Content Marketing Institute
Content Marketing Institute
Blog Post

New blog articles detected.

  • Who Would You Add to Your Content Marketing Team?
    If you could add someone from another department or industry to your content marketing team, who would it be? Here are 22 suggestions from Content Marketing World presenters. Their answers are enlightening – and usually realistic. Continue reading → The post Who Would You Add to Your Content Marketing Team? appeared first on Content Marketing Institute.
Content Marketing Institute
Content Marketing Institute
Blog Post

New blog articles detected.

  • 5 Key Milestones to Develop and Advance Your Content Marketing Program
    What does it take for your content marketing program to mature in your organization? Explore the levels in Gartner’s Content Marketing Maturity Model and learn the five key attributes your program must have for any progress. Continue reading → The post 5 Key Milestones to Develop and Advance Your Content Marketing Program appeared first on Content Marketing Institute.
Content Marketing Institute
Content Marketing Institute
Blog Post

New blog articles detected.

  • This Week in Content Marketing: Facebook, Google, Netflix, and Disney Begin War Over Content
    We explore Facebook's new Watch, Netflix's content buying spree, and Google's ongoing interest in Snap. We also discuss Quartz's branded content results, share a rave about Time Inc., then close with an example of the week on JWT. Continue reading → The post This Week in Content Marketing: Facebook, Google, Netflix, and Disney Begin War Over Content appeared first on Content Marketing Institute.
Content Marketing Institute
Content Marketing Institute
Blog Post

New blog articles detected.

  • The Audience Valuation Engine: A New Model for Calculating the Value Per Subscriber
    If audiences are the asset – how should we value them? Robert Rose shares an overview of a new framework – the audience valuation engine – that offers an asset-based approach to calculating the value per subscriber. Continue reading → The post The Audience Valuation Engine: A New Model for Calculating the Value Per Subscriber appeared first on Content Marketing Institute.
Content Marketing Institute
Content Marketing Institute
YouTube Video

New YouTube videos detected.

  • ICC 2017 - Leverage Customer Data to Build Personas - Laurel Nicholes & Morgan Eisler
    You can leverage customer data you already own with user research methods to build personas that reflect the real world. Mining data from sales, customer support, training and professional services will help. In this clip from Intelligent Content Conference 2017, Laurel Nicholes from F5 Network and Morgan Eisler from Okta, share some tips on how to do this to build a targeted content strategy that...
Content Marketing Institute
Content Marketing Institute
Blog Post

New blog articles detected.

  • How to Tear Down Silos to Create a Culture of Content
    Marcus Sheridan saved his pool company by using content as a sales tool. What would it take to make content the star of your brand’s sales? Knock down silos to create a culture of content. Marcus shares how to do that. Continue reading → The post How to Tear Down Silos to Create a Culture of Content appeared first on Content Marketing Institute.
Content Marketing Institute
Content Marketing Institute
Blog Post

New blog articles detected.

  • A Content Success Story: How FedEx Operations Now Delivers a Better Customer Experience
    Redundancies, overlaps, and lack of communication kept good content marketers from delivering a great content experience for FedEx customers. Drew Bailey wanted to change that. That’s why he is a Content Marketer of the Year nominee. Continue reading → The post A Content Success Story: How FedEx Operations Now Delivers a Better Customer Experience appeared first on Content Marketing Institute.
Content Marketing Institute
Content Marketing Institute
Blog Post

New blog articles detected.

  • 24 Experts Share How to Avoid Big Mistakes in Content Marketing
    Though we hate to admit our mistakes, they can be our best teachers. But you don’t always have to make them to learn from them. Experts presenting at Content Marketing World reveal 24 mistakes they’ve encountered – and how to fix them. Continue reading → The post 24 Experts Share How to Avoid Big Mistakes in Content Marketing appeared first on Content Marketing Institute.
Content Marketing Institute
Content Marketing Institute
Blog Post

New blog articles detected.

  • What If What We Know About Marketing Is What’s Holding Us Back?
    Joe Pulizzi shares an excerpt from his and Robert Rose’s upcoming book – Killing Marketing: How Innovative Businesses Are Turning Marketing Cost into Profit. The duo reveals how most businesses approach marketing the wrong way. Continue reading → The post What If What We Know About Marketing Is What’s Holding Us Back? appeared first on Content Marketing Institute.
Content Marketing Institute
Content Marketing Institute
Blog Post

New blog articles detected.

