comScore is an American media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers.

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  • The study measured the likelihood of those exposed to recent YouTube campaigns for three cable TV show season premieres to tune in to those premieres (with two of those premieres also being series premieres). Results showed the campaign-exposed population had a 17% higher overall likelihood of viewership of the show premieres compared to the unexposed group. Given sufficient campaign investment, t...

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comScore, Inc. - comScore aide les marketers et les sociétés Media à chaque étape de leurs campagnes publicitaires – toutes plateformes confondues.

Before comScore, Inc. - Precisely Everywhere
After comScore, Inc. - comScore aide les marketers et les sociétés Media à chaque étape  de leurs campagnes publicitaires – toutes plateformes confondues.
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コムスコアはすべてのプラットフォーム、すべての広告サイクルにおいて、マーケターとメディア企業を支援します。

Before インターネット視聴率のグローバルリーダー : コムスコア・ジャパン株式会社
After コムスコアはすべてのプラットフォーム、すべての広告サイクルにおいて、マーケターとメディア企業を支援します。
comScore
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comScore, Inc. - comScore帮助营销人员和媒体公司在所有平台上顺利完成广告生命周期中的每一个阶段。

Before comScore, Inc. - Precisely Everywhere
After comScore, Inc. - comScore帮助营销人员和媒体公司在所有平台上顺利完成广告生命周期中的每一个阶段。
comScore
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comScore, Inc. - comScore ayuda a los especialistas en marketing y a las empresas de medios en cada etapa del ciclo publicitario, en todas las plataformas.

Before comScore, Inc. - Precisely Everywhere
After comScore, Inc. - comScore ayuda a los especialistas en marketing y a las empresas de medios en cada etapa del ciclo publicitario, en todas las plataformas.
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comScore, Inc. - A comScore ajuda os anunciantes e as agências de publicidade em todas etapas do ciclo das campanhas e em todas as plataformas

Before comScore, Inc. - Precisely Everywhere
After comScore, Inc. - A comScore ajuda os anunciantes e as agências de publicidade em todas etapas do ciclo das campanhas  e em todas as plataformas
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comScore, Inc. - comScore supporta i marketer e le aziende di comunicazione in ogni fase del ciclo di vita delle campagne, su tutte le piattaforme.

Before comScore, Inc. - Precisely Everywhere
After comScore, Inc. - comScore supporta i marketer e le aziende di comunicazione in ogni fase del ciclo di vita delle campagne, su tutte le piattaforme.
comScore
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comScore, Inc. - comScore ayuda a los especialistas en marketing y a las empresas de medios en cada etapa del ciclo publicitario, en todas las plataformas.

Before comScore, Inc. - Precisely Everywhere
After comScore, Inc. - comScore ayuda a los especialistas en marketing y a las empresas de medios en cada etapa del ciclo publicitario, en todas las plataformas.
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comScore, Inc. - Messen Sie, was wichtig ist und steigern Sie den Wert plattformübergreifender Zielgruppen und Kampagnen.

Before comScore, Inc. - Precisely Everywhere
After comScore, Inc. - Messen Sie, was wichtig ist und steigern Sie den Wert plattformübergreifender Zielgruppen und Kampagnen.
comScore
comScore
Blog Post
  • Consider the following points:1. Smartphone adoption, which in past years had grown in penetration by anywhere from 5-10%, ticked up just two percentage points in 2016.  2. Total time spent on mobile, following years of strong growth, is n...

comScore
comScore
Blog Post
  • Joe Nguyen, Senior Vice President, Asia Pacific, comScore, InccomScore measurement solutions for unduplicated multi-platform audiences, as well as validated advertising performance and effectiveness, help publishers, advertisers and agencies make sense of the digital landscape. Reporting on over 40 markets worldwide, comScore has a unique perspective o...

comScore
comScore
Blog Post
  • In November 2016: More than 35 million unique visitors in Latin America browsed the sites of fashion brands. They visit the category on average 4 times per month. Total Desktop Unique Visitors (000) and % Reach by country in Latin America in the Beauty, Fashion, Style Category. ...

comScore
comScore
Blog Post
  • The final numbers are in, and comScore determined that $80.2 billion was spent online during the November-December 2016 holiday season, up 17 percent year-over-year, and right in line with comScore’s early season prediction of 16-19 percent growth. While comScore previously released its holiday sales estimates from desktop computers, today it revealed for the first time that mobile commerce grew 4...

