Centro
Centro
Blog Post
  • How do you determine the best demand side platform? That's not an easy question to answer, because it depends on who you ask, what problem they want to solve with a DSP, and how they evaluate success. Asking an analyst – who is basing their answer off a strict set of criteria, reports, and data [...] The post Key Insights from the G2 Crowd Grid for Demand Side Platforms appeared first on Digital A...

Centro
Centro
Blog Post
  • The rise of Connected TV has changed the way consumers watch and engage with content – and the way marketers can reach viewers who are spending less time with linear TV in favor of viewing on internet-connected devices. For our next 3Ton30 webinar, we're going to explore how Connected TV, which combines the branding power [...] The post #3Ton30: The Connected TV Opportunity appeared first on Digit...

Centro
Centro
Blog Post
  • User Reviews of Centro’s Basis Platform Highlight its Customer Support, Usability and Features Chicago – Oct. 11, 2017 – Centro (www.centro.net), a provider of enterprise-class software for digital advertising, today announced that it has been recognized as the leader in the G2 Crowd Demand-Side Platform (DSP) Grid report. A leading business software review platform, G2 [...] The post G2 Crowd’s 2...

Centro
Centro
Blog Post
  • As a media planner, several targeting tactics are available to you for every digital campaign you're working on. Every campaign type brings its own unique set of challenges. Certain targeting strategies are more helpful against specific end goals and KPIs, but there's one tactic that will always add to the overall performance of your digital [...] The post Programmatic 101: Retargeting appeared fi...

Centro
Centro
Blog Post
  • At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming. To make that easier, we've compiled all the articles, reports, and other bits of awesomeness you may have missed, but should definitely read. Enjoy our latest list below! Why Amazon Is The New Google For [...] The post DIAL: Digital Innovations Awesome List (October) appeared first on Digital ...

Centro
Centro
Blog Post
  • "TVadSync is powered by software provider Centro whose Basis programmatic ad platform provides a responsive API that enables TVadSync to find digital media audiences and synchronise the digital device ads served to the user in relation to TV commercials they have just seen." Read more in RapidTVNews. The post TVadSync launches TV re-targeting in US appeared first on Digital Advertising Planning an...

Centro
Centro
Blog Post
  • TVadSync Determines TV Commercials Seen by Households to Show Related Ads on Viewers’ Devices; Centro’s Programmatic Ad Platform Synchronizes Marketing Funnel from Traditional to Digital Media Chicago – October 4, 2017 – TVadSync (www.tvadsync.com), a provider of technology to bridge the advertising gap between television and second screen devices, today announced the expanded availability of [......

Centro
Centro
Blog Post
  • For a media buyer, the digital work doesn't end once a campaign is up and running. The launch is just the beginning, and if you adopt a “set it and forget it" approach, even the best strategies and tactics can translate to wasted money or missed opportunities. Staying on top of optimizations is crucial to [...] The post Basis Spotlight: Best Practices for Campaign Optimization appeared first on Di...

Centro
Centro
Blog Post
  • "Digital media-buying technology provider Centro this morning announced a deal with native advertising platform Sharethrough, enabling agencies and advertisers to buy native ads from “quality publishers” programmatically “at scale.” Centro said the deal integrates Centro’s Basis demand-side platform (DSP) with the Sharethrough Exchange, which processes 8 billion native ad impressions monthly." Rea...

Centro
Centro
Blog Post
  • We're back from a trip to the Mile High City, where the 2017 Ibotta Mobile Innovation Summit has concluded. We spent the week connecting with some of the brightest minds in digital, discussing the state of mobile marketing, how to identify innovation opportunities, and the impact digital has had on CPG and retail advertising. The [...] The post Ibotta Mobile Innovation Summit Recap & Takeaways app...

Centro
Centro
Blog Post
  • Technology has been changing the way we work and live for decades now, and the digital industry and digital media buying is not exempt from explosive technology evolutions. You only have to go back to 1986, when ACT!, a contact and customer management company, introduced the first database marketing software to the business world. It [...] The post Redefining the DSP Space appeared first on Digita...

Centro
Centro
Blog Post
  • Marketers of All Types Can Utilize Centro’s Basis Platform to Buy Native Ads Programmatically at Scale; Sharethrough’s Ad Exchange Encompasses High Quality Publishers Chicago – September 19, 2017 – Centro (www.centro.net), a provider of enterprise-class software for digital advertising, today announced an integration with Sharethrough (www.sharethrough.com) to give marketers more programmatic buyi...

Centro
Centro
Blog Post
  • Retail's busiest season is right around the corner, so it's time to make a digital strategy list – and check it twice. Whether you're a retailer looking to reach your customers, or a buyer ready to launch a successful ad campaign, we're here to be your holiday helpers. For our next 3Ton30 webinar, we're going [...] The post #3Ton30: ‘Tis the Season: Unwrap 2017 Holiday Retail Insights appeared fir...

