative Agencies Offering Media Planning and Buying [...] The post DIAL: Digital Innovations Awesome List (November) appea...

Centro
Centro
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  • As we near the end of the year and dig into planning for 2018, it's important to step back and think about how to successfully navigate the rapidly changing media landscape. Advancements in advertising technology continue to improve, and marketers are tapping into more sophisticated and innovative digital capabilities and tools. The complexity is enough to [...] The post #3Ton30: Cut Through The D...

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Centro
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  • What does full-funnel success look like for a digital campaign? Every digital campaign should have goals or KPIs that can be tracked and optimized toward, and there are measurement opportunities along the way to help you determine what's working and what's not. And when measuring campaign effectiveness, it's important to keep the customer journey in [...] The post Programmatic 101: Conversion Trac...

Centro
Centro
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  • Users of Centro’s Basis Programmatic Ad Platform Can Execute Connected TV Campaigns at Scale with Wide Variety of Private Marketplaces from Premier Content and Technology Providers Chicago – Nov. 1, 2017 – Centro (www.centro.net), a provider of enterprise-class software for digital advertising, today announced access to additional connected TV (CTV) inventory via a Samba TV [...] The post Samba TV...

Centro
Centro
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  • Centro’s Basis Programmatic Ad Platform Meets the Requirements for Preventing Fraudulent Non-Human Traffic in the Digital Advertising Supply Chain   Chicago – Oct. 25, 2017 – Centro (www.centro.net), a provider of enterprise-class software for digital advertising, today announced that it has been awarded with the “Certified Against Fraud” seal from the Trustworthy Accountability Group (TAG). [...]...

Centro
Centro
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  • Ask a Centro Expert is a blog series from Centro where we break down the complicated tools, tech, and trends you've been hearing about in the trade pubs and around the office. We reach out to some of our in-house experts to ask the tough questions and turn them into bite-sized, palatable Q&As for your [...] The post Ask a Centro Expert: What’s Connected TV? appeared first on Digital Advertising Pl...

Centro
Centro
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  • Digital advertising and campaign management is fast-paced. From a digital media team's perspective, strategists, planners, and buyers need to be able make quick updates and modifications. But the amount of manual effort required to plan campaigns means it's often hard to find time to continuously evaluate campaign performance and optimize towards success. With one of [...] The post Basis DSP Spotl...

Centro
Centro
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  • How do you determine the best demand side platform? That's not an easy question to answer, because it depends on who you ask, what problem they want to solve with a DSP, and how they evaluate success. Asking an analyst – who is basing their answer off a strict set of criteria, reports, and data [...] The post Key Insights from the G2 Crowd Grid for Demand Side Platforms appeared first on Digital A...

Centro
Centro
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  • The rise of Connected TV has changed the way consumers watch and engage with content – and the way marketers can reach viewers who are spending less time with linear TV in favor of viewing on internet-connected devices. For our next 3Ton30 webinar, we're going to explore how Connected TV, which combines the branding power [...] The post #3Ton30: The Connected TV Opportunity appeared first on Digit...

Centro
Centro
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  • User Reviews of Centro’s Basis Platform Highlight its Customer Support, Usability and Features Chicago – Oct. 11, 2017 – Centro (www.centro.net), a provider of enterprise-class software for digital advertising, today announced that it has been recognized as the leader in the G2 Crowd Demand-Side Platform (DSP) Grid report. A leading business software review platform, G2 [...] The post G2 Crowd’s 2...

Centro
Centro
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  • As a media planner, several targeting tactics are available to you for every digital campaign you're working on. Every campaign type brings its own unique set of challenges. Certain targeting strategies are more helpful against specific end goals and KPIs, but there's one tactic that will always add to the overall performance of your digital [...] The post Programmatic 101: Retargeting appeared fi...

Centro
Centro
Blog Post
  • At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming. To make that easier, we've compiled all the articles, reports, and other bits of awesomeness you may have missed, but should definitely read. Enjoy our latest list below! Why Amazon Is The New Google For [...] The post DIAL: Digital Innovations Awesome List (October) appeared first on Digital ...

Centro
Centro
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  • "TVadSync is powered by software provider Centro whose Basis programmatic ad platform provides a responsive API that enables TVadSync to find digital media audiences and synchronise the digital device ads served to the user in relation to TV commercials they have just seen." Read more in RapidTVNews. The post TVadSync launches TV re-targeting in US appeared first on Digital Advertising Planning an...

Centro
Centro
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  • TVadSync Determines TV Commercials Seen by Households to Show Related Ads on Viewers’ Devices; Centro’s Programmatic Ad Platform Synchronizes Marketing Funnel from Traditional to Digital Media Chicago – October 4, 2017 – TVadSync (www.tvadsync.com), a provider of technology to bridge the advertising gap between television and second screen devices, today announced the expanded availability of [......

Centro
Centro
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  • For a media buyer, the digital work doesn't end once a campaign is up and running. The launch is just the beginning, and if you adopt a “set it and forget it" approach, even the best strategies and tactics can translate to wasted money or missed opportunities. Staying on top of optimizations is crucial to [...] The post Basis Spotlight: Best Practices for Campaign Optimization appeared first on Di...

Centro
Centro
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  • "Digital media-buying technology provider Centro this morning announced a deal with native advertising platform Sharethrough, enabling agencies and advertisers to buy native ads from “quality publishers” programmatically “at scale.” Centro said the deal integrates Centro’s Basis demand-side platform (DSP) with the Sharethrough Exchange, which processes 8 billion native ad impressions monthly." Rea...

Centro
Centro
Blog Post
  • We're back from a trip to the Mile High City, where the 2017 Ibotta Mobile Innovation Summit has concluded. We spent the week connecting with some of the brightest minds in digital, discussing the state of mobile marketing, how to identify innovation opportunities, and the impact digital has had on CPG and retail advertising. The [...] The post Ibotta Mobile Innovation Summit Recap & Takeaways app...

Centro
Centro
Blog Post
  • Technology has been changing the way we work and live for decades now, and the digital industry and digital media buying is not exempt from explosive technology evolutions. You only have to go back to 1986, when ACT!, a contact and customer management company, introduced the first database marketing software to the business world. It [...] The post Redefining the DSP Space appeared first on Digita...

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