Crimson Hexagon
Crimson Hexagon
Blog Post

New blog articles detected.

Crimson Hexagon
Crimson Hexagon
Blog Post

New blog articles detected.

  • D-I-Wine or Die
    homebrewed beer, step aside. DIY winemaking is a growing trend within the alcohol industry, according to social media analytics.
Crimson Hexagon
Crimson Hexagon
Blog Post

New blog articles detected.

Crimson Hexagon
Crimson Hexagon
Blog Post

New blog articles detected.

  • The Age of the Image
    Join Stephanie Newby as she discusses the value of image intelligence and its industry growth with Luca Boschin, CEO of LogoGrab.Well into the information age, we have arrived at information overload. There are too many words — everywhere — and we simply cannot take it all in. Reading stories for both learning and information has been essential to the development and education of humans from infa...
Crimson Hexagon
Crimson Hexagon
Blog Post
Crimson Hexagon
Crimson Hexagon
Blog Post

New blog articles detected.

  • Coo-coo for Coconut Oil
    There is a new fruit threatening to eclipse avocado’s popularity. And while it is difficult to make them into a topping for toast, coconuts are used in many other ways — coconut water, coconut milk, and coconut flour, to name a few. Recently, people have started using coconut in makeup, applying coconut oil to moisturize... View Article
Crimson Hexagon
Crimson Hexagon
Blog Post

New blog articles detected.

  • Is Sam Adams Still a Craft Beer?
    How has audience interest in Sam Adams changed over the last five years? What can we learn about those who discuss this major beer brand? Social data can help.
Crimson Hexagon
Crimson Hexagon
Blog Post

New blog articles detected.

  • It’s Easy Drinking Green
    How did matcha become such a popular trend in non-alcoholic beverages? At Crimson, we used our social media analytics software to investigate this trend.
Crimson Hexagon
Crimson Hexagon
Blog Post

New blog articles detected.

  • Is Your Home a Brewery Yet?
    Using social media data analytics, we charted the rise of the homebrewing trend in the alcohol industry and the audiences that discuss the topic online.
Crimson Hexagon
Crimson Hexagon
Blog Post

New blog articles detected.

  • Crimson Hexagon Rolls Out Unrivaled Image Analysis
    SVP of Product Errol Apostolopoulos explains how Crimson Hexagon releases its first comprehensive image analysis technology capable of going beyond logo identification.The conversations consumers have on social media are becoming increasingly visual. Across channels, the ways social media users “talk” about brands has far more to do with the camera function of their smartphones than with their key...
Crimson Hexagon
Crimson Hexagon
Blog Post

New blog articles detected.

  • Gluten-Free: Fad or Fact of Life?
    Why is gluten-free so popular among consumer food trends? Using social media analytics, we analyzed audience conversations around gluten-free products. Gluten is such a hot topic these days that even the Pope has had enough. Gluten, a protein present in grains such as wheat, rye and barley, affects those who with celiac disease, where a sensitivity to gluten causes digestive issues. But, of late, ...
Crimson Hexagon
Crimson Hexagon
Blog Post

New blog articles detected.

  • Lysol’s Biggest Competitor Is…Vinegar?
    Social media data reveals why so many consumers are looking for natural, homemade cleaners. If cleanliness is next to godliness, then household cleaners are under a lot of pressure. As important as they are to consumers’ daily grime-fighting routines, household multi-purpose cleaners and disinfectants have started eliciting a caustic reaction from consumers on social media. Studying patterns in t...
Crimson Hexagon
Crimson Hexagon
SlideShare Presentation
Crimson Hexagon
Crimson Hexagon
SlideShare Presentation

New SlideShare presentations detected.

  • Social Analysis Reveals Sports Industry Opportunities
    How do you define consumer acceptance before investing in a new business opportunity? Using Crimson Hexagon’s ForSight™ platform, we dug deep into the global social media conversations around the topic of soccer and analyzed the market opportunity for bringing international soccer teams to play in the US to answer the following: - How would fans respond? - Can teams effectively position the gam...
Crimson Hexagon
Crimson Hexagon
SlideShare Presentation

New SlideShare presentations detected.

  • Stevia: How Sweet Is It Really?
    Understanding Consumer Affinities in Driving Brand Preference: Knowing your customers’ interests and contextualizing their affinities can mean the difference between a successful new product rollout or a failure. We chose sweetener, a common ingredient in many food and beverage manufacturing products, to produce this enlightening case study, on how consumer preferences and interests can drive p...
Crimson Hexagon
Crimson Hexagon
SlideShare Presentation

New SlideShare presentations detected.

  • LeBron and Melo: Coming Home
    After weeks of countless news stories and rumors, basketball stars, LeBron James and Carmelo Anthony, decided to ‘come home.’ Using social analysis to monitor and analyze the social conversations, nuances from fans predicted both players would return home. Publicists, public relation firms and agencies can use social intelligence analysis to refine brand messaging around hot topics and trends.
Crimson Hexagon
Crimson Hexagon
SlideShare Presentation

New SlideShare presentations detected.

  • How To Build Campaigns that Appeal To Specific Customers
    While marketers think they know their audience, with Affinities™ social data visualization, you can put that to the test and see what your audience likes, the brand landscape, what your customers are really interested in and how that differs from your competitors. The sports apparel and accessories company Under Armour can use ForSight’s Affinities tool to: - Aide the development of brand posi...
Crimson Hexagon
Crimson Hexagon
SlideShare Presentation

New SlideShare presentations detected.

Crimson Hexagon
Crimson Hexagon
SlideShare Presentation

New SlideShare presentations detected.

  • Oreo Consumer Life Cycle
    When shoppers go into the grocery store, do they intend to buy Oreos? How do consumers feel when they bring home Oreos that were not on their original shopping list? This social media analysis of purchase intent and Oreo illustrates how social listening brings companies closer to their consumers through understanding their behaviors and motivations and by measuring the effects of branding, market...
Crimson Hexagon
Crimson Hexagon
SlideShare Presentation
Crimson Hexagon
Crimson Hexagon
SlideShare Presentation

New SlideShare presentations detected.

  • Hallmark Emotional Branding Study
    This study analyzes Hallmark’s emotional branding and rebranding opportunities through social media research, uncovering a desire for Hallmark to add sarcastic humor and sarcasm to accompany the traditional sentimental emotional tenor of Hallmark.
Crimson Hexagon
Crimson Hexagon
SlideShare Presentation

New SlideShare presentations detected.

  • Consumers React to Pre-Launch Madden NFL 25 Marketing
    Videogame players have provided unsolicited feedback around the new Madden NFL 25 game on social media in the days and weeks leading up to its launch. At Crimson Hexagon, we used the ForSight™ platform to analyze this massive amount of social data to obtain consumer insights about pre-launch marketing and gameplay expectations.
Crimson Hexagon
Crimson Hexagon
SlideShare Presentation

New SlideShare presentations detected.

  • Beer Industry Analysis: The Case of Blue Moon
    Digging into consumer opinion expressed on social media about Blue Moon, this case study examines consumer expectations and preferences in beer and suggests how social media analysis can be used for branding and marketing initiatives and competitive analysis in the beer industry.
Crimson Hexagon
Crimson Hexagon
SlideShare Presentation

New SlideShare presentations detected.

  • Consumer Insights on Vine vs Instagram Debate
    Does Instagram Video mean the end of Vine? While many technology commentators weighed in on this debate, Crimson Hexagon wanted to find out what consumers have to say about the Instagram vs. Vine debate.

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