Content Marketing Institute
Content Marketing Institute
YouTube Video
  • REGISTER TODAY FOR #CMWorld 2018 #CMWorld: http://www.contentmarketingworld.com/ Marketers are in a race to the bottom- relying too heavily on generic, gated white papers for lead generation. How do you break through? In this clip from Content Marketing World 2017, Aaron Dun, Senior Vice President of Marketing at SnappApp, shares tips on why you need to leave the lead-gated PDF behind and create...

Content Marketing Institute
Content Marketing Institute
YouTube Video
  • This year we are fortunate to have Tamsen Webster’s brilliant mind share speaking tips with you in each of the emails I’ll be sending out. Tamsen, a keynote speaker and presentation strategist for other speakers, has great insights to help make YOU shine on stage in September. These aren’t rules you must follow, but they are tried and true strategies that have worked for Tamsen and her clients. W...

Content Marketing Institute
Content Marketing Institute
YouTube Video
  • REGISTER TODAY FOR #CMWorld 2018 #CMWorld: http://www.contentmarketingworld.com/ Advanced measurement requires an advanced mindset. Over 70% of us say we want content marketing to operate and be seen as an ongoing business process-- not simply a campaign. In this clip from Content Marketing World 2017, Deana Goldasich, CEO of Well Planned Web, shares tips on how marketers can start putting their...

Content Marketing Institute
Content Marketing Institute
YouTube Video
  • REGISTER TODAY FOR #CMWorld 2018 #CMWorld: http://www.contentmarketingworld.com/ What is the difference between a video going viral today versus five years ago? With so many platforms, is it now anything goes? In this clip from Content Marketing World 2017, Scott Stratten, President, UnMarketing, shares his own experiences of a video going viral and bringing down a national brand for a content e...

Content Marketing Institute
Content Marketing Institute
YouTube Video
  • REGISTER TODAY FOR #CMWorld 2018 #CMWorld: http://www.contentmarketingworld.com/ Content is in a historic transformation. New technologies are helping brands to make sure their content resonates with what matters to their customers to drive engagement, marketing effectiveness, and lifetime loyalty. In this clip from Content Marketing World 2017, Misia Tramp, VP of CX Strategy and Insights at Met...

Content Marketing Institute
Content Marketing Institute
YouTube Video
  • Hurry, SUMMER enrollment is limited to the first 500 learners from June 1- 30, 2018. Register here: https://www.contentmarketinguniversity.com/ CMI University is your hub for all things related to content marketing education and training – your one-stop shop to help you do your job better and more effectively. Enroll today to receive immediate access to the summer exclusive curriculum about "l...

Content Marketing Institute
Content Marketing Institute
YouTube Video
  • If you missed ICC there's still time to register for Content Marketing World 2018: http://www.contentmarketingworld.com/ Advancements in mobile and machine learning continue to drive consumer expectations ever higher. Brands need to win customers on mobile with faster, more relevant and assistive experiences. In this clip from Intelligent Content Conference 2018, Alana Vieira & Avery Cavanah, P...

Content Marketing Institute
Content Marketing Institute
YouTube Video
  • This year we are fortunate to have Tamsen Webster’s brilliant mind share speaking tips with you in each of the emails I’ll be sending out. Tamsen, a keynote speaker and presentation strategist for other speakers, has great insights to help make YOU shine on stage in September. These aren’t rules you must follow, but they are tried and true strategies that have worked for Tamsen and her clients. W...

Content Marketing Institute
Content Marketing Institute
YouTube Video
  • REGISTER TODAY FOR #CMWorld 2018 #CMWorld: http://www.contentmarketingworld.com/ You know content marketing could make a tremendous impact on the business. You just cannot get the rest of the organization on board. Why can't they see what you see? In this clip from Content Marketing World 2017, Michael Brenner, CEO of Marketing Insider Group, shares advice on you can get the entire organization ...

Content Marketing Institute
Content Marketing Institute
YouTube Video
  • REGISTER TODAY FOR #CMWorld 2018 #CMWorld: http://www.contentmarketingworld.com/ Do you need help creating an effective influencer marketing program from the ground up? In this clip from Content Marketing World 2017, Amisha Gandhi, Senior Director Influencer Marketing at SAP, shares insights on getting started building a global influencer program at a large B2B enterprise, from getting executive...

