Cucumber Marketing Inc.
Cucumber Marketing Inc.
Blog Post
  • With shrinking organic reach on Facebook in light of the Facebook news feed change announcement, marketing agencies are having to focus on PPC advertising even more. Even in 2015, a Locowise study* found that, the average reach for posts from Facebook pages was 2.6% (of the the page’s likes). It’s statistics like this that explain […]

Cucumber Marketing Inc.
Cucumber Marketing Inc.
Blog Post
  • Well, if this is not breaking news, I am not sure what is! As per Mark Zuckerberg’s announcement this afternoon, Facebook is kicking off their changes to the feed right away, focusing more on posts from friends and family versus posts from businesses. We mentioned about this potential change back in December as part of our […]

Cucumber Marketing Inc.
Cucumber Marketing Inc.
Blog Post
  • Whether you’re already a professional AdWords manager, are working to achieve your certification or are seeking a marketing agency for support, take this quiz to test how well you really know AdWords. Try to avoid scrolling to the bottom until you’ve finished, that’s where the answers are. No cheating! Get ready to note down your […]

Cucumber Marketing Inc.
Cucumber Marketing Inc.
Blog Post
  • It’s that time of the year – New Year’s resolutions, trends, and predictions. We already had posted an article outlining some of the marketing trends we see for 2018, but in this post, we would like to focus on the e-commerce trends specifically. Selling online? You only have one competitor. You might think that this is […]

Cucumber Marketing Inc.
Cucumber Marketing Inc.
Blog Post
  • 2017 has been a VERY eventful year. In the press there have been a whole host of uplifting and saddening stories. We’ve been reviewing the year’s biggest stories from a marketing and web design perspective. The Marketing Team’s Take On Beyonce’s Instagram Dominance Beyonce announces she is expecting twins – gets more Instagram likes than […]

Cucumber Marketing Inc.
Cucumber Marketing Inc.
Blog Post
  • As the software behind nearly 29% of the world’s websites, WordPress has grown into a true powerhouse platform of today’s content management systems. Unlike other contenders, the WordPress ecosystem is mature yet energetic, as its highly active plugin community continues to grow. Staying on top of such a large collection of plugins can be daunting, […]

Cucumber Marketing Inc.
Cucumber Marketing Inc.
Blog Post
  • As 2017 draws to a close, here at Cucumber Marketing, we’re looking back on all of our learnings and successes of the year. Before you can implement a new year’s marketing strategy, you need to understand how the previous year went. So, how can we do this? Marketing Planning To begin we, unbiasedly of course, […]

Cucumber Marketing Inc.
Cucumber Marketing Inc.
Blog Post
  • We are now in week 4 of our marketing planning Facebook Live series, and today we are talking about your marketing roadmap – marketing goals, budgeting, communication strategies, and different marketing platforms that would work for your business. 1. Connect Marketing to Sales As we already went through the internal and the external factors you need to […]

Cucumber Marketing Inc.
Cucumber Marketing Inc.
Blog Post
  • I will be honest – this topic is my favorite! Every year, we see marketing trends and predictions and I can’t help but wonder which ones will actually manifest to be true and which ones are just wishful thinking. That being said, it feels that this year is going to be different. Or at least this […]

Cucumber Marketing Inc.
Cucumber Marketing Inc.
Blog Post
  • Sick of being limited with what you can do on social media? You’ll be glad to hear, there have been huge changes on Instagram, Twitter and Facebook that will make your social media marketing much easier – and exciting! Instagram Updates You may already have noticed the three brilliant changes to Instagram. 1. No more […]

Cucumber Marketing Inc.
Cucumber Marketing Inc.
Blog Post
  • Expertly crafted websites are tricky business – with a fine balance of art and marketing knowledge needed on top of an ever-evolving technical landscape, it can be hard to even know where to start! Rather than diving into the technology, let’s dip our toes into some more general best practice. You don’t need to be […]

Cucumber Marketing Inc.
Cucumber Marketing Inc.
Blog Post
Cucumber Marketing Inc.
Cucumber Marketing Inc.
Blog Post
  • Define Your Strengths and Your Audience. This November, we are planning ahead and working on our Marketing Plan 2018 in advance. And maybe November is not much of an “ahead” for you, but for us and I can suspect many marketing managers out there, December is the month when we FINALLY have the time to sit […]

Cucumber Marketing Inc.
Cucumber Marketing Inc.
Blog Post
  • A common perception about digital marketing is that it’s yet another alternative to the offline sales funnel. Why spend money on physical print and posters, when visual display campaigns and PPC advertising can achieve the same results with better tracking? While it’s true that digital marketing, specifically paid advertising, can result in a larger funnel, […]

