Cision Ltd. is a leading global public relations and earned media software company and services provider. The company has its headquarters in Chicago, Illinois; it serves clients worldwide. The company went public via reverse merger in June 2017. In addition to its web-based PR and earned media software as a service (SaaS) suite the Cision Communications Cloud, the company owns online publicity and media services PRNewswire, PRWeb, Bulletin Intelligence, L'Argus de la presse, and Help a Reporter Out (HARO). The company operates in the United States, Europe and Asia.

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Cision
Cision
Blog Post
  • For better or worse, consumers are in charge of their media choices. So, if your company can’t reach them in a trustworthy, engaging way, then you can bet your brand will take a hit. The message for marketers? Stop thinking like an advertiser and start thinking like a media company. The post To Conquer Consumer Distrust, Turn to Branded Content appeared first on Cision.

Cision
Cision
YouTube Video
  • We're excited to announce the launch of Cision Impact, the industry's first technology empowering communicators to measure the impact of earned media and marketing programs by better understanding how they're influencing buyer behavior. Cision Impact empowers your brand to: Accurately measure PR's impact on revenue.

Cision
Cision
Blog Post
  • Two-thirds of brand crises go international within 24 hours. Can you quickly quell trouble? Preparation starts now, says crisis management expert Peter LaMotte. Learn how to build brand in peacetime to survive crises in a social world where customers, not brands, control the message. Cision's free on-demand webinar will help you: - Develop a crisis communication plan before trouble breaks - Choose...

Cision
Cision
Blog Post
  • If you’re managing 160 business locations like Tony Roma’s, you need an all-in-one tool for your PR needs. From building brand awareness and measuring PR success to planning tomorrow’s strategies, discover why they trust the Cision PR Suite tools to help them achieve PR success. Learn more at http://www.cision.com/us/Cast: Cision Video BlogTags: brand awareness, PR and PR strategy

Cision
Cision
Blog Post
  • With so much noise online today, competition for your audience’s attention is fierce. So how can you make your grassroots message heard? You need to fortify your communication using the right tools and technology. Join public affairs campaign strategist Mike Panetta of Beekeeper Group and Cision’s Mark Reilly to learn how to cut through the clutter and take advantage of mobile applications, soci...

Cision
Cision
Blog Post
  • Public relations strategies are lost without data. But with so much information to sort through, how can you make sense of it all? Create a healthy, sustainable public relations program with Cision’s K.C. Brown and Lone Rock Strategic Communications’ Chris Schein. Join to find out how you can use evidence-based decision-making, the right questions and third-party analysis to: -Create more effecti...

Cision
Cision
Blog Post
  • Back-to-school shopping spend is anticipated to surpass $825 million this year. Do you understand how parents and students use mobile and digital to research, plan and purchase education necessities? During this free webinar, Cision’s Caitlin Jamali and Michelle Vangel will share findings from our study of social discussion among various shopper personas. Join us to learn how digital affects shopp...

Cision
Cision
Blog Post
  • Influencer marketing is everywhere these days and many of the skills we’ve used for media relations apply in this new world, just at a much larger scale. PR pros are making smarter decisions through data and have greater insights into how their influencer efforts impact the bottom line. How do they identify and reach the voices that resonate with their core communities? Who are the up-and-coming i...

Cision
Cision
Blog Post
  • Most communication professionals are unable to prove the value of their efforts. Can you? A new framework from the International Association for the Measurement & Evaluation of Communications (AMEC) helps communicators better understand the impact of their campaigns and how they can improve. See the framework in action on as TD Bank’s John Pluhowski, Newmont Mining’s Ricardo Adame and Cision’s Meg...

Cision
Cision
Blog Post
  • Every big event comes with its own set of challenges, and this year’s Olympics in Rio de Janeiro is no exception with the region’s current Zika virus concerns. So when your brand is faced with an issue—even one not as big as an international health crisis—how do you handle it? Join Finsbury’s Peter Land and Cision’s James Rubec for a free webinar to learn what communication tactics you need to mas...

Cision
Cision
Blog Post
  • Your audience doesn’t trust brand messaging. So how can you truly engage with them? Social media provides a conduit to engage with trustworthy influencers who can relay your brand messages, reach your target audience and make your story resonate. Join Cision’s Natalia Dykyj and Stacey Miller to learn how to use social media to build mutually-beneficial relationships with the influencers your aud...

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