Conversant, Inc.
Conversant, Inc.
Blog Post
  • As buyer journeys become more self-directed and digitally led, knowing each customer’s unique story is crucial to reaching them and getting your marketing right. But identity matching is one of the industry’s biggest challenges. According to Econsultancy, 74% of marketers say that matching customers across multiple devices is “very important to growth,” but only 14% […]

Conversant, Inc.
Conversant, Inc.
Blog Post
  • If digital marketers want to win customers, they know they need to form an emotional connection with each of them. But many marketers struggle to achieve their customer relationship goals. In a recent study, Conversant and The CMO Club surveyed hundreds of digital marketing leaders and found that only 15% are confident they know their […]

Conversant, Inc.
Conversant, Inc.
Blog Post
  • The Conversant One-to-One Relationship Engine (Core) was awarded “Best Industry Innovation” at the 2017 iMedia ASPY Awards. Now in their 14th year, the ASPY Awards recognize the industry’s best marketing technology that contributes to the innovation and growth of the entire industry. Selected based on votes from the agency community, Core was recognized as the […]

Conversant, Inc.
Conversant, Inc.
Blog Post
  • Conversant was recently named the winner of a DMA Innovation Award at DMA’s &Then Conference, earning top honors in the Creative category for Grasshopper. The groundbreaking tool, which automates the creative development of entire digital ad campaigns in seconds, was also recognized by the DMN Awards in the Ad Tech/Programmatic category this year. As a […]

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