Cramer is a brand experience agency located in Norwood, Massachusetts.

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Cramer
Cramer
Blog Post
  • As our community of event and experiential marketers rallied in Las Vegas, these are the strategies, designs, and technologies we explored. The <a href="http://eventtech.eventmarketer.com/">2017 edition of Event Marketer’s annual event technology</a> conference is now a wrap. As we’ve seen over the years, EventTech is — and remains — the rallying point for our community of brands, agenci...

Cramer
Cramer
Blog Post
  • See the impressive growth in event technology with our mega-popular landscape, now updated for 2018. Every week, all year, the teams at Cramer and Event Marketer identify and unpack <a href="http://cramer.com/weeklytrend/">emerging trends in experiential marketing</a>. The obvious umbrella for the trends over this past year has been the ever-rising tidal wave of event technology. Applyi...

Cramer
Cramer
Blog Post
  • How Hexagon Boosted Their Event Audience By Utilizing A New Programmatic Channel <a href="http://hxgnlive.com/">HxGN Live</a>, the annual international conference by global IT-provider, Hexagon, has for years embraced broadcast-quality video streams, captivating an international audience every time the show goes live. But for their most recent conference, we decided to test a new program...

Cramer
Cramer
Blog Post
  • How to reach new audiences and capture attention beyond your owned media channels. <strong>What happens when you fish the same waters over and over again? </strong> Eventually, you start to run out of fish. You can cast a wider net, and that may work for a time, but at some point, you’ve just got to find a new spot. You have to fish new waters. The same is true for your audience. It’s...

Cramer
Cramer
Blog Post
  • Winning at retention marketing by way of brand experiences. How can your organization build an engaged and sustainable community? Of course, it starts with providing exceptional products or services. You have to hit a home run there. But great retention marketing—a strategy for keeping your clients or patients happy and coming back—is ultimately what will lead you to long-term success. ...

Cramer
Cramer
YouTube Video
  • Speak EZ-AR, is the first ever augmented reality (AR) application designed to help those challenged by public speaking overcome their fears. Donning stylish AR glasses, users can change the audience into whomever – or whatever – makes them most comfortable. Because this may mean different things for different people, speakers can choose from a number of nerve-calming menu options, such as “Audienc...

Cramer
Cramer
YouTube Video
  • At Cramer, we're always looking for the next big thing. That's why we recently made significant investments in the virtual reality market. Our past R&D cycle was focused heavily on discovering the brand experiences made possible through VR technology. We played with Oculus Rift and Google Cardboard, among others, and were really excited about the potential use cases for our clients. But one thing ...

Cramer
Cramer
Blog Post
  • Music is what sets the tone for your entire event and it’s one of the most powerful tools for impacting emotion. So much planning goes into large-scale brand experiences. Event planners and <a href="http://cramer.com/story/why-experience-designers-are-the-new-event-planners/">experience designers</a> focus their time and energy for months, or sometimes the full year, on how the show flow...

Cramer
Cramer
Blog Post
  • Making room for introverts can lead to more dynamic and successful events. Introverts have (finally) started to get some positive attention. As more and more research comes to light about the personalities, needs and working styles of the introverted, who may make up <a href="https://www.forbes.com/sites/jennagoudreau/2012/01/30/quiet-revolution-of-the-50-percent-introverts-susan-cain/2/...

Cramer
Cramer
Blog Post
  • Letting the great outdoors help inspire your attendees and drive home your message. There are few things as widely agreed upon as the beauty and allure of the outdoors. Vast landscapes, dramatic colors, calming serenity, the power to humble and refresh. There’s a certain something about those <a href="http://exploreinspired.com/ode-to-draw-dropping-vistas/">jaw-dropping natural vistas</a...

Cramer
Cramer
Blog Post
  • Simply having an event website won't magically make thousands of attendees register for your event. But having an amazing event website will definitely help. We've touched on what makes a great event website in the past, noting that a smart <a href="http://cramer.com/story/what-makes-a-great-event-website/">combination of personality, usability, and content</a> are central to nurturing a...

Cramer
Cramer
Blog Post
  • UI and UX roles are evolving. Now XD, Experience Designers, are on the frontlines of the event planning battlefield. Anybody living and breathing in the agency world for the past two decades knows these two acronyms. UI and UX—short for user interface and user experience. Agencies, studios, and boutique garage shops alike understand the importance of beautiful, frictionless user experien...

Cramer
Cramer
Blog Post
  • An elite roster of global brands are inviting Cramer over to talk tech in the world of brand experiences. Emerging technologies we look at for brand experiences must amplify and embrace culture. They must create and fuel energy, unite and broaden community, and capture and interpret data. As we break down the different fields of emerging technologies that meet those goals, the R&D teams ...

Cramer
Cramer
Blog Post
  • Engagement is the key to crafting a memorable experience. Getting people engaged with each other, engaged with the physical space surrounding them, and engaged with event content, those are the ultimate goals of event marketers. And the bottom line is that wearables = engagement. Here’s why. Not long ago, the only way to gather insights about event traffic flow, attendee sentiment, or content e...

Cramer
Cramer
Blog Post
  • Medical futurist, healthcare thought leader, and author of The Patient as CEO, Robin Farmanfarmaian talks implications of AR, VR, and live video on patient communications. In highly regulated industries, such as healthcare, there exists a communications struggle. Consumers, in this case, patients, are demanding authenticity, honesty, and transparency more than ever in marketing and messa...

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