Chempetitive Group
Chempetitive Group
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  • Our Manifesto on Life
    What is life? That's not a question we ask every day. But every day we create, learn, grow, play… and advance our understanding of life.
Chempetitive Group
Chempetitive Group
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  • Long Live the ALS Ice Bucket Challenge
    Thanks to InformEx for nominating Chempetitive Group to participate in the #IceBucketChallenge to support ALS research. Our Chicago office geeked out for the occasion. Now, we nominate: Mendelspod, SelectScience, Life Science Network, Discovery Partnerships with Academia team and American Heart Association Chicago! LONG LIVE SCIENCE!
Chempetitive Group
Chempetitive Group
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  • SXSW Interactive, Explained by Marketers
    Be prepared for the skeptical looks from coworkers when you explain why it's critical that you attend SXSW Interactive. Most will think you're going for the music. Others will assume you're after the festival's beer and barbeque. And to be fair, these are both valid (and partially correct) assumptions. Read the full story here: http://chempetitive.com/chemunity/sxsw-interactive-for-life-science...
Chempetitive Group
Chempetitive Group
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  • Long Live Diagnostics
    Join Chempetitive Group as we explore the current state of diagnostics and the importance of good marketing. Learn even more: http://chempetitive.com/markets/diagnostics-marketing
Chempetitive Group
Chempetitive Group
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Chempetitive Group
Chempetitive Group
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  • Best of March @Chempetitive: The Sweet Science of Storytelling
    How can the field of Psychology help us market to the Watsons, Cricks and Franklins? A recent Fast Company article explains the psychology behind persuasive storytelling. Marketers often proclaim that selling through storytelling works, but it's enlightening to finally read about why it works and that there's a scientific method to our marketing madness. Although storytelling has been around si...
Chempetitive Group
Chempetitive Group
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  • Best of February @Chempetitive: Journalism Defector Tells All
    Extra, extra, read all about it: Journalists have mastered the art of written communication! Not really a news flash, is it? After all, journalists' livelihood depends on writing tight, punchy stories that sell papers and generate web impressions—even on slow news days. Can we, as marketers, learn from their ways? At least one journalism-trained marketer thinks so. One of February's most popul...
Chempetitive Group
Chempetitive Group
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  • Best of January @Chempetitive: #OverlyHonestMethods Are the Best Policy
    Time waits for no man. But experiments will. They'll wait until after tea: "The experiment was left for the precise time that it took for us to get a cup of tea #overlyhonestmethods #tealove" They'll wait for the boss to come back: "Experiments were repeated only once because our PI was away at a conference & quite frankly NO work got done that week #overlyhonestmethods" Or they might...just....
Chempetitive Group
Chempetitive Group
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  • Hangout: Top 5 Chemunity Posts of 2012
    With a new year upon us, it's always important to look back at the year we left behind. Tracking post views, we compiled a list of our most read Chemunity posts from last year. From tips for eliminating jargon to dissecting the state of personalized medicine, the results tell a lot about the kinds of topics our readers find interesting. And oddly enough, their eating habits as well! Here is our T...
Chempetitive Group
Chempetitive Group
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  • Best of December @Chempetitive: Social Media Meets Rocket Science
    Science arrived at the social media party in 2012. So says a New Year's Eve article from the New York Times, which marveled at the social media waves made by geeks during the past year. Among the big-ticket items were the descent of James Cameron into the Mariana Trench; Felix Baumgartner's descent from a stratospheric Red Bull balloon; and the Curiosity Rover's descent into the Gale Crater on M...
Chempetitive Group
Chempetitive Group
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  • Best of November @Chempetitive: Who's the Boss?
    Chapters: 1:23 How a boss' cowardice sowed ill will between two top scientists 5:15 What every good lab (and football team) needs to succeed 6:51 Ploy to slyly insert Eammon's age Ever have a tough working relationship in your lab? You thought you had it bad. Check out the dispute between Rosalind Franklin, the biophysicist whose x-ray DNA "photograph" led to the discovery of its structu...

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