Compass Inc.
Compass Inc.
Blog Post
  • Despite popular opinion, traffic is not the most important metric in ecommerce. Seeing your traffic spike might feel great, but unless those visitors turn into shoppers, you’re not growing your store. To grow your store effectively you need to focus on driving revenue and profit; and one metric that strongly correlates with both is Conversion ... The post Ecommerce Conversion Rate Benchmark appear...

Compass Inc.
Compass Inc.
Blog Post
  • This guest post was written by Pete Boyle, a conversion optimisation specialist and content manager for Recart, one of the top paid apps on Shopify that’s already helped its users recapture over $46,000,000 in lost revenue. You’ve read case studies explaining their incredible marketing prowess, blog posts detailing their unbelievable revenue gains, and social updates ... The post A Simple, Effecti...

Compass Inc.
Compass Inc.
Blog Post
  • We researched Checkout Abandonment rates in the past and found that, on average, 25% of customers leave before finishing payment. The stats brought in by our friends at Spently in the article below talk about the step before that, when customers add products to their carts but leave without buying anything.  Almost 70% of the people abandon a website after ... The post A Beginner’s Guide to Cart A...

Compass Inc.
Compass Inc.
Blog Post
  • In 2014 Facebook announced they would filter out some of the organic content published on the site. Soon after, companies reported a 50% decrease in traffic from their Facebook posts and it’s been declining ever since. Today, companies have little choice but to boost their content and products through ads if they want their audience ... The post 9 Tips From 3 of the Best Ecommerce Stores Using Fac...

Compass Inc.
Compass Inc.
Blog Post
  • There are a few important metrics that are benefitted from a strong PR strategy. For starters, referral traffic goes up if popular websites link to your store’s website. With that, organic traffic grows, since links from reputable sources improve your Google ranking. Finally, brand reputation (and a press section on your homepage showing all the media ... The post How to get Press for Your Ecommer...

Compass Inc.
Compass Inc.
Blog Post
  • What is the number one thing any online store owner wants? Traffic, traffic and more traffic. It is no surprise why: an ecommerce store without site traffic is like a corner store without customers through the door. Traffic leads to potential shoppers. Potential shoppers lead to sales. In this week’s post, we invited Nicole Blanckenberg, ... The post Top 8 Ways to Drive Traffic to Your Online Stor...

Compass Inc.
Compass Inc.
Blog Post
  • This is one of the most commonly asked questions in Shopify forums, and for good reason. When a store increases its conversion rates it automatically increases profits. It’s one of the hardest questions to answer. Here’s why there’s no easy answer to this question and what to do about it. You’ll learn that: There are ... The post What is the Best Way to Increase Shopify Conversion Rates? appeared ...

Compass Inc.
Compass Inc.
Landing Page

Benchmark Your Online Store

 
Compass Inc.
Compass Inc.
Blog Post
  • John Wanamaker (1838–1922) is considered a Marketing pioneer for investing heavily in advertising and creating slogans that were known for their honesty and directness, a practice that was as rare at the time as it is today. His retail empire was built upon the use of taglines such as, “One price and goods returnable,” which ... The post Ecommerce Marketing: How to Calculate the ROI of Your Advert...

Compass Inc.
Compass Inc.
Blog Post
  • Our research has shown that, while many try, few online stores manage to bring any result from social media. A crowded space where competition for attention is fierce, social media is a difficult but not impossible challenge for ecommerce entrepreneurs. For this guest post we asked Eldar Galiev, from SocialShopWave, to show us a few ... The post Drive more Traffic to your Online Store Using These ...

Compass Inc.
Compass Inc.
Blog Post
  • Steve Jobs returned to Apple in 1997 when the company was facing crippling financial losses. At the time, Apple had record-low stock prices and was referred to as “one of the biggest failure stories of Wall Street.” Apple went through a complete revolution under Jobs. They canceled 70% of their product lines, cut 3,000 jobs, ... The post Turn Traffic into Profits by Focusing on one Important Metri...

Compass Inc.
Compass Inc.
YouTube Video
  • For this test I chose to use an intervolometer to actually make a movie of the discharge. The first frame is the charge end point of 13.8V and 7.5A flowing into the bank. The charger then turns off and the constant load discharge tester turns on. The bank was discharged at 30A and I have been using this tester for its repeatability. At a .5C or 1C load the AH capacity would be less but with the lo...

Compass Inc.
Compass Inc.
YouTube Video
  • Why we always prefer to anchor with adequate ground tackle for the unexpected. This was a FLAT CALM day, no wind to speak of, beautiful sun and within minutes we were exceeding 35-40 knots. We had a couple of gusts to 48 knots.. This is approx 46 MPH to 55 MPH winds.. As fast as the little micro-burst came up it was gone. These are not all that rare and we experience roughly 3-6 of these on the ...

Compass Inc.
Compass Inc.
YouTube Video
  • In this video we are witnessing a 12W unregulated solar panel pushing the voltages of a 220Ah AGM battery bank over 15.1V and also pushing the voltage of a 125Ah deep cycle flooded battery over 15.5V. Please be careful with the advice you get on the net about not needing a solar controller if the panels wattage is 10% or less of the banks 20 hour Ah capacity. If left unattended for long enough t...

Compass Inc.
Compass Inc.
YouTube Video
  • I purposely wired this 300A fuse to 15' of 8GA wire and a 400Ah LiFePO4 lithium battery bank for illustrative purposes only. I am a HUGE proponent of over current protection for battery banks and seen too many examples of boats burned due to lack of over current protection.. The ABYC allows for an "exemption" of fusing on "starting circuits" but there is lots of gray area and still you have the p...

Compass Inc.
Compass Inc.
YouTube Video
  • This video uses a bench top power supply to mimic the current of a solar panel with no solar controller to limit the voltage. When the bank is 100% full this 160Ah battery bank consisting of two group 27 batteries requires just 0.2A of current to maintain 14.4V... For more information: http://forums.sbo.sailboatowners.com/showthread.php?t=144557&#post949089

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