Continuum Managed Services, LLC
Continuum Managed Services, LLC
Blog Post
  • Effective marketing is a challenge for businesses of any size and industry today, and IT service providers are no exception. You could have a rock-solid infrastructure, fast and accurate procedures, and proactive support, but none of it’s any good if you can’t generate and capture new business. Without effective marketing, it can be very difficult to grow your business and break into new markets...

Continuum Managed Services, LLC
Continuum Managed Services, LLC
Blog Post
  • Ransomware is one of the hottest topics in recent cybersecurity news, and with good reason. These threats are both pervasive and expensive. According to a recent survey of 500 managed service providers, nearly 90 percent of MSPs report their clients were hit by ransomware in the last year. In addition to the cost associated with any ransoms, 60 percent of MSPs reported spending multiple days rem...

Continuum Managed Services, LLC
Continuum Managed Services, LLC
Blog Post
  • The holiday season is upon us, and it comes with no shortage of opportunities—and potential headaches—for MSPs. In this episode of The Weekly Byte, we outline four ways to plan and prepare for the holidays to keep both your team and your customers happy. Tune in to learn more!   

Continuum Managed Services, LLC
Continuum Managed Services, LLC
Blog Post
  • I think everyone can agree on the importance of marketing today, but many IT service providers struggle with how much money and resources they should allocate to it. Marketing is an investment—it’s a collection of activities that must be continuously worked at and updated. But how can you ensure you’re making the most of your efforts if you’re limited on time and resources? If this is a big con...

Continuum Managed Services, LLC
Continuum Managed Services, LLC
Blog Post
  • In the managed IT services business, your focus is not only on keeping your clients’ IT environment running smoothly, but also on building a thriving business for years to come. In order to effectively sell your services and achieve scalability, you need to differentiate your business from the rest. What are the unique benefits you can offer? How should your audience think of your brand? Who is ...

Continuum Managed Services, LLC
Continuum Managed Services, LLC
Blog Post
  • The need to enhance cybersecurity is a given today for both Managed Service Providers (MSPs) and their clients. The constant news headlines containing “ransomware,” “cybercrime,” “data breach” or the like has made security top of mind for businesses of all sizes—prompting MSPs to start thinking more seriously about their cybersecurity services and how to best offer them to clients. There is a h...

Continuum Managed Services, LLC
Continuum Managed Services, LLC
Blog Post
  • In previous articles, I have talked about the differences between MSP and MSSP and how important it is to practice what you preach as you look to differentiate yourself in the cybersecurity space. As we quickly approach the end of the year, I’d like to provide you all with a tried-and-true strategy for successfully launching your cybersecurity offering as a new line of business in 2018 and beyon...

Continuum Managed Services, LLC
Continuum Managed Services, LLC
Blog Post
  • You can’t grow your business if you’re not acquiring new customers—but that doesn’t mean you should take on every single opportunity that comes your way. In fact, knowing when to say “no” to a prospect can be just as valuable as knowing when to say “yes.” In this episode of The Weekly Byte, we explore when it might make sense to pause (or walk away from) a potentially bad deal!

Continuum Managed Services, LLC
Continuum Managed Services, LLC
YouTube Video
  • We offer a fully integrated solutions approach with ubiquitous, unified management for PCs, Macs, Windows and Linux, backup and disaster recovery solutions, and mobile devices. We are the only managed service partner that offers true management with intelligent monitoring, a tightly integrated world-class Network Operations Center (NOC) and a 24/7 Help Desk with a SaaS-based management portal.

Continuum Managed Services, LLC
Continuum Managed Services, LLC
Blog Post
  • Dominating the threat landscape this year, ransomware has become an issue that all modern businesses need to worry about. While ransomware isn’t a new phenomenon, over the years it has grown from a mild annoyance to a shocking financial burden for many individuals and businesses today. Variants such as NotPetya, WannaCry, and Locky are among those that wreaked havoc for businesses worldwide this...

Continuum Managed Services, LLC
Continuum Managed Services, LLC
Blog Post
  • The modern business-to-business (B2B) sales cycle and buyer’s journey have changed dramatically over the last several years—and if you’re still relying on traditional prospecting tactics to win new business, you may be limiting your pipeline and losing deals. While cold calls and referrals can still be valuable, the most successful sales reps today are leveraging digital channels and creating p...

Continuum Managed Services, LLC
Continuum Managed Services, LLC
Blog Post
  • I've reviewed countless IT service provider websites, but one thing that's abundantly clear is that not enough organizations take the time to clearly map out their sales and marketing funnel. The first warning sign? Home pages that lead with "Contact Us" or "Schedule a Consultation" requests and nothing else. Right off the bat, this tells me that these companies are only marketing to companies t...

Continuum Managed Services, LLC
Continuum Managed Services, LLC
Blog Post
  • In today’s increasingly-digital business landscape, everything is measurable. Whether it’s the ROI of a given marketing initiative, the effectiveness of an entire sales department, or the average cost of new customer acquisition, one thing is clear: businesses with a strong analytics program in place have a significant advantage over those that don’t. 

Continuum Managed Services, LLC
Continuum Managed Services, LLC
Blog Post
  • Webinars are a great way to drive leads, engage with prospects and customers, and more—but you’ll need more than just a screen-sharing tool to successfully deliver webinar content. In this episode of The Weekly Byte, we explore how to host the perfect webinar! Once you've watched today's episode, you can click here to access your webinar success kit.

