Comcast Wholesale
Comcast Wholesale
Blog Post
  • Attaining Long-Term Subscriber Love Dave Browne, Director of Product Management Rob Buxbaum Tue, 06/12/2018 - 11:13 Share: The attraction of an subscription VOD business model is a reliable revenue stream, powered by a personalized experience that evolves to remain relevant and valuable to viewers. Monetization choices are a big part of that, and have an indelible i...

Comcast Wholesale
Comcast Wholesale
Blog Post
  • The Quickening Pace of Convergence Bart Spreister, General Manager, Video Platform Rob Buxbaum Tue, 05/22/2018 - 10:38 Share: Last year we kicked off 2017 by referring to it as “The Year of Converged Workflows.” And in many ways, it certainly was, with both broadcast and over-the-top (OTT) video companies learning from – and working more closely with – each other th...

Comcast Wholesale
Comcast Wholesale
Blog Post
  • You’re Only Live Once Chris Gottschalk, Product Manager Katherine Boller Thu, 05/10/2018 - 08:57 Share: The excitement of any major live event, like this year’s college basketball playoffs, aside from being responsible for countless hours of distracted coworkers, is a great time for our industry to witness the improvements to live streaming in action on a massive sc...

Comcast Wholesale
Comcast Wholesale
Blog Post
Comcast Wholesale
Comcast Wholesale
Blog Post
  • The New Ad Management? Meet me in the cloud Josh Arensberg, General Manager Katherine Boller Tue, 04/03/2018 - 08:09 Share: The relationship between time-shifted viewing and advertising is shaped by the increasing power of consumer choice, and the need for processes that allow advertisers to meet customers on the customers’ timetable and device preference. For adver...

Comcast Wholesale
Comcast Wholesale
Blog Post
  • Dead Air is Not an Option Joe Mancini, Director Product Management Danielle Goldberg Tue, 03/20/2018 - 09:04 Share: If you’re in the business of keeping eyes glued to screens, you are responsible for delivering to a lot more devices than just the living room television. That said, not every piece of content, live or otherwise, can be delivered everywhere. The rights...

Comcast Wholesale
Comcast Wholesale
Blog Post
  • Multi-Platform? No Problem - How Content Providers Use Tech to Deliver Extraordinary Experiences Katherine Boller Thu, 03/01/2018 - 10:08 Share: Binge-watching, as an audience behavior, speaks volumes about the value of content amidst unprecedented depth of viewer choice. We can choose from a huge variety of devices capable of displaying video of phenomenal quality and select from a v...

Comcast Wholesale
Comcast Wholesale
Blog Post
  • Winning the Multi-Platform Balancing Act Philip Voelker Aakash Vaidya Fri, 01/19/2018 - 14:41 Share: “Consumer mobility” isn’t just about smartphones. One of the best things about being a consumer in today’s video market is that there’s such an abundance of great stuff to watch. As companies get smarter about improving experiences and content discovery, it’s easy ...

Comcast Wholesale
Comcast Wholesale
Blog Post
  • The “anywhere” video delivery portfolio Phil Voelker Rachel Pagliarini Wed, 12/20/2017 - 10:02 Share: Anyone who invests in the stock market knows that the term “diversified portfolio” is the foundation that all of our investment strategies are built upon. By spreading risk around to multiple investments, the chance of failure is massively reduced, and success can b...

Comcast Wholesale
Comcast Wholesale
Blog Post
  • How We Watch Danielle Goldberg Tue, 12/19/2017 - 09:00 Share: A quick search for “OTT adoption” brings up thousands of news articles in 2017 alone. But while the news might seem to skew OTT, how are audiences really watching? Below, we take a look at the broadcast and digital trends from the year — a good reference point as we look toward the year ahead. //--> Sources: eMarketer, W...

Comcast Wholesale
Comcast Wholesale
Blog Post
  • Ad Distribution: The Performance Model Renee Ingenito, Executive Director Katherine Boller Wed, 11/01/2017 - 08:46 Share: Advertising delivery is, at its core, content delivery and share many of the same overarching delivery pain points – such as the increased costs and complexities of serving a multi-platform consumer landscape and the mounting expenses of produc...

Comcast Wholesale
Comcast Wholesale
Blog Post
  • Centralize Production Services for Better Results Renee Ingenito, Executive Director Katherine Boller Wed, 10/25/2017 - 08:37 Share: Every media asset has a specifically tailored role and goal. Even within the context of one brand, each campaign can have vastly different post-production needs or versioning requirements. For example, the needs of a national campaign ...

Comcast Wholesale
Comcast Wholesale
Blog Post
Comcast Wholesale
Comcast Wholesale
Blog Post
  • Pluralize your CDN for peak performance Steve Lacoff, Vice President Aakash Vaidya Mon, 10/16/2017 - 15:10 Share: The reasoning behind a content delivery network (CDN) deployment is simple: The shorter the distance that a file must travel, the less time it takes to make it to the screen, thus insulating the experience from a host of playback disruptions. A multi-CD...

Comcast Wholesale
Comcast Wholesale
Blog Post
  • Building a Lasting, Elastic Media Brand Josh Arensberg, Vice President Katherine Boller Wed, 09/27/2017 - 08:23 Share: Back in March, I wrote a blog with some advice for video brands looking to shore up their technology relationships in preparation for the road ahead. Along those lines, we introduced a holistic framework called Media Technology Lifecycle Management ...