Centro
Centro
Blog Post
  • Coming in October, we'll be launching Algorithmic Optimization, an efficiency tool that makes automated bid adjustments to the best performing placements of your campaigns. The feature streamlines inventory analysis and fine-tuning to generate better outcomes, allowing you to focus more on business objectives. We created this feature with media buyers in mind, to save valuable [...] The post Basis...

Centro
Centro
Blog Post
  • According to 2016 Smith & Beta data, 93% of agency employees feel they are not exceeding client expectations. It's an ironic stat, considering the entire digital media industry was built on the promise of technology doing more, reaching more customers, and being more effective – but the tools and systems we're using are outdated, fragmented, [...] The post The Evolving Role of Strategists and Mark...

Centro
Centro
Blog Post
  • At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming. To make that easier, we've compiled all the articles, reports, and other bits of awesomeness you may have missed, but should definitely read. Enjoy our latest list below! Digital Influences TV With digital surpassing television [...] The post DIAL: Digital Innovations Awesome List (September) ...

Centro
Centro
Blog Post
  • While you're busy this extended weekend with family gatherings, parades, and backyard lounging, don't lose track of what Labor Day is really about. This year, let's take a moment to reflect on the true meaning of this significant holiday. Download our Labor Day infographic to read about the workers who fought hard to get us [...] The post Labor Day: More Than Just Picnics & Pool Parties appeared f...

Centro
Centro
Blog Post
  • Ask a Centro Expert is a blog series from Centro where we break down the complicated tools, tech, and trends you've been hearing about in the trade pubs and around the office. We reach out to some of our in-house experts to ask the tough questions and turn them into bite-sized, palatable Q&As for your [...] The post Ask a Centro Expert: What’s Header Bidding? appeared first on Digital Advertising ...

Centro
Centro
Blog Post
  • Chicago – August 23, 2017 – Centro (www.centro.net), a provider of enterprise-class software for digital advertising, today announced that Emily Barron, Ben Pashman and Katie Risch have been promoted to EVP roles. All have been longstanding members on Centro’s senior leadership team. Emily Barron, EVP of talent and development, is helping solidify the company’s enduring [...] The post Centro Eleva...

Centro
Centro
Blog Post
  • Back-to-school is the second highest shopping season in the U.S., and Americans are projected to spend $83.6 billion this year -- an increase of more than 10% over last year. Back-to-school shopping offers a huge opportunity for digital marketers, advertisers, and retailers to reach summer shoppers and gear up their digital strategies for the holiday [...] The post Back-to-School: Will Your Digita...

Centro
Centro
Blog Post
  • Centro kicked off the summer with 13 new interns in Chicago, New York, and Dallas. For 10 exciting weeks, our Centerns – as we lovingly call them – were spread across multiple teams and given the opportunity to get hands-on learning experience. They took on digital ad campaigns, individual projects, and community service work, and [...] The post Meet our Summer Interns in New York appeared first o...

Centro
Centro
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Centro
Centro
Blog Post
  • Centro’s Invite-Only Ad Marketplace Receives Top Grades for Authenticated Traffic and Player Size Chicago – Aug. 10, 2017 – Centro (www.centro.net), a provider of enterprise-class software for digital advertising, today announced that it has attained the No. 1 position in the latest Pixalate Video Seller Trust Index (VSTI) in the U.S. The Centro Brand Exchange [...] The post Centro Brand Exchange ...

Centro
Centro
Blog Post
  • Staying on top of paid search management is a crucial element to campaign success, but it's often complex. Where you do start? The good news? You've already got a head start, because we brought you up to speed on the basics of paid search during our May 3T webinar. The better news? For our next [...] The post #3Ton30: Go Beyond the Basics: Advanced Tips & Trends You Can’t Ignore in Paid Search app...

Centro
Centro
Blog Post
  • Centro kicked off the summer with 13 new interns in Chicago, New York, and Dallas. For 10 exciting weeks, our Centerns – as we lovingly call them – were spread across multiple teams and given the opportunity to get hands-on learning experience. They took on digital ad campaigns, individual projects, and community service work, and [...] The post Meet Our Summer Interns in Dallas appeared first on ...

Centro
Centro
Blog Post
  • At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming. To make that easier, we've compiled all the articles, reports, and other bits of awesomeness you may have missed, but should definitely read. Enjoy our latest list below! The Rise of Self-Service in Ad-Tech As [...] The post DIAL: Digital Innovations Awesome List (August) appeared first on Dig...

Centro
Centro
Blog Post
  • Centro kicked off the summer with 13 new interns in Chicago, New York, and Dallas. For 10 exciting weeks, our Centerns – as we lovingly call them – were spread across multiple teams and given the opportunity to get hands-on learning experience. They took on digital ad campaigns, individual projects, and community service work, while [...] The post Meet our Summer Interns in Chicago appeared first ...

Centro
Centro
Blog Post
  • Brand and agency marketers descended on Chicago last week for the Midwest outpost of the Modern Marketing Summit. Attendees connected over what's new and exciting and challenging in today's digital industry, with a particular focus on how evolving technology is affecting retail, CPG, and QSR marketing. As with any conference, there were larger, common themes [...] The post Centro Attends the Moder...

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