Crux Research Inc.
Crux Research Inc.
Blog Post
  • Last summer I led a market research results presentation at a client’s office. I had not met any of the individuals in the meeting prior to the presentation other than my immediate client-contact. During introductions I tried my best to understand who was who and to carefully observe the dynamics between people. “Knowing thy audience” […]

Crux Research Inc.
Crux Research Inc.
Blog Post

Going Mobile

  • There has been a critical trend happening in market research data collection that is getting little attention. If you are gathering data in online surveys and polls, chances are that most of your respondents are now answering your questionnaires on mobile devices. This trend snuck up on us. Just three years ago we were advising […]

Crux Research Inc.
Crux Research Inc.
Blog Post
  • Most of today’s research methods rely on a simple premise:  asking customers questions can yield insights that drive better decisions. This is traditionally called primary research because it involves gathering new data. It is often supplemented with secondary research, which involves looking at information that already exists, such as sales data, publicly available data, etc.  […]

Crux Research Inc.
Crux Research Inc.
Blog Post
  • Opioid misuse has risen to the level of national emergency. The facts are alarming. More people now die of drug abuse than car accidents in the US. Painkiller prescriptions by doctors are now sufficient for each American adult to have a bottle of pills. And, a US citizen dies about every 10 minutes from an […]

Crux Research Inc.
Crux Research Inc.
Blog Post
  • Adults have a number of misconceptions about youth generations. A glaring one is a tendency to think that a new generation will become a more intense version of the previous generation. That is rarely the case – new generations tend to sharply break with the old. Let’s start by reviewing what a generation is. A […]

Crux Research Inc.
Crux Research Inc.
Blog Post
  • The field of survey research was largely established in the 1930s and matured in the post WWII era as the US economy boomed and companies became more customer-driven. Many early polls were conducted in the most old-fashioned way possible: by going door-to-door with a clipboard and pestering people with questions. Adoption of the telephone in […]

Crux Research Inc.
Crux Research Inc.
Blog Post
  • Many educational strategy proposals to better engage students assume that all students are similar in how they are motivated to do their best. Yet, students are likely to respond to educational challenges put before them very differently. Students may be engaged in different ways and perhaps not fit into a “one best model” of schooling. […]

Crux Research Inc.
Crux Research Inc.
Blog Post
  • Corporate market research departments are a support function. They support decision makers in marketing and often the C-suite by providing market knowledge and insight. Even though research is a support function, since information truly is power, researchers play a powerful role in many organizations. Those that control key information in an organization have a unique […]

Crux Research Inc.
Crux Research Inc.
Blog Post
  • Crux Research recently conducted a poll for the American Speech-Language-Hearing Association. It found that many Americans are concerned about their exposure to noise when taking part in out-of-home leisure activities. Many also say that noise lessens their enjoyment of many activities and causes them to decide not to take part in them at times. Perhaps […]

Crux Research Inc.
Crux Research Inc.
Blog Post
  • We recently posed a question on a national poll which required Americans to make an interesting choice: If you could have one of the following, which would you choose? I would have more money than I have today I would be smarter than I am today I would be better looking than I am today […]

Crux Research Inc.
Crux Research Inc.
Blog Post
  • The day after the US Presidential election, we quickly wrote and posted about the market research industry’s failure to accurately predict the election.  Since this has been our widest-read post (by a factor of about 10!) we thought a follow-up was in order. Some of what we predicted has come to pass. Pollsters are being […]

Crux Research Inc.
Crux Research Inc.
Blog Post

New blog articles detected.

  • Will Young People Vote?

    Once again we are in an election cycle where the results could hinge on a simple question:  will young people vote? Galvanizing youth turnout is a key strategy for all candidates. It is perhaps not an exaggeration to say that Millennial voters hold the key to the future political leadership of the country. But, this […]

  • Battle of the Brands is available for purchase!

    How does your brand compete with others in the battle to win today’s youth? Crux Research has conducted a syndicated study of 57 youth-oriented brands that is available for purchase on Collaborata.  We have a “data only” option for sale for $4,900 and an option including a full report and consultation/presentation for $9,500. Brands that […]

  • Happy Birthday to Us!

    This month, Crux Research turns 11 years old. What started as something transitional for us as we looked for the next big thing quickly morphed into the next big thing itself. Since our start, we have now conducted 300+ projects for 65+ clients across a wide range of industries and causes. At times, we feel […]

  • An Epic Fail: How Can Pollsters Get It So Wrong?

    Perhaps the only bigger loser than Hillary Clinton in yesterday’s election was the polling industry itself. Those of us who conduct surveys for a living should be asking if we can’t even get something as simple as a Presidential election right, why should our clients have confidence in any data we provide? First, a recap […]

Crux Research Inc.
Crux Research Inc.
Blog Post

A Math Myth?

  • I just finished reading The Math Myth: And Other STEM Delusions by Andrew Hacker. I found the book to be so provocative and interesting that it merits the first ever book review on this blog. The central thesis of the book is that in the US, we (meaning policy makers, educators, parents, and employers) have become […]

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