Certain, Inc.
Certain, Inc.
Blog Post
  • Over the past couple of years, Certain’s suite of products and solutions has grown considerably, both through acquisition, and through investment in innovation and R&D. The time inevitably came for us to pull all of our acquired and newly developed products under the Certain brand in order to fully highlight the end-to-end set of capabilities […] The post Introducing the New Certain Product Suite ...

Certain, Inc.
Certain, Inc.
Blog Post
  • Technology is often understood as a double-edged sword. While it has introduced once impossible advancements and innovation across industries, smarter technology also means higher expectations than ever before from customers. And events are no different.  For businesses and marketers, specifically, what this means is we have to become savvier when it comes to how we […] The post Leveraging Tech to...

Certain, Inc.
Certain, Inc.
Blog Post
  • By Taylor Sisk Expert: Becky Fittro   In this blog series we ask internal feature experts to do a deep-dive look at some of our most popular features and how they are being used to their fullest potential.  In this installment of our Event Expert Series, Becky Fittro, Manager of the Certain Touchpoint Account Management […] The post Event Expert Series: Personalization appeared first on Certain, I...

Certain, Inc.
Certain, Inc.
Blog Post
  • We’re excited to announce that as of today, Gather Digital by Certain will now be known as Certain Touchpoint, Certain’s premier event app. It’s been six months since Certain’s acquisition of Gather Digital, a leader in the mobile event application space, and in that time we have taken an all-hands-on-deck approach to how we would […] The post Gather Digital… Now Certain Touchpoint appeared first ...

Certain, Inc.
Certain, Inc.
Blog Post
  • With over 75 distinct neighborhoods in Chicago, The Windy City is one of the U.S.’s most diverse and exciting places in terms of history, sports, arts and culture. Whether it’s the ivy walls of Wrigley Field or the iconic spears of Willis (Sears) Tower, the city is home to an unending list of historic landmarks […] The post City Guide – Chicago appeared first on Certain, Inc..

Certain, Inc.
Certain, Inc.
Blog Post
  • It’s no secret that in-person events play an increasingly significant role in a company’s marketing strategy, both in terms of increasing brand awareness and maximizing pipeline. Companies are recognizing and acting on the success that events have to engage prospects, leads, and customers above and beyond other marketing channels. But with all the planning and […] The post Session Check-in Metrics...

Certain, Inc.
Certain, Inc.
Blog Post
  • Bringing the right people together can be powerful, which is one of the many reasons we see in-person events on the rise in 2018. Think of it: you have customers and potential buyers in one place. This is a great opportunity to learn all you can about what drives them, what they care about, and […] The post What Do Buyers Really Want? Find Out Using Data Signals from Your Event App appeared first ...

Certain, Inc.
Certain, Inc.
Blog Post
  • In December 2017, Certain teamed up with Heinz Marketing to conduct a survey in order to better understand and identify the current state of B2B event marketing going into 2018. As a result, we received the unique insights of 271 B2B professionals from various functional areas and organizations of all sizes,  who are all decision-makers […] The post Key Insights from The 2018 State of B2B Event Ma...

Certain, Inc.
Certain, Inc.
Blog Post
  • With the Spring event season upon us, news affecting marketers on technology and trends is even more abundant. In an effort to make sense of all of the new technology facing marketers yearly, Scott Brinker, Program Chair of the MarTech Conference, releases a graphic that lists the overall marketing tech landscape, commonly referred to as […] The post In a Search for New Technology, the Right Team ...

Certain, Inc.
Certain, Inc.
Blog Post
  • On May 8th – 10th, thousands of B2B sales and marketing professionals will descend on Las Vegas for the SiriusDecisions 2018 Summit, a three-day conference taking place at the Mandalay Bay Resort. SiriusDecisions Summit is always an exciting event for the B2B community, one where the latest B2B research and insights are revealed alongside intimate […] The post SiriusDecision 2018 Summit Brings B2B...

Certain, Inc.
Certain, Inc.
Blog Post
  • Since the start of 2018, Certain has kept a close eye on the role that personalization is playing in marketing strategies, particularly in the case of events. As the year progresses, we are seeing how this need to personalize the attendee, customer, or prospect experience is not isolated strictly to marketing and sales, but should […] The post Oracle Survey Points to Personalization appeared first...

Certain, Inc.
Certain, Inc.
Blog Post
  • The go-live date for upcoming European General Data Protection Regulation (GDPR) is right around the corner. After May 25th, U.S. event marketers will be expected to know how this will affect  the ways that they are managing and collecting data in Europe, and examine their current practices to become compliant before the regulation goes into […] The post What GDPR Means for Event Marketers appeare...

Certain, Inc.
Certain, Inc.
Blog Post
  • It’s official, spring marketing event season has begun! Now is the time when the months of planning, scheduling, reviewing, and inevitable stressing all get put to the test. With back-to-back events lined up through May, we’re all geared up to see what the season holds in the way of new experiences, technology, and event solutions, […] The post Spring Marketing Event Season is Here! appeared first...

Certain, Inc.
Certain, Inc.
Blog Post
  • San Francisco, CA, April 6, 2018 – Certain, Inc., an Oracle Partner Network (OPN) member, announced it will be a Gold level sponsor at Modern Customer Experience 2018, Oracle’s annual conference dedicated to helping customer experience (CX) professionals advance their careers. Held in Chicago, Illinois, April 10-12 at the McCormick Place convention center, Modern Customer […] The post Certain, Inc...

Certain, Inc.
Certain, Inc.
Blog Post
  • In a world of ever-changing trends and tactics, it’s difficult to say with certainty what will stick – particularly when it comes to marketing. 2018 is a year when we’re beginning to see a handful of those so-called trends become mainstays in B2B marketing. We’ve put together some recommendations for B2B marketers to consider for […] The post Marketing Strategies and Recommendations for 2018 and B...

Certain, Inc.
Certain, Inc.
Blog Post
  • Personalization is infiltrating every aspect of day-to-day life through the form of automated customization. From smart speakers elevating morning routines to connected cars equipped with virtual assistants, it’s clear that consumers expect technology to easily automate tasks and adapt to their individual preferences in order to fit their daily needs. At events, the expectation of […] The post Why...

Certain, Inc.
Certain, Inc.
Blog Post
  • In a recent webinar by Certain and Heinz Marketing, top marketing and event industry professionals discussed findings from The 2018 State of B2B Event Marketing: Uncovering Best Practices to Drive Value, Pipeline, and Revenue, and offered their insights on how companies can maximize their events in 2018.   Taking a Holistic Approach One of the […] The post Maximizing Events: Uncovering the Gaps to...

Certain, Inc.
Certain, Inc.
Blog Post
  • Executives today are facing more pressure than ever to correlate their efforts to quantifiable business results, and CMOs in particular are center stage as they gain more accountability for their initiatives. In fact, CMOs are the most likely among C-suite players to pay with their jobs when companies miss growth targets, according to a global […] The post Data Driven Business Results: The Key for...

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