The age of AI-assisted marketing is upon us, but do we want the robots to take over for the artisans completely? Jay Baer ponders an uncertain future. The post Who Wins the Marketing Fight Between Robots and Artisans? appeared first on Convince and Convert: Social Media Consulting and Content Marketing Consulting.

These nine platforms offer the most powerful and most diverse suites of tools for soliciting, aggregating, and promoting user-generated content. The post The 9 Best User-Generated Content Platforms for Driving Engagement and Sales appeared first on Convince and Convert: Social Media Consulting and Content Marketing Consulting.

Why gathering feedback from more customers is crucial in live environments, and new technology for capturing customer experience optimization data, from Jay Baer. The post Easy Feedback Mechanisms Are Key to Customer Experience Optimization appeared first on Convince and Convert: Social Media Consulting and Content Marketing Consulting.

Marketers will need to revisit their social media strategies and listening tools, now that Cambridge Analytica's misuse of user data has forced new changes on Facebook. The post What Marketers Need to Know About the Cambridge Analytica News appeared first on Convince and Convert: Social Media Consulting and Content Marketing Consulting.

Are you events generating enough buzz? Add breadth and depth to your events by implementing these essential social media strategies. The post 7 Ways to Use Social Media to Create Buzz-Worthy Events appeared first on Convince and Convert: Social Media Consulting and Content Marketing Consulting.

If you're taking a hands-off approach to online reviews, you're leaving money on the table. Keep your brand in the spotlight with a thorough online review strategy. The post How to Increase Your Visibility with Online Reviews appeared first on Convince and Convert: Social Media Consulting and Content Marketing Consulting.

Ceralytics' new data reveals the top healthcare content marketing topics, analyzed by Jay Baer. The post The 26 Best Topics in Healthcare Content Marketing appeared first on Convince and Convert: Social Media Consulting and Content Marketing Consulting.

A new survey of CMOs indicates marketing budgets will rise in 2018. Learn where and how firms plan to allocate their marketing dollars in the year ahead. The post New Research Says We’re All About to Boost Our Marketing Budgets appeared first on Convince and Convert: Social Media Consulting and Content Marketing Consulting.

Boost your content's performance by making these four, data-backed content optimization rules the cornerstones of your strategy. The post The 4 Content Optimization Rules You Can’t Afford to Break appeared first on Convince and Convert: Social Media Consulting and Content Marketing Consulting.

SEO has pulled back in front of social media as a referrer of website traffic. Jay Baer explains why this happened, why it's unprecedented, and what to do about it when pondering your search and social approach. The post The SEO versus Social Battle Has a New Winner appeared first on Convince and Convert: Social Media Consulting and Content Marketing Consulting.

A new report looks back on the search engine ranking factors that shaped the media industry in 2017, as well as what these findings might mean for the year ahead. The post The 6 Most Important Search Engine Ranking Factors of 2017 appeared first on Convince and Convert: Social Media Consulting and Content Marketing Consulting.

Landing pages give you total control over the narrative, making them an excellent tool for managing your online reputation. Make sure you've got these five ready for action. The post 5 Landing Pages You Need to Manage Your Reputation appeared first on Convince and Convert: Social Media Consulting and Content Marketing Consulting.

Marketers everywhere are leveraging the power of influencers on social media, but struggling to report on their ROI. Here's how to build a top-notch brand ambassador campaign with results you can measure. The post How to Launch an Effective Brand Ambassador Campaign appeared first on Convince and Convert: Social Media Consulting and Content Marketing Consulting.

Last year's Google algorithm updates reveal how the search engine giant's priorities shifted in 2017, as well as what brands must do to stay competitive in search. The post The Biggest Google Algorithm Updates of 2017 appeared first on Convince and Convert: Social Media Consulting and Content Marketing Consulting.

2018 podcast statistics you need to know, from Jay Baer at Convince & Convert, analyzing new 2018 podcast data from Edison Research. The post The 13 Critical Podcast Statistics of 2018 appeared first on Convince and Convert: Social Media Consulting and Content Marketing Consulting.

New research reveals the SEO tactics earning marketers real results. Learn how marketers are tackling budget, implementation, and more in 2018. The post What Are the Most Effective SEO Tactics for 2018? appeared first on Convince and Convert: Social Media Consulting and Content Marketing Consulting.

Organic reach is dwindling, and marketers are setting aside more and more budget for paid social media advertising. Make sure your team checks these boxes when building its next sponsored social campaign. The post The 8 Things You Must Do to Improve Your Sponsored Social Ads appeared first on Convince and Convert: Social Media Consulting and Content Marketing Consulting.

This five-step guide includes working templates, checklists, and real-life examples to make crafting your next digital marketing plan a little easier. The post 5 Simple Steps to Fine-Tune Your Digital Marketing Plan appeared first on Convince and Convert: Social Media Consulting and Content Marketing Consulting.

Most email programs are sick in one way or another. Jay Baer lays out remedies for even the worst email marketing problems. The post 7 Email Marketing Problems and 9 Medicines to Fix Them appeared first on Convince and Convert: Social Media Consulting and Content Marketing Consulting.

Done right, guest posting benefits everyone involved: you, editors, and readers. Update your strategy with these guest posting trends, and you'll win over editors and audiences alike. The post What This New Guest Posting Research Reveals About Your Content Strategy appeared first on Convince and Convert: Social Media Consulting and Content Marketing Consulting.

If you think phishing scams are your IT department's problem, think again. Brace yourself for how phishing impacts your marketing efforts with these five essential phishing terms every marketer should know. The post 5 Phishing Terms All Marketers Need to Know appeared first on Convince and Convert: Social Media Consulting and Content Marketing Consulting.

This 10-step process will help you create a webinar that attracts, educates, and excites the largest and most engaged audience possible. The post How ​to​ ​Create a​ ​Webinar from Scratch in 10 Simple Steps appeared first on Convince and Convert: Social Media Consulting and Content Marketing Consulting.

2018's latest social media research shows that this year may be the one where everything changed in social. Jay Baer breaks down new data from Edison Research about why America is using social media LESS, not MORE. The post 6 Unexpected Trends in 2018 Social Media Research appeared first on Convince and Convert: Social Media Consulting and Content Marketing Consulting.

Shockingly few B2B marketers take advantage of analytics tools to measure their ROI. New research illuminates how brands can do more with their marketing results. The post Why Are B2B Marketers So Bad at Measuring Their Marketing Results? appeared first on Convince and Convert: Social Media Consulting and Content Marketing Consulting.

Google is now the review site of choice for a majority of consumers. Here's what that means for marketers, including a four-step process for responding to reviews. The post This Platform Just Became the Most Popular Review Site appeared first on Convince and Convert: Social Media Consulting and Content Marketing Consulting.

Don't cut corners when it comes to your most powerful conversion tool. Spend time with these strategies for achieving landing page success. The post 6 New Rules for Landing Page Success appeared first on Convince and Convert: Social Media Consulting and Content Marketing Consulting.

Social media contests require careful planning and nimble execution. Here's a checklist from Jay Baer on the 13 ingredients necessary to do social media contests right. The post 13 Ingredients in the Perfect Social Media Contest appeared first on Convince and Convert: Social Media Consulting and Content Marketing Consulting.

Six experts offer up their most actionable bits of marketing advice, on topics ranging from social media ads to influencer relationships and conversion strategies. The post 6 Pieces of Marketing Advice You Can Actually Use appeared first on Convince and Convert: Social Media Consulting and Content Marketing Consulting.