Criteo is a personalized retargeting company that works with Internet retailers to serve personalized online display advertisements to consumers who have previously visited the advertiser's website. The company currently operates in a total of 30 markets around the world and is headquartered in Paris, France. On April 7, 2011, Criteo announced that it hired Greg Coleman as president. Previously, Coleman served as president and chief revenue officer of The Huffington Post and executive vice president of global sales for Yahoo!.

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Criteo
Criteo
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  •   The rise of digital has forever changed the way shoppers consume media, especially advertising. To cut through all the digital noise shoppers are bombarded with today, top brands are figuring out ways to personalize how they market their products. One of those ways is The post 3 Beauty Brands That Do Content Marketing Flawlessly appeared first on Criteo.

Criteo
Criteo
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  •   The website is the core of any ecommerce business. That’s why every ecommerce team is constantly testing, optimizing, and redesigning. But what if there was a way to design an intuitive, robust website in just 30 seconds? That’s the goal of Bookmark, a start-up The post Bookmark: The Startup That Uses Machine Learning to Make Websites in Just 30 Seconds appeared first on Criteo.

Criteo
Criteo
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  •   When used strategically, dynamic retargeting can be a powerful tool that re-engages shoppers who have visited your site but bounced or abandoned a cart before completing a purchase. As shoppers browse across devices and platforms after they leave your site, a strategic retargeting campaign The post [Video] How HP France Increased Revenue by 300% with Criteo Dynamic Retargeting appeared first on ...

Criteo
Criteo
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  •   Want a look that matches the vibe of your playlist? Spotify has you covered. The digital music service now sells beauty products. Widely known as the go-to platform for streaming songs, podcasts, and videos, Spotify isn’t your typical retailer. However, the $16 billion tech The post Spotify Now Sells Beauty Products — Backed by Your Favorite Musicians appeared first on Criteo.

Criteo
Criteo
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  •   We’re midway through the holiday season and already we’re seeing that Holiday 2017 is a major turning point for global retailers. Black Friday and Cyber Monday may have surpassed all sales records, but the bigger story is this: wherever you look, it’s beginning to The post The Criteo Holiday Halftime Report: Top Gifts, Sales Numbers, and More appeared first on Criteo.

Criteo
Criteo
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  •   Marketing with machine learning is only possible with data. A form of artificial intelligence (AI) that enables computers to learn without explicit programming, machine learning (ML) can essentially enable a computer to “figure it out for itself,” leveraging data to continually optimize. The more The post Personalization and Beyond: 6 Ways Marketers Can Benefit from Machine Learning appeared fir...

Criteo
Criteo
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  •   If you’re a retailer without a mobile app, it might be time to think about building one. And if you already have one, it may be time to review what the user experience like. Because mobile commerce growth is stronger than ever. Not only The post 6 Ways to Optimize Your Retail App for New and Existing Mobile-First Shoppers appeared first on Criteo.

Criteo
Criteo
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  •   We all know that data is getting to be a critical asset for any organization. And, in 2018, it looks like businesses are putting even more budget behind data management. In fact, in a report compiled by the Winterberry Group, with research carried out The post [REPORT] Companies Spend More Than $20b on Data Solutions Each Year appeared first on Criteo.

Criteo
Criteo
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  •   Back in October we debuted exclusive research in partnership with Forbes Insights on how 500+ marketing execs from brands and retailers are working on data strategy, challenges, and opportunities. We followed up the release of the report with a webinar featuring Criteo’s VP of The post The Collaboration Imperative: How Retailers & Brands Can Win in 2018 appeared first on Criteo.

Criteo
Criteo
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  •   Big news: In an effort to regain its low-price leader status, Walmart now has prices that rival Amazon. A recent price study by retail data analytics firm Market Track showed that Walmart’s products currently cost an average of just 0.3% more than Amazon’s, Reuters The post Walmart Drops Prices, Giving Amazon Stiff Competition appeared first on Criteo.

