Content Marketing Institute
Content Marketing Institute
Blog Post
  • Its premium placement in Google search results makes featured snippets an attractive opportunity for content marketers. But how can your content get featured (or at least have a better chance)? Find out in this FAQ for featured snippets. Continue reading → The post Google’s Featured Snippets FAQ: How to Get More Traffic From Search Engines appeared first on Content Marketing Institute.

Content Marketing Institute
Content Marketing Institute
YouTube Video
  • The Content Marketing Awards program is the leading international content marketing awards program for corporate content creation and distribution. The Content Marketing Awards are presented by the Content Marketing Institute to recognize and award the best content marketing projects, agencies and marketers in the industry each year. The 2017 Content Marketing Awards include 92 categories recogniz...

Content Marketing Institute
Content Marketing Institute
YouTube Video
  • Content Marketing Institute is the leading global content marketing education and training organization, teaching enterprise brands how to attract and retain customers through compelling, multichannel storytelling. CMI’s Content Marketing World event, the largest content marketing-focused event, is held every September in Cleveland, Ohio, USA, and the Intelligent Content Conference event is held e...

Content Marketing Institute
Content Marketing Institute
Blog Post
  • It allows you to interact with your audience and attract natural links to your site, and yet the webinar is an underused content marketing tactic. Take these five tips and five tools to make it a part of your content marketing toolbox. Continue reading → The post The No-Fail Formula for Creating Killer Webinar Content appeared first on Content Marketing Institute.

Content Marketing Institute
Content Marketing Institute
Blog Post
  • An interviewer of celebrities, global brand leaders, and best-selling authors reveals her tips to help you improve your interviewing skills and get what you need from them to develop engaging content. Continue reading → The post Perfecting the Art of the One-on-One Interview appeared first on Content Marketing Institute.

Content Marketing Institute
Content Marketing Institute
Blog Post
  • How do traditional marketers make the switch from a marketer’s mindset to a publisher’s one? Intel iQ’s head of publishing and managing editor explain how their team did it over a five-year evolution. Continue reading → The post How to Stop Acting Like a Marketer and Start Acting Like a Publisher appeared first on Content Marketing Institute.

Content Marketing Institute
Content Marketing Institute
YouTube Video
  • REGISTER TODAY FOR CONTENT MARKETING WORLD 2018 #CMWorld: http://www.contentmarketingworld.com/ Re-messaging? Considering a redesign? Developing old content to a new app? Step one: Audit your content. In this clip from Content Marketing World 2017, Laura Creekmore, president, Creek Content, shares practical steps to plan and execute your own content audit. To see the full presentation & slides f...

Content Marketing Institute
Content Marketing Institute
YouTube Video
  • Considering the high costs and tight competition, brands need to be smart in how they plan, produce, position, and promote their video content if they want to see reliable returns on their investment. Here are some tips from marketing experts at Content Marketing World on making sure your videos are as relevant, memorable, strategic, and purposeful as possible – no matter what your budget may be...

Content Marketing Institute
Content Marketing Institute
Blog Post
  • New CMI research shows even a small shift in commitment level can make a big difference in your content marketing success. Discover the five things more committed U.K. marketers do that the less committed don’t. Which ones do you do? Continue reading → The post 5 Things Highly Committed Content Marketers Do Better [New UK Research] appeared first on Content Marketing Institute.

Content Marketing Institute
Content Marketing Institute
Blog Post
  • Tech-enhanced content is predicted to really take off in 2018. Here's a glimpse of some of the biggest tech contenders – and some creative ideas to inspire you to use them in your own content marketing strategy. Continue reading → The post 13 Smart Brands Using Technology to Power Their Content appeared first on Content Marketing Institute.

Content Marketing Institute
Content Marketing Institute
Blog Post
  • Why would one intentionally create something utterly useless for their organization or their audience? Yet, a lot of content sucks. We’ve all seen (and sometimes created) it. Read on for a splash of cold water to wake up your content. Continue reading → The post 27 Reasons Why Your Content Sucks appeared first on Content Marketing Institute.

Content Marketing Institute
Content Marketing Institute
Blog Post
  • In a world where most companies don’t have an integrated digital marketing strategy, now’s the time for content marketers to step up their leadership. Let CMI’s chief strategy advisor explain. Continue reading → The post How Content Marketing Can Save Your Digital Marketing Strategy appeared first on Content Marketing Institute.

Content Marketing Institute
Content Marketing Institute
YouTube Video
  • REGISTER TODAY FOR CONTENT MARKETING WORLD 2018 #CMWorld: http://www.contentmarketingworld.com/ An inside look at a multinational technology company's decision to take a data-driven, content-focused approach to marketing, including the implementation process and the impressive results. In this clip from Content Marketing World 2018, Luke Kintigh and Deb Landau of Intel, share what they've learne...

Content Marketing Institute
Content Marketing Institute
Blog Post
  • Want tips guaranteed to result in bad charts? Probably not. Yet sometimes you can learn best from things gone wrong. Discover six ways data visualization mistakes confuse, bore, and bother your audiences­ – from the guy who wrote the book on it. Continue reading → The post 6 Mistakes Ruining Your Charts and Infographics appeared first on Content Marketing Institute.

