Certona
Certona
Blog Post
  • It’s officially December and holiday shopping is in full effect. While we know your digital commerce strategy is in action, we wanted to help strengthen your approach with a few of our top personalization strategies to help you deliver the best customer experience.   Download this free infographic for quick access to winning strategies proven... The post Top Holiday Personalization Strategies Info...

Certona
Certona
Blog Post
  • According to the Digital Commerce 360, Black Friday mobile sales drove more than 46% of revenue, while contributing to 61% of traffic to retail sites. Shoppers are looking to continue their spending spree and capitalize on Cyber Monday.   Mobile devices continue to be an important channel in the shoppers’ journey. They expect the same... The post The Results Are In! Mobile Shopping Dominates Black...

Certona
Certona
Blog Post
  • Thanksgiving aka Black Friday is in 2-weeks… 2-weeks! Sheesh, it always seems to sneak up so quickly, which is why most of you have been prepping since the summer. It’s now time to put the final touches in place to ensure you’re meeting shopper expectations.   One thing we know for sure is shoppers engage... The post 5 Tips for Delivering a Seamless Holiday Shopping Experience appeared first on Ce...

Certona
Certona
Blog Post
  •   For the past few years, personalization vendors have been competing with one another to showcase who has the ability to deliver product recommendations in real-time. Now that these vendors have established who amongst them can achieve real-time personalization, the trending question of 2017 is “who can do it the fastest?” In the technology vertical,... The post The Fallacy of 20 Millisecond Resp...

Certona
Certona
Blog Post
  • It’s mid-October which means your holiday planning is in full swing and for some, is set to kick-off come Halloween. According to Forrester, “US holiday shoppers will spend $129B online, compared to $115B spent last year.” They contribute a 3% increase in the total of online shoppers and project those shoppers will spend 8% more... The post US Online Holiday Sales Set to increase by 12% in 2017 – ...

Certona
Certona
Blog Post
  • It’s been a busy couple of months here at Certona as we’ve traveled the world exhibiting at leading conferences, making new connections and most importantly, spending time with clients! Starting in September, we headed to downtown Los Angeles, CA as the Chairman sponsor of Shop.org 2017. The event attracted over 3,500 retail professionals and was... The post Certona Dominates Shop.org and Shoptalk...

Certona
Certona
Blog Post
  • Today, more so than ever, you have access to large shopper data sets which enable you to do some pretty cool stuff. Whether it be predictive shopping experiences, augmented reality or chatbots, the smarter the experience, the more relevant and personalized it becomes.   It seems the hottest topic right now consists around how to... The post Personalization: Leveraging AI & Machine Learning to Capi...

Certona
Certona
Blog Post
  • Times are changing. Businesses and buyers are well informed and patience as a virtue is now lost as the online B2B buyer expects a relevant and easy experience. Whether searching for a product or information about a product or service, delivering a fast, efficient experience is vital for capitalizing on the projected trillion-dollar ecommerce market.... The post B2B eCommerce Personalization – Are...

Certona
Certona
YouTube Video
  • Delivering personalized customer experiences for the world's most popular retailers and brands. Certona is the leader for real-time omnichannel personalization. Trusted by more than 500 top ecommerce sites, Certona's cloud-based Personalized Experience Management ™ platform increases engagement and conversions by leveraging one-to-one behavioral profiling, Big Data insights, and predictive analyti...

Certona
Certona
YouTube Video
Certona
Certona
YouTube Video
Certona
Certona
YouTube Video
  • Delivering personalized customer experiences for the world's most popular brands, Certona is the leader for true omnichannel personalization. Trusted by more than 400 top ecommerce sites, Certona's real-time personalization platform increases engagement and conversions by leveraging Big Data and serving up individualized content, promotional and product recommendations across all customer touch po...

Certona
Certona
YouTube Video
  • Delivering personalized customer experiences for the world's most popular brands, Certona is the leader for true omnichannel personalization. Trusted by more than 400 top ecommerce sites, Certona's real-time personalization platform increases engagement and conversions by leveraging Big Data and serving up individualized content, promotional and product recommendations across all customer touch po...

Certona
Certona
Blog Post
  • How has mobile changed the retail landscape? With rapid technological advances in mobile devices over the years, it has changed the way consumers shop. Before mobile shopping became available, online shopping was more difficult as you would need access to a desktop or laptop computer (with internet) in order to shop. Smartphones and devices have... The post Leveraging Mobile as a Gateway to Omnich...

Certona
Certona
Blog Post
  • Let’s begin with some facts on the current state of mobile usage: As of today, there are over 2 billion people with smartphones worldwide. 1 25% of Americans use only mobile devices to access the internet (as opposed to desktops). 2 9 out of 10 mobile searches lead to action, over half leading to purchase.3... The post Mobile Personalization Strategies That Drive More Sales appeared first on Certo...

Certona
Certona
Blog Post
  • Online merchandisers have numerous responsibilities including picking the right suppliers and products, managing inventory and margin, as well as analyzing performance, just to name a few. With only so many hours in a day, online merchandisers have to balance their workload and reduce manual work in order to be productive and efficient. This is where... The post How Personalization Helps the Merch...

Certona
Certona
Blog Post
  • Personalizing the online shopping experience can serve many goals such as increase site engagement and increase average order value. In this case study we will focus on one fast fashion retailer who had a surplus of sale & clearance items that needed to be sold to reduce inventory carrying costs in preparation for a warehouse... The post Case Study: How Advanced Personalization Strategies Help Acc...

Certona
Certona
Blog Post

New blog articles detected.

  • How Personalization Helps the Digital Marketing Team

    Technology has dramatically improved the way marketers broadcast their messages to their audience. Ever since the early 1990’s, companies have been able to use digital channels to promote their products and services whether it’s a website banner or email campaigns. However, digital marketing campaigns were not very effective as there were little or no means... The post How Personalization Helps th...

  • Enhancing the B2B Buying Experience with Personalization

    By 2018, Gartner predicts, B2B companies with effective personalization on their e-commerce sites will outsell by 30% competitors without the same level of personalization.   For B2B buyers, it’s all about speed and efficiency. B2B e-commerce websites should act as a personal assistant for the buyer to quickly find what they need. Personalization helps by... The post Enhancing the B2B Buying Exper...

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