Continuum Managed Services, LLC
Continuum Managed Services, LLC
Blog Post
  • “What’s your current webinar strategy like?” “Well, I’ve made a point to attend lots of webinars... but I’ve never actually hosted one myself. What should I do?” This is how 90 percent of my conversations started when talking to our MSP partners at Navigate 2017’s Grow Your Business Hub. Many understood the value of webinars—being able to educate and establish oneself as a thought leader in th...

Continuum Managed Services, LLC
Continuum Managed Services, LLC
Blog Post
  • All the sensitive data that’s created and stored today—especially within the healthcare industry—has caused an increased demand for special attention, meaning that it’s more important than ever for managed service providers (MSPs) to fully understand HIPAA compliance. Not only does this mean knowing what it is, but what you need to do to be HIPAA compliant and what the consequences entail if you...

Continuum Managed Services, LLC
Continuum Managed Services, LLC
Blog Post
  • As the conversation around cybersecurity shifts in tone, managed service providers (MSPs) are starting to rework the delivery of their services in tandem with the changing market. So, what do these shifts entail exactly? In The Evolution of Antivirus: Part One, we looked at what has been traditionally referred to as “antivirus,”  and how it can (and should) be thought of as complete endpoint pro...

Continuum Managed Services, LLC
Continuum Managed Services, LLC
Blog Post
  • With the constant influx of threats and attacks, today’s cyber landscape may seem daunting—even downright scary—to most businesses. However, this evolving landscape presents a big opportunity for IT service providers looking to offer reliable cybersecurity services to clients. So, how can you ensure that these services will be profitable in years to come? Clients are now looking to you to provi...

Continuum Managed Services, LLC
Continuum Managed Services, LLC
Blog Post
  • There’s no denying the need for effective cybersecurity services in the small- and mid-sized business (SMB) market today—but IT providers need to have the right go-to-market strategy in order to effectively demonstrate their value and win security business. In this special Halloween edition of The Weekly Byte, we explore how to take the fear out of cybersecurity sales!

Continuum Managed Services, LLC
Continuum Managed Services, LLC
Blog Post
  • We are living in a world where cybercrime is the greatest threat to every business. Today’s news headlines are littered with the latest data breach or attack, and these will only proliferate as the years go on. What’s more, attackers are even broadening their approach to cyberattacks in order to strengthen their potential impact, causing cybercrime damages to cost the world $6 trillion annually ...

Continuum Managed Services, LLC
Continuum Managed Services, LLC
Blog Post
  • Let’s face it: we’re living in a digital age, which means that your website has become a 24x7x365 selling tool. Whenever a user or business is experiencing a particular problem, they turn to search engines like Google and click on the most relevant result. As an IT service provider, you’re in the business of solving problems, so how can you ensure that your website appears on that first page? T...

Continuum Managed Services, LLC
Continuum Managed Services, LLC
Blog Post
  • In the past couple of years alone, the threat landscape has changed drastically. Viruses, Trojans, malware and similar programs are now a reality for modern businesses. Consequently, the need to vigilantly protect your clients’ endpoints from these threats is critical—and sometimes downright scary. With Halloween right around the corner, the conversation on where and how cyber attackers are haun...

Continuum Managed Services, LLC
Continuum Managed Services, LLC
Blog Post
  • Whether you’re a sole service provider or part of a small team operating within a larger company, you know how hard it can be trying to complete work using disconnected tools. That's why you need Service Operations Automation (or ServOps for short)—a new type of technology that’s going to streamline your daily workflows so that you can operate more efficiently than ever before. If you’re an IT ...

Continuum Managed Services, LLC
Continuum Managed Services, LLC
Blog Post
  • LinkedIn is one of the largest and most successful B2B networks that exists today—but are you using it as a lead generation tool? With the right combination of LinkedIn features, functionality, and a few best practices, you can transform the platform into a robust selling tool for your business. In this episode of The Weekly Byte, we show you how to take capitalize on all that LinkedIn has to of...

Continuum Managed Services, LLC
Continuum Managed Services, LLC
Blog Post
  • In the game of bringing an effective managed security solution to market, IT service providers are beginning to rethink their plan. While robust cybersecurity services are largely powered by technology, end users need more to remain truly protected. Are you leveraging the power of people to enhance your security offering? If you haven’t yet considered what this entails, the following points wil...

Continuum Managed Services, LLC
Continuum Managed Services, LLC
Blog Post
  • If you’re an IT service provider trying to improve marketing and scale business but you’re not quite sure why you’re getting stuck, here’s some comforting news: You’re not alone. I recently spoke to a number of Continuum partners when working at Navigate 2017’s Grow Your Business Hub—and my Buyer Persona Creation station (along with five other valuable marketing stations) was completely booked f...

Continuum Managed Services, LLC
Continuum Managed Services, LLC
Blog Post
  • On Monday, a serious weakness was discovered in WPA2, a protocol that secures all modern protected Wi-Fi networks. The flaw allows potential attackers to leverage this vulnerability to break into the WPA2 security model and steal data flowing between wireless devices and the targeted Wi-Fi network. What’s so concerning about this particular attack—dubbed “KRACK,” which is short for key reinstall...

Continuum Managed Services, LLC
Continuum Managed Services, LLC
YouTube Video
  • We offer a fully integrated solutions approach with ubiquitous, unified management for PCs, Macs, Windows and Linux, backup and disaster recovery solutions, and mobile devices. We are the only managed service partner that offers true management with intelligent monitoring, a tightly integrated world-class Network Operations Center (NOC) and a 24/7 Help Desk with a SaaS-based management portal.

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