Chacka Marketing
Chacka Marketing
Blog Post
  • ♫ ♪ It’s the most wonderful time of the year! There'll be livestreams for hosting, product rollouts we’re roasting, and tweeting during the show. ♫ ♪It’s the day many of us marketers look forward to each year, Google Marketing Live! This annual keynote event features Google product experts sharing the latest and greatest AdWords, Analytics and DoubleClick innovations.This year, the keynote theme w...

Chacka Marketing
Chacka Marketing
Blog Post
  • Yesterday, Google announced the rebranding of their ad product suite, DoubleClick and AdWords. Google will identify their current products into three new categories, listed below: AdWords = Google Ads DoubleClick Digital Marketing and Google Analytics 360 Suite = Google Marketing Platform DoubleClick Publishers (DFP) and DoubleClick Ad Exchange (AdX) = Google Ad Manager Google AdsAll the same feat...

Chacka Marketing
Chacka Marketing
Blog Post
  • In an ever-changing industry, one thing remains the same: quality is key. One of the most impactful, and sometimes overlooked metrics is quality score (QS). Focusing on this metric can do wonders for the health of a search program. Understanding Quality ScoreGoogle rewards advertisers for being relevant to their customers searches with a high quality score (on a scale from 1 to 10, with 10 being t...

Chacka Marketing
Chacka Marketing
Blog Post
  • On June 12th, Google announced several new products to help brick-and-mortar retailers find additional outlets for customers to engage with their business and find products they're looking online and in-store.YouTube: Affiliate location extensions to video campaignsAffiliate location extensions have previously available for search and display campaigns, but are now headed to YouTube. The expansion...

Chacka Marketing
Chacka Marketing
Blog Post
  • In an ever-changing industry, one thing remains the same: quality is key. One of the most impactful, and sometimes overlooked metrics is quality score (QS). Focusing on this metric can do wonders for the health of a search program. Understanding Quality ScoreGoogle rewards advertisers for being relevant to their customers searches with a high quality score (on a scale from 1 to 10, with 10 being t...

Chacka Marketing
Chacka Marketing
Blog Post
  • Apple is creating a new App Store ad network according to the The Wall Street Journal. Thiswould put the company in direct competition against companies like Google and Facebook. While this is surprising news since Apple has shied away from sharing ad revenue in the past it's not a complete shock due to companies poor iPhone X sales - and steep price tag of $1,000. This would be a nice accompanime...

Chacka Marketing
Chacka Marketing
Blog Post
  • On Wednesday, May 30th, DoubleClick announced audio ads are now available to DoubleClick Bid Manager customers.This new programmatic ad type reaches customers on-the-go and those that are not actively viewing their digital devices. Available globally, marketers now have access to inventory on Google Play Music, SoundCloud, TuneIn, Spotify and eventually, Pandora. Make sure to check back with the C...

Chacka Marketing
Chacka Marketing
Blog Post
  • Recently, Chacka Digital Media Specialist, Jasmine Abney, responded to a trade publication seeking advice on Instagram features that small businesses should use to market their products and services and what they need to know about Instagram. While her comments were not published, we felt this was a great opportunity for our audience to learn what she had to say:Instagram stories have transformed ...

Chacka Marketing
Chacka Marketing
Blog Post
  • Effective today, Facebook is enforcing new policies that will impact not just political organizations buying ads but news publications and individuals that are promoting political coverage.All politically considered ads on Facebook & Instagram purchased by political organizations, news organizations or anyone will reflect the label, “paid for by.” This will impact sponsored posts, videos and artic...

Chacka Marketing
Chacka Marketing
Blog Post
  • At Chacka, we are always thrilled to share exclusive content with our clients. As part of our Elite agency status with Bing, we were invited to the annual Bing Partner Summit held in Seattle, WA. This blog is to a partners’ guide to reveal upcoming product releases and points of discussion that were unveiled at the event.The number one question that we’ve all been asking since Microsoft’s LinkedIn...

Chacka Marketing
Chacka Marketing
Blog Post
  • Big news is coming out of Amazon this week! Sources close to the company report they are now planning to offer display ads, rivaling companies like Criteo & Google.This news comes on the heels of Amazon's decision to stop buying Google shopping ads. While only a few merchants are in the beta of this new display ad type, this is another major power play toward taking over Google's dominance in the ...

Chacka Marketing
Chacka Marketing
Blog Post
  • Stevie winners will be presented with their awards on June 11 in New YorkTampa, Fla. – May 1, 2018 – Chacka Marketing was named the winner of a Gold Stevie® Award in the Fastest Growing Company of the Year category in The 16th Annual American Business Awards® today.The American Business Awards are the U.S.A.’s premier business awards program. All organizations operating in the U.S.A. are eligible ...

Chacka Marketing
Chacka Marketing
Blog Post
  • This week (April 25-28) Chacka Digital Media Manager, Bill Riddell will be speaking at MediaPost’s Search Insider Summit in Captiva Florida.Billl will be on the panel “Getting Triggered,” in which search experts will share best practices on maintaining well-developed negative keyword lists and tips on increasing the effectiveness of search campaigns. Fellow panelists include: Peter Jensen, Digital...

Chacka Marketing
Chacka Marketing
Blog Post
  • For today's Meet a Marketer Monday, we interviewed Digital Media Specialist, Nicole MacIntyre. Nicole began her career at Chacka in the early summer of 2017 and has become a valuable member of our search (and now social) teams. For this interview, we asked Nicole a few questions about herself and her predictions for the next big thing in digital marketing. What are your daily duties as a Digital M...

