Television has always been an excellent medium for brand advertising and an invaluable tool for agencies to best serve their [...] Continue Reading The post Kickstart direct-response marketing success with Connected TV appeared first on dataxu, inc..

The 4A’s Accelerate conference is one of the industry’s best. Formerly known as 4A’s Transformation, the new name—introduced this year [...] Continue Reading The post 4A’s Accelerate: Driving agency success appeared first on dataxu, inc..

Are you a dataxu customer based in EMEA and looking to expand your knowledge in the programmatic advertising industry? One [...] Continue Reading The post dataxu EMEA Customer Summit: 5 reasons to join us this May appeared first on dataxu, inc..

The way we watch TV is changing rapidly. In fact, more than half of all US homes with broadband subscribe [...] Continue Reading The post Connected TV advertising 101 appeared first on dataxu, inc..

The TV experience as we know it has changed. In fact, emerging technology has created new opportunities for marketing professionals [...] Continue Reading The post Addressable TV advertising 101 appeared first on dataxu, inc..

For marketing professionals, efficiency of media planning and buying is key. An efficient plan enables marketing professionals like you to more [...] Continue Reading The post Programmatic Linear TV advertising 101 appeared first on dataxu, inc..

The evolving digital behaviors of today’s consumers have reshaped the strategies leveraged by agencies and their advertisers to stand out [...] Continue Reading The post 3 steps to improve your consumer experience with Big Data appeared first on dataxu, inc..

For today’s edition of dataxu’s Technical Tuesday series, Dong Jiang, a Software Architect, dives into an in-depth exploration on the separation [...] Continue Reading The post Technical Tuesday: Separation of metadata and data appeared first on dataxu, inc..

At the end of February, dataxu attended one of the industry’s hottest events, the ANA Media Conference. Known for its [...] Continue Reading The post ANA Media Conference 2018 recap: Actionable Insights appeared first on dataxu, inc..