Crayon
Crayon
Blog Post
  • Would you like to be oblivious of your competitors? Of course not, though a world of blissful ignorance can sound appealing. No one wants to be blind-sided or overtaken by a competitor, no matter how big or small they may appear to be. Yet actually making the commitment - in terms of time or money - can be a difficult task, especially if and when it involves getting teammates and managers on board...

Crayon
Crayon
Blog Post
  • When you’re in a crowded market, it seems like every sales conversation is a competitive one. “How are you different from Product X?” “We already use Product Y. Why would we need your product?” “I hate Product Z. How are you better?”

Crayon
Crayon
Blog Post
  • The web is full of noise about "optimizing strategy." The explosion of B2B content marketing has flooded our inboxes with playbooks about improving your marketing and competitive intelligence efforts. While the info can be valuable, these tools and the content they push only focus on how to boost your strengths and overcome your weaknesses. The thing that's missing in all of this content is h...

Crayon
Crayon
Blog Post
  • Review sites are jam-packed with competitive intelligence. Customers complaining about competitors’ products. Customers detailing strengths and weaknesses of each platform. Visibility into when and how competitors respond to customer issues. Direct and public customer feedback, without the outreach. How do you then turn that intelligence into a tool for sales to win deals? Certainly it’s more tha...

Crayon
Crayon
Blog Post
  • Millions of businesses understand what’s happening internally, but they’re blind to what’s happening outside the four walls of their company. Most companies have awesome data on their own marketing campaigns, lead generation efforts, product roadmaps, budgets and hiring plans. They use mature products like HubSpot and Salesforce.com to track and optimize their efforts. But when it comes to under...

Crayon
Crayon
Blog Post
  • "We are disruptors in our space, we don't have direct competitors." Many times I have heard that statement, especially from startups, and it has been followed by the refrain that looking at competitors doesn’t matter. But does that mean you have nothing to learn from other companies? Does that mean you don’t compete for attention? No company exists in a vacuum, and it can often be the less dire...

Crayon
Crayon
Blog Post
  • The challenge of measuring product marketing success is not a new one. Nearly every marketing leader I’ve asked about measuring product marketing impact has stated how difficult it is. Especially with marketing moving more and more in the direction of data-driven decisions and results, it becomes quite the challenge when marketers are unable to attribute tangible results to a team’s effort. 

Crayon
Crayon
Blog Post
  • The most popular page on every website is the home page. It serves as a launching pad for your brand and moves visitors into a conversion funnel. If you’re direct response focused, there’s no better page to optimize for lead generation than your home page.

Crayon
Crayon
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  • New: Marketing trends, competitive intelligence tools and best practices, and more covered on the Crayon Marketing Blog.
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Crayon
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  • New: Marketing trends, competitive intelligence tools and best practices, and more covered on the Crayon Marketing Blog.
  • Old: Crayon market and competitive intelligence tools provide insights and inspiration for marketing, sales, and product management.
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