Constant Contact
Constant Contact
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  • Each year around this time, I make a plan for the coming year. I cross off goals that I accomplished in the previous year and circle the ones I didn’t.  Sometimes the circled goals make it back onto the coming year’s list for a second attempt. Other times I just… The post How to Create an Email Marketing Plan (That You’ll Actually Stick To) appeared first on Constant Contact Blogs.

Constant Contact
Constant Contact
Blog Post
Constant Contact
Constant Contact
Blog Post
  • The friends you’re willing to help are the same ones that help you. You can think about email marketing in the same way you think of the give and take between friends. The more value you give to the relationship, the more value you’ll get back. If you can consistently… The post How to Provide and Get Value Through Email Marketing All Year Long appeared first on Constant Contact Blogs.

Constant Contact
Constant Contact
Blog Post
  • Passion can move mountains, but your passion alone has its limits – we all need the help of others. Find other people who share your same passion and nothing can stand in your way. As a nonprofit organization, your job is to find the volunteers that want to help your… The post How to Get More Volunteers and Keep Them Engaged In Your Cause appeared first on Constant Contact Blogs.

Constant Contact
Constant Contact
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  • The more value you can provide your customers in your email campaigns, the more they’ll look forward to getting your emails each month. When that happens, it will be easier to get them to take the actions you want them to take. The bottom line is that you’ll get better… The post 3 Ways to Consistently Provide Value to Your Email Contacts appeared first on Constant Contact Blogs.

Constant Contact
Constant Contact
Blog Post
  • Every business has a different strategy for generating traffic, but most don’t have a plan for converting the visitors who leave the website without taking action. That’s where remarketing ads come to help. With remarketing, or retargeting, you can serve display ads to website visitors after they leave your website.… The post How to Find a Service Provider to Start Running Retargeting Ads appeared...

Constant Contact
Constant Contact
Blog Post
  • Customer loyalty is more important now than ever. In today’s world, your competitors are just a click away, so it’s important to keep customers happy. You want to exceed their expectations and provide a great experience in person and online. So how do you create lasting customer relationships? In this free one hour webinar, you’ll learn how to encourage customer loyalty by: Showing your apprec...

Constant Contact
Constant Contact
Blog Post
  • One of your biggest resources as a nonprofit is your community. In many cases, this is both your audience, and your inspiration. The community also makes your success possible by giving back and supporting you. For your nonprofit, the community you may look to most are the relevant organizations that… The post Why You Should Educate Your Community (& Get Them Involved) appeared first on Constant C...

Constant Contact
Constant Contact
Blog Post
  • You may not be able to predict the future, but you can create your own Grays Sports Almanac with an email marketing plan that gets your nonprofit organization ready for anything. Where we’re going, we don’t need roads – just email. Start attracting more volunteers, donors, and attention for your… The post How To Start Planning For Your Nonprofit Email Marketing Future appeared first on Constant Co...

Constant Contact
Constant Contact
Blog Post
  • Have you ever received an email you didn’t recognize and thought “I didn’t sign up for this! How did they get my email?” This is a common reaction from contacts that haven’t heard from a business in months, even though they legitimately signed up to receive emails. If your business… The post 3 Easy, Time-Saving Steps to Market Your Seasonal Business All Year appeared first on Constant Contact Blog...

Constant Contact
Constant Contact
YouTube Video
  • Artists for Humanity, in Boston, Massachusetts, is a place where teens are employed to explore and express their creative abilities. Artists For Humanity’s (AFH) mission is to bridge economic, racial, and social divisions by providing under-resourced urban youth with the keys to self- sufficiency through paid employment in art and design. One Constant Contact email at the end of the year drives ...

Constant Contact
Constant Contact
YouTube Video
  • Element Productions is a full-service production and post company creating content for distribution across all media platforms. They use email marketing to feature their work in cool and interesting ways as their business has diversified and segmented. They've been a customer of Constant Contact for 14 years and they are "obsessed with it." Learn more about Element Productions: http://element.cc...

Constant Contact
Constant Contact
Blog Post
  • No one thinks about an ice cream shop during the winter. But what if the owner was a friend, and you kept talking about ice cream with them all year long? You’d anticipate the reopening, counting down the days until the sprinkles pour over their purple fudge brownie ice cream… The post Make Your Customers Think About Your Seasonal Business Year Round appeared first on Constant Contact Blogs.

