Cision Inc. is a public relations software company based in Chicago, United States, serving clients worldwide. The company was formed from the merger-acquisition of the Swedish-based Cision AB and Vocus Inc. by GTCR in 2014. In addition to its web-based PR software suites, the company owns the online publicity services, PRWeb and Help a Reporter Out (HARO). The company operates offices in the United States, Europe and Asia.

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Cision
Cision
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  • 5 Truths of Modern Media Targeting
    With an ever-growing sphere of influence, it’s never been more complicated for communicators and PR professionals to understand who impacts the opinions of their audience most. Learn how to target the influencers your audience already trusts to share your message more effectively.
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Blog Post

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  • The Cision Communications Cloud™ Receives its First Industry Recognition
    The party never stops at Cision. We just finished celebrating our 150th anniversary (and brand launch, and IPO!) and now we're strapping our party hats back on to celebrate a decade of CODiE Award wins for Cision. The post The Cision Communications Cloud™ Receives its First Industry Recognition appeared first on Cision.
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Blog Post

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  • Video: The Future of PR Measurement With Kevin Akeroyd
    In a recent interview, Steve Barrett, Editor-in-Chief of PRWeek sat down with Cision CEO, Kevin Akeroyd to talk about the future of PR, communications and the technology that will move the industry forward. The post Video: The Future of PR Measurement With Kevin Akeroyd appeared first on Cision.
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Blog Post

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  • PR Measurement’s Secret Weapon Integrated UTMs
    It’s always great to be the one at the table who’s got the answers. The one who, when asked “Which campaign is worth running again?” or “Which channel is driving the most results?” doesn’t have to resort to “we think” or “it looks like” to provide analysis on the effectiveness of a given campaign. The post PR Measurement’s Secret Weapon Integrated UTMs appeared first on Cision.
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Blog Post

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YouTube Video

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  • The Secret Sauce to a Good News Story - LA Times
    Sarah Rodman, TV Editor at the LA Times, shared what her definition of a good story is at the Cision Media Briefing on May 17, 2016 at the Times’ HQ. “One of the most important things in terms of pitches and in wanting to get a story in any newspaper is knowing what your news peg is. Knowing that its timely, knowing that it’s something that people really want to know about.” Learn more: bit.ly/28X...
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YouTube Video

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  • What Makes a Good PR Pitch?
    Editors at the LA Times shared what they look for in a pitch and talked about their own definition of ‘a good pitch’ at the Cision Media Briefing on May 17, 2016 at the Times’ HQ. Sarah Rodman, TV Editor says: “For me, a good pitch generally speaking has all of the information I need on one page. I want the who, what, where, when, how and why of what it is you are looking to achieve in an economy ...
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YouTube Video

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  • Best Time to Pitch the LA Times
    Editors at the LA Times shared what time of day they prefer to be pitched at the Cision Media Briefing on May 17, 2016 at the Times’ HQ. Assistant Managing Editor, Arts & Entertainment, John Corrigan says,“A big news story, it doesn’t matter what time it breaks, it will be a big news story. We find a lot of our readers are on the east coast, so those stories, we usually put them on the clock at 3 ...
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YouTube Video

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  • The LA Times’ Strongest Social Media Channels
    Editors at the LA Times talked about the strongest social media channels for receiving news stories at the Cision Media Briefing on May 17, 2016 at the Times’ HQ. Film Editor, Marc Bernardin says “Historically, Facebook is the engine that makes the train go ‘choo-choo’, because for whatever reason, that algorithm drives more engagement.” Learn more: bit.ly/28XZID9
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YouTube Video

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  • Do LA Times Reporters Like Receiving Pitches on Twitter?
    Editors at the LA Times shared why they’d rather not receive pitches via Twitter at the Cision Media Briefing on May 17, 2016 at the Times’ HQ. LA Times TV Editor Sarah Rodman says, “I think everybody’s probably different. This falls into the ‘teaser category’ for me - I don’t necessarily prefer it. If you have my email address, send me an email!” More pitching tips: bit.ly/28XZID9
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YouTube Video

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  • Why PR Pitches Should Be Customized Toward Digital or Print - LA Times
    Marc Bernardin, Film Editor and Sarah Rodman, TV Editor at the LA Times explained why pitches should be customized toward digital or print at the Cision Media Briefing on May 17, 2016 at the Times’ HQ. “I think, to a certain degree, part of our job as editors is to see the differences between those two things. If you can offer an exclusive piece of content, be it a video -- it goes a long way into...
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YouTube Video

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  • How PR Professionals Can Make Their Stories Stand Out - LA Times
    Editors at the LA Times shared pitching tips to help make your story stand out at the Cision Media Briefing on May 17, 2016 at the Times’ HQ. “Come in and play with us a little bit. Come in and have fun. Be willing to go to Medieval Times with a reporter and have a blast. Be willing to do that thing that feels like it’s a little bit to the left of ‘normal’, because it will have a life online, it w...
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YouTube Video

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  • The New Kid on the Block is Back: Why Earned Media is Back in the Driver’s Seat
    Learn more about the cloud here: http://bit.ly/2g0cdlU Marketers must adapt to the changing consumer – when, where and how they consume content – or they will be left behind. Earned media is essential to your communications program success! Join Cision’s Senior Vice President of Marketing, Ken Wincko and Sodexo’s Vice President of Public Relations, Steve Cox as they discuss how you can utilize e...
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YouTube Video

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  • Cision Communications Cloud™ in 90 Seconds
    Learn more about the cloud here: http://bit.ly/2eydgg6 The Cision Communications Cloud™ includes harmonized features that connect clients with an ecosystem of partners, data, content, measurement and strategic services, including the ability to: - Listen to media channels for brand mentions, competitive activity and trending topics that will inspire compelling content with insights covering ove...
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YouTube Video
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  • Welcome to the Cision Communications Cloud™
    Learn more about the cloud here: http://bit.ly/2eydgg6 Listen. Target. Create. Engage and Analyze. The Cision Communications Cloud™ is the first of its kind in the communications industry to bring the power of the cloud to earned media and incorporates many of Cision’s award-winning technologies into one integrated platform, providing an effective way to connect, scale and accurately measure th...
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YouTube Video

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  • Pitching a Story About Your Client to the LA Times
    Editors at the LA Times shared tips for getting an editor to write a story about your client at the Cision Media Briefing on May 17, 2016 at the Times’ HQ. Film Editor, Marc Bernardin says: “If your client is George Clooney then the answer is ‘yes!’ If your client isn’t George Clooney then I need to find some hook into it that makes it work for us. Some of that is access. Be sure you have access t...
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YouTube Video

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  • Cision Unveils New Brand
    Cision has brought together the most trusted and respected global brands in every discipline of the communications profession and built a unified platform to help our customers communicate like never before. Learn more about the Cision Communications Cloud here: http://bit.ly/2eydgg6

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