Centro
Centro
Blog Post
  • From the revolutionary Tasty videos to the recent roll-out of Instagram TV, video as a social media marketing tactic has become, “the new black.” The mad rush of businesses incorporating videos into their digital marketing and advertising strategies may have you in a panic, but before you dump a ton of dollars into video production, [...] The post How to Incorporate Video into Your Social Media Ma...

Centro
Centro
Blog Post
  • Chicago – July 18, 2018 – Centro (www.centro.net), a provider of enterprise-class software for digital advertising, today announced the promotion of Matt Miller to chief financial officer (CFO). Matt will continue to strengthen the organization’s financial foundation as the company accelerates the digital media industry’s adoption of Basis, its advertising software for planning, buying and [...] T...

Centro
Centro
Blog Post
  • There’s a lot of noise out there, and as more marketers continue to adopt programmatic advertising, we will try to clear the air. Which brings us here—about to shed light on a few of the grey areas within the complex digital ad world we all know and love. Let’s bust some myths! 1. Programmatic buying [...] The post 5 Myths of Programmatic appeared first on Digital Advertising Planning and Buying.

Centro
Centro
Blog Post
  • "Now that more than 80% of digital display ads are being bought programmatically, it makes less sense for ad agencies to keep their direct sales and programmatic teams isolated from each other. In a May 2018 survey of 104 US digital media buyers conducted by Centro and Forrester Consulting, three-fourths of respondents indicated that they [...] The post Ad Agencies Are Breaking Down Programmatic S...

Centro
Centro
Blog Post
  • At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming. To make that easier, we’ve compiled all the articles, reports, and other bits of awesomeness you may have missed, but should definitely read. Enjoy our latest list below! Why AT&T Bought AppNexus And The Deal’s [...] The post DIAL: Digital Innovations Awesome List (July 2018) appeared first on...

Centro
Centro
Blog Post
  • As seen in MediaPost. June 27, 2018 A decade after agencies established independent “trading desks” and/or separate programmatic media-buying teams, most agencies have integrated their programmatic and direct media-buying teams -- either explicitly or implicitly -- according to media-buying strategists at U.S. agencies surveyed last month by Forrester Research for media-buying technology platform ...

Centro
Centro
Blog Post
  • Centro Commissioned Study to Examine Digital Media Buying Convergence and Its Implications; 75% of Agencies Are Starting to Unify Direct and Programmatic Buying Teams Chicago, June 27, 2018 -- Centro (www.centro.net), a provider of enterprise-class software for digital advertising, today published data on marketing agencies’ growing interest in converging direct and programmatic media buying teams...

Centro
Centro
Blog Post
  • Centro is on a Trajectory to Add 20 New Software Engineering, Product and Design Positions in 2018 to Accelerate Enhancements to its Basis Programmatic Advertising Platform Chicago – June 20, 2018 – Centro (www.centro.net), a provider of enterprise-class software for digital advertising, today announced the addition of Steven Jones as VP of product development. A [...] The post Centro Bolsters Tec...

Centro
Centro
Blog Post
  • "When The Basement became Schlage’s agency of record in 2017, it transitioned the door hardware brand’s ad-buying strategy from traditional linear TV to programmatic, resulting in a year-over-year sales growth of about 9% online and more than 30% in stores. Together with Centro, a media-buying technology, The Basement set out to integrate parts of the [...] The post Schlage Takes Innovative Progra...

Centro
Centro
Blog Post
  • "Door hardware maker Schlage was spending seven figures on linear TV advertising. While the brand still wanted to take advantage of TV’s mass reach, it wanted better targeting, measurement and optimization. So Schlage called on its agency of record, The Basement, and demand-side platform Centro to bring programmatic elements to its TV media buys." Read [...] The post Schlage Opens The Door To Prog...

Centro
Centro
Blog Post
  • "That’s what political media-buying and advertising operatives at ad agencies involved in the 2016 midterm elections campaigns said when asked by digital advertising and media-buying technology firm Centro surveyed them about their views on political media campaigns recently." Read more in MediaPost. The post It’s The Audience Data, Stupid appeared first on Digital Advertising Planning and Buying.

