Convince & Convert
Convince & Convert
Blog Post
Convince & Convert
Convince & Convert
Blog Post
  • Like paid search before it, paid social has become a hotspot of competition within the digital marketing world. More and more, people are looking to it to diversify their ad spending. It’s an arena rich with opportunity, but also with plenty of room for error. We all know that the only constant with social platforms […] The post Where Your Brand Is Going Wrong With Paid Social appeared first on Co...

Convince & Convert
Convince & Convert
Blog Post
  • The latest social marketing report from Social Media Examiner reveals where today's marketers are focusing their efforts, lingering challenges, and the strategies helping them succeed. The post The 6 Things You Need to Know from Social Media Examiner’s Latest Social Marketing Report appeared first on Convince and Convert: Social Media Consulting and Content Marketing Consulting.

Convince & Convert
Convince & Convert
Blog Post
  • Personal digital assistants are all around us, yet which of them actually help answer questions? Jay Baer discusses the state of personal digital assistants and which is best (Siri versus Alexa versus Google versus Cortana) with Eric Enge of Stone Temple. The post New Research Shows Which Digital Assistants Actually Know Stuff appeared first on Convince and Convert: Social Media Consulting and Con...

Convince & Convert
Convince & Convert
Blog Post
  • The best hospital social teams are exceptional listeners and top-notch strategizers. Get to know the teams going above and beyond in this master list of the 19 best social media teams from the nation's top hospitals. The post 19 Outstanding Hospital Social Media Teams appeared first on Convince and Convert: Social Media Consulting and Content Marketing Consulting.

Convince & Convert
Convince & Convert
Blog Post
  • Build customer trust before the consumer receives the product or service—you'll stand out and create loyalty and word of mouth. From Jay Baer, two case studies here of proactive customer service and trust-building: Dr. Glenn Gorab and Twelve South. The post How to Build Customer Trust Instantly appeared first on Convince and Convert: Social Media Consulting and Content Marketing Consulting.

Convince & Convert
Convince & Convert
Blog Post
  • B2B influencer marketing shares many of the same best practices as does B2C. But there are several important differences that should be kept in mind. Jay Baer breaks them down here, including how to best find, educate, and motivate B2B influencers. The post 11 Things You Must Know About B2B Influencer Marketing appeared first on Convince and Convert: Social Media Consulting and Content Marketing C...

Convince & Convert
Convince & Convert
Blog Post
Convince & Convert
Convince & Convert
Blog Post
Convince & Convert
Convince & Convert
Blog Post
Convince & Convert
Convince & Convert
Blog Post
  • Nothing undermines your marketing math like shallow measurement and sloppy attribution. A new webinar has arrived to guide you through overhauling your measurement strategy. The post What’s Wrong With Your Marketing Math? appeared first on Convince and Convert: Social Media Consulting and Content Marketing Consulting.

Convince & Convert
Convince & Convert
Blog Post
  • Atomizing your content into "bricks" and "feathers" (as we call them at Convince & Convert) helps you squeeze more juice out of your content marketing. Here's what it looks like in action. The post How to Reverse Atomize Your Content Marketing appeared first on Convince and Convert: Social Media Consulting and Content Marketing Consulting.

Convince & Convert
Convince & Convert
Blog Post
  • The customer experience of Olive Garden's free breadsticks is amazing. Their employees think differently. Machine learning can help us understand the balance between customer experience and employee experience, from Jay Baer. The post When Your Great Customer Experience Drives Your Employees Crazy appeared first on Convince and Convert: Social Media Consulting and Content Marketing Consulting.

Convince & Convert
Convince & Convert
Blog Post
Convince & Convert
Convince & Convert
Blog Post
  • SEO has pulled back in front of social media as a referrer of website traffic. Jay Baer explains why this happened, why it's unprecedented, and what to do about it when pondering your search and social approach. The post The SEO versus Social Battle Has a New Winner appeared first on Convince and Convert: Social Media Consulting and Content Marketing Consulting.

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