CodeBroker
CodeBroker
Blog Post
  • New research from mobile marketing leader CodeBroker shows consumer preferences for mobile coupons “According to a Deloitte study, people check their phones every 15 minutes on average. We were prompted to sponsor research on mobile coupons knowing how dominant smartphones are in the lives of people everywhere,” said Dan Slavin, CodeBroker CEO. “We’re seeing a Read More The post New CodeBroker Re...

CodeBroker
CodeBroker
Blog Post
  • By Dan Slavin CodeBroker clients are finding that digital coupons delivered via SMS drives more sales, increases loyalty and improves the customer experience. Unlike print coupons, SMS coupons are always accessible when the customer needs them, since nearly everyone takes their mobile phone with them when they shop. And consumer acceptance of mobile coupons is Read More The post Tips for Increasi...

CodeBroker
CodeBroker
Blog Post
  • Loyalty programs remain a powerful strategy for companies looking to build relationships and lifetime value with customers, but the industry is evolving and there are challenges ahead. While loyalty program membership has never been higher in the U.S. with 3.8 billion memberships, according to a 2017 Loyalty Census, more than half of them (54%) are Read More The post Studies confirm appealing to ...

CodeBroker
CodeBroker
Blog Post
  • Simplicity is a buzzword in the loyalty industry that will never go away, especially today when consumers have countless options and offers that can be accessed in a matter of minutes. Mobile loyalty programs are attractive to consumers, but they become more enticing if the process attached to them is straightforward and, yes, simple. Loyalty360 Read More The post Simplicity Drives a Successful M...

CodeBroker
CodeBroker
Blog Post
  • By Dan Slavin Text messages can help you acquire and engage loyalty program members Getting people to join your loyalty program and keeping them engaged is a challenge, but with the rise of smartphones there are more options than ever before. We know that consumers are more willing to engage with loyalty programs if they Read More The post Don’t underestimate the power of SMS for your loyalty pro...

CodeBroker
CodeBroker
Blog Post
  • By Dan Slavin We all know how the cost of acquiring a customer is greater than the cost to retain a customer and the benefits of building customer loyalty include increased sales and positive word of mouth. Little wonder then that most retailers recognize the importance of a good loyalty program. Traditionally, there has been Read More The post 5 Tips for Creating a Great Customer Experience With...

CodeBroker
CodeBroker
Blog Post
  • Choosing the right solution for your SMS marketing platform, while ensuring maximum ROI and boosting sales is not easy. While there is no shortage of text message marketing software programs and service providers, it can be challenging to differentiate which one would be the best match for your business. SMS marketing is an important and Read More The post SMS Marketing – What you need for campai...

CodeBroker
CodeBroker
Blog Post
  • By Dan Slavin As businesses look for ways to build closer relationships with customers, loyalty programs can be an effective strategy. But it’s important to find out what consumers really want. Consider that 65% of people engage with less than half of the loyalty programs to which they belong, and 41% engage with less than Read More The post The Biggest Roadblocks to Building a Top Loyalty Progra...

CodeBroker
CodeBroker
Blog Post
  • By Jeff Weiner, CodeBroker: We recently launched CodeBroker’s CodeBroker Mobile Loyalty Survey. The report, based on research with 1,300 loyalty program members, has received a great deal of interest from mobile marketing professionals. Several folks have asked us to slice the data by specific markets, such as retail, restaurant and hotel, which I’m pleased to Read More The post How Do Millennial...

CodeBroker
CodeBroker
Blog Post
  • By Dan Slavin Three themes consistently rise to the top when we speak with loyalty marketing professionals: 1. Loyalty Program Engagement – How do we get our loyalty program members more engaged? 2. Attracting Millennials – What can we do to attract millennials to our loyalty program? 3. Member Contact Strategy – How can we Read More The post “Choice” Drives Successful Mobile Loyalty Program Enga...

