Cucumber Marketing Inc.
Cucumber Marketing Inc.
Blog Article

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  • Will beauty save the world? 3 tips for being a better designer.
    Amazing! This was the reaction Team Cucumber had at the end of the two-day Design/Content conference put together by some of the brightest creative minds in Vancouver. The organizers did an amazing job selecting the speakers and providing a good balance between research and inspiration. We will be following up with some interesting design research and […]
Cucumber Marketing Inc.
Cucumber Marketing Inc.
Blog Article

New blog articles detected.

  • What the em-dash? 9 Tips for managing your WordPress website.
    Hurray! Your new website just launched! Hopefully it not only looks great, but is user-friendly and optimized for search and conversions. In any case, keeping your website in top shape moving forward does require a bit of work. We’ve written before about keeping your WordPress software and plugins updated but you should also keep your […]
Cucumber Marketing Inc.
Cucumber Marketing Inc.
Blog Article

New blog articles detected.

  • How to create a mission statement that sticks.
    Cool brands don’t just happen. Branding is a discipline and the process of creating a cool brand takes time. Starting with your company’s purpose, mission and vision is a natural first step. So, how do you create that perfect mission statement that sticks? Think abstract, before you narrow it down. First of all, don’t put […]
Cucumber Marketing Inc.
Cucumber Marketing Inc.
Blog Article

New blog articles detected.

  • A quick guide to sharing and using photos online
    Photo above by Jamie Street on Unsplash. The web is a visual place but finding the right photos to use on your website or social media can be a time-consuming and even confusing process. From deciding what photo to use, to finding out if you have the rights to use it for free or for a fee, to […]
Cucumber Marketing Inc.
Cucumber Marketing Inc.
Blog Article

New blog articles detected.

  • Five Marketing Themes That Tie Together The Unbounce CTA Conference
    Have you ever had so many ideas, you didn’t know where to start? I remember countless times in my life, staring at the same mess of notes. Bullet points, exclamation marks, circles and doodles – all seeds of ideas, ready to spring to life in an engaging piece of content. The only problem is – […]
Cucumber Marketing Inc.
Cucumber Marketing Inc.
Blog Article

New blog articles detected.

  • Summer reading list. For you and your brand!
    Hey you, busy marketing / business manager! Remember the good old, school days? Just around this time, your teacher would be compiling summer reading lists, and you would be dreaming of long, warm, sunny days running free, not thinking about your daily responsibilities of school. While (most likely) you still have to show up for […]
Cucumber Marketing Inc.
Cucumber Marketing Inc.
Blog Article

New blog articles detected.

  • #truth. Content marketing is as dead as SEO.
    C’mon, you guys! Do we really need to kill content marketing now, just like we were trying to kill SEO (search engine optimization) a few years ago? So, yes, it’s true – content marketing is as dead as SEO – i.e. not so much. Both, content marketing and SEO, are very much alive and thriving, […]
Cucumber Marketing Inc.
Cucumber Marketing Inc.
Blog Article

New blog articles detected.

  • Are custom websites still relevant in today’s social media world?
    I recently had a conversation with a friend, who asked me if custom website design is still a good idea for businesses to invest in. With a number of DIY websites out there and the level of exposure social media provides – is traditional web design still relevant? I thought this was a very good […]
Cucumber Marketing Inc.
Cucumber Marketing Inc.
Blog Article

New blog articles detected.

  • How The Customer Buying Cycle Can Improve Your Marketing
    You might have heard of the Customer Buying Cycle as the Purchase Funnel, or the Marketing Funnel. You may have even heard from researching customer journey that the Customer Funnel is dead, and that the “Consumer Decision Journey” is the new hot model for marketing. There are so many models and theories, that it can be difficult to […]
Cucumber Marketing Inc.
Cucumber Marketing Inc.
Blog Article

New blog articles detected.

  • Say what? Yup – you don’t have to love your logo!
    Don’t get me wrong, as a business owner or a marketing manager, it’s preferable that you love your brand before you go on selling it to other people (your customers). Moreover, when we design a logo or brand identity for our cool clients, we go through a few internal reviews (average of 20 iterations), before […]
Cucumber Marketing Inc.
Cucumber Marketing Inc.
Blog Article

New blog articles detected.

