Cramer is a brand experience agency located in Norwood, Massachusetts.

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Cramer
Cramer
Blog Post
  • 360-video experiences were available at the Rio Olympics in 2016, but for PyeongChang, they stepped it up a notch broadcasting VR in real-time. Halfway through the Winter Games, is the wow-factor working? For the PyeongChang 2018 Olympic Winter Games, Intel and NBC teamed up to deliver <a href="https://newsroom.intel.com/wp-content/uploads/sites/11/2018/01/true-vr-olympics-schedule.pdf">...

Cramer
Cramer
Blog Post
  • Across industry insights from EventTech, XLIVE, CES, Outdoor Retailer, and more, we've discovered what it takes to build breakthrough brand experiences in 2018. Over the last few months we've sent teams out on the road, around the country, to explore the latest <a href="http://cramer.com/trend/">trends</a> in experiential marketing and to discover how experiences are evolving to meet bra...

Cramer
Cramer
Blog Post
  • Google Assistant took over the Vegas Strip, Samsung's "The Wall" is poised to take over our living rooms, and a 73-year record rainstorm couldn't dampen CES 2018. Every January, the world's greatest <a href="http://time.com/5100244/best-ces-2018-consumer-electronics-show/">gadget makers</a> hightail it to Vegas to show off their latest tech efforts in hopes of being one of the buzz-worth...

Cramer
Cramer
Blog Post
  • <a href="http://www.dictionary.com/browse/motivate">Look up the verb motivate in the dictionary</a>. It means to provide someone with a cause or reason to act. Clearly, companies must motivate customers if they're going to get business. For any marketing moment, your success depends on the response of your most valuable audience. To do that successfully, <a href="https://www.eventbrite.com/blog/m...

Cramer
Cramer
Blog Post
  • Digging into what makes a moment memorable and an experience extraordinary, with some of XLIVE 2017’s top Speakers. The annual <a href="http://xlivecon.com/">XLIVE</a> Conference & Expo, which just wrapped last week at Las Vegas' Mandalay Bay, is a celebration of big ideas that make live events extraordinary. <a href="/webhook-uploads/1514094555237/_DSC0084.jpg"></a> The XLIVE community ...

Cramer
Cramer
Blog Post
  • Our interview with CP Pro Audio's Chris Plante on composing custom music for brand experiences. Earlier this year we explored <a href="http://cramer.com/story/how-your-meetings-music-impacts-your-audiences-emotion/">how music choice can influence your event audience's emotional experience</a>. The mood of a meeting is heavily influenced by not just what the audience sees and experiences,...

Cramer
Cramer
Blog Post
  • As our community of event and experiential marketers rallied in Las Vegas, these are the strategies, designs, and technologies we explored. The <a href="http://eventtech.eventmarketer.com/">2017 edition of Event Marketer’s annual event technology</a> conference is now a wrap. As we’ve seen over the years, EventTech is — and remains — the rallying point for our community of brands, agenci...

Cramer
Cramer
Blog Post
  • See the impressive growth in event technology with our mega-popular landscape, now updated for 2018. Every week, all year, the teams at Cramer and Event Marketer identify and unpack <a href="http://cramer.com/weeklytrend/">emerging trends in experiential marketing</a>. The obvious umbrella for the trends over this past year has been the ever-rising tidal wave of event technology. Applyi...

Cramer
Cramer
Blog Post
  • How Hexagon Boosted Their Event Audience By Utilizing A New Programmatic Channel <a href="http://hxgnlive.com/">HxGN Live</a>, the annual international conference by global IT-provider, Hexagon, has for years embraced broadcast-quality video streams, captivating an international audience every time the show goes live. But for their most recent conference, we decided to test a new program...

Cramer
Cramer
Blog Post
  • How to reach new audiences and capture attention beyond your owned media channels. <strong>What happens when you fish the same waters over and over again? </strong> Eventually, you start to run out of fish. You can cast a wider net, and that may work for a time, but at some point, you’ve just got to find a new spot. You have to fish new waters. The same is true for your audience. It’s...

Cramer
Cramer
Blog Post
  • Winning at retention marketing by way of brand experiences. How can your organization build an engaged and sustainable community? Of course, it starts with providing exceptional products or services. You have to hit a home run there. But great retention marketing—a strategy for keeping your clients or patients happy and coming back—is ultimately what will lead you to long-term success. ...

Cramer
Cramer
YouTube Video
  • Speak EZ-AR, is the first ever augmented reality (AR) application designed to help those challenged by public speaking overcome their fears. Donning stylish AR glasses, users can change the audience into whomever – or whatever – makes them most comfortable. Because this may mean different things for different people, speakers can choose from a number of nerve-calming menu options, such as “Audienc...

Cramer
Cramer
YouTube Video
  • At Cramer, we're always looking for the next big thing. That's why we recently made significant investments in the virtual reality market. Our past R&D cycle was focused heavily on discovering the brand experiences made possible through VR technology. We played with Oculus Rift and Google Cardboard, among others, and were really excited about the potential use cases for our clients. But one thing ...

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