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  • Ad Distribution: The Performance Model Renee Ingenito, Executive Director Katherine Boller Wed, 11/01/2017 - 08:46 Share: Advertising delivery is, at its core, content delivery and share many of the same overarching delivery pain points – such as the increased costs and complexities of serving a multi-platform consumer landscape and the mounting expenses of produc...

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  • Centralize Production Services for Better Results Renee Ingenito, Executive Director Katherine Boller Wed, 10/25/2017 - 08:37 Share: Every media asset has a specifically tailored role and goal. Even within the context of one brand, each campaign can have vastly different post-production needs or versioning requirements. For example, the needs of a national campaign ...

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  • Save Here, Spend There: Capitalizing on Ad Distribution Efficiencies Kevin Lemberg, Director, Ad Platform Katherine Boller Wed, 10/18/2017 - 08:56 Share: Do you wish you had more funds for a more robust media campaign?  Do you want to explore ad tech, expand into digital, add more reach and frequency, or create additional creative?  Comcast Technology Solutions re...

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  • Pluralize your CDN for peak performance Steve Lacoff, Vice President Aakash Vaidya Mon, 10/16/2017 - 15:10 Share: The reasoning behind a content delivery network (CDN) deployment is simple: The shorter the distance that a file must travel, the less time it takes to make it to the screen, thus insulating the experience from a host of playback disruptions. A multi-CD...

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  • Building a Lasting, Elastic Media Brand Josh Arensberg, Vice President Katherine Boller Wed, 09/27/2017 - 08:23 Share: Back in March, I wrote a blog with some advice for video brands looking to shore up their technology relationships in preparation for the road ahead. Along those lines, we introduced a holistic framework called Media Technology Lifecycle Management ...

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  • What is Media Technology Lifecycle Management? Josh Arensberg, Vice President Aakash Vaidya Mon, 09/11/2017 - 11:54 Share: I recently presented a paper introducing Media Technology Lifecycle Management (MTLM), but what does it really mean? Theoretically speaking, MTLM is a simple and effective approach for organizations to help keep operations on a path of continuo...

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  • VOD Syndication: an updated definition Steve Lacoff, Executive Director Katherine Boller Tue, 08/22/2017 - 09:53 Share: Syndication is a term that continues to evolve along with the way consumers and content interact. Originally, it simply referred to the act of selling a piece of content, be it print, radio or TV, to multiple sources for publication or broadcast. W...

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  • From "Out-of-the-Box" to "Off-the-Shelf" Josh Arensberg Rachel Pagliarini Thu, 07/27/2017 - 10:32 Share: The competitive landscape of the video industry is barely recognizable from what was ten years ago; but the partnership landscape has undergone its own radical transformation. “Partner” implies a deeper B2B connection than a mere “vendor,” which now feels mo...

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  • The TV Futures Report Steve Milner, Vice President Aakash Vaidya Fri, 06/23/2017 - 09:46 Share: Business Model Innovation In A Multi-Platform World It’s been ten years since Google acquired YouTube, Netflix launched a new streaming video service, and Apple launched its first iPhone. Fueled by the proliferation of high-quality connected devices and constant imp...

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  • VOD Advertising: Looking Past the Upfronts Chris Arnson, Director Aakash Vaidya Mon, 06/19/2017 - 15:18 Share: In May, the media world was all abuzz (and aTwitter) about the broadcast industry’s Upfront presentations. In a nutshell, upfronts are springtime for video content providers and programmers. New program premieres, cancellations, and continuations are...

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  • The Multiscreen Opportunity Fredrik Andersson, SVP Business Development and Co-founder, Accedo Rachel Pagliarini Fri, 06/16/2017 - 12:25 Share: Over-the-top (OTT) video is growing, with consumers taking advantage of a wide range of content and service choices, often from multiple providers. For traditional content providers and media companies, multiscreen vi...

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  • The Evolution of Tune-In Campaigns Kevin Lemberg, Director Aakash Vaidya Wed, 05/31/2017 - 13:34 Share: It was a lot easier to get viewers excited about “tuning in” to a new program when the living room was the only place to watch it. Back then, the lack of choice made it a lot easier for consumers, too; but we don’t just decide “what” to watch anymore. We also...

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  • Planning for the Future of Media Delivery Steve Lacoff, Executive Director Katherine Boller Mon, 05/22/2017 - 14:00 Share: Can a content provider or programmer really “future-proof” its delivery model? It’s a pretty vague question, but asking the question internally isn’t so much about polishing your crystal ball, but about defining your priorities as an organi...

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  • Seeing the (Media Technology) Forest Through the Trees Josh Arensberg, Vice President Rachel Pagliarini Mon, 04/24/2017 - 13:42 Share: It’s challenging to see the forest through the trees when new trees pop up to disrupt the view. New media technologies, delivery mechanisms, and business models emerge at such a frequent pace that organizations can find thems...

