Cramer is a brand experience agency located in Norwood, Massachusetts.

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  • 5 Tips for Designing Introvert-Friendly Events
    Making room for introverts can lead to more dynamic and successful events. Introverts have (finally) started to get some positive attention. As more and more research comes to light about the personalities, needs and working styles of the introverted, who may make up <a href="https://www.forbes.com/sites/jennagoudreau/2012/01/30/quiet-revolution-of-the-50-percent-introverts-susan-cain/2/...
Cramer
Cramer
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  • Outdoor Inspirations for Meeting and Event Venues
    Letting the great outdoors help inspire your attendees and drive home your message. There are few things as widely agreed upon as the beauty and allure of the outdoors. Vast landscapes, dramatic colors, calming serenity, the power to humble and refresh. There’s a certain something about those <a href="http://exploreinspired.com/ode-to-draw-dropping-vistas/">jaw-dropping natural vistas</a...
Cramer
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  • 10+ of the Most Awesomely Effective Event Websites
    Simply having an event website won't magically make thousands of attendees register for your event. But having an amazing event website will definitely help. We've touched on what makes a great event website in the past, noting that a smart <a href="http://cramer.com/story/what-makes-a-great-event-website/">combination of personality, usability, and content</a> are central to nurturing a...
Cramer
Cramer
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  • UX has Evolved. XD in the Age of Experiences
    UI and UX roles are evolving. Now XD, Experience Designers, are on the frontlines of the event planning battlefield. Anybody living and breathing in the agency world for the past two decades knows these two acronyms. UI and UX—short for user interface and user experience. Agencies, studios, and boutique garage shops alike understand the importance of beautiful, frictionless user experien...
Cramer
Cramer
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  • Why An Elite Roster of Global Brands Are Inviting Cramer to Talk Tech
    An elite roster of global brands are inviting Cramer over to talk tech in the world of brand experiences. Emerging technologies we look at for brand experiences must amplify and embrace culture. They must create and fuel energy, unite and broaden community, and capture and interpret data. As we break down the different fields of emerging technologies that meet those goals, the R&D teams ...
Cramer
Cramer
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  • Why We Went to Disney to Discover How Wearable Technology Drives Event Engagement
    Engagement is the key to crafting a memorable experience. Getting people engaged with each other, engaged with the physical space surrounding them, and engaged with event content, those are the ultimate goals of event marketers. And the bottom line is that wearables = engagement. Here’s why. Not long ago, the only way to gather insights about event traffic flow, attendee sentiment, or content e...
Cramer
Cramer
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  • Talking AR, VR, Live Video, and Healthcare Communications with Robin Farmanfarmaian
    Medical futurist, healthcare thought leader, and author of The Patient as CEO, Robin Farmanfarmaian talks implications of AR, VR, and live video on patient communications. In highly regulated industries, such as healthcare, there exists a communications struggle. Consumers, in this case, patients, are demanding authenticity, honesty, and transparency more than ever in marketing and messa...
Cramer
Cramer
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  • Why Videos and Storytelling Must Be Integral Components of Your Event and Social Media Plan
    Here's how video can be an integral part of your event engagement strategy as well. Long before TED became a global juggernaut and Forbes began to advise on the power of <a href="https://www.forbes.com/sites/billeehoward/2016/04/04/storytelling-the-new-strategic-imperative-of-business/#73d24eaa4d79">emotion-driven storytelling for business</a>, marketers have understood that the key to c...
Cramer
Cramer
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  • Achieve More With an Analog Approach to Brand Activations
    The latest trend in experiential marketing and brand activations is a simple return to the age of authenticity. A time before digital ruled the way we experienced the world. Between exciting corporate events and buzzworthy pop-ups, event-based marketing is all the rage. From <a href="http://www.trendhunter.com/trends/lipton">iced tea slip 'n' slides</a> to <a href="https://econsultancy.c...
Cramer
Cramer
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  • What Facebook Spaces Means for the Future of Brand Experiences
    Last month Facebook launched its immersive VR experience "Spaces" which is a major sign of things to come in the world of brand experiences. Facebook is already considered the <a href="http://cdn.freemanxp.com/documents/1382/the_viral_impact_of_events_study_freemanxp_and_emi_final.pdf">most effective social network</a> for use when planning events. Now, industry professionals have a new ...
Cramer
Cramer
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  • C2 Montréal's 3-Dimensional Show Flow Had Conference Attendees Buzzing Till The End
    C2 Montréal 2017 used their show floor flow to create three unique experiential spaces that kept attendees refreshed and ready to the very end. The final hours of most events, and more specifically as a conference nears its end, we generally expect to see the energy calm down a bit. Attendees start their exodus to catch early flights or off site meetings. People start shifting their mind...
Cramer
Cramer
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Cramer
Cramer
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  • 4 Major Takeaways from the 2017 Experiential Marketing Summit
    Experiential marketing is going backward and forward at the same time. How so? Dig into our takeaways from EMS17. The <a href="http://emsummit.eventmarketer.com/">Experiential Marketing Summit (EMS) 2017</a> recently created a new wave of buzz that has resonated through our industry. Produced by <a href="http://www.eventmarketer.com/">Event Marketer</a>, the three-day conference brought ...
