Chacka Marketing
Chacka Marketing
Blog Post
  • Chacka Marketing is flying to new heights as the company held a successful 2017 company kick off at iFly, indoor skydiving on Thursday, January 5th. The company revealed its planned vision and goals for the upcoming year and gave employees an extreme experience – flying! The 2017 growth plan means hiring approximately 14 new employees in 2017, a 53% increase from the current 26-member team and inc...

Chacka Marketing
Chacka Marketing
Blog Post
  • TAMPA, Fla. (November 14, 2016) – Chacka Marketing (www.chackamarketing.com) was named one of Ad Age's 2016 Best Places to Work, it was announced today by Advertising Age. Chacka Marketing was among 50 companies selected for the list. This survey and awards program identifies, recognizes and honors the best employers in the marketing and media industry, benefiting the industry’s economy, workforce...

Chacka Marketing
Chacka Marketing
Blog Post
  • Chacka’s 132% growth over the last three years has opened the door for new opportunities for many members of our team this year. Today, Chacka would like to congratulate several members of our staff on their promotions. David Grow, Monika Pawelski & Shane Ragiel have been promoted to Digital Media Director to oversee several verticals of digital accounts.One of Chacka's first employees, David Grow...

Chacka Marketing
Chacka Marketing
Blog Post
  • Our employees have been busy over the last couple weeks as our Giving with Chacka initiatives have gone in to full swing. The first volunteering event was to serve the homeless, hungry & working poor at Trinity Cafe in Tampa. Chacka digital media specialist and volunteer, Joe Hazen, said, "Volunteering at Trinity Cafe with my co-workers was a fantastic experience. Helping individuals right here in...

Chacka Marketing
Chacka Marketing
Blog Post
  • Chacka Marketing has promoted Casey Wilson to vice president of digital media. In this role, Wilson leads Chacka’s global digital media planning and buying while guiding new business development and cross-selling across Chacka’s existing client portfolio. Instrumental to Chacka’s success since its founding in 2009, Wilson is a performance-driven, global digital marketer with more than 10 years’ ex...

Chacka Marketing
Chacka Marketing
Blog Post
  • Click Here To Download Full PDFPokémon Go has quickly grown into one of the largest apps in the world with a 10.81% daily user penetration level four days after its US debut. By Monday, days after release, Pokémon Go surpassed the daily active users on Twitter, the average time spent in app of Facebook, and has more installs than Tinder. With its meteoric rise in popularity, many business owners h...

Chacka Marketing
Chacka Marketing
Blog Post
  • Click Here To Download Full PDF From October 20, 2015, through May 31, 2016, K2 Intelligence, on behalf of the Association of National Advertisers, conducted an independent study of media transparency issues in the U.S. advertising industry. The study, released today, revealed that non-transparent business practices were found across digital, print, out-of-home, and television media. In addition, ...

Chacka Marketing
Chacka Marketing
Blog Post
  • On Friday, May 27th, Chacka Marketing held a company meeting to recognize two employees, Kim Davis and Amanda Grow. The first recipients of the ChackA+ Award were handed out to individuals based on extraordinary contributions and achievement. Kim Davis, Digital Media Specialist, was honored for her work on sales as she brought in a social account for the largest retail bookseller, and Fortune 500 ...

Chacka Marketing
Chacka Marketing
Blog Post
  • Click Here To Download Full PDF Facebook Announced Wednesday that it will be sunsetting the Facebook Exchange Platform in the fall. In early 2015, Facebook pared down the number of partners who were able to purchase their ad inventory on the exchange to  include names like Criteo, DataXu, MediaMath and AppNexus. On Wednesday, the social media giant gave these companies the final death knell, decla...

Chacka Marketing
Chacka Marketing
Blog Post
  • Today, Google held a livestream of the 2016 Google Performance Summit Keynote. This annual event is a mix of the latest product innovations and consumer insights for AdWords & Google Analytics.Sridhar Ramaswamy, Senior Vice President of Ads & Commerce welcomed the crowd and stated, "one message that we continue to hear is - mobile changes everything."  The mobile-first world has been a hot topic o...

Chacka Marketing
Chacka Marketing
Blog Post
  • It’s a big month for Google Shopping Ads! Not only are GTINs now required in a shopping feed as of May 16th, but Google has also announced that moving forward, shopping ads will begin showing on Google’s Image Search. What is the reasoning behind this? According to Google Inside AdWords official blog, the top questions Google Image users ask is ‘what’s the price of this?’ and ‘where can I buy it?’...

Chacka Marketing
Chacka Marketing
Blog Post
  • March Madness provided many upsets on the court, but there were no upsets in digital media.  As the Division 1 tournament was underway, the peak moment of the Championship game versus Villanova and North Carolina broadcasted to over 22 million viewers.  While it sounds like a huge success for the first ever cable telecasted NCAA Men’s Basketball Tournament, it recorded the fourth lowest audience E...

Chacka Marketing
Chacka Marketing
Blog Post
  • It’s mid February of an election year. Jeb Bush, the third bush to run for Presidential office and the only Bush to fail, drops out of the race. In a GOP field as full as history has seen, one man leads the pack, none other than Donald J Trump, a foreigner to professional politics and infamous for his obscene wealth and decades of successful business ventures. None of the political pundits in all ...

Chacka Marketing
Chacka Marketing
Blog Post
  • Google Removes Right Hand Side Ads    On February 19th, Google began to roll out a new change to how their ads are displayed by removing ads from the right hand side of the page (1). The phased rollout is expected to be completed by February 24th. The change will affect desktop searches (mobile has no right hand side ads) worldwide, with two exceptions (2):    Shopping ads will still show either a...