  • 3 steps to avoid one of the most common mistakes in branding.
    Obviously, there are so many things that can go wrong as far as branding is concerned, but ironically, the biggest problem is usually not the ugly logo, funny colours or a tagline that doesn’t stick with people – it’s actually an inconsistent brand. If you feel the pain of inconsistent fonts, colours or images used in your […]
Cucumber Marketing Inc.
Cucumber Marketing Inc.
Blog Article

New blog articles detected.

  • Why do agencies have hourly rates?
    If you are currently looking for a marketing agency and have gotten a quote for your project, you must have noticed the invoice broken down hourly with an attached monetary compensation for a given part of the project. In case you were wondering why it’s done this way, and most importantly, how long the actual […]
Cucumber Marketing Inc.
Cucumber Marketing Inc.
Blog Article

New blog articles detected.

  • How do you choose a marketing agency?
    Launching a new (web) design project into the world is a happy day for us, but our marketing hearts are exceptionally full when we get a positive feedback directly from our clients! A growth-driven marketing package usually takes about 6 months to execute, so we do get to know the business quite well during this time, […]
Cucumber Marketing Inc.
Cucumber Marketing Inc.
Blog Article

New blog articles detected.

  • Grow with us! A (cool) Digital Marketer Wanted.
    It’s spring and we are growing! Join our team as a (cool) Digital Marketing Specialist to help us do more amazing work for our amazing clients! Summary of Position: This position will improve the capacity of our team by providing day-to-day support and execution of our PPC, SEO, and editorial strategies. Primary Responsibilities: Daily social […]
Cucumber Marketing Inc.
Cucumber Marketing Inc.
Blog Article

New blog articles detected.

  • Ready to grow your brand? Here’s how.
    If your company has been in business for more than 5 years, you might already be feeling like you are outgrowing your brand quickly. You might be frustrated about your brand’s inconsistency – multiple fonts, different image styles, colours, and your website could be more intuitive and cleaner, too! What’s the solution? Do you really […]
Cucumber Marketing Inc.
Cucumber Marketing Inc.
Blog Article
Cucumber Marketing Inc.
Cucumber Marketing Inc.
Blog Article

New blog articles detected.

  • What Are SEO Keywords For?
    If you’ve ever worked with a marketing agency to improve your Google web traffic, chances are you’ve heard of SEO keywords. Identifying the right keywords lay the foundation for a successful SEO campaign. The right keywords should be realistic (you should be able to rank well for them), worthwhile (ranking well would improve your business’s […]
Cucumber Marketing Inc.
Cucumber Marketing Inc.
Blog Article

New blog articles detected.

  • Why Your Website Design Needs To Start With SEO
    All of our website design packages include an SEO element as part of our marketing package. You may have heard the logic that your website needs to be functional as well as appealing – but the reason we start the web design process with SEO goes even further than that. Search Engine Optimization (SEO) is […]
Cucumber Marketing Inc.
Cucumber Marketing Inc.
Blog Article

New blog articles detected.

  • Why Your Business Needs Local Marketing
    No matter what the dominant platform may be, local marketing is only going to grow as technology improves. Snapchat went public last week, with a valuation of around $24 billion at the time of  writing. Snapchat boasts some of the highest user engagement rates across all social media platforms, but is struggling to gain new users as […]
Cucumber Marketing Inc.
Cucumber Marketing Inc.
Blog Article

New blog articles detected.

  • Free Marketing Automation Alternatives To Try In 2017
    Marketing automation doesn’t do all the marketing for you, but it sure helps out. The purpose of marketing automation is to streamline repetitive, sometimes tedious tasks that take up your day. Marketing automation tools can help you save time on the following tasks: Creating + scheduling emails Creating personalized landing pages Integrating sales and support […]
Cucumber Marketing Inc.
Cucumber Marketing Inc.
Blog Article

New blog articles detected.

  • Get a Free Webpage Audit
    Wondering if your website is growing freshly to attract your best customers? Complete the form below to find out and receive a free audit of your website.
  • Google’s New Changes Will Impact Your PPC Ad Campaign
    Google introduced two new changes that make its pay-per-click (PPC) ads more favourable than ever before. How are these changes going to impact your ad campaign? Here’s a quick summary of what you can expect: Expect better click-through rates on your ads Expect competition to get even tougher Ads will become more effective, but harder […]
Cucumber Marketing Inc.
Cucumber Marketing Inc.
Blog Article

New blog articles detected.

