Think there's no room for improvement in your Facebook ads? Think again. Even experienced social media marketers can fall victim to these common Facebook advertising mistakes. The post 6 Facebook Advertising Mistakes Every Marketer Makes appeared first on Convince and Convert: Social Media Consulting and Content Marketing Consulting.

Like paid search before it, paid social has become a hotspot of competition within the digital marketing world. More and more, people are looking to it to diversify their ad spending. It’s an arena rich with opportunity, but also with plenty of room for error. We all know that the only constant with social platforms […] The post Where Your Brand Is Going Wrong With Paid Social appeared first on Co...

Controversial content can be a boon for your brand's visibility. Before you publish, however, make sure you've assessed the risks and built a response strategy. The post 5 Critical Precautions When Publishing Controversial Content appeared first on Convince and Convert: Social Media Consulting and Content Marketing Consulting.

The latest social marketing report from Social Media Examiner reveals where today's marketers are focusing their efforts, lingering challenges, and the strategies helping them succeed. The post The 6 Things You Need to Know from Social Media Examiner’s Latest Social Marketing Report appeared first on Convince and Convert: Social Media Consulting and Content Marketing Consulting.

Personal digital assistants are all around us, yet which of them actually help answer questions? Jay Baer discusses the state of personal digital assistants and which is best (Siri versus Alexa versus Google versus Cortana) with Eric Enge of Stone Temple. The post New Research Shows Which Digital Assistants Actually Know Stuff appeared first on Convince and Convert: Social Media Consulting and Con...

So many social channels now host video content. Learn which platforms best align with your goals and how to tailor your video campaign for each platform. The post Which Social Platform Is Right for Your Next Video Campaign? appeared first on Convince and Convert: Social Media Consulting and Content Marketing Consulting.

The best hospital social teams are exceptional listeners and top-notch strategizers. Get to know the teams going above and beyond in this master list of the 19 best social media teams from the nation's top hospitals. The post 19 Outstanding Hospital Social Media Teams appeared first on Convince and Convert: Social Media Consulting and Content Marketing Consulting.

Build customer trust before the consumer receives the product or service—you'll stand out and create loyalty and word of mouth. From Jay Baer, two case studies here of proactive customer service and trust-building: Dr. Glenn Gorab and Twelve South. The post How to Build Customer Trust Instantly appeared first on Convince and Convert: Social Media Consulting and Content Marketing Consulting.

B2B influencer marketing shares many of the same best practices as does B2C. But there are several important differences that should be kept in mind. Jay Baer breaks them down here, including how to best find, educate, and motivate B2B influencers. The post 11 Things You Must Know About B2B Influencer Marketing appeared first on Convince and Convert: Social Media Consulting and Content Marketing C...

Hospitals with the most engaging social media strategies aren’t just using their channels as marketing machines—they’re creating healthier communities. Our new report explores how. The post Social Media Lessons from the Best American Hospitals appeared first on Convince and Convert: Social Media Consulting and Content Marketing Consulting.

Not so long ago, internet marketing was all about affiliates. Today, brands are turning to influencers to earn consumer trust, and influencer marketing has never been more competitive. The post How to Stay Competitive in the Growing World of Influencer Marketing appeared first on Convince and Convert: Social Media Consulting and Content Marketing Consulting.

Facebook usage is down for the first time in history. Jay Baer says Instagram could be more popular than Facebook by 2020. Learn the nine reasons why. The post 9 Reasons Instagram Will Overtake Facebook appeared first on Convince and Convert: Social Media Consulting and Content Marketing Consulting.

Nothing undermines your marketing math like shallow measurement and sloppy attribution. A new webinar has arrived to guide you through overhauling your measurement strategy. The post What’s Wrong With Your Marketing Math? appeared first on Convince and Convert: Social Media Consulting and Content Marketing Consulting.

