Customer Faithful Limited
Customer Faithful Limited
Blog Post
  • In the first of a short series of customer experience design blogs, I'm going to address a old favourite for this time of year - the Resolution. But with a twist. It's a challenge to set a New Year's First Impression. This blog is a short guide to why it's important and how to get started.

Customer Faithful Limited
Customer Faithful Limited
Blog Post
  • Each year, here at research & insight agency Customer Faithful, we make a festive video to celebrate the holiday season. We hope you enjoy it, and see you in 2018

Customer Faithful Limited
Customer Faithful Limited
Blog Post
  • Asthma, and its associated care, has been under intense scrutiny in the media lately. Such attention is warranted, given that £1.1 billion is spent on Asthma care by the NHS each year(1). Some headlines have leant towards scandal, implying potential misspending of public funds such as “Asthma inhalers given out almost as a ‘fashion accessory’”

Customer Faithful Limited
Customer Faithful Limited
Blog Post
  • Let me begin with the answer to this question and then work back to why I believe it remains elusive in being recognised. The answer: Rail ticketing has always been about asking the passenger where they’re going, and then matching it with a train journey that gets them there. Simple, right? However, in today’s world

Customer Faithful Limited
Customer Faithful Limited
Blog Post
  • I had an interesting lesson today, delivered by Virgin East Coast, one of the UK’s rail franchises, operating the historic line connecting the two capitals, London and Edinburgh. Sadly, it didn’t go well. Having trotted along to collect my ticket from one of the bank of seven dispensing machines, I found to my surprise that 4 of

Customer Faithful Limited
Customer Faithful Limited
Blog Post
  • Even though customer journey maps are now commonplace in large organisations, the design process for creating them is far from standardised. There can be all sorts of inputs, especially with the growing access and use of digital channels, and the output customer journey map (CJM) itself also comes in many different shapes and sizes. As we’ve blogged

Customer Faithful Limited
Customer Faithful Limited
Blog Post
  • These days, it seems that every big company has rewritten its Mission statement and brand values to be ‘all about the customer’. Financial services tend to run with quite generic promises such as Aviva’s poetic “Everything we do is full of Good Thinking for you” or Legal and General’s more traditional version of “Our customers are

Customer Faithful Limited
Customer Faithful Limited
Blog Post
  • Customer Faithful’s Founder Rick Harris appeared in the TV broadcast “Innovation in Healthcare: Medical Research”, which focused on patient-centricity within the healthcare sector, as well as solutions to enable a better healthcare service to patients. Watch the programme here. Along with other contributors including Creative Medical Research, and Prescient Healthcare Group, Rick explored some of ...

Customer Faithful Limited
Customer Faithful Limited
Blog Post
  • Customer Faithful is conducting a new UK research study about multiple myeloma. Our objective is to gain a better understanding of patients’ needs, which in turn may help offer better support and care in the future. It will require a single, 1-hour in-home interview and participants will be offered £115 upon completion, as a token

Customer Faithful Limited
Customer Faithful Limited
Blog Post
  • In a study published in the British Medical Journal (BMJ) last month, a team led from Kings College London explored the use of 48 cancer drugs across a 4-year period, and found that in only 10% of the uses did the drugs improve quality of life. Overall, 57% of uses showed no benefits for either

Customer Faithful Limited
Customer Faithful Limited
Blog Post
  • Asthma, and its associated care, has been under intense scrutiny in the media lately. Such attention is warranted, given that £1.1 billion is spent on Asthma care by the NHS each year(1). Some headlines have leant towards scandal, implying potential misspending of public funds such as “Asthma inhalers given out almost as a ‘fashion accessory’”

Customer Faithful Limited
Customer Faithful Limited
Blog Post

New blog articles detected.

  • What’s the most common flaw in customer journey design?

    Even though customer journey maps are now commonplace in large organisations, the design process for creating them is far from standardised. There can be all sorts of inputs, especially with the growing access and use of digital channels, and the output customer journey map (CJM) itself also comes in many different shapes and sizes. As we’ve blogged

  • How to test if a customer promise is truly ‘customer-centric’

    These days, it seems that every big company has rewritten its Mission statement and brand values to be ‘all about the customer’. Financial services tend to run with quite generic promises such as Aviva’s poetic “Everything we do is full of Good Thinking for you” or Legal and General’s more traditional version of “Our customers are

  • Customer Faithful on TV Broadcast – “Innovation in Healthcare: Medical Research”

    Customer Faithful’s Founder Rick Harris appeared in the TV broadcast “Innovation in Healthcare: Medical Research”, which focused on patient-centricity within the healthcare sector, as well as solutions to enable a better healthcare service to patients. Watch the programme here. Along with other contributors including Creative Medical Research, and Prescient Healthcare Group, Rick explored some of ...

  • Why is rail ticketing still going in the wrong direction?

    Let me begin with the answer to this question and then work back to why I believe it remains elusive in being recognised. The answer: Rail ticketing has always been about asking the passenger where they’re going, and then matching it with a train journey that gets them there. Simple, right? However, in today’s world

  • “I’m sorry – we’re fresh out of service”

    I had an interesting lesson today, delivered by Virgin East Coast, one of the UK’s rail franchises, operating the historic line connecting the two capitals, London and Edinburgh. Sadly, it didn’t go well. Having trotted along to collect my ticket from one of the bank of seven dispensing machines, I found to my surprise that 4 of

Customer Faithful Limited
Customer Faithful Limited
Blog Post
  • Customer Faithful's Rick Harris will be making two presentations at the Pfizer Lifelines seminars on March 14th, showcasing some of the techniques and findings from projects undertaken within the Pfizer Lifelines programme since 2010.

Customer Faithful Limited
Customer Faithful Limited
Blog Post

Out-Market Your Competitors?

Get complete competitive insights on over 2.2 million companies to drive your marketing strategy.

Create Free Account Log in

By signing up, you agree to the Terms of Service and Privacy Policy.

Out-Market Your Competitors

Get complete competitive insights on over 2.2 million companies to drive your marketing strategy.

Create Free Account

Already a user?  Log in

By signing up, you agree to the Terms of Service and Privacy Policy.