Crimson Hexagon
Crimson Hexagon
Blog Post
  • Learn what AI is and how it can be used to help companies extract consumer insights from online and proprietary data in this blog.Right now, a certain buzzword compliance cloud surrounds discussions of artificial intelligence (AI). Many technology products and services would like to bask in its reflected glow. Plenty of terms have enjoyed or endured similar moments — big data, IoT, even gluten-fre...

Crimson Hexagon
Crimson Hexagon
Blog Post
  • Learn how AI-powered trend analysis can help you understand emerging consumer preferences, why consumers feel the way they do, and more in this blog.For brands, there’s nothing more valuable than knowing what trends are affecting their industry and driving their customers’ behaviors and preferences. The hard part is identifying these trends before it’s too late. How can brands separate the signal ...

Crimson Hexagon
Crimson Hexagon
Blog Post
  • Learn how AI-powered competitive intelligence can help your business understand your brand and your competitive set in this blog post.Putting The Conversation To Work If knowing that a person is 6 feet tall provided all the information you need to understand their hopes, desires, motivations and the essential nature of their character, you wouldn’t need social analytics. Sometimes raw statistics a...

Crimson Hexagon
Crimson Hexagon
Blog Post
  • What we can learn by analyzing consumer conversations about soda, health and the Dr.Pepper-Keurig merger.Keurig wants to serve more than just single-serve K-cups to its consumers. The coffee giant Keurig Green Mountain acquired Dr Pepper Snapple to satisfy consumers’ thirst throughout the day — be it for coffee, soda, juice or water. Most Americans consume two-three cups of coffee every day but th...

Crimson Hexagon
Crimson Hexagon
Blog Post
  • What social media conversation tells us about market readiness for new healthcare technologies. Would you exercise more if you could measure exactly how much you need it? Healthcare technology is betting you’d say yes. Digital amulets like fitbits and smart watches  that nudge without judging prod users to get up and move if they slip into a sedentary  mode, which for many is a default state. Amer...

Crimson Hexagon
Crimson Hexagon
Blog Post
  • Discusses the importance of blogs and forums as a source for consumer analysis. When people talk about social media, mostly they mean Twitter, Facebook, and Instagram. But long before those platforms existed, there were forums and blogs. And they should definitely be part of any marketer’s consumer insights strategy. If you’re looking to online data for consumer insights, it’s hard to overstate th...

Crimson Hexagon
Crimson Hexagon
Blog Post
  • We list the top performing free insights tools for social media in 2018. Maybe you’re a small company looking for an edge that doesn’t break your budget. Or a larger one just curious about what the analytics market has to offer in the way of freebies. Well, whatever the case, there are plenty of free insights tools out there. And the crew at Crimson Hexagon has pulled together... View Article

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