Centro
Centro
Blog Post
  • The November midterm election may seem far away, but political operatives and marketers have been gearing up for this consequential series of events for some time. Centro tapped these folks for “ears to the ground” takes on digital media for political marketing and elections in 2018. Respondents showed high optimism for digital budgets to increase. [...] The post The Digital Media Trends Political...

Centro
Centro
Blog Post
  • "To drive lower-funnel activity, we first needed to establish a full-funnel narrative and strategy. The efficacy of our strategy required us to create a framework around the consumer’s journey to purchase with measurement integrated into every possible tactic. We utilized Centro’s technology to plan, buy and analyze media on TV, display, social, search, and mobile." [...] The post The Key to Trans...

Centro
Centro
Blog Post
  • At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming. To make that easier, we’ve compiled all the articles, reports, and other bits of awesomeness you may have missed, but should definitely read. Enjoy our latest list below! Mary Meeker’s 2018 Internet Trends Report (15 min [...] The post DIAL: Digital Innovations Awesome List (June 2018) appeare...

Centro
Centro
Blog Post
  • In June, we kick off another summer of our internship program. As we get ready to welcome our new “Centerns,” let’s take a look at what our 2017 Centerns have been up to! We talked to a few of them that were hired full-time following their internships. Matan Horenstein, Digital Media Associate in New York [...] The post Where Are Our Centerns Now – Summer 2018 Edition appeared first on Digital Adv...

Centro
Centro
Blog Post
  • As Centrons, we have a multitude of reasons to be proud of ourselves and our company – from our constant community-improving endeavors, to the awards we win for being one of the best places to work in the U.S. Our culture plays an enormous factor in everything that we do, and there is definitely a [...] The post Get to Know Our Boomerang Employees appeared first on Digital Advertising Planning and...

Centro
Centro
Blog Post
  • "The death of media-buying direct from publishers, at the hands of so-called private marketplaces (PMPs) and even open real-time bidding (RTB), is greatly exaggerated. Indeed there’s data indicating that programmatic buying is growing and becoming the most popular way to buy digital media. But there are a lot of factors that complicate the argument." Read [...] The post Private Marketplaces vs Dir...

Centro
Centro
Blog Post
  • It’s Wednesday and while you enjoy that dark-roast coffee, you read the morning news from your tablet. An hour later, you are listening to your favorite songs from your phone as you ride the commuter train to work. When you arrive at the office, you fire up your laptop, and continue working on a research [...] The post BASIS SPOTLIGHT: In a device driven world, how do you reach your consumer? appe...

Centro
Centro
Blog Post
  • Marketers Using Centro’s DSP Basis Can Leverage Tapad’s Technology for Extended Cross-device Reach Chicago – May 15, 2018 – Centro (www.centro.net), a provider of enterprise-class software for digital advertising, today announced that its Basis programmatic ad platform has licensed cross-device marketing technology from Tapad (www.tapad.com), the company reinventing personalization for the modern ...

Centro
Centro
Blog Post
  • How would you determine the best demand side platform? Demand side platforms (DSPs), digital campaign management software that provide advertisers features for buying ad placements on digital channels in real time, are plentiful in the market. Determining the best one depends on who you ask, what problem they want to solve with a DSP, and how [...] The post Key Insights on the Spring 2018 Demand S...

Centro
Centro
Blog Post
  • If an ad appears on a website but users don’t have the opportunity to see it, was the ad really shown? Every year billions of dollars are spent in display ads. Advertisers are consistently developing more creative units to attract and engage customers, while publishers continue to improve their sites so ad placements can be [...] The post Viewability Targeting and Tracking Provides Peace of Mind f...

Centro
Centro
Blog Post
  • At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming. To make that easier, we’ve compiled all the articles, reports, and other bits of awesomeness you may have missed, but should definitely read. Enjoy our latest list below! People Believe Ads Are Becoming More Intrusive (2 [...] The post DIAL: Digital Innovations Awesome List (May 2018) appeared...

Centro
Centro
Blog Post
  • Centro’s Basis is the Highest-Rated Programmatic Ad Platform on G2 Crowd for Second Straight Quarter; Advertising Users Recognize Basis for Quality of Support, Ease of Doing Business With, and More Chicago – May 3, 2018 – Centro (www.centro.net), a provider of enterprise-class software for digital advertising, today announced that it has been recognized as the [...] The post G2 Crowd’s Spring 2018...

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