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comScore
Blog Post
  • While this statistic tells us what we already knew – that smartphones are everywhere – it gives us some perspective as to how prevalent these devices have become since they first began to gain adoption a little more than a decade ago. Five years ago that penetration figure was roughly half of what it is today at 42%, and it’s hard to believe...

comScore
comScore
Blog Post
  • The last two years, in particular, have seen some interesting shifts in digital media consumption. Since December 2014, smartphones have driven all of the growth in digital media usage, as desktop and tablets have both experienced modest declines. This is remarkable because desktop usage had remained stable for a long time, even after the in...

comScore
comScore
Blog Post
  • When news about Methbot broke this week, it understandably sent waves of concern and confusion through the industry. However, while headlines suggest this is a major new phenomenon that has gone unnoticed by third-party measurement providers, that is not the case. To help contextualize this news, I offer three points to keep in mind when thinking about Methbot: Methbot is neither new nor entirel...

comScore
comScore
Blog Post
  • In the following article entitled “The Future of Retail is Mobile,” comScore Co-Founder and CEO Gian Fulgoni is joined by comScore VP of Marketing and Insights Andrew Lipsman in describing why mobile—more than any other platform—is destined to shape retail in 2017 and beyond. The article was recently published in the December 2016 issue of the Journal of Advertising Research and is reprinted with ...

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comScore
Blog Post
  • This effect was short-lived, as spending growth during the “Cyber Five” – the five key shopping days from Thanksgiving to Cyber Monday – far outpaced the season average and brought the season-to-date growth rate back into the expected 12-13% range. The 7-day trailing average peaked on Cyber Monday, but the period of high growth continued through Cyber Week. Even though it has since reverted somewh...

comScore
comScore
Blog Post
  • Data from comScore Media Metrix® Multi-Platform shows that the total time spent on Newspaper sites was up 39% from two years ago, while Political News sites saw their audience engagement increase by nearly 4x over that same period. Driving this surge in total time spent was an uptick in the number of online visitors at these sites (+5% vs. Oct. 2014 for Newspapers, +57% for Political News) and the...

comScore
comScore
Blog Post
  • For the first time ever this holiday season, $1 billion was spent in a single day on mobile devices alone. Cyber Monday was the day to achieve this feat, as it turned out to once again be the biggest online shopping day of all-time for the seventh straight year, reaching nearly $3.7 billion in total digital sales for an annual growth rate of 20 percent. Both desktop and mobile saw healthy growth r...

comScore
comScore
Blog Post
  • Source: comScore e-Commerce MeasurementFor more context as to just how prolific the billion-dollar online shopping day has become this season, we are only three short of the 16 we had the entire November-December 2015 holiday season, and we already eclipsed the 10 we had three years ago in the 2013 holiday season. Cyber Monday 2010 was the first day to...

comScore
comScore
Blog Post
  • Despite the many new and interesting storylines that emerge each season, I’ve found there is often too much of a focus on holiday storylines that are outdated, unfounded, or just plain miss the real story. And yet for some reason, these myths persist. Below are five common holiday shopping myths that I believe are in need of a reality check. Myth #1: Half of Holiday Spending Will Happen OnlineEver...

comScore
comScore
Blog Post
  • As part of our continued cross-platform measurement efforts, we are pleased to announce a key step toward making our cross-platform vision a reality in the UK. Recently, we’ve begun rolling out preview data for Video Metrix Multi-Platform to participating clients, enabling them to get a view of the digital video audiences across platforms.Video Metrix Multi-Platform delivers a single, unduplicated...

comScore
comScore
Blog Post
  • Not surprisingly, we see that Sports as a digital content category has some of the most pronounced seasonality effects, and this is especially true for the individual professional sports league properties. To show just how much our interest in the various sports fluctuates according to the major events held throughout the year, we used comScore Media Metrix® Multi-Platform data to illustrate the t...

comScore
comScore
Blog Post
  • Q: What is your role at comScore? Timur:  I run our Advertising Platforms and Corporate Development teams, which include comScore’s campaign measurement and effectiveness solutions.  Corporate Development includes M&A review and strategic partnerships.  I enjoy the role immensely as it’s a wonderful blend of Product and Strategy.    Q: As the co-founder of MdotLabs, a fraud detection company comS...

comScore
comScore
Blog Post
  • Although everyone within the 48 contiguous states had at least a view of a partial eclipse, the path of totality was a narrow strip just 70 miles wide. This path began in Oregon and passed from the Pacific Northwest to South Carolina, including through major cities such as Kansas City and St. Louis. Any fixed spot within this region experienced darkness of night for a brief 3 minutes.Knowing with ...

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