Content Writers
Content Writers
Blog Post
  • When asked about search engine optimization, the first thing you think of is keywords, right? With the influx in SEO experts and agencies that specialize in SEO, it seems as though everyone knows how to game the search results and rise to the top. While not all of those tactics may be ethical or up-to-date, ...

Content Writers
Content Writers
Blog Post
  • We all follow that one person on Facebook that loves to post long, rambling statuses. Whether it’s the latest news story or their thoughts on a professional sports team, they drone on and on. Lately, however, it seems as though this long-form status update is the new normal—and it is. Even brands are taking advantage ...

Content Writers
Content Writers
Blog Post
  •   I remember the days when I longed to be paid to write. I would daydream during my job of having the flexibility to work for myself, at least part of the time. I had images of sitting in coffee shops and co-ops happily working to produce spot-on content that was a draft and finished ...

Content Writers
Content Writers
Blog Post
  • Where marketing is concerned, content is king these days. From white papers and ebooks to Facebook and Twitter, content is everywhere. If you are a content creator, manager, or publisher you understand the value of great content as a powerful marketing tool. The words we choose, the tone we adopt, and the visuals we pair ...

Content Writers
Content Writers
Blog Post
  • In business, it’s easy to be swayed toward marketing tactics that generate fast results. If executed correctly, a pay-per-click (PPC) marketing campaign can help you bring in leads, hit your revenue goals, and drive traffic to your site in a quick turnaround time. But what happens once that campaign is over? Will these new customers ...

Content Writers
Content Writers
Blog Post
  • Effective content marketing begins with the people and processes within your own organization. That’s because good content reflects the culture and values of the organization. So it stands to reason that internal content marketing can be a potent tool that reinforces objectives and motivates employees to care more deeply about products, customer service, and their ...

Content Writers
Content Writers
Blog Post
  • So you’ve written some awesome content to help increase awareness about your website, product, or service. Now what? How do you get that content to the right people? If you’re a content marketer, you’ve probably posted your work on many of the social media sites – maybe you even use Hootsuite to post to all ...

Content Writers
Content Writers
Blog Post
  • Life as a freelance writer has many wonderful benefits, like the ability to set your own hours and pick and choose your projects. On the other hand, you don’t have a guaranteed paycheck and you only get paid for work you submit. If you form productive client relationships, however, you can enjoy a steady flow ...

Content Writers
Content Writers
Blog Post
  • Hulu is one of the leading video streaming platforms available on the internet. As an early player, Hulu maintains a majority of the market, with a low monthly cost and established relationships with broadcast networks that allow it to stream current seasons of hit TV shows. Hulu uses a variety of marketing strategies to market ...

Content Writers
Content Writers
Blog Post
  • Content marketing success is elusive. Many believe it’s impossible to truly measure. If you are one of those who think this way, think again. Measuring ROI in content marketing is not only doable, but imperative. Measuring success goes hand-in-hand with publishing. Make it part of your regular content marketing routine. You’ll be surprised at how ...

Content Writers
Content Writers
Blog Post
  • When you’re a freelance writer, the most important thing you need to market is yourself. The good news is there’s greater demand for freelance writers today because there’s a constant demand for fresh, relevant content. The key to having a successful career as a freelancer is to form mutually beneficial relationships with clients that can ...

Content Writers
Content Writers
Blog Post
  • There’s a pervasive myth in our society about writers. They’re highly creative, disorganized, and impoverished as they work on their next novel. However, these writers are not the ones most likely to get steady and lucrative freelance writing assignments. Instead, writers who display a high degree of professionalism, even if they’re less creative overall, get ...

Content Writers
Content Writers
Blog Post
  • If you’re a content marketer, you’re probably always looking for new things to write about. Consider doing what a lot of the big magazines do – turn a new research article into a blog post. This works well because research studies are published when there are new, often exciting discoveries about a topic. But the ...

Content Writers
Content Writers
Blog Post
  • Customer dissatisfaction is an eternal issue for brands. One big difference between today’s unhappy customer and yesteryear’s is the advent of social media. Social media gives customers the ability to voice their dissatisfaction publicly and globally. So while social media exposure and praise have the ability to help brands soar to great heights, social media ...

