Certona
Certona
Blog Post
  • It’s mid-October which means your holiday planning is in full swing and for some, is set to kick-off come Halloween. According to Forrester, “US holiday shoppers will spend $129B online, compared to $115B spent last year.” They contribute a 3% increase in the total of online shoppers and project those shoppers will spend 8% more... The post US Online Holiday Sales Set to increase by 12% in 2017 – ...

Certona
Certona
Blog Post
  • It’s been a busy couple of months here at Certona as we’ve traveled the world exhibiting at leading conferences, making new connections and most importantly, spending time with clients! Starting in September, we headed to downtown Los Angeles, CA as the Chairman sponsor of Shop.org 2017. The event attracted over 3,500 retail professionals and was... The post Certona Dominates Shop.org and Shoptalk...

Certona
Certona
Blog Post
  • Today, more so than ever, you have access to large shopper data sets which enable you to do some pretty cool stuff. Whether it be predictive shopping experiences, augmented reality or chatbots, the smarter the experience, the more relevant and personalized it becomes.   It seems the hottest topic right now consists around how to... The post Personalization: Leveraging AI & Machine Learning to Capi...

Certona
Certona
Blog Post
  • Times are changing. Businesses and buyers are well informed and patience as a virtue is now lost as the online B2B buyer expects a relevant and easy experience. Whether searching for a product or information about a product or service, delivering a fast, efficient experience is vital for capitalizing on the projected trillion-dollar ecommerce market.... The post B2B eCommerce Personalization – Are...

Certona
Certona
YouTube Video
  • Delivering personalized customer experiences for the world's most popular retailers and brands. Certona is the leader for real-time omnichannel personalization. Trusted by more than 500 top ecommerce sites, Certona's cloud-based Personalized Experience Management ™ platform increases engagement and conversions by leveraging one-to-one behavioral profiling, Big Data insights, and predictive analyti...

Certona
Certona
YouTube Video
Certona
Certona
YouTube Video
Certona
Certona
YouTube Video
  • Delivering personalized customer experiences for the world's most popular brands, Certona is the leader for true omnichannel personalization. Trusted by more than 400 top ecommerce sites, Certona's real-time personalization platform increases engagement and conversions by leveraging Big Data and serving up individualized content, promotional and product recommendations across all customer touch po...

Certona
Certona
YouTube Video
  • Delivering personalized customer experiences for the world's most popular brands, Certona is the leader for true omnichannel personalization. Trusted by more than 400 top ecommerce sites, Certona's real-time personalization platform increases engagement and conversions by leveraging Big Data and serving up individualized content, promotional and product recommendations across all customer touch po...

Certona
Certona
Blog Post
  • How has mobile changed the retail landscape? With rapid technological advances in mobile devices over the years, it has changed the way consumers shop. Before mobile shopping became available, online shopping was more difficult as you would need access to a desktop or laptop computer (with internet) in order to shop. Smartphones and devices have... The post Leveraging Mobile as a Gateway to Omnich...

Certona
Certona
Blog Post
  • Let’s begin with some facts on the current state of mobile usage: As of today, there are over 2 billion people with smartphones worldwide. 1 25% of Americans use only mobile devices to access the internet (as opposed to desktops). 2 9 out of 10 mobile searches lead to action, over half leading to purchase.3... The post Mobile Personalization Strategies That Drive More Sales appeared first on Certo...

Certona
Certona
Blog Post
  • Online merchandisers have numerous responsibilities including picking the right suppliers and products, managing inventory and margin, as well as analyzing performance, just to name a few. With only so many hours in a day, online merchandisers have to balance their workload and reduce manual work in order to be productive and efficient. This is where... The post How Personalization Helps the Merch...

Certona
Certona
Blog Post
  • Personalizing the online shopping experience can serve many goals such as increase site engagement and increase average order value. In this case study we will focus on one fast fashion retailer who had a surplus of sale & clearance items that needed to be sold to reduce inventory carrying costs in preparation for a warehouse... The post Case Study: How Advanced Personalization Strategies Help Acc...

Certona
Certona
Blog Post

New blog articles detected.

  • How Personalization Helps the Digital Marketing Team

    Technology has dramatically improved the way marketers broadcast their messages to their audience. Ever since the early 1990’s, companies have been able to use digital channels to promote their products and services whether it’s a website banner or email campaigns. However, digital marketing campaigns were not very effective as there were little or no means... The post How Personalization Helps th...

  • Enhancing the B2B Buying Experience with Personalization

    By 2018, Gartner predicts, B2B companies with effective personalization on their e-commerce sites will outsell by 30% competitors without the same level of personalization.   For B2B buyers, it’s all about speed and efficiency. B2B e-commerce websites should act as a personal assistant for the buyer to quickly find what they need. Personalization helps by... The post Enhancing the B2B Buying Exper...

Certona
Certona
Blog Post
  • eCommerce personalization is more than just a feature; it’s a strategy. It goes beyond simple product recommendations and general segmentation to focus on the individual shopper and their explicit interests.   According to Gartner, “Digital personalization engines used for commerce integrate with one or more digital commerce platforms or alternative technologies used for selling. These... The post...

Certona
Certona
Blog Post

New blog articles detected.

