Content Marketing Institute
Content Marketing Institute
Blog Post
  • What’s the first step to creating unique, differentiated content? Analyze the content created in your market. Follow these three steps to identify opportunities for your content to stand out – or content gaps that your brand can fill. Continue reading → The post How to Do a Competitive Content Marketing Analysis appeared first on Content Marketing Institute.

Content Marketing Institute
Content Marketing Institute
Blog Post
  • To be successful, marketers must add value to consumers’ lives. The fundamentals behind content marketing bring that relationship-building value. But don’t take our word. Let these nine statistics do the talking to persuade naysayers. Continue reading → The post 9 Stats That Will Make You Want to Invest in Content Marketing appeared first on Content Marketing Institute.

Content Marketing Institute
Content Marketing Institute
Blog Post
  • We discuss the Brandwatch/BuzzSumo acquisition, Snapchat's new location-based services, and a "Killing Marketing" model from Mercedes. Our rants and raves cover transparency; then we close with an example of the week from Alcoa. Continue reading → The post This Week in Content Marketing: Mercedes Launches Revenue-Based Content Model appeared first on Content Marketing Institute.

Content Marketing Institute
Content Marketing Institute
Blog Post
  • Research shows images attract more people to your content and help people retain the content they consume longer. Visual content is important, but do you struggle to incorporate visuals into your blog? Here are 12 options to consider. Continue reading → The post 12 Types of Awesome Visual Content You Can Use in Your Blog Posts appeared first on Content Marketing Institute.

Content Marketing Institute
Content Marketing Institute
Blog Post
  • Do your presales and post-sales content teams coordinate efforts for maximum benefit? Or are you like most brands? Presales teams sell. Post-sales teams explain. Rarely the twain shall meet. It doesn’t have to be that way. Continue reading → The post Why Savvy Marketers Close the Pre- and Post-Sale Content Gap appeared first on Content Marketing Institute.

Content Marketing Institute
Content Marketing Institute
YouTube Video
  • REGISTER TODAY for Intelligent Content Conference 2018: http://www.intelligentcontentconference.com/ In this clip from Intelligent Content Conference 2017, Ardath Albee of Marketing Interactions, showed attendees how to milk buyer personas for insights to address context influenced by the buying committee. To see the full presentation & slides from ICC 2017 order our VOD: http://icc2017.kvshow...

Content Marketing Institute
Content Marketing Institute
Blog Post
  • A lot of information exists about how to attract and keep people on your brand’s email lists. It’s hard to find tips on how to actively repel or discourage subscribers. Wait, discourage subscribers? Yes, you should. Read on. Continue reading → The post Email Lists: When Smaller Is Actually Better appeared first on Content Marketing Institute.

Content Marketing Institute
Content Marketing Institute
Blog Post
  • You need to find and hire the right candidate – in a red-hot market where research shows content creation and content marketing is one of the top skills missing from marketing teams. Here’s how to speed up the process to get the best. Continue reading → The post How to Speed Up the Process to Find and Hire Top Content Marketing Talent appeared first on Content Marketing Institute.

Content Marketing Institute
Content Marketing Institute
Blog Post
  • Vanity metrics are helpful when they’re seen as optimization metrics. They are bellwethers for what your target audience finds valuable on that channel. Learn how to maximize their use and why they should not measure business goals. Continue reading → The post The Smart (and Not-So-Smart) Ways to Use Vanity Metrics appeared first on Content Marketing Institute.

Content Marketing Institute
Content Marketing Institute
Blog Post
  • Too often brands don’t spend enough time thinking what their audience wants. Follow the 12 steps of the hero’s journey, reframed as an audience journey, to better align your content with the real needs and wants of your audience. Continue reading → The post How to Take an Audience-First Approach to Your Content appeared first on Content Marketing Institute.

Content Marketing Institute
Content Marketing Institute
Blog Post
  • We discuss Google's olive branch to publishers, Amazon's new blitz on the ad game, and Blue Apron's podcasting push. Our rants and raves feature Lloyds Bank and Amazon; then we wrap up with an example of the week on The Points Guy. Continue reading → The post This Week in Content Marketing: Is Google’s Subscription Gift to Publishers a Trojan Horse? appeared first on Content Marketing Institute.

Content Marketing Institute
Content Marketing Institute
Blog Post
  • A lot of B2B companies are challenged in content creation. How do those problems arise? What bottlenecks are created? How can you address them? Learn what four experts, including two Content Marketer of the Year finalists, say. Continue reading → The post Experts Talk Content Workflow Challenges, Bottlenecks, and Solutions appeared first on Content Marketing Institute.

Content Marketing Institute
Content Marketing Institute
YouTube Video
  • See the 2018 B2B Content Marketing Research here: http://contentmarketinginstitute.com/research/ Is content creation a challenge for your company? It is for one-third of B2B companies, according the recently released B2B Content Marketing: 2018 Benchmarks, Budgets and Trends — North America. How do those problems develop? What bottlenecks do they create? And better yet, how can you address them?...

Content Marketing Institute
Content Marketing Institute
YouTube Video
  • Registration now open for Intelligent Content Conference 2018: http://www.intelligentcontentconference.com/ Do you know what intelligent content, terminology management and translation memory are? In this clip from Intelligent Content Conference 2017, Val Swisher, Founder & CEO of Content Rules, offers advice on coordinating all three so you can create intelligent content that works. To see the...

