Cramer is a brand experience agency located in Norwood, Massachusetts.

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Cramer
Cramer
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  • At the intersection of commerce and creativity, there are ninjas and smoothie shots. Learn how C2 is evolving the event experience. C2 Montréal 2018 is a wrap and 7,000 business professionals from around the world are left clamoring for more from the choose-your-own-adventure festival. (Luckily, this year, they will get it - More on that later). Each year, this three-day celebration of ...

Cramer
Cramer
Blog Post
  • Experiential marketing meets environmentalism in the latest immersive media and experiences to take on shaping our culturescape. What does the booming experience economy have in common with ever growing trends in environmentalism? Both rely on an audience's willingness (1) to participate, and (2) to connect. Participation and connection are the cornerstones of successful experiences and...

Cramer
Cramer
Blog Post
  • Activations, AI, Blockchain, VR, & Other Need-To-Know Events Industry Jargon As a professional in the meetings and events industry, it's easy to forget that the words we're hearing every day, the conversations we're having and everything we're reading, it's chock full of buzzwords that may not mean much to people outside of our world of brand experiences. You return home after SxSW, Dre...

Cramer
Cramer
Blog Post
  • Generative artificial intelligence and deep machine learning are set to build on the progress that basic AI has already made across business and personal computing and daily life - and then some.​ There are many moving parts to building a successful live event or experiential marketing campaign. From brand and audience building to getting the event or campaign up and running, the ability...

Cramer
Cramer
Blog Post
  • The 10th anniversary of The Ad Club's Women's Leadership Forum celebrates strong women making an impact throughout Boston, across the nation, and around the world. The Ad Club Women’s Leadership Forum is a celebration of inspiring, accomplished Boston women. This year’s event marked a decade of recognizing these exceptional people. So, with appropriate symmetry, here are ten take-aways f...

Cramer
Cramer
Blog Post
  • Key takeaways from the 14th installment of the world’s leading life sciences meeting management conference, CBI's Pharma Forum 2018. Last week, March 25-28, we attended the 14th installment of <a href="http://www.cbinet.com/pharmaforum">Pharma Forum</a> to learn from the top minds in life sciences meetings management, as well as present <a href="http://cramer.com/PharmaForum2018/">our ke...

Cramer
Cramer
Blog Post
  • Get the quick recap and full slide deck from Cramer's presentations at Pharma Forum 2018. Across the three-day conference, <a href="http://www.cbinet.com/pharmaforum">Pharma Forum 2018</a> convened the largest, most diverse community of meeting and event professionals – over 800 people – for the world’s leading life sciences meeting management conference. Our team was proud to join the ...

Cramer
Cramer
Blog Post
  • B2B marketing strategies continue to evolve as technology advances, buyer-behaviors shift, and marketing objectives move in different directions. So far this year, there are three B2B marketing strategies-meet-tactics that we are finding to be not only of interest to our B2B clients, but already proving successful in the marketplace. Let's get started. Augmented Reality Comes To Presen...

Cramer
Cramer
Blog Post
  • Aetna, Shire, Cleveland Clinic, BCBSMA, and others took the stage at Vital Signs 2018 to share their insights on the latest in health & wellness marketing. <strong>On Thursday, February 8, 2018, health and wellness marketing professionals gathered at the Google Cambridge Campus for the <a href="http://theadclub.org/vitalsigns2018/">Vital Signs 2018</a> conference, presented by Boston-bas...

Cramer
Cramer
Blog Post
  • 360-video experiences were available at the Rio Olympics in 2016, but for PyeongChang, they stepped it up a notch broadcasting VR in real-time. Halfway through the Winter Games, is the wow-factor working? For the PyeongChang 2018 Olympic Winter Games, Intel and NBC teamed up to deliver <a href="https://newsroom.intel.com/wp-content/uploads/sites/11/2018/01/true-vr-olympics-schedule.pdf">...