Content Marketing Institute
Content Marketing Institute
YouTube Video
  • Miss ICC? REGISTER TODAY FOR #CMWorld 2018 #CMWorld: http://www.contentmarketingworld.com/ All the hype and hyperbole around content technology (CMS, DAM, WEM, etc.) and what it can do makes it very difficult for marketers to distinguish fact from fiction. Marketers and content teams are constantly looking to technologies to help us be more effective at our jobs, especially eager to let tech tak...

Content Marketing Institute
Content Marketing Institute
YouTube Video
  • REGISTER TODAY FOR #CMWorld 2018 #CMWorld: http://www.contentmarketingworld.com/ Marketing strategies now must include budget and resource for A/B testing, viral loops, engineering as marketing solutions, and funnel optimization. In this clip from Content Marketing World 2017, Teju Owoye, Founder & CEO of The Sulte Group, shares tips on how to create a conversion journey that is a self-sustaini...

Content Marketing Institute
Content Marketing Institute
YouTube Video
  • This year we are fortunate to have Tamsen Webster’s brilliant mind share speaking tips with you in each of the emails I’ll be sending out. Tamsen, a keynote speaker and presentation strategist for other speakers, has great insights to help make YOU shine on stage in September. These aren’t rules you must follow, but they are tried and true strategies that have worked for Tamsen and her clients. W...

Content Marketing Institute
Content Marketing Institute
YouTube Video
  • Miss ICC? REGISTER TODAY FOR #CMWorld 2018 #CMWorld: http://www.contentmarketingworld.com/ When we talk about content and marketing working together we often talk about building an “in-house publication” or “content studio”. But what does it really take to successfully create, manage and measure an in-house digital publication. In this clip from Intelligent Content Conference 2018 - a panel of m...

Content Marketing Institute
Content Marketing Institute
Blog Post
  • You can’t write that lead. You can’t come up with the visuals. You can’t figure a new way to tackle the same topic. Get out of that slump and take a tip (or 27) from your fellow marketers. (Read to the end for the most drastic idea.) Continue reading → The post 27 Ideas to Break Your Creative Slump appeared first on Content Marketing Institute.

Content Marketing Institute
Content Marketing Institute
YouTube Video
  • REGISTER TODAY FOR #CMWorld 2018 #CMWorld: http://www.contentmarketingworld.com/ Tired of telling your brand story, same bad time, same bad channel? Change it up. Jettison the "if you build it, they will come" mentality and embrace a cross-platform distribution strategy that works for everyone. In this clip from, Content Marketing World 2017, Bethany Chambers, Director of Audience Development at...

Content Marketing Institute
Content Marketing Institute
Blog Post
Content Marketing Institute
Content Marketing Institute
Blog Post
  • If your logo didn’t appear with your content, could your audience identify the content as coming from your brand? If not, it’s time to find your brand voice. Follow these five steps to make your brand voice sing. Continue reading → The post 5 Steps to Find Your Brand Voice appeared first on Content Marketing Institute.

Content Marketing Institute
Content Marketing Institute
Blog Post
Content Marketing Institute
Content Marketing Institute
Blog Post
Content Marketing Institute
Content Marketing Institute
YouTube Video
  • REGISTER TODAY FOR #CMWorld 2018 #CMWorld: http://www.contentmarketingworld.com/ The demand to come up with amazing, consistently creative ideas is skyrocketing while the time to do so shrinks. In this clip from Content Marketing World 2017, Carla Johnson, President, Type A Communications, shares tips on how to make sure your B2B content is not boring.. but brilliant! To see the full presentat...

Content Marketing Institute
Content Marketing Institute
Blog Post
Content Marketing Institute
Content Marketing Institute
Blog Post
  • Are personas the same as stereotypes? Whether it’s soccer moms, NASCAR dads, or lazy millennials, marketers draw conclusions. Now, 10 marketers share how they view personas and stereotypes in their audience development. Continue reading → The post Are Personas Just a Nicer Word for Stereotypes? appeared first on Content Marketing Institute.

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