Content Marketing Institute
Content Marketing Institute
Blog Post
  • You can’t write that lead. You can’t come up with the visuals. You can’t figure a new way to tackle the same topic. Get out of that slump and take a tip (or 27) from your fellow marketers. (Read to the end for the most drastic idea.) Continue reading → The post 27 Ideas to Break Your Creative Slump appeared first on Content Marketing Institute.

Content Marketing Institute
Content Marketing Institute
YouTube Video
  • REGISTER TODAY FOR #CMWorld 2018 #CMWorld: http://www.contentmarketingworld.com/ Tired of telling your brand story, same bad time, same bad channel? Change it up. Jettison the "if you build it, they will come" mentality and embrace a cross-platform distribution strategy that works for everyone. In this clip from, Content Marketing World 2017, Bethany Chambers, Director of Audience Development at...

Content Marketing Institute
Content Marketing Institute
Blog Post
Content Marketing Institute
Content Marketing Institute
Blog Post
  • If your logo didn’t appear with your content, could your audience identify the content as coming from your brand? If not, it’s time to find your brand voice. Follow these five steps to make your brand voice sing. Continue reading → The post 5 Steps to Find Your Brand Voice appeared first on Content Marketing Institute.

Content Marketing Institute
Content Marketing Institute
Blog Post
Content Marketing Institute
Content Marketing Institute
Blog Post
Content Marketing Institute
Content Marketing Institute
YouTube Video
  • REGISTER TODAY FOR #CMWorld 2018 #CMWorld: http://www.contentmarketingworld.com/ The demand to come up with amazing, consistently creative ideas is skyrocketing while the time to do so shrinks. In this clip from Content Marketing World 2017, Carla Johnson, President, Type A Communications, shares tips on how to make sure your B2B content is not boring.. but brilliant! To see the full presentat...

Content Marketing Institute
Content Marketing Institute
Blog Post
Content Marketing Institute
Content Marketing Institute
Blog Post
  • Are personas the same as stereotypes? Whether it’s soccer moms, NASCAR dads, or lazy millennials, marketers draw conclusions. Now, 10 marketers share how they view personas and stereotypes in their audience development. Continue reading → The post Are Personas Just a Nicer Word for Stereotypes? appeared first on Content Marketing Institute.

Content Marketing Institute
Content Marketing Institute
Blog Post
Content Marketing Institute
Content Marketing Institute
Blog Post
Content Marketing Institute
Content Marketing Institute
YouTube Video
  • REGISTER TODAY FOR #CMWorld 2018 #CMWorld: http://www.contentmarketingworld.com/ How do you build and sustain a content marketing operation in a large organization and highly regulated industry? In this clip from Content Marketing World 2017, Fred Macri and Will Mckenna with American Funds, share tips on how to influence leadership and establish a content brand. To see the full presentation & s...

Content Marketing Institute
Content Marketing Institute
Blog Post
  • As a marketer in a global company, your content must be unified everywhere in the world. But rigid consistency across cultures can backfire or undercut your business goals. You need a two-direction approach – top-down and bottom-up. Continue reading → The post How to Create Unified Content That Works in Diverse Global Markets [Examples] appeared first on Content Marketing Institute.

Content Marketing Institute
Content Marketing Institute
Blog Post
  • Do you know how data visualization can transform your content – and make research more accessible to your audience? Let’s walk through the what, how, and why of dataviz for marketing, including key tips, tools, and helpful resources. Continue reading → The post Dataviz: A Critical Skill for Modern Marketers appeared first on Content Marketing Institute.

Content Marketing Institute
Content Marketing Institute
Blog Post
Content Marketing Institute
Content Marketing Institute
Blog Post
Content Marketing Institute
Content Marketing Institute
Blog Post
  • What do we do as technology outpaces our ability to comprehend what we can do with it? Listen to the counsel of Intelligent Content Conference presenters and these three takeaways around chatbots, artificial intelligence, and context. Continue reading → The post Chatbots, AI, and Context: Top Takeaways From Intelligent Content Conference appeared first on Content Marketing Institute.

Content Marketing Institute
Content Marketing Institute
YouTube Video
  • REGISTER TODAY FOR #CMWorld 2018 #CMWorld: http://www.contentmarketingworld.com Do you have a clear path to develop original ideas, build massive platforms and make your mark on the world? In this clip from Content Marketing World 2018, Caroline Nuttall, speaker, publisher, and entrepreneur at Monumental Shift, shares tips on how to turbo-boost your content and intensify your impact through simp...

Content Marketing Institute
Content Marketing Institute
Blog Post
Content Marketing Institute
Content Marketing Institute
YouTube Video
  • This year we are fortunate to have Tamsen Webster’s brilliant mind share speaking tips with you in each of the emails I’ll be sending out. Tamsen, a keynote speaker and presentation strategist for other speakers, has great insights to help make YOU shine on stage in September. These aren’t rules you must follow, but they are tried and true strategies that have worked for Tamsen and her clients. W...

Content Marketing Institute
Content Marketing Institute
Blog Post
  • Marketers make a big mistake in not leveraging influencers in their mix. Studies show that every dollar invested in influencer marketing returns $6.50. Here’s how to make sense of two popular influencer tactics (with checklists). Continue reading → The post 2 Simple-to-Implement Checklists to Use in Your Influencer Marketing Planning appeared first on Content Marketing Institute.

Content Marketing Institute
Content Marketing Institute
Blog Post
Content Marketing Institute
Content Marketing Institute
Blog Post
  • Conversational interactions between content consumers and brands – via text messaging and chatbots – are redefining engagement. It’s time to prepare your brand to provide that greater immediacy and convenience to your audience. Continue reading → The post Conversational Content: How to Market Through Text Messaging and Chatbots appeared first on Content Marketing Institute.

Content Marketing Institute
Content Marketing Institute
YouTube Video
  • REGISTER TODAY FOR #CMWorld 2018 #CMWorld: http://www.contentmarketingworld.com/ The answer to a world overflowing with content cannot be "create more content." Volume is not your friend, nor a valid content marketing success metric. In this clip from Content Marketing World 2017, Jay Baer, President of Convince & Convert, shares some ways to fix broken content. To see the full presentation & ...

Content Marketing Institute
Content Marketing Institute
Blog Post
  • In 2017, Intel’s iQ digital magazine team borrowed a page from the traditional media playbook – focusing on sustaining loyal readers rather than getting more eyeballs. Luke Kintigh, Intel IQ’s head of publishing, shares how they did it. Continue reading → The post A Step-by-Step Guide to Audience Development appeared first on Content Marketing Institute.

Content Marketing Institute
Content Marketing Institute
Blog Post

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