Cramer
Cramer
Blog Post
  • Across industry insights from EventTech, XLIVE, CES, Outdoor Retailer, and more, we've discovered what it takes to build breakthrough brand experiences in 2018. Over the last few months we've sent teams out on the road, around the country, to explore the latest <a href="http://cramer.com/trend/">trends</a> in experiential marketing and to discover how experiences are evolving to meet bra...

Cramer
Cramer
Blog Post
  • Google Assistant took over the Vegas Strip, Samsung's "The Wall" is poised to take over our living rooms, and a 73-year record rainstorm couldn't dampen CES 2018. Every January, the world's greatest <a href="http://time.com/5100244/best-ces-2018-consumer-electronics-show/">gadget makers</a> hightail it to Vegas to show off their latest tech efforts in hopes of being one of the buzz-worth...

Cramer
Cramer
Blog Post
  • <a href="http://www.dictionary.com/browse/motivate">Look up the verb motivate in the dictionary</a>. It means to provide someone with a cause or reason to act. Clearly, companies must motivate customers if they're going to get business. For any marketing moment, your success depends on the response of your most valuable audience. To do that successfully, <a href="https://www.eventbrite.com/blog/m...

Cramer
Cramer
Blog Post
  • Digging into what makes a moment memorable and an experience extraordinary, with some of XLIVE 2017’s top Speakers. The annual <a href="http://xlivecon.com/">XLIVE</a> Conference & Expo, which just wrapped last week at Las Vegas' Mandalay Bay, is a celebration of big ideas that make live events extraordinary. <a href="/webhook-uploads/1514094555237/_DSC0084.jpg"></a> The XLIVE community ...

Cramer
Cramer
Blog Post
  • Our interview with CP Pro Audio's Chris Plante on composing custom music for brand experiences. Earlier this year we explored <a href="http://cramer.com/story/how-your-meetings-music-impacts-your-audiences-emotion/">how music choice can influence your event audience's emotional experience</a>. The mood of a meeting is heavily influenced by not just what the audience sees and experiences,...

Cramer
Cramer
Blog Post
  • As our community of event and experiential marketers rallied in Las Vegas, these are the strategies, designs, and technologies we explored. The <a href="http://eventtech.eventmarketer.com/">2017 edition of Event Marketer’s annual event technology</a> conference is now a wrap. As we’ve seen over the years, EventTech is — and remains — the rallying point for our community of brands, agenci...

Cramer
Cramer
Blog Post
  • See the impressive growth in event technology with our mega-popular landscape, now updated for 2018. Every week, all year, the teams at Cramer and Event Marketer identify and unpack <a href="http://cramer.com/weeklytrend/">emerging trends in experiential marketing</a>. The obvious umbrella for the trends over this past year has been the ever-rising tidal wave of event technology. Applyi...

Cramer
Cramer
Blog Post
  • How Hexagon Boosted Their Event Audience By Utilizing A New Programmatic Channel <a href="http://hxgnlive.com/">HxGN Live</a>, the annual international conference by global IT-provider, Hexagon, has for years embraced broadcast-quality video streams, captivating an international audience every time the show goes live. But for their most recent conference, we decided to test a new program...

Cramer
Cramer
Blog Post
  • How to reach new audiences and capture attention beyond your owned media channels. <strong>What happens when you fish the same waters over and over again? </strong> Eventually, you start to run out of fish. You can cast a wider net, and that may work for a time, but at some point, you’ve just got to find a new spot. You have to fish new waters. The same is true for your audience. It’s...

Cramer
Cramer
Blog Post
  • Winning at retention marketing by way of brand experiences. How can your organization build an engaged and sustainable community? Of course, it starts with providing exceptional products or services. You have to hit a home run there. But great retention marketing—a strategy for keeping your clients or patients happy and coming back—is ultimately what will lead you to long-term success. ...

Cramer
Cramer
YouTube Video
  • Speak EZ-AR, is the first ever augmented reality (AR) application designed to help those challenged by public speaking overcome their fears. Donning stylish AR glasses, users can change the audience into whomever – or whatever – makes them most comfortable. Because this may mean different things for different people, speakers can choose from a number of nerve-calming menu options, such as “Audienc...

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