CodeBroker
CodeBroker
Blog Post
  • CodeBroker recently conducted an online survey to study how shoppers feel about their existing retail loyalty programs. Data was showing a downswing in usage, and we wanted to learn why shoppers were feeling frustrated. For the survey we only stipulated that participants be at least 18 years of age and located in the U.S. They Read More The post Consumers distrust retail loyalty programs, here’s ...

CodeBroker
CodeBroker
Blog Post
  • By any measure, Wal-Mart Inc. is enormous. With 5,000 stores employing 1.5 million workers in the U.S., the King of Retail generated almost half a trillion dollars in revenue in 2016. As you might imagine, that level of sales did not happen by accident. Founder Sam Walton was a tireless and bold innovator in marketing Read More The post Text Message Marketing Tips from the King of Retail appeared...

CodeBroker
CodeBroker
Blog Post
  • In the classic Seinfeld episode, George’s wallet is so comically overstuffed with junk that it made him sit at a tilt when it was in his back pocket. In an effort to balance it out, he would stuff the other pocket with napkins. This humorous skit became famous because it exaggerated a situation experienced by Read More The post Does your wallet resemble George Costanza’s? appeared first on Codebr...

CodeBroker
CodeBroker
Blog Post
  • by Dan Slavin The holiday season is the biggest time of the year for retailers and can account for as much as 30% or more of a retailer’s annual sales, according to the National Retail Federation. It’s the perfect time of the year to roll out mobile coupons and create a sense of urgency in Read More The post 4 Tips to Drive Store Traffic with Mobile Coupons this Holiday Season appeared first on C...

CodeBroker
CodeBroker
Blog Post
  • CodeBroker recently surveyed 1,207 US shoppers on a wide range of loyalty program topics, from loyalty program usage, to top pain points, to changes consumers would like to see to make it easier to engage. Other frustrations mentioned include… Perhaps most distressing, more than half (56%) of consumers said they changed or abandoned a purchase Read More The post Survey Results Are In – Here’s Wha...

CodeBroker
CodeBroker
Blog Post
  • Editor’s note: The following is a guest post from Dan Slavin, ?CEO and cofounder of CodeBroker, a provider of mobile marketing solutions. Amid a wave of store closures by Macy’s, JCPenney, Staples and others, T.J. Maxx is bucking the trend in the opposite direction with plans to open 1,300 stores. How is the outlet pulling Read More The post T.J. Maxx’s missed opportunity appeared first on Codebr...

CodeBroker
CodeBroker
Blog Post
  • Industry’s first solution that gives loyalty marketers a true omnichannel approach to mobile loyalty program delivery – member acquisition, engagement, communications and rewards access. BELMONT, MA – MAY 23, 2017 – While loyalty program professionals at leading brands struggle with diminishing member engagement with their loyalty programs, CodeBroker, a developer of mobile marketing solutions, to...

CodeBroker
CodeBroker
Blog Post
  • BELMONT, MA – May 10, 2017 – Research conducted by CodeBroker, a developer of mobile marketing solutions for retailers, reveals potential game-changing results for retailers who want to maximize the return on their loyalty program investment. The CodeBroker 2017 Shopper Loyalty Survey is now available for download. Based on a survey of 1,207 U.S. consumers Read More The post New CodeBroker Resear...

CodeBroker
CodeBroker
Blog Post
  • by Dan Slavin The value of a strong brand is how it inverts the traditional sales model. In the traditional form, a company employs a sales staff to actively search for customers and persuade prospects to buy their product. A strong brand switches that relationship. A name like “Apple”, “Coca-Cola”, or “Toyota” is so strong […] The post 4 Steps to a Stronger Brand with SMS appeared first on Codebr...

CodeBroker
CodeBroker
Blog Post
  • This year, mobile coupons will be redeemed by nine out of 10 consumers Retail marketers should add a mobile coupon strategy to their grab bag of campaigns. At first, the move to issue mobile coupons to consumers was driven by retailers wanting to provide a smartphone-savvy consumer experience. Early adopters were looking for a solution […] The post Mobile coupons offer a gift that keeps on giving ...

CodeBroker
CodeBroker
Blog Post
  • Traditional card-based, in-store loyalty programs may be in decline, but the digital revolution presents a major opportunity for retailers. Did you know, for example, that 69% of consumers are more likely to use a retailer’s loyalty program if they can store the card on their smartphone? Did you know that 70% of US millennial consumers […] The post Unleash the Power of Digital Loyalty… with new eB...

CodeBroker
CodeBroker
Blog Post
  • How digital transformation can drive profitability via omnichannel loyalty BELMONT, MA – January 11, 2017 –  Digital transformation – the switch from paper and plastic to instant smartphone access — presents major opportunities for retailers to increase profits via savvy execution of customer loyalty programs, note expert analysts in a new eBook sponsored by CodeBroker […] The post CodeBroker Unve...

CodeBroker
CodeBroker
Blog Post

New blog articles detected.

  • Open Market & CodeBroker Win Best Strategic Partnership

      “Open Market & CodeBroker Win Best Strategic Partnership” January 5, 2016 http://www.openmarket.com/news/openmarkets-innovation-praised-with-three-award-wins-in-one-night/ The post Open Market & CodeBroker Win Best Strategic Partnership appeared first on Codebroker.

  • Omnichannel Personalization

    by Dan Slavin http://streetfightmag.com/2016/12/06/omnichannel-personalization-striving-to-increase-average-basket-size/ StreetFightMag.com The post Omnichannel Personalization appeared first on Codebroker.

  • 4 Tips for Crafting a Valuable SMS Marketing Campaign

    by Dan Slavin http://www.retailcustomerexperience.com/blogs/4-tips-for-crafting-a-valuable-sms-marketing-campaign/#.WBc5hPfiInI.twitter ReailCustomerExperience.com The post 4 Tips for Crafting a Valuable SMS Marketing Campaign appeared first on Codebroker.

  • How Brands Can Make Their SMS Lists Exclusive

    by Dan Slavin http://www.mobilemarketer.com/cms/opinion/columns/23746.html MobileMarketer.com The post How Brands Can Make Their SMS Lists Exclusive appeared first on Codebroker.

  • Personalization is the True Killer App

    by Dan Slavin For Text Marketing, Personalization is the True Killer App CustomerThink.Com The post Personalization is the True Killer App appeared first on Codebroker.

CodeBroker
CodeBroker
Blog Post

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