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  • Ad Platform: Seamless Transitions Kate Grimm, Account Management Senior Manager Lynn Green Tue, 04/11/2017 - 11:32 Share: The best way to manage big change is to eliminate concerns before they become problems. Even the most positive, well-researched changes can trigger fears, regardless of how “change-savvy” your business is. The human animal is hard-wired to m...

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  • Four Megatrends That Will Shape Your Media Technology Strategy JOSH ARENSBERG, VICE PRESIDENT Katherine Boller Wed, 03/29/2017 - 13:28 Share: It almost goes without saying that staying ahead of the current trends in media technology is imperative to success. As a 25+ year media and entertainment veteran, I’ve seen a lot of industry megatrends shape our busines...

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  • March “Ad-ness” Chris Corlett, Account Manager Lynn Green Wed, 03/22/2017 - 09:31 Share: The craziest annual college basketball tournament has commenced! College basketball’s premier tournament is exciting because of its unpredictability; with 68 teams competing in a single-elimination battle for glory, anything can happen. Behind the scenes, everything needs t...

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  • Is radio important for your media placement strategy? Eric Millington Aakash Vaidya Wed, 11/12/2014 - 17:25 Share: In 2013, the Radio Advertising Bureau (RAB) reported that on-air radio advertising revenue topped $15.8B*, and is growing at a steady rate each year, with $16.1B expected by 2015**. Several top brands account for a significant chunk of this spend, ...

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  • How is the ad distribution business changing? Todd Porch, Vice President, International Aakash Vaidya Tue, 10/21/2014 - 17:21 Share: Advertising delivery has changed dramatically in the last 20 years. Twenty years ago, there were no smartphones or tablets and the Internet was a new business tool. Content was delivered via fax, morning paper, evening news or wor...

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  • Making the most of your voice service Allison Olien, Senior Director Aakash Vaidya Thu, 03/19/2015 - 17:49 Share: Since the launch of Voice over IP (VoIP), most providers have offered MVPDs bundled voice products, meaning that they sell voice services as an attractive white label “turnkey” solution. This solution includes a voice network, telephone numbers and ...

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  • Today’s TV Requires a Strong Backend Video System Joanna Mullally Aakash Vaidya Wed, 03/11/2015 - 13:10 Share: To sum up all the previous blog posts about today’s TV, media companies need to have the ability to improve their advertising, windowing, content discovery, and viewer relationships. Why? Because it is the new baseline in offering today’s TV. Few indus...

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  • The growing demand for aligning ad delivery technology with marketing strategy Todd Porch, Vice President, International Aakash Vaidya Mon, 03/09/2015 - 17:48 Share: A study conducted last year by the CMO Council found a growing trend among marketers to ensure their technology decisions align properly with their company’s marketing strategy.  “With an increasin...

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  • Demand for DAI growing across linear and VOD TV platforms Todd Porch, Vice President, International Aakash Vaidya Fri, 03/06/2015 - 17:47 Share: As Light Reading’s Alan Breznick observed last month, there are a number of signs that dynamic advertising insertion (DAI) is beginning to take off.* A review of 2014 found the number of viewable VOD ad impressions in...

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  • Today’s TV Requires Knowing Your Audience Joanna Mullally Aakash Vaidya Tue, 03/03/2015 - 13:06 Share: All smart businesses know that they should know their customer… their likes, dislikes, habits, demographics, etc. Observing and acting upon this personal information permits them to provide better service/product offerings. The end result is a more satisfied...

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  • Assessing customer demand for 4K Allison Olien, Senior Director Aakash Vaidya Fri, 02/27/2015 - 17:46 Share: One of the challenges facing cable MSOs and other MVPDs (multichannel video programming distributors) is determining whether customer demand for 4K (Ultra HD) programming will follow the trajectory of HD or 3D TV. Consumer electronics retailers are the ...

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Comcast Wholesale
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  • Today’s TV Requires Better Content Discovery Joanna Mullally Aakash Vaidya Tue, 02/24/2015 - 22:48 Share: Since the dawn of time, TV has always been about relaxation. Viewers want to get comfortable, quickly find something good to watch, and let their mind cease and desist for a while. However, today’s TV content discovery experience isn’t always quick. Oftenti...

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  • Today’s TV Requires Integrated Video Business Models Joanna Mullally Aakash Vaidya Thu, 02/19/2015 - 22:45 Share: As stressed in the last blog post about today’s TV, generating revenue is an absolute must and new technologies have provided media companies with more instruments to optimize monetization. In addition to advanced advertising, integrating video busi...

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  • Defeat Ad Blockers with the mpx Server-Side Ad Insertion Solution Alan Ramaley Aakash Vaidya Tue, 02/17/2015 - 22:42 Share: Right now I’m part of the problem. I haven’t seen a client-side video ad in months. Why? Because I have an ad blocker turned on. But I have a good excuse – thePlatform has been working on a feature to defeat ad blockers, and today I’m plea...

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