  • 8 Ways Intelligent Marketers Use Artificial Intelligence
    Every day your team postpones using innovative AI-powered solutions in your content marketing, you’re losing competitive edge. Discover eight ways to leverage AI to beat – or at least compete with – your competition. Continue reading → The post 8 Ways Intelligent Marketers Use Artificial Intelligence appeared first on Content Marketing Institute.
Content Marketing Institute
Content Marketing Institute
Blog Post

New blog articles detected.

  • This Week in Content Marketing: Marketers, Not Publishers, Will Win With Long-Form Content
    We explore Apple's record earnings, Google's new ad format, and AI bots that created a secret language. We also discuss Hasbro's failed bid for Lions Gate, rant about a media duopoly, and share an example of the week from Jim Cramer. Continue reading → The post This Week in Content Marketing: Marketers, Not Publishers, Will Win With Long-Form Content appeared first on Content Marketing Institute.
Content Marketing Institute
Content Marketing Institute
Blog Post

New blog articles detected.

  • Video-Phobic Marketers: It’s Time to Get Over Your Fear of Producing Video
    Still tentative when it comes to video? Get over it. A longtime video tinkerer says all marketers should be producing video in-house. Read his advice for fearful marketers and tips to shoot your very first video. Continue reading → The post Video-Phobic Marketers: It’s Time to Get Over Your Fear of Producing Video appeared first on Content Marketing Institute.
Content Marketing Institute
Content Marketing Institute
YouTube Video

New YouTube videos detected.

  • ICC 2017 -Surviving a Marketing Technology Implementation - Peg Miller
    Do you know what questions to ask your vendor to make better martech decisions? In this clip from Intelligent Content Conference 2017, Peg Miller with B2B Marketing Academy shares some common pitfalls and how to avoid them when adopting new technology. To see the full presentation & slides from ICC 2017 order our VOD: http://icc2017.kvshowcase.com/ Learn more about Intelligent Content Conference...
Content Marketing Institute
Content Marketing Institute
Blog Post

New blog articles detected.

  • How and Why (or Why Not) to Build a Chatbot
    Are you ready for the visitors of tomorrow? Will your customers be able to get superior answers to their questions with your content? If you’re not using – or at least investigating – chatbots, your enterprise may not be ready. Continue reading → The post How and Why (or Why Not) to Build a Chatbot appeared first on Content Marketing Institute.
Content Marketing Institute
Content Marketing Institute
Blog Post

New blog articles detected.

  • How Financial Services Companies Build Relationships Through Content
    As customer relationships evolve from in-person transactions to omnichannel engagement, consumer-facing banks and insurance companies have realized it’s time to step up their game. Here are some innovative examples. Continue reading → The post How Financial Services Companies Build Relationships Through Content appeared first on Content Marketing Institute.
Content Marketing Institute
Content Marketing Institute
Blog Post

New blog articles detected.

  • The Art of the Cart: How Retail Brands Can Cash in on Content Marketing
    Every moment counts when competing for attention of today's demanding and discerning retail consumers. Use these tips and examples to make sure your content efforts deliver the goods while supporting your brand's overall value. Continue reading → The post The Art of the Cart: How Retail Brands Can Cash in on Content Marketing appeared first on Content Marketing Institute.
Content Marketing Institute
Content Marketing Institute
Blog Post

New blog articles detected.

  • Convert Your Most Vital (and Most Ignored) Audience Into Brand Ambassadors
    Do you ignore your organization’s most important audience? Chances are, you put all your brand-building energy into external messages. But if company employees aren’t part of your content marketing strategy, you miss an opportunity. Continue reading → The post Convert Your Most Vital (and Most Ignored) Audience Into Brand Ambassadors appeared first on Content Marketing Institute.
Content Marketing Institute
Content Marketing Institute
Blog Post

New blog articles detected.

  • Comedy Pro Reveals How to Bring Funny to Content [Video]
    A professional humor writer (think The Colbert Report and SNL) who’s also a B2B social media manager reveals why businesses need to use humor and how you can exercise your comedic creativity muscles. Continue reading → The post Comedy Pro Reveals How to Bring Funny to Content [Video] appeared first on Content Marketing Institute.
Content Marketing Institute
Content Marketing Institute
Blog Post

New blog articles detected.