Constant Contact
Constant Contact
Blog Post
  • When you’re starting a business, it’s easy to get caught up in the trials and tribulations of day-to-day operations. Between putting out fires and the constant pressure to improve your bottom line there’s a real temptation to put marketing into the “nice to have” box. It’s understandable. For a lot… The post How to Create Consistent, Effective Marketing Habits appeared first on Constant Contact Bl...

Constant Contact
Constant Contact
Blog Post
  • In a world of online-shopping and talking to chatbots, customer appreciation is extremely undervalued. If your customers feel under appreciated, there’s a high chance they will move on to another business. They’ll start searching for someone else that will value them more. Taking time out to drop your customers a… The post How to Thank Your Customers and Get More Thanks In Return appeared first on...

Constant Contact
Constant Contact
Blog Post
  • Have you ever tried a new paella recipe and when you excitedly ask your best friend how it tastes, they only say, “Great!” Does it really, or are they just being nice? Why is it so hard to get an honest answer? This is a question that also plagues the… The post How to Get Honest Customer Feedback (and Use It) appeared first on Constant Contact Blogs.

Constant Contact
Constant Contact
Blog Post
  • Something I regularly hear from friends and clients is that they opened their small business because they either wanted to be their own boss, take charge of their destiny with something they’re passionate about or even find a more flexible work schedule. The one common denominator here is “me, myself… The post What Happens When You Shift Focus to Your Customers? appeared first on Constant Contact ...

Constant Contact
Constant Contact
Blog Post
  • June has arrived which means summer is finally here. This time of year means longer days, warmer nights, and the start of summer vacation! People are out and about more often and for longer stretches of time. This may be why most small businesses see summer as the busiest season… The post June 2018 Marketing and Holiday Planning appeared first on Constant Contact Blogs.

Constant Contact
Constant Contact
Blog Post
  • Earlier this month, we published a guide on what you need to know about the EU’s General Data Protection Regulation (GDPR). This regulation is effective May 25, 2018, and is designed to harmonize data privacy laws across Europe. While GDPR requires a lot of things, one requirement you should know… The post Why You Need a Privacy Policy appeared first on Constant Contact Blogs.

Constant Contact
Constant Contact
Blog Post
  • This weekend I visited my friend Greg who owns a tackle shop, where fishermen go to gear up on lures and flies. I perused his shelves while he told me about his recent late night marketing research binge. He learned that telling stories can help pull in customers through the… The post How Story Connects Customers to Your Business appeared first on Constant Contact Blogs.

Constant Contact
Constant Contact
Blog Post
  • Does your email marketing strategy include only sending emails when you need something in return – like a sale, or a sign up? This is the type of thinking that we see commonly when small businesses are just starting out with email marketing. Do you have that one friend that… The post Email Marketing Not Working As Well As You’d Hoped? Try this: appeared first on Constant Contact Blogs.

Constant Contact
Constant Contact
Blog Post
  • It’s no secret that small businesses rely on email marketing to communicate with customers. But what if you are a seasonal business? Does email marketing have the same results? Are there differences in best practices? Do seasonal businesses need to be sending emails all year long? The short answer is… The post 3 Common Mistakes Seasonal Businesses Make with Email Marketing appeared first on Consta...

Constant Contact
Constant Contact
Blog Post
  • There is no greater pride than helping your own community succeed. By joining together with your local customers, businesses, nonprofits and organizations, you’re promoting many different benefits such as economical growth, charity awareness, and the sense of camaraderie, just to name a few. Supporting your community will always be a… The post Why Helping Your Community Helps Grow Your Business ap...

Constant Contact
Constant Contact
Blog Post
  • “In the world of Internet Customer Service, it’s important to remember your competitor is only one mouse click away.” – Doug Warner This quote could not be more true. All it takes is one less than stellar experience for customers to move on to the competition. One way to decrease… The post 4 Ways to Show Customers You Care appeared first on Constant Contact Blogs.

Constant Contact
Constant Contact
Blog Post
  • Standing out from the competition is one of the most challenging parts of owning a small business. Maybe you have a better-trained staff, extended hours, faster and cheaper shipping, more frequent offers and promotions, or highly rated customer service. You can and should use all of these things in your… The post How to Create Customer Connections Through Storytelling appeared first on Constant Co...

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