Cucumber Marketing Inc.
Cucumber Marketing Inc.
Blog Post
  • Our Cucumber Marketing team have experienced life both from working within a brand’s marketing team as well as for a marketing agency. There are some distinct differences between the two that we find very interesting. Throughout November, we’re discussing the ways we can plan ahead for 2018 (instead of saving it all for December, which […]

Cucumber Marketing Inc.
Cucumber Marketing Inc.
Blog Post
  • Can you believe it’s November already? Time flies when you are having fun! And you know what is fun? To spend December not thinking about your marketing planning for next year. This is exactly why we are starting our new Facebook Live series next week (November 9th, 2017). This series will help you to plan […]

Cucumber Marketing Inc.
Cucumber Marketing Inc.
Blog Post
  • When a web designer or marketing agency talks about Sitemaps, they are often referring to the XML file that contains every link on your website. The question we’re answering here is why is it needed? A Sitemap helps search engines index your website, and tells the search engine your site is trustworthy. It is extremely […]

Cucumber Marketing Inc.
Cucumber Marketing Inc.
Blog Post
  • As designers, web design and graphic design is our passion. We love to get our hands “dirty” being creative. What we don’t love so much is the daily struggle saving our work at a reasonable file size. We’ve put together a list of the 12 online tools that help us with the less glam design […]

Cucumber Marketing Inc.
Cucumber Marketing Inc.
Blog Post
  • We continue with our “throwbacks” this month, as we are celebrating our 9th birthday, and today we are reviewing our website design and the transformation it underwent over the last (almost) decade! Naturally, we hope you learn one or two things from our journey. Here we go! If you are launching a small business. You are […]

Cucumber Marketing Inc.
Cucumber Marketing Inc.
Blog Post
  • Can you imagine a world with no Instagram, Pinterest or Snapchat? That was the ghastly (digital marketing) world we lived in when we first opened Cucumber Marketing. Back in 2008 just under $1.6 billion was spent on online advertising (GroupM, 2009), now, in 2017, Canada is forecast to spend over $6 billion on online advertising […]

Cucumber Marketing Inc.
Cucumber Marketing Inc.
Blog Post
  • This October is an official Gratitude Month at Cucumber. We will be talking about the Culture of Gratitude in your branding and in the corporate environment in general. But what does it mean to practice gratitude at work? Shouldn’t it be personal and private? Isn’t it like talking about politics or religion – keep your […]

Cucumber Marketing Inc.
Cucumber Marketing Inc.
Blog Post
  • You’ve heard us say that branding is a living, breathing entity. Your brand expands, grows and matures along with the growth of your business. But what does this really mean? We’ll explore the transformation of our own brand through the 9 years we’ve been in business. You won’t understand your brand first It’s naive to […]

Cucumber Marketing Inc.
Cucumber Marketing Inc.
Blog Post
  • If you are following us this month on our blog and on social media, you already know that Cucumber turned 9 this month! Time flies when you are having fun! So this month, we are having a major “Throwback Thursday” and contemplate on how the digital marketing landscape changed in the last 9 years. As if […]

Cucumber Marketing Inc.
Cucumber Marketing Inc.
Blog Post
  • Digital marketing has changed so much, so quickly, that it’s difficult to see exactly how much has changed until one actually takes the time to list things out. For Cucumber Marketing’s ninth birthday, we spent some time looking at just what happened in the past nine years. Needless to say – a lot has changed. Here are […]

Cucumber Marketing Inc.
Cucumber Marketing Inc.
Blog Post
  • In honour of our birthday, we are gifting one lucky person a ticket to BIV’s Women In Business Panel on September 28. Over the years we have been lucky enough to attend numerous networking panels and conferences and we want to give one of you the chance to attend one of these insightful events. In […]

Cucumber Marketing Inc.
Cucumber Marketing Inc.
Blog Post
  • Local marketing hinges on being super-targeted with your digital marketing efforts. More than ever, consumers are using the digital devices at their fingertips to find the best results, at their most convenient locations. Searches for businesses “near me” have been skyrocketing for the past five years, as seen by the following Google trend: Even if […]

Cucumber Marketing Inc.
Cucumber Marketing Inc.
Blog Post
  • Cucumber Marketing is 9 years old! How that time flew by. All month we’ll be looking back over how we as a brand have changed and we will be celebrating our successful 9 years by giving away a few special prizes (so stay tuned for that)! Think Fresh. Keep it Cool. Grow This is what […]

Cucumber Marketing Inc.
Cucumber Marketing Inc.
Blog Post
  • There are many ground-breaking e-commerce businesses out there that we can learn from, and all of them have their “secret path to success”. For Zappos it’s customer services, for Etsy it’s a unique hand-made product offering,  for Amazon – good prices… That was until Amazon released their membership option – Amazon Prime. And you thought Amazon couldn’t […]

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