Watch this on-demand webinar for actionable solutions to gaining GDPR compliant consent for digital advertising.
The General Data Protection Regulation (GDPR) will go into enforcement on May 25, 2018. At Epsilon and Conversant, May 25th is not the end date of compliance efforts, it is simply one marker in our overall compliance work. Data protection in general remains at the forefront of Epsilon and Conversant’s operations. The five major pieces Epsilon […]
The rapidly moving ad tech landscape is filled with great ideas, false promises and a massive waste of time and money for marketers. For years, marketers pieced together different point solutions out of fear of putting all their eggs in one basket and as a natural result of vendor relationships and personal preferences. Frankenstein’s monster […]
We’ve launched a free tool for advertisers and publishers to gather GDPR and ePD compliant consent from consumers for digital advertising – and it’s publicly available today for any advertiser and publisher. Announcing the Conversant and CJ Affiliate Consent Tool: a lightweight mechanism to help advertisers and publishers gain compliant consent from consumers for their digital […]
Join digital advertising experts for this podcast series, discussing the effects of the GDPR and ePD on the industry, with a special focus on business continuity and excelling under regulation.
Understanding the GDPR The General Data Protection Regulation (GDPR) will become enforceable on 25th May, 2018, with a goal of harmonising data protection across the member states of the European Economic Area (EEA), including the 28 member states of the European Union (EU), plus Iceland, Norway, and Lichtenstein. This regulation is replacing the EU Data Protection Directive (Directive 95/46/E...
CJ Affiliate by Conversant has been shortlisted for 17 Performance Marketing Awards (PMAs) in 2018.
“Just 25% of CMOs digital media investment reaches target audiences. “This atrocity represents more than $20 billion of marketing waste, inefficiency and ineffectiveness”.
“ Transform everything you’re doing to drive growth.” - Mark Pritchard, P&G’s Chief Brand Officer.
Across Europe, early data from CJ Affiliate shows that the 2017 Black Friday period has been stronger than ever, with revenue increasing by over 50%, orders by one-third, and average order value by 15%.
With the majority (92%) of consumers’ shopping purchases expected to be influenced by offers and promotions this Christmas, it's essential for retailers to understand what drives consumers to purchase.
Ambition is a trait shared by most senior marketers. In this infographic, we take a look at some of the results from Conversant's latest report into the ambitions and challenges of CMO's around the world.
...Yet 61% aspire to do exactly that. A new report reveals that while 61% of senior marketers’ top digital marketing strategy is to build customer relationships, only 15% of those senior marketers are confident that they know their customers well enough to do so.
CJ Affiliate has won three awards at the International Performance Marketing Awards (IPMAs) 2017.
As we’ve discussed before, the essential first step to people-based digital marketing is having a unified view of each of your customers. Once you’ve got a unified view, what comes next? Getting a comprehensive view. If you rely on first-party or third-party data alone to understand your customers, you’ll be wearing blinders that block out […]
Understanding the GDPR The General Data Protection Regulation (GDPR) will become enforceable on May 25th, 2018, with a goal of harmonizing data protection across the member states of the European Economic Area (EEA), including the 28 member states of the European Union (EU), plus Iceland, Norway, and Lichtenstein. This regulation is replacing the EU Data Protection Directive […]
The trend in eyeballs migrating away from the traditional TV and toward video isn’t going away anytime soon. As consumers spend more time viewing digital video across their devices, forecasts indicate 82% of internet traffic will be video-based by 2021. However, many marketers have been slow to make video a larger piece of their omnichannel strategies. […]
As buyer journeys become more self-directed and digitally led, knowing each customer’s unique story is crucial to reaching them and getting your marketing right. But identity matching is one of the industry’s biggest challenges. According to Econsultancy, 74% of marketers say that matching customers across multiple devices is “very important to growth,” but only 14% […]