Cramer
Cramer
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  • Dig into Cramer's presentation from the 2017 Experiential Marketing Summit
    During the 2017 edition of <a href="http://emsummit.eventmarketer.com/">Experiential Marketing Summit</a> (EMS), Cramer took the stage to wrap up Day One of the conference. <a href="https://www.linkedin.com/in/danielle-gorman-20213223/">Danielle Gorman</a>, account director here at Cramer, and <a href="http://blog.polinchock.com/">David Polinchock, a former director of both the PwC's Experience C...
Cramer
Cramer
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  • The Ultimate Guide to Measuring Social Media Impact at Events
    How do you know your event social media strategy is working? Or effective? You follow this framework for measuring your event's social impact. A successful social media campaign for conferences and events involves more than sending out a few tweets and Facebook posts with general details about time and location prior to the event. As with any digital marketing campaign, plannin...
Cramer
Cramer
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  • Make Your Internal Meetings More Social Using These 7 Tips
    <strong>For event planners and marketers looking to use social media for their internal events, here are seven key areas of consideration:</strong> 1. Pick the Right Platform Many social media platforms offer privacy settings, but not all of them may have the features you want. Selecting the right social platform all comes back to what you want to accomplish at your event. For leadership meetings...
Cramer
Cramer
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  • Why Your Brand Needs Live Social Video
    And It’s Here to Stay Although the idea of live video streaming is far from new, integrating the medium with live experiences, social media, and mobile devices pushes it to the forefront of marketing. It packages the immediacy—the now-ness—of live presentation, the reach and engagement of social, and the sensory impact of video. It’s not just a broadcast tool, but a shared brand-client...
Cramer
Cramer
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  • Experience and Exhibit Trends: The Best of HIMSS 2017
    Looking back at the very best in experience design from the HIMSS 2017 healthcare IT conference. HIMSS 2017, the largest and most important annual healthcare IT conference, came to a wrap just a couple short weeks ago. Let’s take a look back at this year’s top trends as seen from the show floor—all the exhibit booths and experiences that had us wanting more! Reference the SlideShare as...
Cramer
Cramer
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  • 9 Brand Experiences That Popped Up and Into Our Hearts
    The fading and the fleeting. The urgent and surprising. Why are pop-up experiences, both digital and physical, so delightful and engaging for the new generation of consumers? The pop-up industry is now exceeding <a href="http://www.retailtouchpoints.com/features/special-reports/pop-up-stores-become-more-than-just-a-trend">$10 billion in sales</a> and pop-ups can <a href="http://blog.thes...
Cramer
Cramer
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  • 5 Things Brands Can Learn From Broadcast Media About Going LIVE
    Social media live-streaming is certainly the latest buzzworthy brand medium, but broadcast media has been ironing out the kinks of going LIVE for a long time. With <a href="https://www.thinkwithgoogle.com/articles/building-youtube-content-strategy-lessons-from-google-brandlab.html">video expected to account for as much as 74 percent of all Internet traffic in 2017</a> according to Google...
Cramer
Cramer
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  • Use This Simple Tool To Create A More Cohesive Event Theme
    Message Maps provide a blueprint for creating more cohesive event communications and in turn, more effective event themes. As every experienced event marketer knows, there are a million moving pieces with every event. It’s often difficult, if not impossible, to take a moment at the outset to pause and think through how your event’s multiple keynotes, breakouts, and other pieces of conten...
Cramer
Cramer
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  • Should you transition from a company-specific event to an industry conference?
    Should you transition from a company-specific event to an industry conference? That depends, and here's why. Headlining a business conference isn’t a privilege reserved exclusively for large corporations. Smaller companies can launch successful events that contribute to branding the organization as a thought leader among current and prospects alike. Do you know how to time your inaugura...
Cramer
Cramer
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  • Four Tips for Shaking Up Your User Conference Engagement Strategy
    Today’s typical user conferences are hardly typical at all. With top notch entertainment, vibrant creative scenes and surprise and delight experiences around every corner, what was once a simple sit-down business event has become something that looks more like a buzzing arts festival. Here are four tips for shaking up your user conference strategy to give it a more competitive edge. 1. Create ‘Mi...
Cramer
Cramer
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  • Why We All Need to Approach Our Events With A Startup Mindset
    Why we all need to approach our events with a startup mindset. Established events have already put in the work. They got past the uphill grind of starting out and persevered to build a keystone industry event or company conference that people have come to expect. Events that have become a go-to for networking, thought leadership and discovery alike. Established events have built their a...
Cramer
Cramer
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  • The Go-to Guide for 2017 Event Technology is Here
    Discover the latest and best in event technology for your 2017 events and brand experiences. Supergraphic brought to you each year, by Cramer. <p>Cramer’s highly anticipated annual <a href="http://cramer.com/downloads/event-technology-landscape-2017/" target="_blank">event technology landscape</a> has just been released, updated for 2017, and ready to be your guide in finding all of the ...
Cramer
Cramer
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  • 2016's Top Brand Activations
    Brand activations present an invaluable opportunity to invite your consumers into the universe of your brand. Here are ten activation success stories from the past year. <p>The astronomical rise of VR technology in 2016 has only reinforced the fact that consumers increasingly crave experiences — unique chances to escape the everyday and enter a new world. Smart consumer-facing and B2B br...
Cramer
Cramer
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  • The Democratization of Video Learning
    Discovering the sweet spot between corporate messaging, internal training, and branded video solutions. <p>In the 1980s, video learning was the domain of a select few. Corporate training guides and educational resources were circulated on VHS and distributed in the mail, seldom leaving the classroom or the boardroom. </p> <p>When YouTube came along, it ushered in a training revolution fo...

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