  • This Week in Content Marketing: Brands & Billionaires Continue to Buy Up Media
    We cover The Atlantic's new owner, Facebook's earnings report, and what P&G did with $140M in ad dollars. We also explore Hearst's e-commerce experiment, rant about a content marketing swindle, and share an example of the week from GE. Continue reading → The post This Week in Content Marketing: Brands & Billionaires Continue to Buy Up Media appeared first on Content Marketing Institute.
Content Marketing Institute
Content Marketing Institute
Blog Post

New blog articles detected.

  • How to Find Out Why Google Hates Your Content (And Steps to Fix It)
    Your article is well-researched. It fills a perceived content gap. It’s optimized and promoted. But it’s nowhere near page one in Google search results. Follow this three-step process to discover the potential problem and how to fix it. Continue reading → The post How to Find Out Why Google Hates Your Content (And Steps to Fix It) appeared first on Content Marketing Institute.
Content Marketing Institute
Content Marketing Institute
Blog Post

New blog articles detected.

  • Want Content That’s More Usable & Reusable? Chunk It
    How do you provide the most usable – and most reusable – content possible? Create your content in chunks – think of them as components or modules – according to the types of information you want to convey. Continue reading → The post Want Content That’s More Usable & Reusable? Chunk It appeared first on Content Marketing Institute.
Content Marketing Institute
Content Marketing Institute
Blog Post

New blog articles detected.

  • The Democratization of Distrust Is Our Biggest Opportunity
    Attention is getting a lot of, well, attention – attention marketing, attention economy, attention with content marketing. But to move forward in your content marketing journey (and build a business case), pay attention to trust. Continue reading → The post The Democratization of Distrust Is Our Biggest Opportunity appeared first on Content Marketing Institute.
Content Marketing Institute
Content Marketing Institute
Blog Post

New blog articles detected.

  • Content Marketing in 2022: Very Personal, No Silos, and Lots of Voice
    What is the biggest change to happen in content marketing by 2022? More than 25 experts presenting at Content Marketing World shared a list that’s practical and proactive, from formats to voice activation and personalization. Continue reading → The post Content Marketing in 2022: Very Personal, No Silos, and Lots of Voice appeared first on Content Marketing Institute.
Content Marketing Institute
Content Marketing Institute
Blog Post

New blog articles detected.

  • The Science of Productive Content Marketing Team Meetings
    Look at your calendar for the coming week. How much empty space do you see? If it’s minimal, you could be unintentionally making it difficult for members of your content team to produce their best work. Try this four-step plan instead. Continue reading → The post The Science of Productive Content Marketing Team Meetings appeared first on Content Marketing Institute.
Content Marketing Institute
Content Marketing Institute
Blog Post

New blog articles detected.

  • How to Explain Content Marketing to Anyone
    What is content marketing? The perpetual question deserves another explanation. If you’re new to the practice, want a new way to look at what you’re doing, or just want help in explaining it to your relatives, this post is for you. Continue reading → The post How to Explain Content Marketing to Anyone appeared first on Content Marketing Institute.
Content Marketing Institute
Content Marketing Institute
Blog Post

New blog articles detected.

  • This Week in Content Marketing: Amazon, Facebook, and Google All Launch New Content Plays
    We dish on new social product launches from Amazon, Google, and Facebook. Rants and raves include our industry's tendency to focus on technology over strategy; then we close the show with an example of entrepreneurial excellence. Continue reading → The post This Week in Content Marketing: Amazon, Facebook, and Google All Launch New Content Plays appeared first on Content Marketing Institute.
Content Marketing Institute
Content Marketing Institute
Blog Post

New blog articles detected.

  • Zendesk Shares Keys to Creating an Outrageously Successful Brand Publication
    Resisting the inclusion of your brand in your content is a necessary challenge – one that Zendesk accepted when it launched Relate. Its senior director of content marketing and 2017 Content Marketer of the Year finalist explains how. Continue reading → The post Zendesk Shares Keys to Creating an Outrageously Successful Brand Publication appeared first on Content Marketing Institute.
Content Marketing Institute
Content Marketing Institute
YouTube Video

New YouTube videos detected.

  • ICC 2017 - Content Scoring - Leigh Blaylock and Jared Whitehead
    Red Hat, the world's leading provider of open source solutions, created a methodology for scoring content. They use four measure to determine marketing content performance. In this clip from Intelligent Content Conference 2017, Leigh Blaylock and Jared Whitehead, explain the four measures and how they are weighted. To see the full presentation & slides from ICC 2017 order our VOD: http://icc20...

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