Chacka Marketing
Chacka Marketing
Blog Post

New blog articles detected.

  • New Hire: Tanya Seaward
    Chacka Marketing is pleased to announce the hiring of Tanya Seaward to Digital Media Coordinator. Seaward's duties include implementation and monitoring of day-to-day optimizations of premier digital accounts.Prior to joining Chacka, Tanya worked in Thailand teaching English as a foreign language to elementary school children. There she co-managed a classroom of 21 students where she presented wee...
Chacka Marketing
Chacka Marketing
Blog Post

New blog articles detected.

  • New Hire: Marc Cerniglio
    We're pleased to announce that Chacka has hired Marc Cerniglio as an Account Development Manager. Cerniglio's duties include project coordination and development on omni-channel accounts. Prior to joining Chacka, Marc spent the last 18 years in the Radio industry, most recently serving as Digital Operations Director at iHeartMedia as the point person for digital strategy, best practices and conten...
Chacka Marketing
Chacka Marketing
Blog Post

New blog articles detected.

  • Aubree Rose Promoted to Senior Digital Media Manger
    Congratulations are in order for Aubree Rose! On Tuesday, the company announced she was promoted to Senior Digital Media Manager. The 'senior' title is a new designation for the highest level of proficiency in the duties and understanding of the position.Aubree previously served as Digital Media Manager and has an in-depth knowledge of all facets of digital advertising. She began her career at Cha...
Chacka Marketing
Chacka Marketing
Blog Post

New blog articles detected.

  • Total Solar Eclipse of the Heart: Tracking the Trends
    Yesterday’s total solar eclipse was all the buzz on social media and the data is there to back it up. Google Hot Trends showed, “Total Eclipse of the Heart” and “Bonnie Tyler” were giving onlookers all the feels and the soundtrack score for the celestial event. The song title raked-in an impressive 500,000 searches yesterday, and that’s not all.The top trending questions for the Solar Eclipse rang...
Chacka Marketing
Chacka Marketing
Blog Post

New blog articles detected.

  • Total Eclipse of Exact Match
    Today, Bing announced changes coming to exact match close variants. Over the next few months for US advertisers, close variants will include reordered keywords and may also ignore function or stop words. So, what exactly does this change mean?The Sun is SettingTo know where the variant technology is headed, we must first examine what close variants have been up until this point.  In September of 2...
Chacka Marketing
Chacka Marketing
Blog Post

New blog articles detected.

  • Q&A: Facebook Valuable Users
    Last month, Facebook introduced two new tools to target valuable users: value optimization and value-based lookalikes. We asked Senior Digital Media Specialist, Thalia Chance-Chin a few questions to help advertisers better understand these features and how users can go about getting involved.What is value optimization and value-based lookalikes?Value optimization determines which users hold the hi...
Chacka Marketing
Chacka Marketing
Blog Post

New blog articles detected.

  • Here We Grow Again
    Over the last few weeks, we've welcomed several new faces to our growing team. If you recall from our 2017 kick-off blog, we announced plans to hire 14 individuals this year, a 53% increase from our then 26-member team. Here's a quick look at the four newest team members and their impressive backgrounds:Stephanie Nunnelly | Digital Media SpecialistNunnelly previously worked at Tampa Metro YMCA for...
Chacka Marketing
Chacka Marketing
Blog Post

New blog articles detected.

  • Google Marketing Next 2017
    On May 23rd, Google held the Innovations Keynote at the Marketing Next 2017 event at the Masonic Auditorium in San Francisco. This annual event combines leaders in the digital marketing arena and provides a first-hand look at the newest Google Ads, Analytics and DoubleClick announcements. This blog will provide a recap of the newest innovations announced.The live streamed keynote was led by Senior...
Chacka Marketing
Chacka Marketing
Blog Post

New blog articles detected.

  • It Takes A Village
    We take pride in our social community management at Chacka. One of the reasons why I believe we are so successful at sharing industry news, wins and mentions in publications (i.e. MediaPost & AdWeek) is because of our internal Social Community Team aka, "Socialteers."Socialteers are the Chacka team members that post across Facebook, Instagram, LinkedIn & Twitter. This role is outside of the normal...
Chacka Marketing
Chacka Marketing
Blog Post

New blog articles detected.

  • The Inside Scoop: Bing Partners Summit 2017
    On April 26th, 2017, Bing held their annual Partner Summit at Microsoft headquarters in Redmond, Washington. Digital Marketing Director, Monika Pawelski & Digital Media Manager, Bill Riddell attended the summit and have provided an ‘all-access’ review of what they saw and key innovations that were revealed.The event started with an opening party and an awards ceremony at the Museum of Pop Culture ...
Chacka Marketing
Chacka Marketing
Blog Post

New blog articles detected.