Content Writers
Content Writers
Blog Post
  • What’s your “why”? Brands that can clearly answer this question are more likely to appeal to today’s searchers. What we’re talking about here is purpose-driven content marketing. And it does matter today’s consumers. In fact, nearly half of all global consumers prefer brands that stand for or support something. Specially, aspirational content appeals to about ...

Content Writers
Content Writers
Blog Post
  • Every content marketer should be thinking about writing an authoritative article on a topic in his/her area of expertise. It’s true that smaller blog posts are quicker and easier for people to read, but Google aims to prioritize authoritative articles in search. Why? Because authoritative articles are through, comprehensive, and helpful. People tend to spend ...

Content Writers
Content Writers
Blog Post
  • I don’t know about your Instagram habits, but I love scrolling through the Stories feature. Whether I’m looking at updates from my favorite brands or seeing what my friends and family have been up to, the Stories function is a great way to connect with an audience on Instagram. These snippets of content are only ...

Content Writers
Content Writers
Blog Post
  • At the boardroom table, I twirled a pencil. My mind wandered. Words spilled around me as we worked through the agenda, which seemed unchanging from one meeting to the next. Then, those words took on some new familiarity. The heavens opened. Truth was revealed. Hey! We were talking about sales. We had to make our ...

Content Writers
Content Writers
Blog Post
  • If you’ve visited a website in the past few years, the odds are good that you’ve encountered a PopUp offer that was created to entice you to make a purchase or surrender your email address for a deal. While you might think that PopUp offers are annoying as a website visitor, companies continue to use ...

Content Writers
Content Writers
Blog Post
  • With today’s technological and online marketing advances, businesses are feeling the pressure to be active on social media more than ever. But before you sign up for every social media platform out there, you need to determine if social media marketing is right for your business. You may be shocked to hear that some businesses ...

Content Writers
Content Writers
Blog Post
  • The playing field in content marketing is getting crowded. There’s significant competition from all over the internet in every industry imaginable. The reason is simple—content marketing is powerful. When customers could be just a search term away from discovering your content or your competitions’ content, how do you tip the scale in your direction? The ...

Content Writers
Content Writers
Blog Post
  • Is an SEO expert nothing more than a snake oil salesman trying to convince you that his placebo will save your company’s online life? Since its inception in 1997, SEO has been the key buzzword for any online marketing effort. Why? Because utilizing it has been the key component for search engine success. But is ...

Content Writers
Content Writers
Blog Post
  • Many believe that content marketing is reserved solely for businesses that sell products and services. Marketing articles only seem to highlight brands in the retail or service industry that excel at content marketing. But content marketing isn’t limited to those who make a sale. Everyone from doctors to government councils can use content marketing to ...

Content Writers
Content Writers
Blog Post
  • Trader Joe’s is a popular, privately owned grocery store chain with a cult-like following of customers who are more than willing to drive out of their way to frequent the store. Trader Joe’s doesn’t participate in some of the traditional advertising campaigns that other grocery stores use. Instead, the company has developed a unique branding ...

Content Writers
Content Writers
Blog Post
  • As content marketers, we want to know where our website and content traffic came from. This helps us understand which digital strategies are working and which to improve. In traffic reports, whether on Google Analytics or another tool, you’ll often see a type of referral traffic named “Direct.” This implies that people are directly typing ...

Content Writers
Content Writers
Blog Post
  • Turns out freelancing isn’t so free when you get down to it. Just like any other human endeavor, freelancing requires a certain focus and concentration. Times must be set aside, and spaces must be reserved to allow that focus and concentration to happen. Freelancing is just another style of work – one that demands you ...

Content Writers
Content Writers
Blog Post
  • As a freelance writer, you need an effective way to keep track of multiple deadlines for the clients you work with. Unlike when you wrote full-time at your 9-5 job, you get to choose how you keep track of all of those deadlines. You need a project management system that fits your needs, ensures that ...

Content Writers
Content Writers
Blog Post
  • Autoresponder campaigns are becoming an extremely popular way for businesses of all sizes to increase sales and to keep in touch with customers. As mainstream email marketing service providers, such as MailChimp, have made the decision to let users benefit from autoresponder campaign technology as an included feature, it’s easier than ever to implement an ...

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