Content Marketing Institute
Content Marketing Institute
YouTube Video
  • Various forms of artificial intelligence have been behind the scenes of content marketing efforts for years – but now it's really starting to take off. What does it mean for marketers? Well, you don't need a degree in computer science or computational mathematics to incorporate AI into your content efforts. In this video, Paul Roetzer, founder of the Marketing Artificial Intelligence Institute, ...

Content Marketing Institute
Content Marketing Institute
Blog Post
  • Do you find hiring great content creators takes too much time? Do you struggle to weed out the vast applicant pool to find quality candidates? Discover some digital tools for a more efficient and effective selection process. Continue reading → The post 3 Simple Tools for Hiring Great Content Creators in Less Time appeared first on Content Marketing Institute.

Content Marketing Institute
Content Marketing Institute
Blog Post
  • Great video storytelling doesn't require a great budget. But it does require planning, well-selected subjects, and a willingness to adapt. Discover the 10 must-dos from the creators of Visa's award-winning Solo Traveller series. Continue reading → The post Video Storytelling Secrets From an Award-Winning Series appeared first on Content Marketing Institute.

Content Marketing Institute
Content Marketing Institute
Blog Post
  • If your creative content marketing ideas are met with a big “no!”, don’t get discouraged. The problem may be how you’re presenting the idea. Here’s how to stop bad pitches from killing your best ideas. Continue reading → The post The One Thing Killing Your Most Creative Content Ideas (and How to Stop It) appeared first on Content Marketing Institute.

Content Marketing Institute
Content Marketing Institute
Blog Post
  • Ever lose track of time watching videos online? What makes them so hard to resist? TechSmith’s learning and video ambassador knows. Here are 10 ways he suggests to make your videos as engaging as possible. Continue reading → The post 10 Ways to Make Videos Your Customers Can’t Resist appeared first on Content Marketing Institute.

Content Marketing Institute
Content Marketing Institute
YouTube Video
  • REGISTER TODAY FOR CONTENT MARKETING WORLD 2018 #CMWorld: http://www.contentmarketingworld.com/ As a prestige beauty company with $11.3 billion in revenue across 25-plus brands, The Estee Lauder Companies uses a data-driven approach to create compelling content, build culture and foster community. In this clip from Content Marketing World 2017, Alicianne Rand, Executive Director of Global Content...

Content Marketing Institute
Content Marketing Institute
Blog Post
  • Voice-enabled search is a big topic in SEO circles, but many content marketers haven’t embraced the implications. A Moz SEO and content architect shares what you need to know to respond to the growing power of voice search technology. Continue reading → The post Voice Search: Is Your Content Prepared for the Verbal Revolution? appeared first on Content Marketing Institute.

Content Marketing Institute
Content Marketing Institute
Blog Post
  • What does it look like for a brand to run a media organization? Discover the key points learned by Arrow Electronics after it acquired 50-plus media properties and formed Arrow Media Group. Continue reading → The post The New Marketing: How to Manage a Media Arm Within Your Company appeared first on Content Marketing Institute.

Content Marketing Institute
Content Marketing Institute
Blog Post
  • Do you know the key attributes for successful online community building? What about the tools to make an engaged community efficient, effective, and manageable? Learn from the social media expert’s expert on how to do it well. Continue reading → The post Community Management: A Social Media Expert Spills Her Secrets appeared first on Content Marketing Institute.

Content Marketing Institute
Content Marketing Institute
Blog Post
  • She’s read thousands of articles and written hundreds of posts about content marketing. But this author still had some aha moments on the subject in 2017. Find out her three lightbulb moments that can help you in 2018. Continue reading → The post 3 Aha Moments to Improve Your Content Marketing in 2018 appeared first on Content Marketing Institute.

Content Marketing Institute
Content Marketing Institute
YouTube Video
  • REGISTER TODAY FOR CONTENT MARKETING WORLD 2018 #CMWorld: http://www.contentmarketingworld.com/ 4/5ths of all marketing communications is predicted to be visual by 2018. Social video generates 1,200% more shares than text and images combined. That's a lot of competition for your customer's attention. In this clip from Content Marketing World, 2017, Matthew Pierce, Learning & Video Ambassador a...

Content Marketing Institute
Content Marketing Institute
Blog Post
  • To paraphrase a familiar quote, “Good content marketers copy. Great content marketers steal.” We want you to be great. That’s why we suggest you steal these six ideas executed by Content Marketer of Year finalists. Continue reading → The post 6 Content Marketing Ideas to Steal From the Awards Finalists of 2017 appeared first on Content Marketing Institute.

Content Marketing Institute
Content Marketing Institute
Blog Post
  • Let these highlights from Robert Rose’s zen-sensible columns in 2017 give you an opportunity to step back from the demands of your job and rekindle your enthusiasm for what this marketing business is all about. Continue reading → The post The Zen of Content Marketing: Higher Consciousness, Better Performance appeared first on Content Marketing Institute.

Content Marketing Institute
Content Marketing Institute
Blog Post
  • Ready or not, the new year is on its way. Keep your content maturity on pace with innovation, and your efforts on track with your competition with this content marketing toolkit full of our best tips, checklists, and templates. Continue reading → The post 2018 Content Marketing Toolkit: Tips, Templates, and Checklists appeared first on Content Marketing Institute.

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