Atomizing your content into "bricks" and "feathers" (as we call them at Convince & Convert) helps you squeeze more juice out of your content marketing. Here's what it looks like in action. The post How to Reverse Atomize Your Content Marketing appeared first on Convince and Convert: Social Media Consulting and Content Marketing Consulting.

Massive growth is on the horizon for influencer marketing. These must-read influencer marketing studies examine what's ahead in 2018 and how marketers can prepare. The post The 5 Best Influencer Marketing Studies of 2018 So Far appeared first on Convince and Convert: Social Media Consulting and Content Marketing Consulting.

The customer experience of Olive Garden's free breadsticks is amazing. Their employees think differently. Machine learning can help us understand the balance between customer experience and employee experience, from Jay Baer. The post When Your Great Customer Experience Drives Your Employees Crazy appeared first on Convince and Convert: Social Media Consulting and Content Marketing Consulting.

Two robust new reports examine the most relevant email marketing research from years past and speculate on what lies ahead for email marketers. The post 8 Takeaways and Predictions from the Latest Email Marketing Research appeared first on Convince and Convert: Social Media Consulting and Content Marketing Consulting.

The age of AI-assisted marketing is upon us, but do we want the robots to take over for the artisans completely? Jay Baer ponders an uncertain future. The post Who Wins the Marketing Fight Between Robots and Artisans? appeared first on Convince and Convert: Social Media Consulting and Content Marketing Consulting.

These nine platforms offer the most powerful and most diverse suites of tools for soliciting, aggregating, and promoting user-generated content. The post The 9 Best User-Generated Content Platforms for Driving Engagement and Sales appeared first on Convince and Convert: Social Media Consulting and Content Marketing Consulting.

Why gathering feedback from more customers is crucial in live environments, and new technology for capturing customer experience optimization data, from Jay Baer. The post Easy Feedback Mechanisms Are Key to Customer Experience Optimization appeared first on Convince and Convert: Social Media Consulting and Content Marketing Consulting.

Marketers will need to revisit their social media strategies and listening tools, now that Cambridge Analytica's misuse of user data has forced new changes on Facebook. The post What Marketers Need to Know About the Cambridge Analytica News appeared first on Convince and Convert: Social Media Consulting and Content Marketing Consulting.

Are you events generating enough buzz? Add breadth and depth to your events by implementing these essential social media strategies. The post 7 Ways to Use Social Media to Create Buzz-Worthy Events appeared first on Convince and Convert: Social Media Consulting and Content Marketing Consulting.

If you're taking a hands-off approach to online reviews, you're leaving money on the table. Keep your brand in the spotlight with a thorough online review strategy. The post How to Increase Your Visibility with Online Reviews appeared first on Convince and Convert: Social Media Consulting and Content Marketing Consulting.

Ceralytics' new data reveals the top healthcare content marketing topics, analyzed by Jay Baer. The post The 26 Best Topics in Healthcare Content Marketing appeared first on Convince and Convert: Social Media Consulting and Content Marketing Consulting.

A new survey of CMOs indicates marketing budgets will rise in 2018. Learn where and how firms plan to allocate their marketing dollars in the year ahead. The post New Research Says We’re All About to Boost Our Marketing Budgets appeared first on Convince and Convert: Social Media Consulting and Content Marketing Consulting.

Boost your content's performance by making these four, data-backed content optimization rules the cornerstones of your strategy. The post The 4 Content Optimization Rules You Can’t Afford to Break appeared first on Convince and Convert: Social Media Consulting and Content Marketing Consulting.

SEO has pulled back in front of social media as a referrer of website traffic. Jay Baer explains why this happened, why it's unprecedented, and what to do about it when pondering your search and social approach. The post The SEO versus Social Battle Has a New Winner appeared first on Convince and Convert: Social Media Consulting and Content Marketing Consulting.

A new report looks back on the search engine ranking factors that shaped the media industry in 2017, as well as what these findings might mean for the year ahead. The post The 6 Most Important Search Engine Ranking Factors of 2017 appeared first on Convince and Convert: Social Media Consulting and Content Marketing Consulting.