Comcast Wholesale
Comcast Wholesale
Blog Post
  • What is Media Technology Lifecycle Management? Josh Arensberg, Vice President Aakash Vaidya Mon, 09/11/2017 - 11:54 Share: I recently presented a paper introducing Media Technology Lifecycle Management (MTLM), but what does it really mean? Theoretically speaking, MTLM is a simple and effective approach for organizations to help keep operations on a path of continuo...

Comcast Wholesale
Comcast Wholesale
Blog Post
  • VOD Syndication: an updated definition Steve Lacoff, Executive Director Katherine Boller Tue, 08/22/2017 - 09:53 Share: Syndication is a term that continues to evolve along with the way consumers and content interact. Originally, it simply referred to the act of selling a piece of content, be it print, radio or TV, to multiple sources for publication or broadcast. W...

Comcast Wholesale
Comcast Wholesale
Blog Post
  • From "Out-of-the-Box" to "Off-the-Shelf" Josh Arensberg Rachel Pagliarini Thu, 07/27/2017 - 10:32 Share: The competitive landscape of the video industry is barely recognizable from what was ten years ago; but the partnership landscape has undergone its own radical transformation. “Partner” implies a deeper B2B connection than a mere “vendor,” which now feels mo...

Comcast Wholesale
Comcast Wholesale
Blog Post
  • The TV Futures Report Steve Milner, Vice President Aakash Vaidya Fri, 06/23/2017 - 09:46 Share: Business Model Innovation In A Multi-Platform World It’s been ten years since Google acquired YouTube, Netflix launched a new streaming video service, and Apple launched its first iPhone. Fueled by the proliferation of high-quality connected devices and constant imp...

Comcast Wholesale
Comcast Wholesale
Blog Post
  • VOD Advertising: Looking Past the Upfronts Chris Arnson, Director Aakash Vaidya Mon, 06/19/2017 - 15:18 Share: In May, the media world was all abuzz (and aTwitter) about the broadcast industry’s Upfront presentations. In a nutshell, upfronts are springtime for video content providers and programmers. New program premieres, cancellations, and continuations are...

Comcast Wholesale
Comcast Wholesale
Blog Post
  • The Multiscreen Opportunity Fredrik Andersson, SVP Business Development and Co-founder, Accedo Rachel Pagliarini Fri, 06/16/2017 - 12:25 Share: Over-the-top (OTT) video is growing, with consumers taking advantage of a wide range of content and service choices, often from multiple providers. For traditional content providers and media companies, multiscreen vi...

Comcast Wholesale
Comcast Wholesale
Blog Post
  • The Evolution of Tune-In Campaigns Kevin Lemberg, Director Aakash Vaidya Wed, 05/31/2017 - 13:34 Share: It was a lot easier to get viewers excited about “tuning in” to a new program when the living room was the only place to watch it. Back then, the lack of choice made it a lot easier for consumers, too; but we don’t just decide “what” to watch anymore. We also...

Comcast Wholesale
Comcast Wholesale
Blog Post
  • Planning for the Future of Media Delivery Steve Lacoff, Executive Director Katherine Boller Mon, 05/22/2017 - 14:00 Share: Can a content provider or programmer really “future-proof” its delivery model? It’s a pretty vague question, but asking the question internally isn’t so much about polishing your crystal ball, but about defining your priorities as an organi...

Comcast Wholesale
Comcast Wholesale
Blog Post
  • Seeing the (Media Technology) Forest Through the Trees Josh Arensberg, Vice President Rachel Pagliarini Mon, 04/24/2017 - 13:42 Share: It’s challenging to see the forest through the trees when new trees pop up to disrupt the view. New media technologies, delivery mechanisms, and business models emerge at such a frequent pace that organizations can find thems...

Comcast Wholesale
Comcast Wholesale
Blog Post
  • Ad Platform: Seamless Transitions Kate Grimm, Account Management Senior Manager Lynn Green Tue, 04/11/2017 - 11:32 Share: The best way to manage big change is to eliminate concerns before they become problems. Even the most positive, well-researched changes can trigger fears, regardless of how “change-savvy” your business is. The human animal is hard-wired to m...

Comcast Wholesale
Comcast Wholesale
Blog Post
Comcast Wholesale
Comcast Wholesale
Blog Post
  • March “Ad-ness” Chris Corlett, Account Manager Lynn Green Wed, 03/22/2017 - 09:31 Share: The craziest annual college basketball tournament has commenced! College basketball’s premier tournament is exciting because of its unpredictability; with 68 teams competing in a single-elimination battle for glory, anything can happen. Behind the scenes, everything needs t...

Comcast Wholesale
Comcast Wholesale
Blog Post
  • Is radio important for your media placement strategy? Eric Millington Aakash Vaidya Wed, 11/12/2014 - 17:25 Share: In 2013, the Radio Advertising Bureau (RAB) reported that on-air radio advertising revenue topped $15.8B*, and is growing at a steady rate each year, with $16.1B expected by 2015**. Several top brands account for a significant chunk of this spend, ...

Out-Market Your Competitors?

Get complete competitive insights on over 2.2 million companies to drive your marketing strategy.

Create Free Account Log in

By signing up, you agree to the Terms of Service and Privacy Policy.

Out-Market Your Competitors

Get complete competitive insights on over 2.2 million companies to drive your marketing strategy.

Create Free Account

Already a user?  Log in

By signing up, you agree to the Terms of Service and Privacy Policy.