Conversant, Inc.
Conversant, Inc.
Blog Post
Conversant, Inc.
Conversant, Inc.
Blog Post
  • The rapidly moving ad tech landscape is filled with great ideas, false promises and a massive waste of time and money for marketers. For years, marketers pieced together different point solutions out of fear of putting all their eggs in one basket and as a natural result of vendor relationships and personal preferences. Frankenstein’s monster […]

Conversant, Inc.
Conversant, Inc.
Blog Post
  • We’ve launched a free tool for advertisers and publishers to gather GDPR and ePD compliant consent from consumers for digital advertising – and it’s publicly available today for any advertiser and publisher. Announcing the Conversant and CJ Affiliate Consent Tool: a lightweight mechanism to help advertisers and publishers gain compliant consent from consumers for their digital […]

Conversant, Inc.
Conversant, Inc.
Blog Post
  • Understanding the GDPR The General Data Protection Regulation (GDPR) will become enforceable on 25th May, 2018, with a goal of harmonising data protection across the member states of the European Economic Area (EEA), including the 28 member states of the European Union (EU), plus Iceland, Norway, and Lichtenstein. This regulation is replacing the EU Data Protection Directive (Directive 95/46/E...

Conversant, Inc.
Conversant, Inc.
Blog Post
Conversant, Inc.
Conversant, Inc.
Blog Post
  • Understanding the GDPR The General Data Protection Regulation (GDPR) will become enforceable on May 25th, 2018, with a goal of harmonizing data protection across the member states of the European Economic Area (EEA), including the 28 member states of the European Union (EU), plus Iceland, Norway, and Lichtenstein. This regulation is replacing the EU Data Protection Directive […]

Conversant, Inc.
Conversant, Inc.
Blog Post
Conversant, Inc.
Conversant, Inc.
Blog Post
  • As buyer journeys become more self-directed and digitally led, knowing each customer’s unique story is crucial to reaching them and getting your marketing right. But identity matching is one of the industry’s biggest challenges. According to Econsultancy, 74% of marketers say that matching customers across multiple devices is “very important to growth,” but only 14% […]

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