Cision Ltd. is a leading global public relations and earned media software company and services provider. The company has its headquarters in Chicago, Illinois; it serves clients worldwide. The company went public via reverse merger in June 2017. In addition to its web-based PR and earned media software as a service (SaaS) suite the Cision Communications Cloud, the company owns online publicity and media services PRNewswire, PRWeb, Bulletin Intelligence, L'Argus de la presse, and Help a Reporter Out (HARO). The company operates in the United States, Canada, Europe and Asia.

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Cision
Cision
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  • The term press kit is used often in the trade show industry, but, with the new digital age what does a press kit entail?  Caterina Lui, senior customer content specialist for Cision PR Newswire’s trade show division discusses a question facing those new to the trade show industry – what’s a press kit?   In this video, Lui explains what a press kit is, how they are used and discusses the qualities...

Cision
Cision
Blog Post
Cision
Cision
Blog Post
  • USA Today recently rated public relations among the top ten most stressful professions alongside military personnel and firefighters. Although PR professionals aren’t literally putting out fires, their job does involve taming flames in crisis situations by managing and maintaining brand reputation. The post 5 Reasons Why PR will be More Stressful in 2018 appeared first on Cision.

Cision
Cision
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  • For better or worse, consumers are in charge of their media choices. So, if your company can’t reach them in a trustworthy, engaging way, then you can bet your brand will take a hit. The message for marketers? Stop thinking like an advertiser and start thinking like a media company. The post To Conquer Consumer Distrust, Turn to Branded Content appeared first on Cision.

Cision
Cision
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  • We're excited to announce the launch of Cision Impact, the industry's first technology empowering communicators to measure the impact of earned media and marketing programs by better understanding how they're influencing buyer behavior. Cision Impact empowers your brand to: Accurately measure PR's impact on revenue.

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