Centro
Centro
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  • Back-to-School: Will Your Digital Campaign Make the Grade?
    Back-to-school is the second highest shopping season in the U.S., and Americans are projected to spend $83.6 billion this year -- an increase of more than 10% over last year. Back-to-school shopping offers a huge opportunity for digital marketers, advertisers, and retailers to reach summer shoppers and gear up their digital strategies for the holiday [...] The post Back-to-School: Will Your Digita...
Centro
Centro
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New blog articles detected.

  • Meet our Summer Interns in New York
    Centro kicked off the summer with 13 new interns in Chicago, New York, and Dallas. For 10 exciting weeks, our Centerns – as we lovingly call them – were spread across multiple teams and given the opportunity to get hands-on learning experience. They took on digital ad campaigns, individual projects, and community service work, and [...] The post Meet our Summer Interns in New York appeared first o...
Centro
Centro
Blog Post

New blog articles detected.

  • Centro Brand Exchange Has the Highest Quality Video Ads According to Pixalate Seller Trust Index
    Centro’s Invite-Only Ad Marketplace Receives Top Grades for Authenticated Traffic and Player Size Chicago – Aug. 10, 2017 – Centro (www.centro.net), a provider of enterprise-class software for digital advertising, today announced that it has attained the No. 1 position in the latest Pixalate Video Seller Trust Index (VSTI) in the U.S. The Centro Brand Exchange [...] The post Centro Brand Exchange ...
Centro
Centro
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New blog articles detected.

  • #3Ton30: Go Beyond the Basics: Advanced Tips & Trends You Can’t Ignore in Paid Search
    Staying on top of paid search management is a crucial element to campaign success, but it's often complex. Where you do start? The good news? You've already got a head start, because we brought you up to speed on the basics of paid search during our May 3T webinar. The better news? For our next [...] The post #3Ton30: Go Beyond the Basics: Advanced Tips & Trends You Can’t Ignore in Paid Search app...
Centro
Centro
Blog Post

New blog articles detected.

  • Meet Our Summer Interns in Dallas
    Centro kicked off the summer with 13 new interns in Chicago, New York, and Dallas. For 10 exciting weeks, our Centerns – as we lovingly call them – were spread across multiple teams and given the opportunity to get hands-on learning experience. They took on digital ad campaigns, individual projects, and community service work, and [...] The post Meet Our Summer Interns in Dallas appeared first on ...
Centro
Centro
Blog Post

New blog articles detected.

  • DIAL: Digital Innovations Awesome List (August)
    At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming. To make that easier, we've compiled all the articles, reports, and other bits of awesomeness you may have missed, but should definitely read. Enjoy our latest list below! The Rise of Self-Service in Ad-Tech As [...] The post DIAL: Digital Innovations Awesome List (August) appeared first on Dig...
Centro
Centro
Blog Post

New blog articles detected.

  • Meet our Summer Interns in Chicago
    Centro kicked off the summer with 13 new interns in Chicago, New York, and Dallas. For 10 exciting weeks, our Centerns – as we lovingly call them – were spread across multiple teams and given the opportunity to get hands-on learning experience. They took on digital ad campaigns, individual projects, and community service work, while [...] The post Meet our Summer Interns in Chicago appeared first ...
Centro
Centro
Blog Post

New blog articles detected.

  • Centro Attends the Modern Marketing Summit: Takeaways from 2017
    Brand and agency marketers descended on Chicago last week for the Midwest outpost of the Modern Marketing Summit. Attendees connected over what's new and exciting and challenging in today's digital industry, with a particular focus on how evolving technology is affecting retail, CPG, and QSR marketing. As with any conference, there were larger, common themes [...] The post Centro Attends the Moder...
Centro
Centro
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New blog articles detected.

  • As Automation Accelerates, Where Does The Strategist Fit In?
    "Further automation, more sophisticated algorithms: What's music to the ears of brands’ bottom lines and media efficiency is slowly encroaching on the role that actual humans play in the ad ecosystem." Read more in MediaPost. The post As Automation Accelerates, Where Does The Strategist Fit In? appeared first on Digital Advertising Planning and Buying.
Centro
Centro
Blog Post

New blog articles detected.

  • Centro Promotes Matt Miller to EVP of Finance and April Weeks to SVP of Media Services
    Chicago – July 26, 2017 – Centro (www.centro.net), a provider of enterprise-class software for digital advertising, today announced the promotion of Matt Miller to EVP of finance to oversee the company’s financial, real estate, IT, and legal operations. Matt has been at Centro for five years, during which he played major roles ushering two corporate [...] The post Centro Promotes Matt Miller to EV...
Centro
Centro
Blog Post

New blog articles detected.

  • Ask a Centro Expert: What’s Ad Blocking?
    Ask a Centro Expert is a blog series from Centro where we break down the complicated tools, tech, and trends you've been hearing about in the trade pubs and around the office. We reach out to some of our in-house experts to ask the tough questions and turn them into bite-sized, palatable Q&As for your [...] The post Ask a Centro Expert: What’s Ad Blocking? appeared first on Digital Advertising Pla...
Centro
Centro
Blog Post

New blog articles detected.

