Continuum Managed Services, LLC
Continuum Managed Services, LLC
Blog Post
  • As the cyber threat landscape continues to evolve, so too does the sophistication of cyber attacks. We’re all aware of the ongoing work that needs to be done to keep sensitive information safe from hackers and stay ahead of the threat landscape, but there’s another side to the coin, and that’s physical security. Many offices don't enforce best practices for physical information security, and fr...

Continuum Managed Services, LLC
Continuum Managed Services, LLC
Blog Post
  • What would your perfect client look like? How many employees do they have? Are they in a certain geographical region? Do they work in a specific vertical? The answers to these questions may largely depend on the makeup of your MSP business. In this sixth installment of the 7 Habits of Highly Successful IT Service Providers, you’ll learn why targeting ideal clients can lead to better client life...

Continuum Managed Services, LLC
Continuum Managed Services, LLC
Blog Post
  • What is one thing that today’s most successful companies have in common? They are frequently cross-selling and upselling. For them, it’s as easy as asking, “would you like fries with that?” or mentioning, “customers who bought this item also bought...” For the average IT service provider, however, cross-selling and upselling requires a bit more effort and creativity. Expanding service adoption ...

Continuum Managed Services, LLC
Continuum Managed Services, LLC
Blog Post
  • Email newsletters are a great way to stay top-of-mind with prospects and customers, express the value of your IT services, and provide educational information that readers can use to be more productive in the workplace. With all the opportunities newsletters can help you uncover, there are a number of important elements to consider when producing a successful one. Keep reading to explore how yo...

Continuum Managed Services, LLC
Continuum Managed Services, LLC
Blog Post
Continuum Managed Services, LLC
Continuum Managed Services, LLC
Blog Post
  • I recently had the unfortunate opportunity to deal with a piece of ransomware that has only been in circulation in its current form for a few weeks. It took less than an hour from the time it dropped its payload to the time it was caught, yet it still managed to tear through pretty much all the servers. So you might be asking yourself, “why is Chris telling us all about this ransomware and the ...

Continuum Managed Services, LLC
Continuum Managed Services, LLC
Blog Post
  • I started my IT career as a technician, originally working in a high volume call center-type help desk, and then later moving to a desktop support/system admin position for a local IT company closer to home. Within a few years, I found myself at a dead end with no vertical movement within the company. I was not learning anymore, as each person had a niche and refused to train anyone else on that...

Continuum Managed Services, LLC
Continuum Managed Services, LLC
Blog Post
  • When it comes to successfully managing client relationships, there are four key principals: making your client feel important to your business, demonstrating you understand their business and needs, helping them succeed in their goals, and lastly, committing to a long lasting, mutually beneficial relationship. These are the core tenets that will assist you in developing more profitable relations...

Continuum Managed Services, LLC
Continuum Managed Services, LLC
Blog Post
  • Imagine landing a new account whose business is highly profitable, highly reliant on uptime and depends on a business model that must keep their administrative and operations budgets as small as possible. This is the legal vertical, which can provide a perfect scenario for an MSP to step in and deliver considerable value to their clients. But before you do, there are important considerations to ...

Continuum Managed Services, LLC
Continuum Managed Services, LLC
Blog Post
  • Selling security can be tricky, especially during initial conversations where your prospects may not fully understand the importance of protecting their IT infrastructure. Fortunately, the right discovery questions can help you drive the conversation forward and uncover the right pain points to address via your service offerings. In this episode of The Weekly Byte, we outline four important ques...

Continuum Managed Services, LLC
Continuum Managed Services, LLC
Blog Post
  • Virtually every business today fears falling victim to cyber attack. This (rational) fear stems from not only the loss of productivity or sensitive information, but also for the financial burden it puts on the business—even well after the attack has been carried out. According to a study by Ponemon Institute and Accenture, the average annual number of security breaches increased almost 30 percen...

Continuum Managed Services, LLC
Continuum Managed Services, LLC
Blog Post
  • Perfecting your sales pitch is an invaluable skill, but to win clients you’ll need to know how to customize your message to match the business needs of different buyer personals. In this fifth installment of the 7 Habits of Highly Successful IT Service Providers, you’ll learn how and when to change up your value prop, and who to go after first when pursuing your next client.

Continuum Managed Services, LLC
Continuum Managed Services, LLC
Blog Post
  • A few years ago, we saw the industry make a significant transition from break/fix to what are now managed service providers (MSPs). Why? Because there was a need in the market for better, more robust IT services. Today, we’re seeing a similar trend—this time with cyber security. The need for MSPs to bring security into their portfolios is very clear—and it’s a very significant shift. To talk mo...

Continuum Managed Services, LLC
Continuum Managed Services, LLC
Blog Post
  • Backup and Disaster Recovery (BDR) has grown to become an essential offering that’s included in almost every modern MSP’s portfolio. With uptime now a critical component to SMB success and users demanding always-on access to data and applications, BDR is no longer just an add-on or optional service—it’s a must-have. However, most current BDR offerings aren’t built to support the varied and wide...