Chacka Marketing
Chacka Marketing
Blog Post
  • Chacka Marketing is starting the year strong with a successful 2016 company kick off at Raymond James Stadium on Thursday, January 7th. The company unveiled its strategic vision and focus for the upcoming year, but also the personnel growth plan. This aggressive growth plan means hiring approximately 10 new employees in 2016, a 55% increase from the current 18-member team.During the all-day, footb...

Chacka Marketing
Chacka Marketing
Blog Post
  • After graduating from college I found myself asking, “What on earth am I going to do with my Marketing degree?” Throughout college my professors had always preached the statistic, “85% of all Marketing majors end up in Sales.” This was always a little discouraging considering I knew I didn’t want to go into sales. It wasn’t until my last semester of college that I saw a brighter future as a market...

Chacka Marketing
Chacka Marketing
Blog Post
  • How many times have you heard someone say "I don't know, I'll Google it" or maybe it's something you say.  I know I do.  So when I saw Bing challenge users to try Bing and Google side by side in a blind test, I was intrigued and had to try it.  My result? Google of course! I posted it on my Facebook page and waited for the comments to flood with Google as the winner.  But after a couple results, I...

Chacka Marketing
Chacka Marketing
Blog Post
  • Mobile app placements have long been some of the lowest performing placements that display advertisers have available to them through Adwords. If you look through your list of placements, you will notice they start with "Mobile App:" followed by the name of that app.     In an effort to optimize one of my accounts, I recently found myself going through my campaign placements, to try to prevent my ...

Chacka Marketing
Chacka Marketing
Blog Post
  • On Tuesday, in a #StepInsideAdWords livestream, Jerry Dischler, Vice President of Product Management at AdWords announced Google's newest rollouts and advancements. The mission of each product enhancement was clear: Better assist marketers navigate the ever challenging waters of constant connectivity and to reach their consumers anytime, anywhere and on any device. Let’s take a glimpse at the thre...

Chacka Marketing
Chacka Marketing
Blog Post
  • For many SEM Specialists, Search Query Reports are a vital tool used to optimize our accounts. For years we have been using them to find good searches to build out as new keywords, and bad searches to add as negatives. The only problem was that SQR only ever showed us searches that generated at least 1 click. If a search was so irrelevant to one of your ads that it never generated a click, it neve...

Chacka Marketing
Chacka Marketing
Blog Post
  • At this point, RLSA (Remarketing Lists for Search Ads) is no longer the newest feature Google has to offer.  It rolled out from beta in June, but how many of you have actually given it a shot? Having applied a remarketing list to my search ads, I can't believe how great RLSA is.   If you are not completely familiar with RLSA, here is the basic gist. With RLSA, Google allows you to overlay any of y...

Chacka Marketing
Chacka Marketing
Blog Post
  • Have you seen Google's newest ad format? If you blink, then you just might miss it. Google is currently testing a new ad format that pulls information from the advertiser's site directly into the ad (see example below). It is not clear exactly what information will be pulled into the ad, but so far we know that they are pulling information such as the brand name of the products that the retailer c...

Chacka Marketing
Chacka Marketing
Blog Post
  • Introduction   The purpose of this guest blog entry is to explain how keyword research defines individual terms linear placements along the path to conversion and how that information helps SEM’s construct campaign architecture and bid policies; make realistic search marketing goals for a given advertiser’s profitability requirements and budgetary constraints; as well as understand more advanced o...

Chacka Marketing
Chacka Marketing
Blog Post
  • Working as a SEM specialist this past year, I have had the pleasure of managing my accounts through a platform called Kenshoo. It wasn’t always this way, as I originally worked on another platform (Platform X). Here are some observations I have made after working with both.   Advanced Search I find advanced search to be the single most important & helpful feature that Kenshoo offers. This tool all...

Chacka Marketing
Chacka Marketing
Blog Post
  • Whether you use Microsoft Excel for work, keeping track of bills, or simply preparing for Fantasy Football, chances are you have run into those pesky hyperlinks. This is especially true for those of us working in Search Marketing, where copying and pasting URL’s to and from excel is a daily exercise. The good news is that there some quick and easy ways to remove hyperlinks in bulk, one at a time, ...

Chacka Marketing
Chacka Marketing
Blog Post
  • While there is little debate over the impact of social media on businesses from a new customer acquisition, branding or revenue source perspective, its impact on corporate policy remains unseen.  My colleague and I had the pleasure and opportunity to attend a “Bagel and Briefing” roundtable hosted by Kass Shuler, P.A., a Tampa law firm, specializing in employment law among other litigation areas. ...

Chacka Marketing
Chacka Marketing
Blog Post
  • While there is little debate over the impact of social media on businesses from a new customer acquisition, branding or revenue source perspective, its impact on corporate policy remains unseen.  My colleague and I had the pleasure and opportunity to attend a “Bagel and Briefing” roundtable hosted by Kass Shuler, P.A., a Tampa law firm, specializing in employment law among other litigation areas. ...

Chacka Marketing
Chacka Marketing
Blog Post
  • As a search marketer, one of the most important (and sometimes daunting) tasks is making sure you have a relevant list of keywords for your advertising campaign. This task not only includes deciding what keywords you choose, but also deciding what match types to assign to them. There are 3 basic match types: [Exact] - Queries will trigger ads if typed in exactly as your keyword appears “Phrase” - ...

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