D. Cohn Communications

Category: Content
Type: Blog Article

Generated 3 weeks ago

New blog articles detected

  • Social Media Marketing 101: Creating Effective Posts

    Social Media Marketing 101: Creating Effective Posts When you’re just starting out with social media marketing, you may be tempted to fill your social media accounts with random content just to have posts. Perhaps you don’t have a background in marketing and aren’t sure what will make effective posts. Perhaps you aren’t sure what’s interesting […] The post Social Media Marketing 101: Creating Effe...

D. Cohn Communications

Category: Content
Type: Blog Article

Generated 3 weeks ago

New blog articles detected

  • What Is A Social Media Manager?

    What is a Social Media Manager? Many people are curious about just what we at D. Cohn Communications do. They’ve heard of social media marketing. They know about the importance of marketing in general. They’re just not clear on what social media marketing is or how someone might manage it from outside the company. What […] The post What Is A Social Media Manager? appeared first on D. Cohn Communic...

D. Cohn Communications

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • The Art of Social Video

    The Art of Social Video Recently, Facebook updated to automatically play audio for videos, even if you don’t click on them. This means, when you’re scrolling through your feed, you get snippets of sound from video you have no interest in watching. It’s annoying and noisy and distracting to others in the room. No more […] The post The Art of Social Video appeared first on D. Cohn Communications.

D. Cohn Communications

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • Handling Online Complaints

    One of the biggest advantages of social media marketing is the ability to conduct a conversation with your audience. You can reach out to your customers 24 hours a day, 365 days year, and they can do the same. That being said, your company is now also open to receiving complaints at all hours of […] The post Handling Online Complaints appeared first on D. Cohn Communications.

D. Cohn Communications

Category: Content
Type: Blog Article

Generated 1 month ago

New blog articles detected

  • The Benefits and Drawbacks of Social Media Marketing

    You no doubt know by now that social media marketing is an essential part of any marketing plan. Businesses and organizations both large and small need to include social media marketing when they’re plotting how to best inform the public about their products and services and attract new clients. While social media is a potent […] The post The Benefits and Drawbacks of Social Media Marketing appear...

D. Cohn Communications

Category: Content
Type: Blog Article

Generated 2 months ago

New blog articles detected

  • 5 Lessons From the Front Lines of Social Media Marketing

    5 Lessons from the Front Lines of Social Media Marketing Bri and I have been managing social media marketing accounts for businesses and organizations for more than four years. That may not sound like a long time, but social media marketing hasn’t been around that long. We were one of the first companies in the […] The post 5 Lessons From the Front Lines of Social Media Marketing appeared first on...

D. Cohn Communications

Category: Content
Type: Blog Article

Generated 2 months ago

New blog articles detected

  • Better Social Media in One Week

      “I just don’t have time to do social media.” If we had a dollar for every time we’ve heard this phrase, well, we wouldn’t have to be in business any more. But we are here to help just those types of business people. We do understand that many small businesses can’t afford to hire […]

  • Four Social Media Marketing Misconceptions

    Four of the Most Common Social Media Marketing Misconceptions Despite the fact that social media marketing is everywhere, some misconceptions about it linger. Experience tells us that our clients are still confused about some of these points, and we’d like to help set the record straight. It’s Free While it’s true that social media accounts […]

  • Managing Change

    Managing Change with Social Media Change is bound to happen in your organization. Whether it’s small changes, like a new employee or a new menu item, or big changes, such as a total restructuring of your business, change is an inevitable and unavoidable aspect of business (and life, for that matter). Tons of books have […]

  • Wendy’s Social Media Snark

    Should You Mimic Wendy’s Social Media Snark? Wendy’s fast-food chain has been the darling of the Twitter world this week. After a particularly salty reply (see what I did there?) to a troller, citizens of the Twittersphere have been begging Wendy’s to roast them, write their bios, throw memes at them, and respond to random […]

  • The Power of Personality in Social Media Marketing

    The Power of Personality in Social Media Marketing Every business and organization has an individual personality. This doesn’t mean a specific person’s nature, but the common voice and tone of your business as a whole. When you craft your brand, you also create the tone of how your business will present itself. This personality should […]

  • The Impact of Excellent Customer Service on Social Media

    The Impact of Excellent Customer Service on Social Media If I were going to “predict” one thing about 2017’s social media marketing trends, it’s that customer service will rise to the #1 spot of “things your social media marketing should be focused on.” Since when is customer service a marketing tool? It becomes marketing collateral […]

  • 5 2017 Social Media Marketing Resolutions

    5 Social Media Marketing Resolutions for 2017 Bucking the already tired trend, I’m going to skip the usual 2017 Social Media Marketing Predictions article and focus a little more closely on this week: 5 Social Media Marketing Resolutions to Make for 2017. Just like cutting down on sugar and working out more often, these are […]

  • Help, My Social Media Marketing Isn’t Working

    Social media marketing sounds easy, but it’s not. Everyone knows it’s necessary, which is why everyone from international corporations to the corner barber shop has social media accounts. But not everyone is sure WHY it’s necessary. What exactly is a Facebook page supposed to be doing for your business? What good will come of keeping […]

  • Promote Your Holiday Events with Facebook Marketing

    Recently I found myself in charge of promoting a large, local, annual winter festival. The budget I was given for promotion was nearly $700, based in large part on previous years’ print advertising spending. Obviously, I knew better. The festival director trusted me when I said we’d use only a fraction of that by advertising […]

  • Do I Need Video on Social Media?

    Hello from D. Cohn Communications! We’d like to share with you a column first published on ValpoLife.com: Do I Need Video on Social Media? Video posts are on everyone’s mind and the hottest new content option, but you shouldn’t jump in just for the sake of having video. Be intentional about it. Enjoy! Q: I’ve […]

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