Crimson Hexagon
Crimson Hexagon
Blog Post
  • How social media data can shape successful influencer campaigns.Advertising runs on the axiom of — “take my word for it.” Whether it’s a pile of tires shaped like a man, a smart alec gecko or Britney Spears, commercials want to charm you with someone telling you how and why they love a brand. We all remember the Nike commercial with Michael Jordan’s giving... View Article

Crimson Hexagon
Crimson Hexagon
Blog Post
  • Understand how to use historical data to track brand perception in this blog post. See how social data can help measure brand sentiment over time.In the early 1990s, the U.S. Army War College started using the acronym VUCA to describe the volatility, uncertainty, complexity, and ambiguity of the world after the Cold War ended. Not surprisingly, many business leaders adopted the term to characteriz...

Crimson Hexagon
Crimson Hexagon
Blog Post
  • Social media data helps healthcare brands understand changing consumer preferences.One of the largest health insurance companies in the US has finally tuned into the consumer anthem and it begins with —  ‘reduce prices and cut the red tape’. A landmark deal struck between the country’s largest for-profit healthcare company, Anthem, and one of the biggest pharmacy benefit manager and drugstore chai...

Crimson Hexagon
Crimson Hexagon
Blog Post
  • Are social media conversations hinting at a movement against prescription drugs?These days prescription drugs keep the doctor away more than apples. The U.S. healthcare industry finds itself at crossroads as insurance costs soar, population ages, and chronic conditions become more common. As the healthcare policy in the country takes the center stage for debate,the situation does not seem to be ge...

Crimson Hexagon
Crimson Hexagon
Blog Post
Crimson Hexagon
Crimson Hexagon
Blog Post
  • Crimson discusses how to reach competitive benchmarking using social media analytics in this blog, showing how to move beyond just measuring SOV.In the Broadway hit song “Everything Old is New Again,” one verse advises “Don’t throw the past away. You might need it some rainy day.” That sentiment certainly applies to competitive benchmarking, which has been around in one form or another since busin...

Crimson Hexagon
Crimson Hexagon
Blog Post
  • What does social media have to say about Trump's first year in office? We looked at the top moments and hashtags and evolving discussion topics.

Crimson Hexagon
Crimson Hexagon
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Social Analysis for Top Five US Auto Brands

 
Crimson Hexagon
Crimson Hexagon
Landing Page

French Consumer Trends

 
Crimson Hexagon
Crimson Hexagon
Landing Page

2017 Airline Industry Trends | Airlines Trend Report

 
Crimson Hexagon
Crimson Hexagon
Landing Page

New mobile optimized landing page detected

 
Crimson Hexagon
Crimson Hexagon
Landing Page

New mobile optimized landing page detected

 
Crimson Hexagon
Crimson Hexagon
Landing Page

New mobile optimized landing page detected

 
Crimson Hexagon
Crimson Hexagon
Blog Post
  • 3 ways social media data can help brands understand how their customers decide to make purchase decisions.

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