Certain, Inc.
Certain, Inc.
Blog Post
  • Since the start of 2018, Certain has kept a close eye on the role that personalization is playing in marketing strategies, particularly in the case of events. As the year progresses, we are seeing how this need to personalize the attendee, customer, or prospect experience is not isolated strictly to marketing and sales, but should […] The post Oracle Survey Points to Personalization appeared first...

Certain, Inc.
Certain, Inc.
Blog Post
  • The go-live date for upcoming European General Data Protection Regulation (GDPR) is right around the corner. After May 25th, U.S. event marketers will be expected to know how this will affect  the ways that they are managing and collecting data in Europe, and examine their current practices to become compliant before the regulation goes into […] The post What GDPR Means for Event Marketers appeare...

Certain, Inc.
Certain, Inc.
Blog Post
  • It’s official, spring marketing event season has begun! Now is the time when the months of planning, scheduling, reviewing, and inevitable stressing all get put to the test. With back-to-back events lined up through May, we’re all geared up to see what the season holds in the way of new experiences, technology, and event solutions, […] The post Spring Marketing Event Season is Here! appeared first...

Certain, Inc.
Certain, Inc.
Blog Post
  • San Francisco, CA, April 6, 2018 – Certain, Inc., an Oracle Partner Network (OPN) member, announced it will be a Gold level sponsor at Modern Customer Experience 2018, Oracle’s annual conference dedicated to helping customer experience (CX) professionals advance their careers. Held in Chicago, Illinois, April 10-12 at the McCormick Place convention center, Modern Customer […] The post Certain, Inc...

Certain, Inc.
Certain, Inc.
Blog Post
  • In a world of ever-changing trends and tactics, it’s difficult to say with certainty what will stick – particularly when it comes to marketing. 2018 is a year when we’re beginning to see a handful of those so-called trends become mainstays in B2B marketing. We’ve put together some recommendations for B2B marketers to consider for […] The post Marketing Strategies and Recommendations for 2018 and B...

Certain, Inc.
Certain, Inc.
Blog Post
  • Personalization is infiltrating every aspect of day-to-day life through the form of automated customization. From smart speakers elevating morning routines to connected cars equipped with virtual assistants, it’s clear that consumers expect technology to easily automate tasks and adapt to their individual preferences in order to fit their daily needs. At events, the expectation of […] The post Why...

Certain, Inc.
Certain, Inc.
Blog Post
  • In a recent webinar by Certain and Heinz Marketing, top marketing and event industry professionals discussed findings from The 2018 State of B2B Event Marketing: Uncovering Best Practices to Drive Value, Pipeline, and Revenue, and offered their insights on how companies can maximize their events in 2018.   Taking a Holistic Approach One of the […] The post Maximizing Events: Uncovering the Gaps to...

Certain, Inc.
Certain, Inc.
Blog Post
  • Executives today are facing more pressure than ever to correlate their efforts to quantifiable business results, and CMOs in particular are center stage as they gain more accountability for their initiatives. In fact, CMOs are the most likely among C-suite players to pay with their jobs when companies miss growth targets, according to a global […] The post Data Driven Business Results: The Key for...

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