The term press kit is used often in the trade show industry, but, with the new digital age what does a press kit entail?  Caterina Lui, senior customer content specialist for Cision PR Newswire’s trade show division discusses a question facing those new to the trade show industry – what’s a press kit?   In this video, Lui explains what a press kit is, how they are used and discusses the qualities...

In his latest video for Cision, Jay Baer, founder of Convince & Convert and New York Times bestselling author tackles the issue of influencer marketing. Find out what he believes to be the biggest problem, and solution. To learn more about Cision visit: www.cision.com

Anyone who visits the “TD Newsroom,” TD Bank Group’s new dynamic news outlet site, will immediately recognize a brand that’s […] The post TD Bank Group in Canada Partners with Cision to Create a More Dynamic Newsroom appeared first on Cision.

Lindsay Stein joins Campaign US, Sandy Cohen exits the Associated Press, Jordan Shefte steps down at Omaha affiiliate, and more media updates The post CisionScoops at Campaign US, AP & WOWT-TV, CNN Veteran Joins ABC News appeared first on Cision.

In this video, Jeffrey Vanderby, a Senior Manager of Product Marketing for Cision, shows 5 easy ways Cision Communications Cloud® can optimize your influencer targeting.

Maggie Menderski moves to the Courier-Journal, Amy Yensi leaves CBS Baltimore, Nation's Restaurant News brings on Nancy Luna, Ed Park and Hillary Chute join NYT's Book Review section, and more media updates The post CisionScoops at Courier-Journal, WJZ-TV & Nation’s Restaurant News, NYT Book Review Adds Columnists appeared first on Cision.

Brigitt Hauck Earley and Donna Goodison depart from their outlets to freelance, Stephanie Zimmerman leaves ABC, Richard Dorment joins Men's Health, and more media updates. The post CisionScoops at Real Simple Online, ABC News, and Boston Herald, Moves at Men’s Health & NYT appeared first on Cision.

“Don’t pay any attention to what they write about you. Just measure it in inches.” — Andy Warhol As a PR […] The post What is Media Monitoring and Why Does it Matter? appeared first on Cision.

Keshia Clukey joins Newsday, Danielle Blundell named Lifestyle Editor of Rachael Ray Everyday, Kori Hale co-founds CultureBanx, and more media updates. The post CisionScoops at Newsday, Rachael Ray Every Day, & CultureBanx, Move at CNN, New Hire at Vanity Fair appeared first on Cision.

Cision’s research department makes over 20,000 media updates to our influencer database each day! Here are the latest moves to keep […] The post CisionScoops at Los Angeles Daily News & WFAA-TV, Promotions at CNN & TheWrap.com, Plus New Podcast Launch appeared first on Cision.

Danielle Zickl joins Men's Health, Curtis Franklin moves to Dark Reading, Lynn J. Cook promoted at The Wall Street Journal, and more media updates. The post CisionScoops at Men’s Health and Dark Reading, Promotions at WSJ, New goop Podcast appeared first on Cision.

Today is International Women’s Day. It’s an inspiring day meant to celebrate women everywhere, and especially you, women of PR and media. The post Who Runs the World? A Spotify Playlist for Women in PR appeared first on Cision.

USA Today recently rated public relations among the top ten most stressful professions alongside military personnel and firefighters. Although PR professionals aren’t literally putting out fires, their job does involve taming flames in crisis situations by managing and maintaining brand reputation. The post 5 Reasons Why PR will be More Stressful in 2018 appeared first on Cision.

While the Cision® brand is most often associated with the PR industry’s leading software platform, Cision’s Government Relations & PAC […] The post Cision Most Trusted Software to File With FEC by Top PACS appeared first on Cision.

Angela Tafoya promoted at Lonny, Lisa Lacy hired by AdWeek, Katie McDonough hired at Jezebel, and more media updates. The post CisionScoops at Lonny & AdWeek, New Additions at CNBC & Jezebel, and a Promotion at McClatchy appeared first on Cision.

Priscilla Rodriguez joins Her Campus, Dylan Martin heads to CRN, Michele McNally retires from NYT, and more media updates. The post CisionScoops at Her Campus & CRN, Additions at WaPo & Desert Sun appeared first on Cision.

SWEEPSTAKES OFFICIAL RULES NO PURCHASE NECESSARY. A PURCHASE OR PAYMENT OF ANY KIND WILL NOT INCREASE ENTRANT’S CHANCES OF WINNING. […] The post 2018 State of the Media Sweepstakes Rules appeared first on Cision.

For better or worse, consumers are in charge of their media choices. So, if your company can’t reach them in a trustworthy, engaging way, then you can bet your brand will take a hit. The message for marketers? Stop thinking like an advertiser and start thinking like a media company. The post To Conquer Consumer Distrust, Turn to Branded Content appeared first on Cision.

The first week of my internship is already complete, and what a week it’s been. I honestly did not expect […]The post Life of an intern: Mahesh Pillai appeared first on Cision Careers.

  Hi, I’m Roxy! I’m the lucky little devil that got to be part of the internship programme at Cision […]The post Life of an intern: Roxanne Pratley appeared first on Cision Careers.

We're excited to announce the launch of Cision Impact, the industry's first technology empowering communicators to measure the impact of earned media and marketing programs by better understanding how they're influencing buyer behavior. Cision Impact empowers your brand to: Accurately measure PR's impact on revenue.

When you're in the media and blogging world, it's important for your audience to put a face to your name. The wrong image could be a credibility killer. The post Every Personal Brand Has a Face: 6 Tips to Take The Perfect Headshot appeared first on Cision.

What do hiring manages really want from candidates in their interviews? We went straight to the source to find out. […]The post Job Hunt Insights: Hiring Manager Edition appeared first on Cision Careers.

Saying “no.” It’s something we all go through at one point or another in our lives; and a word so […]The post How to Decline an Interview or Offer without “Selling out the Jerk Store” appeared first on Cision Careers.

Today and everyday, we celebrate all of the smart, passionate, dedicated, and innovative women who make Cision an amazing place […]The post International Women’s Day 2017 appeared first on Cision Careers.

Started From The Bottom Now I’m Here I will never forget sitting in my university library two weeks before my […]The post 5 Ways to Crush Your Next Career Fair appeared first on Cision Careers.

Much like a first date, buying a new car, or even getting a new puppy; your emotions can be swooned […]The post Tips for Your Next Interview: Asking the Right Questions to Find Your Dream Job appeared first on Cision Careers.