  • Individualized Marketing: Innovative or Intrusive?
    As human beings, we are creatures of habit and find comfort in routine. We crave a familiar cadence in the day’s events and utilize that familiarity as a road map to help us navigate the uncharted territory of the day. Routines grant us a feeling of security, the impression that we are in control of what’s going on around us. Sure, we expect some things to change: our appearance to age with each p...
Chacka Marketing
Chacka Marketing
Blog Post

New blog articles detected.

  • New to Facebook: Collection Ads
    On March 23rd, Facebook announced a new visually rich mobile ad format, ‘Collection Ads.’ This new ad offering features a hero video or image above a shoppable showcase of up to 50 products. Items will be pulled by Facebook from the businesses product catalog feed with name and price will appearing above or beneath the product photo. When a use taps on the product, they will be directed to the bus...
Chacka Marketing
Chacka Marketing
Blog Post

New blog articles detected.

  • Quick Tips for SMBs Using Facebook as a Marketing Tool
    For a media request in early 2017, I was asked to provide quick tips for using Facebook as a marketing tool. My feedback may be insightful for small business owners looking for useful ways to invest their dollars to get in front of the right audience and drive action. Small and mid-sized business (SMBs) marketers utilizing Facebook advertising need to effectively tell the story of their companies ...
Chacka Marketing
Chacka Marketing
Blog Post

New blog articles detected.

  • 3 Top Tools for Marketers
    For a couple media opportunities in 2016, Monika Doyle was asked what marketing tools she uses that she couldn’t live without and why. Her responses provide unique insights into her role as a Digital Media Director for Chacka, and might prove helpful for all Chacka employees. The two opportunities varied slightly in the question they asked as well as how in-depth the responses could be; the differ...
Chacka Marketing
Chacka Marketing
Blog Post

New blog articles detected.

  • Making a Marketer: Defending the Morality of a Career in Marketing
    An entire decade has passed since I first fell in love with the marketing industry. A lot has changed since then; the White House has served as home for three different presidents, the iPhone launched and evolved before our very eyes, Facebook redefined how people communicate with each other, the economy crashed and rebounded, Pluto was demoted to a “dwarf planet”, and the Cubs even won a World Se...
Chacka Marketing
Chacka Marketing
Blog Post

New blog articles detected.

  • POV: Amazon Ads in Google Shopping
    THE EVOLUTION In 2012, Google transitioned its free Google Product Search ads to paid Product Listing Ads (PLAs). Many advertisers were unhappy with the change, as it eliminated a steady source of free revenue. Despite protestations, nearly all Google Product Search advertisers eventually got on board and launched Product Listing Ads, with one very notable exception, Amazon. Amazon refused to part...
Chacka Marketing
Chacka Marketing
Blog Post

New blog articles detected.

  • 2017 Goals Take Flight at the Chacka Kick Off
    Chacka Marketing is flying to new heights as the company held a successful 2017 company kick off at iFly, indoor skydiving on Thursday, January 5th. The company revealed its planned vision and goals for the upcoming year and gave employees an extreme experience – flying! The 2017 growth plan means hiring approximately 14 new employees in 2017, a 53% increase from the current 26-member team and inc...
Chacka Marketing
Chacka Marketing
Blog Post

New blog articles detected.

  • ADVERTISING AGE NAMES CHACKA MARKETING AS ONE OF THE 50 BEST PLACES TO WORK IN ADVERTISING & MEDIA
    TAMPA, Fla. (November 14, 2016) – Chacka Marketing (www.chackamarketing.com) was named one of Ad Age's 2016 Best Places to Work, it was announced today by Advertising Age. Chacka Marketing was among 50 companies selected for the list. This survey and awards program identifies, recognizes and honors the best employers in the marketing and media industry, benefiting the industry’s economy, workforce...
Chacka Marketing
Chacka Marketing
Blog Post

New blog articles detected.

  • Promotion(s): David Grow, Monika Pawelski & Shane Ragiel Named Digital Media Director
    Chacka’s 132% growth over the last three years has opened the door for new opportunities for many members of our team this year. Today, Chacka would like to congratulate several members of our staff on their promotions. David Grow, Monika Pawelski & Shane Ragiel have been promoted to Digital Media Director to oversee several verticals of digital accounts.One of Chacka's first employees, David Grow...
Chacka Marketing
Chacka Marketing
Blog Post

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