Certain, Inc.
Certain, Inc.
Blog Post
  • Part 3: Keep the Momentum Going  “Keeping momentum after the event: This is really all about connecting the event to other experiences and not letting a great experience kind of get lost,” Forrester Senior Analyst, B2B Marketing, Allison Snow. In part one and two of this three-part series, we explored the tactics that marketers can […] The post Results-Oriented Event Planning: Before, During, and ...

Certain, Inc.
Certain, Inc.
Blog Post
  • Part 2: Relevant and contextual experiences at events “Context drives successful engagement. B2B marketers must reach the increasingly self-directed buyer with relevant and contextual experiences,” Forrester Senior Analyst, B2B Marketing, Allison Snow. In part one of this three part series, we explored the tactics that marketers can take before an event even begins to maximize ROI. This […] The po...

Certain, Inc.
Certain, Inc.
Blog Post
  • Part 1: Personalization “Events are a forum for driving business results all the way from the top of the funnel down through to customer success and driving additional revenue through customer,” Forrester Senior Analyst, B2B Marketing, Allison Snow. Events can be a goldmine for the sales funnel and lead-gen; but only if the means can […] The post Results-Oriented Event Planning: Before, During, an...

Certain, Inc.
Certain, Inc.
Blog Post
  • Event Lead Follow Up – What’s Working? We’re heading into that time of the year again, the Fall tech event season, when people from all over the world descend upon the Bay Area for the biggest tech conferences in the world. Dreamforce alone attracted more than 170,000 people into San Francisco last year, and with […] The post Certain Survey Reveals Insights Into Event Lead Follow Up appeared first...

Certain, Inc.
Certain, Inc.
Page Design Update
Certain, Inc.
Certain, Inc.
Blog Post
  • Events are cornerstone brand-builders for your company, and as such, every element of the event underscores your brand identity. Event professionals are experienced at using color, venue, messaging, and theme to reinforce brand identity, but what about technology? Read more The post Tech-Forward Alternatives to Business Cards appeared first on Certain Inc..

Certain, Inc.
Certain, Inc.
Blog Post
  • While the full potential of augmented reality (AR) and the impact it will have on the world has yet to be realized, experts predict that the coming years will bring a number of new and exciting changes that will allow AR to completely revolutionize the technological (and, to some degree, business) landscape. With so much potential offered by the technology, we wanted to look at how augmented reali...

Certain, Inc.
Certain, Inc.
Blog Post
  • The centerpiece of any conference, company meeting, or special event is the keynote speaker. Selecting the right speaker can make the difference between a memorably successful event and one that is an embarrassment to the hosts. But don't let that freak you out - we've got a cheat sheet to help you. Read more The post Hiring a Headliner – How to Select a Star Performer for Your Keynote Presentati...

Certain, Inc.
Certain, Inc.
Blog Post
  • One of the key takeaways from early June’s Internet Retailer Conference & Exhibition is that B2B e-commerce is on the rise.  Business-to-consumer (B2C) e-commerce is well-established, but business-to-business (B2B) e-commerce has taken longer to gain a foothold. But no more. In fact, Forrester research expects that by 2021, the US B2B e-commerce market to be worth $1.2 trillion — twice the size ...

Certain, Inc.
Certain, Inc.
Blog Post
  • Running great events takes up a lot of resources.  In fact, our recent survey indicated that most enterprise marketers spend at least a quarter of their budgets on events. With all that money on the line, pre-event planning is essential to ensure that event logistics go smoothly. But planning for the follow-up for all the contacts that you meet at an event is equally important. Read more The post...

Certain, Inc.
Certain, Inc.
Landing Page

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Certain, Inc.
Certain, Inc.
Landing Page

New landing page detected

 
Certain, Inc.
Certain, Inc.
YouTube Video
  • User conferences provide unique opportunities for companies to stay in tune with the people they serve (and wish to serve) by engaging in a more intimate dialogue with customers and prospects. This edition of the 5 Minute Skinny, hosted by Sue MacKimmie, features Patrick Cava, Product and Partner Marketing Manager at Certain, discussing how to execute a flawless user conference.

Certain, Inc.
Certain, Inc.
YouTube Video
  • 5 Minute Skinny hosted by Sue MacKimmie, features Patrick Cava of Certain Inc., talking on the value of collecting data to enrich profiles and streamline your events. For More information about Certain, please visit www.certain.com Join us on Linkedin, Facebook, Twitter, Google+ to follow all of the 5 Minute Skinny Video's and Podcasts. Linkedin - http://www.linkedin.com/company/20778 Facebook...

Certain, Inc.
Certain, Inc.
YouTube Video
  • Certain is the leading provider of event management technology for the global meetings and events industry. Certain's innovative solutions deliver streamlined processes, reduced expenses, greater return on investments, and improved overall business value to marketers and event professionals. Our customers in over 50 countries can manage the entire event lifecycle with powerful registration and at...

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