comScore is an American media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers.

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comScore
comScore
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  • To understand how digital marketing channels can influence linear sports tune-in, we partnered with Google on a set of studies, which specifically focused on organic search and online video. Combining comScore linear TV data with insights into Google organic search and YouTube ad campaigns, we unearthed some key findings for networks to keep in mind in their efforts to drive live sports tune-in."L...

comScore
comScore
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  • As part of this announcement, comScore is proud to have been selected by Google as an official third-party measurement partner in two categories – Reach and Viewability.Whether you’re an advertiser or a publisher, we know third-party measurement is important to validate that you’re reaching the right audiences at the optimal reach and frequency – and ensure those ads are actually being seen by tho...

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comScore
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  • comScore products and services help our customers measure audience and consumer behavior across media platforms, while also providing a validation of advertising delivery and its effectiveness.comScore has a longstanding privacy compliance program in place. We recognize the importance and significance of consumers’ ability to control their personal information and have built this principle into ou...

comScore
comScore
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  • In this Q&A, comScore’s George Panayiotou, Senior Product Manager, International Advertising and Felix Hansen, Senior Director of Product Management, Advertising, share their views on the effects and the potential of the ruling.comScore: What effects do you think GDPR will have on digital advertising strategies?George Panayiotou: There’s several perspectives to this, and remember, it’s not just af...

comScore
comScore
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  • In the wake of this year’s Upfronts, we sat down with comScore Chief Revenue Officer Chris Wilson, an industry veteran with more than two decades in TV audience measurement, to ask him for his insights on this year’s Upfronts.Here’s what Chris had to say.   COMSCORE: Ahead of the Upfronts, I’m sure you had numerous conversations with clients on media planning. What are some of the biggest items on...

comScore
comScore
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  • So how can marketers effectively protect their brands while still delivering high impact campaigns?As a leading, independent provider of advertising solutions, comScore frequently finds itself discussing this question with clients. We understand that in a complex media environment, brand safety can be hard to navigate and can mean something entirely different from one brand to the next.With that i...

comScore
comScore
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  • Earlier this year, comScore launched 21 new advanced audience activation segments covering OTT and subscription video on demand (SVOD) streamers, and console gamers. We’ve received a lot of interest in these segments since the announcement, so I wanted to provide a glimpse into the two I find most interesting: Heavy and Light OTT Streamers. Before jumping into our findings, I think it’s important ...

comScore
comScore
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  • Also notable: two 2018 China-based releases, “Detective Chinatown 2” and “Operation Red Sea,” have generated a combined $1 billion in their home country alone this year. A diverse slate of titles – including films like the R-rated comedy “Blockers” from Universal, Fox’s release of Wes Anderson’s acclaimed stop-motion epic “Isle of Dogs” and, of course, John Krasinski’s unexpected breakout horror h...

comScore
comScore
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  • So, what factors can we attribute for this dramatic increase in smart speaker usage? I explore areas of impact below.Holiday Season ImpactLooking at a chart trending the data over the past nine months, we see the holiday season is when adoption peaked, after a small spike in July attributable to Amazon Prime Day device discounts.   Driving this uptick in adoption was a larger variety of devices a...

comScore
comScore
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  • When it comes to sophisticated ad targeting, digital comes with the possibility of incredible specificity, but also unique challenges. Our clients are eager to protect their campaigns from unsafe contexts, fraud and consumer privacy issues, and they look to comScore to help them identify and leverage content likely to appeal to their target consumers.Our contextual targeting solution – comScore Ac...

comScore
comScore
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  • Los eventos mundiales son un poderoso imán para las marcas. Desde el Super Bowl, el mundial de Fútbol o los Juegos Olímpicos, pasando por los Premios Oscar, Miss Universo y los distintos festivales de música como Rock in Río o Lollapalooza, las citas del entretenimiento concentran audiencias a gran escala en todo el planeta.Entusiasmados por la oportunidad de llegar masivamente a sus públicos, los...

comScore
comScore
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  • Os consumidores, especialmente os que fazem uso frequente ou suas tarefas diárias dependem de um aplicativo, estão se beneficiando das funcionalidades personalizadas dos aplicativos. Embora a categoria bancária tenha enfrentado no passado problemas com segurança e privacidade, a tendência mobile tem um fit natural com serviços bancários, pois dá aos usuários acesso aos seus saldos e transações em ...

comScore
comScore
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  • Si bien la categoría bancaria enfrenta problemas históricos y bien documentados de seguridad y privacidad, es ideal para el consumo móvil ya que da a los usuarios acceso a sus saldos y transacciones cuándo y dónde lo necesitan. El impacto de las 3 aplicaciones más importantes (por minutos totales) es más pronunciado en México, donde ocupan tres cuartos del tiempo total en la web y en aplicaciones...

comScore
comScore
Blog Post
  • Os dados coletados pela comScore através da ferramenta de listening de redes sociais, Social Studio, mostram que o volume de menções que já havia sido alto em 2017, aumentou em 82% no carnaval deste ano, registrando mais de 184 mil menções sobre o Carnaval no digital.Os foliões que compartilharam imagens, vídeos ou textos e comentários no Twitter, Facebook, Instagram, blogs, fórums, estão bem dist...

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