  • Why You Need To Update Your Website Today
    Website security and proper maintenance are a part of the ongoing web design process. In addition to creating functional features and an aesthetically pleasing experience, a well-maintained website needs to stay on top of industry trends – for your own protection. Is your website up-to-date and protected from potential threats? Is your website bounce rate higher than […]
Cucumber Marketing Inc.
Cucumber Marketing Inc.
Blog Article

New blog articles detected.

  • Have You Noticed SEO Changes Recently?
    An unannounced Google algorithm change may have been implemented last week, adjusting site rankings that could affect your SEO. Have you noticed any shifts in your Google search rankings? Many SEOs in the industry are talking about ranking changes in the past week, both good and bad, and trying to piece together the big picture. We […]
Cucumber Marketing Inc.
Cucumber Marketing Inc.
Blog Article

New blog articles detected.

  • Design Tools We’re Loving Now
    One of the funnest things about working in the world of marketing/technology is there never seems to be a shortage of new tools or tricks to try. Here are some of the latest design gadgets and gismos we’ve been trying out lately (and loving). Adobe Experience Design (XD) Adobe’s Experience Design program allows UX designers […]
Cucumber Marketing Inc.
Cucumber Marketing Inc.
Blog Article

New blog articles detected.

  • 4 Great Customer Engagement Tricks For Retailers On Valentine’s Day
    Valentine’s Day comes as a great opportunity for retailers to pick sales up. After the Black Fridays and the Cyber Mondays, the beginning of the year is a dull season for retailers. Shoppers have already spent more than they intended to and are in their saving modes (or is it just me?) February 14 can be […]
  • How to keep your team creative yet focussed?
    “Here’s to the ones who dream, foolish as they may seem. Here’s to the hearts that ache. Here’s to the mess we make.” These words from the 2016 musical ‘La La Land’ resonate with all the creative souls living their 9-to-5’s, with big dreams in their eyes, working in regular businesses. As business owners, we […]
  • 5 things you can do today for your SEO to maximize the efforts of your marketing agency
    SEO is not a one-time project. It takes months of consistent content to build upon a properly optimized website. Even if you rise to the top of Google search results upon the launch of your website, you’ll likely drop in rankings unless you continue to post SEO-optimized blog posts. Writing awesome content is important, but optimizing content for […]
  • Infographic: What influences your online shoppers?
    For e-commerce brands, their branding and conversion tool is the same. Their website! Finding the right balance between aesthetics, brand offerings and usability is extremely important for an e-commerce website. In the tussle to create a fresh modern website, we often end up taking for granted some basic factors that influence purchase decisions.These include usual […]
  • Four things your brand needs to do in 2017
    Massive digital transformations took place in 2016. And 2017 is set to be even more dynamic. Your consumers are changing, and your brand needs to evolve with them. Is your brand ready for the changing consumer? Especially the Generation Z? A plunging profits line, an outdated design or a lack of social media stories… if […]
  • When does your brand need a refresh?
    #1. If your USP is tighter than before. As your brand continues to grow, many things change from when you first launched it. Almost every 3 years, you have a tighter, stronger USP which needs to be communicated afresh. Or you might even notice inconsistency in how your brand is portrayed, internally and externally. If […]
Cucumber Marketing Inc.
Cucumber Marketing Inc.
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Cucumber Marketing Inc.
Cucumber Marketing Inc.
Blog Article

New blog articles detected.

  • Converting Website Traffic Into Sales: The Holiday Boost Your Online Store Needs
    Your social media is buzzing with likes, shares, and comments. Your retail website looks like it’s all dressed up to party. Your brand’s Instagram story is such a treat. Your online store is finally ready for the holidays! But hey, what about sales? Do you usually face issues like awesome traffic but plummeting sales or […]
Cucumber Marketing Inc.
Cucumber Marketing Inc.
Blog Article

New blog articles detected.

  • What does it really mean to build a relationship with your marketing agency.
    Most companies these days claim to have a “personal approach” to whatever they do, no matter the industry. No doubt – it’s good marketing. Your “average consumer” wants to be heard – they want to deal with the real people, not faceless corporations, they want a personal approach. However, in the pursuit of personal approach. […]

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