Criteo
Criteo
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  •   Scanning any beauty brand’s lipstick display of infinite shades reveals a common truth: Makeup tastes are unique to each individual. Are you more Fire Engine Red or Strawberry Vine? Feel like donning a sparkly Copa Cabana or subdued French Kiss? Your answer may differ The post 3 Things Marketers Can Learn About Personalization from L’Oréal appeared first on Criteo.

Criteo
Criteo
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  •   As marketers everywhere are learning, targeted and personalized video ads are an effective marketing tool. While video can cost more than other advertising formats, businesses are finding that video advertising can deliver great ROIs. According to a report by Adélie, companies that used video The post How Machine Learning Powers Personalized Video Ads appeared first on Criteo.

Criteo
Criteo
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  • Criteo’s analysis of Cyber Monday 2017 shopping data reflects a healthy economy, the shift to online sales and the resurgence of retailers like Walmart, Best Buy, Macy’s and Target.  For the first time, US retailers showed just how much they could increase sales through omnichannel The post Cyber Monday 2017 Crushes Retail Records, with Major Retailers Leading the Charge appeared first on Criteo.

Criteo
Criteo
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  •   In part three of our omnishopper field guide series, we’re highlighting the most effective ways to reach and inspire valuable omnishoppers. How can you win over this energetic, highly coveted consumer? The end game is simple enough: Ensure omnishoppers can learn about and obtain The post Omnishopper Field Guide for Retailers, Part 3: Attracting the Omnishopper appeared first on Criteo.

Criteo
Criteo
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  •   The holiday shopping season has officially begun. After taking a look at the shopping data, we can say that Black Friday 2017 definitely started  things started off with a bang. Or, to be more exact, a click. Criteo’s analysis reflects a healthy economy, the The post Black Friday 2017: The Biggest Day in Ecommerce History appeared first on Criteo.

Criteo
Criteo
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  •   Criteo’s analysis of shopping data from some of the world’s largest retailers indicates that in the US, shoppers are increasingly turning online for their holiday gifting. For Black Friday by 11AM EST: +4.9% year over year increase in Shoppers +12.1% increase in the number The post Criteo Data Shows Black Friday Off to A Big Start: +12.1% in the US appeared first on Criteo.

Criteo
Criteo
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  •   Criteo’s analysis of shopping data from some of the world’s largest retailers indicates that in the US, shoppers are increasingly turning online for their holiday gifting. From November 1 – November 18 (the Saturday before Black Friday) in the US: +7.9% year over year The post Criteo Data Shows Holiday Ecommerce Off to A Big Start: +17.7% in the US appeared first on Criteo.

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Criteo
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Criteo
Criteo
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Criteo
Criteo
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  •   The app opportunity is global, and certain industries are definitely leading conversion in terms of mobile commerce growth. Retail and travel industries are seeing app conversion rates over four and three times the conversion rates seen on mobile web, respectively. Shoppers have their phones The post Retail and Travel Apps See 4x More Conversions than Mobile Web appeared first on Criteo.

Criteo
Criteo
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  •   Each year there are breakout toys that define the season. In the ‘80s it was the Cabbage Patch kid. The ‘90s saw the Furby, which is now reincarnated and still giggling in the Furby Connect. Last year, Hatchimals were scarce, foiling parents tasked with The post Top Selling Breakout Gifts for Holiday 2017 appeared first on Criteo.

Criteo
Criteo
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  •   Throughout this year, we kept hearing about ML (Machine Learning) and AI (Artificial Intelligence) at conferences, in queries and discussions with our clients, and in numerous research reports and articles. But our latest research shows that machine learning marketing solutions have a way to The post [IDC Report] Just 14% of Marketers Use Machine Learning Marketing Solutions Today appeared first...

Criteo
Criteo
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  • Image source: https://www.bostondynamics.com/ At Criteo, data has always been core to everything we do. We’re a data-driven business and, lately, that means paying attention to the latest developments in machine learning. In our new data hub, we tried to predict what machines would be doing The post From Back-Flipping Robots to Retargeting: Machine Learning Takes Off appeared first on Criteo.

Criteo
Criteo
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  •   Check out photos, videos, and more from our Exec Connect series of events.   The post EMEA Exec Connect Recaps appeared first on Criteo.

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