CodeBroker
CodeBroker
Blog Post
  • By Jeff Weiner For several years, CodeBroker has worked with many of the world’s top retailers and brands on visible text message marketing and mobile coupon promotions. We’ve learned a great deal about what works best to quickly build SMS subscriber lists, drive coupon redemptions and incremental revenue – for short-term promos and longer-term mobile Read More The post 5 Quick Tips to Accelerate...

CodeBroker
CodeBroker
Blog Post
  • By Dan Slavin The results of our 2018 Loyalty Program Consumer Survey are in. Back in February of this year, CodeBroker surveyed nearly 1,300 loyalty program members on a range of loyalty program topics, and the results support what we hear from loyalty program executives: that program engagement is suffering due to: Here are a Read More The post 2018 Loyalty Program Consumer Research – The Resul...

CodeBroker
CodeBroker
Blog Post
  • CodeBroker recently conducted an online survey to study how shoppers feel about their existing retail loyalty programs. Data was showing a downswing in usage, and we wanted to learn why shoppers were feeling frustrated. For the survey we only stipulated that participants be at least 18 years of age and located in the U.S. They Read More The post Consumers distrust retail loyalty programs, here’s ...

CodeBroker
CodeBroker
Blog Post
  • By any measure, Wal-Mart Inc. is enormous. With 5,000 stores employing 1.5 million workers in the U.S., the King of Retail generated almost half a trillion dollars in revenue in 2016. As you might imagine, that level of sales did not happen by accident. Founder Sam Walton was a tireless and bold innovator in marketing Read More The post Text Message Marketing Tips from the King of Retail appeared...

CodeBroker
CodeBroker
Blog Post
  • In the classic Seinfeld episode, George’s wallet is so comically overstuffed with junk that it made him sit at a tilt when it was in his back pocket. In an effort to balance it out, he would stuff the other pocket with napkins. This humorous skit became famous because it exaggerated a situation experienced by Read More The post Does your wallet resemble George Costanza’s? appeared first on Codebr...

CodeBroker
CodeBroker
Blog Post
  • by Dan Slavin The holiday season is the biggest time of the year for retailers and can account for as much as 30% or more of a retailer’s annual sales, according to the National Retail Federation. It’s the perfect time of the year to roll out mobile coupons and create a sense of urgency in Read More The post 4 Tips to Drive Store Traffic with Mobile Coupons this Holiday Season appeared first on C...

CodeBroker
CodeBroker
Blog Post
  • CodeBroker recently surveyed 1,207 US shoppers on a wide range of loyalty program topics, from loyalty program usage, to top pain points, to changes consumers would like to see to make it easier to engage. Other frustrations mentioned include… Perhaps most distressing, more than half (56%) of consumers said they changed or abandoned a purchase Read More The post Survey Results Are In – Here’s Wha...

CodeBroker
CodeBroker
Blog Post
  • Editor’s note: The following is a guest post from Dan Slavin, ?CEO and cofounder of CodeBroker, a provider of mobile marketing solutions. Amid a wave of store closures by Macy’s, JCPenney, Staples and others, T.J. Maxx is bucking the trend in the opposite direction with plans to open 1,300 stores. How is the outlet pulling Read More The post T.J. Maxx’s missed opportunity appeared first on Codebr...

CodeBroker
CodeBroker
Blog Post
  • Industry’s first solution that gives loyalty marketers a true omnichannel approach to mobile loyalty program delivery – member acquisition, engagement, communications and rewards access. BELMONT, MA – MAY 23, 2017 – While loyalty program professionals at leading brands struggle with diminishing member engagement with their loyalty programs, CodeBroker, a developer of mobile marketing solutions, to...

CodeBroker
CodeBroker
Blog Post
  • BELMONT, MA – May 10, 2017 – Research conducted by CodeBroker, a developer of mobile marketing solutions for retailers, reveals potential game-changing results for retailers who want to maximize the return on their loyalty program investment. The CodeBroker 2017 Shopper Loyalty Survey is now available for download. Based on a survey of 1,207 U.S. consumers Read More The post New CodeBroker Resear...

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