Continuum Managed Services, LLC
Continuum Managed Services, LLC
Blog Post
  • Case studies are one of the most important assets to include in your marketing and sales library—but how should you actually go about creating them? What information should you include, and how can you write and package case studies in a way that captures the attention of your prospects and customers? Tune in to this episode of The Weekly Byte to find out!

Continuum Managed Services, LLC
Continuum Managed Services, LLC
Blog Post
  • I receive a number of sales emails and correspondence throughout any given week. Some pique my interest, some I just brush off and ignore. But I received one the other day that was just plain BAD! Upon first glance, the email copy may not seem as horrendous. Below, however, I share and dissect the message to show MSPs how NOT to write a sales email and provide tips for your next prospect send! ...

Continuum Managed Services, LLC
Continuum Managed Services, LLC
Blog Post
  • With a month of 2018 already under our belts, we thought we'd take a moment to recap our top blog posts so far. MSP sales and marketing seems to be the key theme in this month’s roundup. With these top 5 posts and best practices, you’ll be well on your way to growing and scaling your business with ease. Read on to discover how to successfully sell clients on managed services, how to grow well b...

Continuum Managed Services, LLC
Continuum Managed Services, LLC
Blog Post
  • As an MSP, MSSP or IT service provider, you’re likely committed to effectively assessing vulnerabilities, securing networks and endpoints, and mitigating cybersecurity incidents in 2018. Of course, you know that the first line of defense against cyber threats in business is the employee, so ensuring that everyone in an organization is properly trained on security best practices is the vital firs...

Continuum Managed Services, LLC
Continuum Managed Services, LLC
Blog Post
  • As an MSP looking to grow your business and expand into new revenue streams, this new series will provide an in-depth view into the verticals you should look to go after in 2018. As far as vertically aligned industries go, healthcare is one of the more widely-known areas of opportunity for IT service providers, and with good reason. Healthcare relies on current technology, requires constant upt...

Continuum Managed Services, LLC
Continuum Managed Services, LLC
Blog Post
  • Content creation is an essential component of any modern marketing strategy—but once you've created the content, you need to have effective landing pages to encourage website visitors to actually download it! In this episode of The Weekly Byte, we explore several landing page best practices designed to help you optimize conversion and generate more leads. Tune in now to discover how the right ...

Continuum Managed Services, LLC
Continuum Managed Services, LLC
Blog Post
  • By now, you’ve probably read plenty of predictions for the managed IT services industry in the new year. If not, here’s a brief summary: AI will take off, the cloud will become a big player for businesses, cyber security will continue to be a focal point, and IT services will be in higher demand. But which trends and changes in the market are actually worth watching? Keep reading to discover ke...

Continuum Managed Services, LLC
Continuum Managed Services, LLC
Blog Post
  • When it comes to managed IT services, pricing and packaging are two of the most important business decisions you can make—having far-reaching effects beyond your bottom line. In this fourth installment of the 7 Habits of Highly Successful IT Service Providers, you’ll learn why selling the value of your services is better than offering the lowest price.

Continuum Managed Services, LLC
Continuum Managed Services, LLC
Blog Post
  • Over the past few years, healthcare has proven itself as a lucrative target for cyber criminals. The year 2017 exceeded the year before by one healthcare breach per day. In fact, hundreds of breaches occurred with millions of patient records exposed. Here are seven of the biggest breaches that happened in 2017 in the US and around the world.

Continuum Managed Services, LLC
Continuum Managed Services, LLC
Blog Post
  • For managed IT service providers working to bring a cybersecurity offering to market, it’s serendipitous that “cybersecurity” is at the tip of every small-to-midsize business’ (SMB) tongue… right? With hacks hogging headlines, small businesses will instinctively run to their MSP for security guidance and enhanced protection—in a perfect world. The reality is, the high frequency of debilitating d...

Continuum Managed Services, LLC
Continuum Managed Services, LLC
Blog Post
  • Your website is arguably your most important marketing asset—it’s where you can make a first impression with prospects, offer information about your products and services, and convert visitors into leads. But what should your website include? What information is most important, and how should you organize your content? Explore six website must-haves in this episode of The Weekly Byte!

Continuum Managed Services, LLC
Continuum Managed Services, LLC
Blog Post
  • The global demand for managed IT services is greater than ever before. Analysts suggest that the emergence and proliferation of new trends, cloud and security technologies will drive the overall market to $268.25 billion by 2022. And a big part of that market will be comprised of MSPs who cater to small- and medium-sized businesses. Just like yourself! Now, how can you position yourself to grab...

Continuum Managed Services, LLC
Continuum Managed Services, LLC
Blog Post
  • This is the final post of our three-part series discussing common challenges MSP businesses face when it comes to hiring and onboarding, retaining top talent, and reducing employee turnover. In the first two posts, we gave you best practices for owning the hiring and onboarding process and the importance of developing and maintaining an employee retention program. In our final post we’ll talk em...

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