Click Forensics
Click Forensics
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  • Programmatic Buying
    Programmatic buying is attracting more attention due to its inherent market efficiencies and targeting abilities. As more publishers list inventories on programmatic exchanges, advertisers will benefit from higher ad-relevancy and lower costs. Combining programmatic buying (serving ads) with attribution metrics (measuring ad conversions) gives the buyer actionable data to optimize spend in this f...
Click Forensics
Click Forensics
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  • Bridge the Marketing Divide: Combining Cross-Channel Attribution with Data Onboarding
    Marketers are migrating to digital channels en masse. According to a recent eMarketer study, U.S. e-commerce sales will total $259 billion in 2013 - a 14.8% annual increase over 2012’s $225.5 billion. But there’s a missing link. When consumers research products online, the majority of purchases take place offline, either over a phone or in a store. Forrester Research, Yahoo, and comScore all re...
Click Forensics
Click Forensics
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  • Adometry - LiveRamp Webinar Deck: The Missing Link
    Marketers are migrating to digital channels en masse. According to a recent eMarketer study, U.S. e-commerce sales will total $259 billion in 2013—a 14.8% annual increase over 2012’s $225.5 billion. But there’s a missing link. When consumers research products online, the majority of purchases take place offline, either over a phone or in a store. Forrester Research, Yahoo, and comScore all reac...
Click Forensics
Click Forensics
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  • The Click Fraud Report: First Half 2013 Infographic
    "The Click Fraud Report: First Half 2013" infographic contains stats and research collected by the Click Forensics team at Adometry, and represents a snap-shot of the state of online advertising fraud for the first half of 2013. Included in information on invalid rates by country, invalid clicks by type, total wasted US ad-spend, as well as additional research.
Click Forensics
Click Forensics
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  • LasikPlus Case Study Video
    To help LasikPlus ramp up their digital advertising while moving away from the old "Last-Click" methodology, Empower MediaMarketing and Adometry teamed up to explore the benefits of data-driven marketing attribution. Check out what Empower’s Director of Strategy Drew McKenzie & Adometry’s Attribute Business Analyst, Kelly Gray, have to say about our partnership and the marketing insights we were ...
Click Forensics
Click Forensics
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  • Frequency Capping Primer
    Frequency capping is an often overlooked optimization strategy that can lead to an immediate increase in conversions while lowering your cost per action. Check out our primer on frequency capping and discover how to increase reach and return on ad-spend without even changing your budget.
Click Forensics
Click Forensics
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  • Holistic Marketing Measurement
    What if marketers could get the answers they need to what is really working in their cross channel ad campaigns in one holistic solution? Adometry brings your whole advertising world together – both online and offline – into one powerful attribution and optimization platform.
Click Forensics
Click Forensics
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  • The Science of Advanced Attribution Modeling
    There are a lot of different methodologies when it comes to marketing attribution, and understanding the core differences can be a challenge. In the end, it’s all about accurate data collection, unbiased modeling and insights that you can trust to take action on. Adometry Attribute might rely on some pretty sophisticated algorithms, but the principle goal remains quite simple - fairly distribute ...
Click Forensics
Click Forensics
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  • Adometry Attribute: Cross-Channel Marketing Attribution & Optimization
    Marketing attribution is an undeniable benefit when managing large cross-channel campaigns, but picking the right model is vital to getting actionable results. Adometry Attribute starts attribution at the most granular event-level, and then scales upward to provide a holistic model of your marketing efforts. Check out our primer on marketing attribution and Adometry Attribute
Click Forensics
Click Forensics
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  • Adometry Offline Integration
    The traditional ways of measuring multi-channel marketing one channel at a time no longer work because consumers don’t interact with companies or their products that way. They cross channels and move through a variety of touch points, using a number of different devices, from anywhere in the world. Fueled by ubiquitous connectivity, consumers are more empowered than ever, creating a challenge for...
Click Forensics
Click Forensics
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  • Adometry Attribute Marketing Analytics
    The increasing complexity of the digital marketing landscape has bankrupted the promise of digital marketing’s improved measurability. Rather than navigate the complexity to figure out the right metric to measure and optimize against, marketers have resorted to depending on meaningless metrics such as click-through rates (CTR) or faulty attribution methodologies such as “last click.” Further comp...
Click Forensics
Click Forensics
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  • The Best Way to Connect Online Marketing with Offline Purchases
    The evidence is clear: Even when consumers research products online, the majority of purchases take place offline, either over a phone or in a store. Forrester Research, Inc., Yahoo!, and comScore all reach the same conclusion, citing as much as 92% of purchases occurred offline following online consumer activity, while most digital marketers target online conversions only. To help marketers brid...
Click Forensics
Click Forensics
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  • 10 Tactics for Building a Successful Attribution Management Program
    In a mobile and multi-screen world, outdated measurement practices lead marketers astray. Despite the emergence of new marketing measurement best-practices — namely advanced attribution — some organizations still prefer to live with the “good enough” measurements of the status quo.
Click Forensics
Click Forensics
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  • Attribution Playbook Webinar 4
    In this webinar, we’ll share attribution challenges and results from companies like yours – to help you launch your program and take marketing performance measurement to the next level. You’ll hear real-world examples of how others have championed and launched and attribution programs, aligned KPIs to business objectives, made decisions based on attribution results & operationalized attribution...
Click Forensics
Click Forensics
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  • Attribution Playbook Webinar 3
    In this webinar you’ll learn how to makes sense of attribution data outputs and to use those insights to achieve your goals, including insights on: - Generate reports and extrapolate insights - Identify typical actions associated with common insights - Leverage optimization to improve cross-channel performance
Click Forensics
Click Forensics
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  • Attribution Playbook Webinar 2
    In the second installment of Adometry’s Marketing Attribution Webinar Series we examine the importance of a good data foundation and the key considerations when collecting and integrating data into your advanced attribution platform. In this brief and informative session, you learn how to define unified tracking across URL parameters and begin prepping data sets, dynamically integrate tracking wi...
Click Forensics
Click Forensics
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  • Attribution Playbook Webinar 1
    Taking your marketing performance measurement to the next level requires pulling all the pieces together to get greater clarity on performance, within and across channels. This is where an advanced attribution solution enters the game. In this first of the five webinar series, you’ll learn the key considerations when planning an initiative to leverage these capabilities to drive big results.

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