comScore is an American media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers.

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  • So how can marketers effectively protect their brands while still delivering high impact campaigns?As a leading, independent provider of advertising solutions, comScore frequently finds itself discussing this question with clients. We understand that in a complex media environment, brand safety can be hard to navigate and can mean something entirely different from one brand to the next.With that i...

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comScore
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  • Earlier this year, comScore launched 21 new advanced audience activation segments covering OTT and subscription video on demand (SVOD) streamers, and console gamers. We’ve received a lot of interest in these segments since the announcement, so I wanted to provide a glimpse into the two I find most interesting: Heavy and Light OTT Streamers. Before jumping into our findings, I think it’s important ...

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comScore
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  • Also notable: two 2018 China-based releases, “Detective Chinatown 2” and “Operation Red Sea,” have generated a combined $1 billion in their home country alone this year. A diverse slate of titles – including films like the R-rated comedy “Blockers” from Universal, Fox’s release of Wes Anderson’s acclaimed stop-motion epic “Isle of Dogs” and, of course, John Krasinski’s unexpected breakout horror h...

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comScore
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  • So, what factors can we attribute for this dramatic increase in smart speaker usage? I explore areas of impact below.Holiday Season ImpactLooking at a chart trending the data over the past nine months, we see the holiday season is when adoption peaked, after a small spike in July attributable to Amazon Prime Day device discounts.   Driving this uptick in adoption was a larger variety of devices a...

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comScore
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  • When it comes to sophisticated ad targeting, digital comes with the possibility of incredible specificity, but also unique challenges. Our clients are eager to protect their campaigns from unsafe contexts, fraud and consumer privacy issues, and they look to comScore to help them identify and leverage content likely to appeal to their target consumers.Our contextual targeting solution – comScore Ac...

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comScore
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  • Los eventos mundiales son un poderoso imán para las marcas. Desde el Super Bowl, el mundial de Fútbol o los Juegos Olímpicos, pasando por los Premios Oscar, Miss Universo y los distintos festivales de música como Rock in Río o Lollapalooza, las citas del entretenimiento concentran audiencias a gran escala en todo el planeta.Entusiasmados por la oportunidad de llegar masivamente a sus públicos, los...

comScore
comScore
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  • Os consumidores, especialmente os que fazem uso frequente ou suas tarefas diárias dependem de um aplicativo, estão se beneficiando das funcionalidades personalizadas dos aplicativos. Embora a categoria bancária tenha enfrentado no passado problemas com segurança e privacidade, a tendência mobile tem um fit natural com serviços bancários, pois dá aos usuários acesso aos seus saldos e transações em ...

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comScore
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  • Si bien la categoría bancaria enfrenta problemas históricos y bien documentados de seguridad y privacidad, es ideal para el consumo móvil ya que da a los usuarios acceso a sus saldos y transacciones cuándo y dónde lo necesitan. El impacto de las 3 aplicaciones más importantes (por minutos totales) es más pronunciado en México, donde ocupan tres cuartos del tiempo total en la web y en aplicaciones...

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comScore
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  • Os dados coletados pela comScore através da ferramenta de listening de redes sociais, Social Studio, mostram que o volume de menções que já havia sido alto em 2017, aumentou em 82% no carnaval deste ano, registrando mais de 184 mil menções sobre o Carnaval no digital.Os foliões que compartilharam imagens, vídeos ou textos e comentários no Twitter, Facebook, Instagram, blogs, fórums, estão bem dist...

comScore
comScore
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  • Qual é o preço de um diamante? Os diamantes são caros. Todo mundo sabe disso. No entanto, a maioria das pessoas acredita que os diamantes são escassos e difíceis de extrair. O que não é verdade.Há centenas de anos atrás, realmente era. É por isso que os diamantes eram reservados para coroas de reis e rainhas. Mas hoje em dia os novos processos de extração mantêm uma produção estável, isso quando n...

comScore
comScore
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  • comScore has learned of a complex phishing scam organized by an unknown party. The scam purports to be offering a comScore workshop or research opportunity. Intended victims appear to be sourced via LinkedIn contacts in order to establish trust with the target. The target is prompted to register for a development workshop or research opportunity. Should the target proceed with registration on a bo...

comScore
comScore
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  • ¿Cuál es el precio de un diamante? Los diamantes son caros. Todo el mundo lo sabe. Sin embargo, la mayoría cree que los diamantes son escasos y difíciles de extraer, pero no es realmente así.      Si nos remontamos a algunos cientos de años atrás, sí lo era y por eso se reservaba para coronas de reyes y reinas, pero actualmente con los nuevos procesos de extracción la cantidad de producción se man...

comScore
comScore
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  • Através dos insights levantados pela comScore através da ferramenta de listening de redes sociais, Social Studio, a estréia da temporada de 2017 teve 1,2% mais menções, entretanto o BBB 2018 obteve 6% mais comentários positivos. Entre os 20 participantes do reality, Cesar Kaysar foi o mais citado no digital durante o dia em que chegou na casa mais vigiada, com 24,9% das menções envolvendo o Big B...

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