Best of February @Chempetitive: Journalism Defector Tells All
Extra, extra, read all about it: Journalists have mastered the art of written communication!
Not really a news flash, is it? After all, journalists' livelihood depends on writing tight, punchy stories that sell papers and generate web impressions—even on slow news days. Can we, as marketers, learn from their ways?
At least one journalism-trained marketer thinks so. One of February's most popul...