  • Frankly Launches Audience Targeting Platform for Local Sales Teams
    "Local media companies — including newspaper, television, and radio publishers — are getting a new way to scale their digital campaigns and more precisely target audience segments this morning, as the team at Frankly has announced the launch of an audience extension solution... The new platform was built with technology from Centro, which provides enterprise-class [...] The post Frankly Launches A...
Centro
Centro
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New blog articles detected.

  • Frankly Launches Audience Extension Solution with Data-as-a-Service for Local Media Companies
    Centro Powers Programmatic Advertising on Frankly’s Self-Serve Ad-Buying Platform; Television, Newsprint and Radio Companies Can Fulfill All Local Advertising Needs for Clients San Francisco – July 24, 2017 – Frankly Inc. (TSX VENTURE: TLK | www.franklyinc.com), a leader in digital content distribution and ad monetization technology for local TV broadcast and media companies, today announced the [...
Centro
Centro
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New blog articles detected.

  • Tune In, Turn On and Drop Out: How Lean Software Development (LSD) is Changing Software
    Perhaps one of the most shocking examples of software waste and cost overruns in history occurred back in 2013 with the release of Healthcare.gov. The website was the cornerstone of “Obamacare,” allowing people to compare and purchase private health insurance. As the software rolled out, excitement quickly turned to panic as users began experiencing serious technical glitches...
Centro
Centro
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New blog articles detected.

  • The Meta DSP : You really CAN have it all!
    The rewards for capturing a piece of programmatic ad spend are immense. Programmatic media buying is estimated to triple between 2015-2020 with demand-side platforms (DSPs) playing a huge role in how those budgets are spent. But the big rewards come with big challenges. Digital media buying is as complicated as ever involving a dizzying amount of technology providers. This fragmented eco-system ...
Centro
Centro
Blog Post

New blog articles detected.

  • Introducing Transis: A Data Modeling Library for JS
    I’m pleased to publicly announce the release of Transis (github, npm): the open source JavaScript data modeling library we built at Centro to provide the foundation of our product’s front-end model layer. Transis aims to fill in the gap that frameworks like React and Angular leave with regard to your business data. It provides structure around defining the shape of your model objects, their sta...
Centro
Centro
Blog Post

New blog articles detected.

  • ES6 and Internationalization for React Developers
    By now, you’ve probably heard of both React and the ECMAScript 2015 (ES6) standard; if you haven’t checked them both out, I heartily encourage you to do so. Along with ES6, the Internationalization Standard also provides a few helpful methods which can cut down your LoC and increase your code clarity. In this article, I’ll share with you some tips on how to use ES6 and Inter...
Centro
Centro
Blog Post

New blog articles detected.

  • Embarking on a Technical Journey: Learning to Code with Treehouse
    As a Junior UI Designer at Centro I am encouraged to find paths to develop my skill sets and grow my career. After reviewing my options for growth I began exploring online courses. I felt that online courses offered the most flexibility in terms of when I wanted to work, and what I wanted to work on. I reviewed Codecademy, Code School, Khan Academy and Lynda, but decided to move forward with Tree...
Centro
Centro
Blog Post

New blog articles detected.

  • Build a Loading Animation with CSS and React
    Recently, the Centro team realized that the data-heavy parts of our application were not loading immediately. Because we didn’t want users to think something was wrong, we decided to employ a familiar pattern and add a loading animation to the app: We needed the animation to be flexible, as it would be used full-screen and in variable-sized containers. Our preference was for a code-based soluti...
Centro
Centro
Blog Post

New blog articles detected.

  • Distilled Requirements
    Six hours south of Chicago is Bourbon County, Kentucky—an area best known as the heart of the American whiskey movement. This past spring, my friends and I traveled there to explore the distilleries and, of course, sample some of the best bourbon in the world. We were blown away by the size of the massive rickhouses where the bourbon barrels are stored, where the spirit absorbs its characteristic...
Centro
Centro
Blog Post

New blog articles detected.

  • Some Thoughts on Designing at Centro
    As a follow up to my recent blog posts about Centro Design’s recent retreat at Camp Wandawega (here and here), I wanted to take some time to reflect on what it’s like to work on our team from day to day. In the past year, Centro’s product design team has quadrupled in size from 4 to 16 full-time designers. With an infusion of new talent—and with it a mix of personalities, sp...
Centro
Centro
Blog Post

New blog articles detected.

  • RSpec and Dynamic Scoping
    RSpec is a popular testing framework for Ruby. It offers a lot of syntactic sugar to make writing specs (i.e., tests) easier and more expressive. One of my favorite features is the let declaration. Purpose and Syntax of a let Declaration let is syntactic sugar for defining variables for test data. describe Vendor do let(:name) { 'Foobar, Inc.' } let(:status) { :ok } ...
Centro
Centro
Blog Post

New blog articles detected.

  • Design Retreat: Building a Stronger Team
    As mentioned in my first post, we spent a good amount of time working during our stay at Camp Wandawega. And though some activities had to be cancelled for the sake of pressing deadlines, we still managed to have a great deal of fun. Billed as a “summer camp for adults,” Camp Wandawega provided ample opportunities for individuals to play bocce, shoot archery and go boating or fishing on the lake ...

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