Content Marketing Institute
Content Marketing Institute
Blog Post
  • Considering a new marketing technology? Your first step has nothing to do with technology. Assess your processes and address any issues. Then research the tech options, seeking the simplest solution, and ask questions. Continue reading → The post What to Consider When It’s Time for New Marketing Technology appeared first on Content Marketing Institute.

Content Marketing Institute
Content Marketing Institute
Blog Post
  • Wouldn't it be great if you could turn your brand into a content powerhouse of the future – today? You can. Start with adapting to and adopting these five trends now before the audience leaves your brand behind. Continue reading → The post The Future of Content and SEO: 5 Trends Every Marketer Needs to Know appeared first on Content Marketing Institute.

Content Marketing Institute
Content Marketing Institute
YouTube Video
  • For more info & to register: http://www.intelligentcontentconferen... ICC 2018 Las Vegas (March 20-22) is the one content strategy event specifically designed for marketing practitioners. Our goal is the movement away from the copy/paste mentality of most marketers, toward a format-free, modular and single-source approach to content creation and distribution. We’ll be offering courses ranging fr...

Content Marketing Institute
Content Marketing Institute
YouTube Video
  • Content Marketing World 2017 kicked off with an opening reception at the Rock and Roll Hall of Fame in Cleveland. REGISTER TODAY FOR CONTENT MARKETING WORLD 2017 #CMWorld: http://www.contentmarketingworld.com/ To see the full presentation & slides from #CMWorld 2016 order our POST SHOW VIDEO ACCESS: http://cmworld16.kvshowcase.com/ FOR TONS MORE advice & education http://contentmarketinginsti...

Content Marketing Institute
Content Marketing Institute
Blog Post
  • A social media plan for an industry where people socialize is logical. But what about legacy companies? How do less-than-obvious brands use social media in a human way? Learn from three Content Marketing Awards finalists. Continue reading → The post How 3 Serious Brands Engage Humanly on Social Media appeared first on Content Marketing Institute.

Content Marketing Institute
Content Marketing Institute
Blog Post
  • It never hurts to go the extra mile when it comes to enhancing the value of your email efforts. Follow these tips and examples to increase your reach, your impact, and your subscribers’ satisfaction with your email content. Continue reading → The post How to Deliver Emails That Will Increase Reach, Impact, and Subscriber Satisfaction appeared first on Content Marketing Institute.

Content Marketing Institute
Content Marketing Institute
Blog Post
  • Why is this article format – How (Well-Known Company) is Doing (Something) to Achieve (Positive Result) – used over and over? Don’t you need to be different to stand out? Learn why the format is so popular and how you can do it too. Continue reading → The post Why Content Creators Are Using This Simple Article Format to Draw a Bigger Audience appeared first on Content Marketing Institute.

Content Marketing Institute
Content Marketing Institute
Blog Post
  • We explore Advertising Week, a battle between Google and Amazon, and Twitter's time-wasting 280 character test. Rants and raves include Time's new membership model; then we share an example of the week on Chagrin Falls Film Festival. Continue reading → The post This Week in Content Marketing: Google and Amazon Prepare for Internet War appeared first on Content Marketing Institute.

Content Marketing Institute
Content Marketing Institute
Blog Post
  • People prefer to do business with companies they know, like, and trust. But what does that mean? And, more importantly, how do you translate that understanding into your content? Explore how businesses do it well and how you can do it too. Continue reading → The post How to Infuse ‘Know,’ ‘Like,’ and ‘Trust’ Into Your Content appeared first on Content Marketing Institute.

Content Marketing Institute
Content Marketing Institute
Blog Post
  • Researchers strongly believe topic modeling is a key component of Google’s algorithm. Learn what topic modeling really is and how to do it (manually or automated) to identify opportunities for content that outperforms your competition. Continue reading → The post How Topic Modeling Can Strengthen Your SEO and Content Marketing Strategy appeared first on Content Marketing Institute.

Content Marketing Institute
Content Marketing Institute
YouTube Video
  • Consider how much time your team spends on tasks that can now be performed by a machine. The marketer's primary role would be to enhance rather than create. In this clip from Intelligent Content Conference 2017, Paul Roetzer of PR 20/20, shares insight on understanding and applying new technologies, like artificial intelligence, to make your content marketing more efficient and effective. To se...

Content Marketing Institute
Content Marketing Institute
Blog Post
  • The numbers are staggering – marketers are investing heavily in visual content. How do you produce visual content and use it to catch your audience’s attention? Pick one or more of these 16 tips for your content marketing team to try. Continue reading → The post 16 Visual Storytelling Tips to Give Your Content Marketing a Boost appeared first on Content Marketing Institute.

Content Marketing Institute
Content Marketing Institute
Blog Post
  • User-generated content is powerful because it taps into people’s inherent desire to be recognized and appreciated. Tap into that opportunity with these four ideas for users to create content (and subsequently promote) your brand. Continue reading → The post User-Generated Content: Where Does It Fit in Your Content Marketing Strategy? appeared first on Content Marketing Institute.

Content Marketing Institute
Content Marketing Institute
Blog Post
  • Almost all the top rankings in Google have one thing in common – a backlink. Another site thought well enough of the content to link to it. But how do you get those high-quality links? You must earn them. Here’s how to start. Continue reading → The post 4 Strategies to Earn Natural, High-Quality Links for Your Content appeared first on Content Marketing Institute.

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