  • How to Create an Omnichannel Personalization Strategy for 2017 and Beyond

    Consumers today don’t think in terms of channels or devices. They expect to have a seamless and pain-free shopping experience that is personalized to their preferences and style.   According to Forrester Research: More than 60% of US consumers who like to interact with brands do so through multiple channels 48% of repeat customers hit... The post How to Create an Omnichannel Personalization Strate...

  • Case Study: How One Fashion Brand Used Personalization to Drive New Product Sales

    Today’s retail competition is fierce, leaving brands to look for innovative ways to keep shoppers engaged and coming back for more. Personalized shopping experiences are now the dominating approach enabling retailers and brands to create an edge in the market by curating superior shopping experiences based on the shopper’s unique and individual traits. However, the... The post Case Study: How One ...

  • Certona participates in Computer Science Education Week – Spreads Passion to San Diego Youth

    “Education is the most powerful weapon which you can use to change the world.” – Nelson Mandela. At Certona we couldn’t agree more which is why our technology team participated in the Computer Science Education Week at Double Peak K-8 School in San Diego, CA. Certona software developer, Lee Blackwell, spent a day with 6th... The post Certona participates in Computer Science Education Week – Spread...

  • 5 Tips to Drive Engagement and Conversion for Black Friday and Cyber Monday

    The leaves are changing, Starbucks has released their winter cup design and Christmas music is in full force. That’s right, the holidays are here and according to Forrester, US holiday spending will exceed $100B in 2016. The buying season opens on Black Friday which is only a few days away. Is your site experience ready... The post 5 Tips to Drive Engagement and Conversion for Black Friday and Cyb...

  • Top 5 Personalization Tips to Win This Holiday Season

    2016 holiday sales are expected to hit new records. According to the NRF, “Holiday sales for 2016 are expected to increase by 3.6%. This forecast number is above the 7-year average of 3.4% since the recovery began in 2009.” Retailers need to ensure they are ready to meet consumer demands and deliver the most personalized... The post Top 5 Personalization Tips to Win This Holiday Season appeared fi...

  • Rethinking Personalized Shopping Experiences: A Digital Commerce That Comes to You

    Today’s consumer has high expectations for both in-store and online shopping experiences. Retailers have come a long way to innovate and meet these demands yet according to Gartner, “almost 70% of shopping carts are abandoned – a rate that’s been consistent for a decade.” New innovative approaches to digital commerce have worked to bring value... The post Rethinking Personalized Shopping Experienc...

  • Understanding Forrester’s POST Methodology for Building Your Personalization Program

    Creating and implementing a personalization program can be a challenging task for an organization. However, it doesn’t have to be if you have the right strategy in place. A recent research report by Forrester suggests that personalizing digital experiences is a priority for 68% of the survey responders. Forrester created the POST (People, Objectives, Strategy,... The post Understanding Forrester’s...

Certona
Certona
YouTube Video

New YouTube videos detected.

  • Certona's Personalized Experience Management ™ platform

    Delivering personalized customer experiences for the world's most popular retailers and brands. Certona is the leader for real-time omnichannel personalization. Trusted by more than 500 top ecommerce sites, Certona's cloud-based Personalized Experience Management ™ platform increases engagement and conversions by leveraging one-to-one behavioral profiling, Big Data insights, and predictive analyti...

  • Certona & Sport Chalet Success

    Peter Taylor, Director of Business Development & eCommerce at Sport Chalet, discusses how Certona has helped Sport Chalet enhance its shopper's experiences through automated, optimized merchandising and expert guidance.

  • Certona & Petco Success

    Adam Amantea, Program/eCommerce Platform Manager at Petco, discusses Petco's relationship with Certona that has resulted in tremendous business success.

  • Are You Taking It Personally? The Reality of Personalisation

    Are You Taking It Personally? The Reality of Personalisation and Relevance for Retailers. In conjunction with SLI Systems & Responsys, Certona hosted this event presenting "The Reality of Personalisation and Relevance for Retailers" on 13/2/2013 in London. This video showcases the key speakers and takeaways from the insightful discussions that took place.

  • The Certona Advantage

    Certona has been named a Personalization Leader by Internet Retailer Top 500 Guide for 4 consecutive years. Find out why!

  • The True Experience of One: Personalizing The Mobile Shopping Experience

    A webinar hosted by Certona and Retail TouchPoints on Oct. 9th, 2012. It covered specific strategies for retailers looking to implement the most success mobile programs. Topics covered included: - How to personalize the mobile experience - Integrating mobile into a successful omnichannel strategy - Prioritizing mobile initiatives - The steps to mobile success

  • The True Experience of One: Demo

    Delivering personalized customer experiences for the world's most popular brands, Certona is the leader for true omnichannel personalization. Trusted by more than 400 top ecommerce sites, Certona's real-time personalization platform increases engagement and conversions by leveraging Big Data and serving up individualized content, promotional and product recommendations across all customer touch po...

  • Certona: The True Experience of One

    Delivering personalized customer experiences for the world's most popular brands, Certona is the leader for true omnichannel personalization. Trusted by more than 400 top ecommerce sites, Certona's real-time personalization platform increases engagement and conversions by leveraging Big Data and serving up individualized content, promotional and product recommendations across all customer touch po...

  • Certona Client Success Story: SS

    Ellen Gooch, eCommerce Analyst with Soft Surroundings, discusses Soft Surroundings' success in utilizing Certona's Personalization Platform at Internet Retailer's Conference & Exposition 2011.

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Certona
Certona
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