Chacka Marketing
Chacka Marketing
Blog Post
  • Chacka is pleased to announce the hiring of Tade Ogunlewe to Digital Media Specialist. Tade will assist in the daily reporting and optimizations of digital accounts.Prior to Chacka, Tade spent the past two years at The University of Tampa College of Business getting his marketing degree. Throughout graduate school, he spent time helping businesses with market research and ideas on how to grow thei...

Chacka Marketing
Chacka Marketing
Blog Post
  • Chacka is happy to announce the hiring of Jessica (Jess) Prieto to Digital Media Specialist. In this role, Jess will assist with reporting and daily optimizations of digital accounts.Jess previously worked at a local start-up, Qualified Meetings, as an Inside Sales Rep and as a Program Manager. Prior to that she worked for Techtronic Industries as an Event Marketing Specialist/Sales Representative...

Chacka Marketing
Chacka Marketing
Blog Post
  • Chacka is pleased to announce the hiring of Samantha Thompson to Digital Media Specialist. In this position, she will assist with reporting and daily optimizations of digital accounts.Samantha previously worked for Merrill Lynch as a GWIM Sr. Operations Representative, assisting branch employees with account maintenance and compliance. While there, Samantha received several global recognition awar...

Chacka Marketing
Chacka Marketing
Blog Post
  • The winner of the ChackaSTAR of the Quarter – Q1 2018 was announced during a company meeting on Friday, April 6th. Digital Media Specialist, Robert Fitzgerald, was recognized as the second recipient of this award by his co-workers and leadership team.About ChackaSTARChackaSTAR was developed with the purpose to celebrate employees that represented all three company core values: pride, trust and hun...

Chacka Marketing
Chacka Marketing
Blog Post
  • Chacka is pleased to announce the hiring of Ryan Kelley. Ryan will serve as Senior Product & Business Development Manager.Ryan previously worked at Triad Retail Media as a Product Manager, helping launch onsite Sponsored Listing Ads for their list of retailers. His strong background in account management for the eBay Advertising team helped full his career growth throughout his four years at the c...

Chacka Marketing
Chacka Marketing
Blog Post
  • It's that time of the week we introduce you to one of our talented team members. Today's Meet a Marketer Q&A is with Digital Media Specialist, Matt Schaffer. He began his career at Chacka in 2016 and is key part of our implementation team.What are your day-to-day duties as a Digital Media Specialist?I am responsible for account management including bidding, analyzing data for opportunities, & crea...

Chacka Marketing
Chacka Marketing
Blog Post
  • Earlier this month, two of Chacka's leadership team members traveled to San Jose, CA to present at the Search Marketing Expo (SMX®). Vice President of Digital Media, Casey Wilson and Digital Media Director, Monika Doyle, co-presented on two different topics at one of the largest digital marketing summits in the world.About SMXSMX is a semi-annual event that brings together top brands and agencies ...

Chacka Marketing
Chacka Marketing
Blog Post
  • Happy Women's History Month and (belated) International Women's Day (IWD)! Here at Chacka, we are a proud female-founded and owned company. We would like to share a brief history on this occasion, plus a few statistics about our staff.March is Women's History Month and International Women's Day (March 8th) marks the annual celebration to recognize the achievements of women from all walks of life, ...

Chacka Marketing
Chacka Marketing
Blog Post
  • Today, we'd like to get to know our Digital Media Specialist, Lisa Hazen. She began her career at Chacka in early 2017 and is a member of Chacka's social advertising team. We asked her a few questions that will help you learn more about Lisa:What are your day-to-day responsibilities?My daily responsibilities include setting up campaigns, adjusting budgets to best optimize performance and monitorin...

Chacka Marketing
Chacka Marketing
Blog Post
  • Today is Meet a Marketer Monday! For this interview, I asked Digital Media Specialist, Jennifer Franklin to answer a few questions about her previous work history, topics she's interested in learning about this year and advice she's picked up along the way.Jennifer started with the Chacka search team in 2017 and has transitioned to becoming a valuable member of our reporting and analysis team, ser...

Chacka Marketing
Chacka Marketing
Blog Post
  • For this week's Meet a Marketer Monday, we interviewed Digital Media Specialist, Robert Fitzgerald. In 2015, Robert joined Chacka as an intern from The Zimmerman School of Advertising and Mass Communications of the University of South Florida. His positive attitude, eagerness and assistance with our search team led to a full-time role by the beginning of the following year. Robert is a member of t...

Chacka Marketing
Chacka Marketing
Blog Post
  • Chacka is happy to announce the hiring of Jacob Hribal to Digital Media Coordinator. In his new role, Jacob’s primary duties will focus on reporting for the Performance team.Prior to Chacka, he worked as a Teller for Wells Fargo Bank. Jacob also worked for Busch Gardens as a Revenue Auditor, monitoring and reporting spend while overseeing a team of 60 staff members within the games area.In 2017, J...

Chacka Marketing
Chacka Marketing
Blog Post
  • Web sites that refuse to comply with Google's new ads standards will find themselves unlucky 'in-love' with Chrome starting February 15th. To avoid a potential break-up, sites can proactively take steps to ensure they are in good graces.Better Ads, Better RelationshipThe move to block non-compliant ads on Chrome browsers will be good for advertisers and end-users alike. Google is drawing the line ...

Chacka Marketing
Chacka Marketing
Blog Post
  • Today is the launch of our newest Chacka blog series, 'Meet a Marketer Monday.' Each week, we'll be sharing Q&A from individuals within our organization. We hope this gives you more insights to our team and the work we are doing behind-the-scenes.Our first participant is Digital Media Specialist, Jasmine Abney. She's been with Chacka since 2016 and is part of our Social Advertising team. What are ...