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• Your Guide To Making The Most Of dmexco 2017

  Considered the mecca of all digital marketing exhibitions and conferences, dmexco is an event like no other. With more than [...] Continue Reading The post Your Guide To Making The Most Of dmexco 2017 appeared first on DataXu, Inc..

DataXu

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• Spotlight On Global Collaboration: DataXu’s New Hire Experience

  For our third “Day in the Life” Team series, we’re showcasing our New Hire Experience and how it helps our [...] Continue Reading The post Spotlight On Global Collaboration: DataXu’s New Hire Experience appeared first on DataXu, Inc..

DataXu

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• DataXu Webinar | German | Cross-Device Mehr als ein Buzzword EU

  http://bit.ly/DataXuYT This German-language DataXu webinar on cross-device features Sascha Becker, Solutions Architect and EU Engineering Lead at DataXu. He explores how marketers can succeed with cross-device marketing. Sascha explains the benefits and challenges of people-based marketing, best practices for activating data across devices and examples of person-based marketing in action. This...

  

DataXu

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• DataXu Webinar | The Marketer’s Guide to GDPR - EU

  http://bit.ly/DataXuYT Watch DataXu's webinar on the EU's new privacy law, GDPR. Andy Dale, our VP of Legal and Data Protection Officer was joined by industry specialists to shed light on the upcoming EU General Data Protection Regulation (GDPR). This webinar explains the key legal changes that will affect marketers, how businesses should prepare and best practices for building a framework for c...

  

DataXu

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• DataXu Summit 2016 | Omnichannel & Advanced TV - Data-Driven Television

  http://bit.ly/DataXuYT DataXu held its second annual DataXu Customer Summit on October 26-27, 2016 at the W Hotel Lexington Avenue. One of the core themes was around advanced TV, premium media and data-driven linear TV. This short video dives deeper into these themes and features snippets from throughout the Summit. Connect With DataXu: Twitter | @DataXu Facebook | facebook.com/dataxu LinkedI...

  

DataXu

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• DataXu | TouchPoint™ DSP - 2 Minute Walkthrough Video

  

DataXu

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• Turning Video Advertising On Its Head

  See original post on Matthew Joyce’s LinkedIn Page With more than 98% of all video ad inventory classified as valid human traffic, and [...] Continue Reading The post Turning Video Advertising On Its Head appeared first on DataXu, Inc..

DataXu

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• 3 Steps To Improve ROI In Walled Gardens

  Social Media is an important channel in many advertisers’ media plans. It offers access to a large volume of active [...] Continue Reading The post 3 Steps To Improve ROI In Walled Gardens appeared first on DataXu, Inc..

DataXu

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• Programmatic Marketing Collaborators Lack Harmony

  This article was originally written for, and published at, CMO.com. Read the original article here. In digital marketing today, brands, agencies and [...] Continue Reading The post Programmatic Marketing Collaborators Lack Harmony appeared first on DataXu, Inc..

DataXu

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• Effective Marketing Starts With The Right Business KPIs And Transparency

  At a recent breakfast roundtable in London, DataXu was joined by advertisers and independent agency executives to discuss the way [...] Continue Reading The post Effective Marketing Starts With The Right Business KPIs And Transparency appeared first on DataXu, Inc..

DataXu

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• GDPR Is Coming, Are You Ready?

  The EU’s General Data Protection Regulation (GDPR) is THE hot topic on the legal/privacy conference circuit. Common questions echo sharply [...] Continue Reading The post GDPR Is Coming, Are You Ready? appeared first on DataXu, Inc..

DataXu

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• Social Media And Your Digital Ad Campaign

  See original post on Matthew Joyce’s LinkedIn Page Have you checked your Facebook profile today? Don’t be ashamed if you have; it [...] Continue Reading The post Social Media And Your Digital Ad Campaign appeared first on DataXu, Inc..

DataXu

SlideShare Presentation

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• DataXu: Programmatic Premium Webinar - June 7, 2012

  Programmatic buying has proven valuable in enabling advertisers to capitalize on impression-level decisioning for exchange-traded media. But most advertisers spend up to 85% of their digital budgets on direct-sourced buys on premium sites due to the close alignment of audience profiles with their target and guaranteed high-quality context for their ad placements. Top advertisers are beginning to...

  

DataXu

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• DataXu & PointRoll - AdMythbusters Webinar

  Digital marketing is evolving at lightning speed, resulting in a plethora of questions, myths, and preconceived notions across the ecosystem. One of the biggest questions: Can brands reach their audiences at scale with engaging rich media ads on exchange-traded inventory? Adrian Tompsett of DataXu and Adam Carroll of PointRoll teamed up to answer the big questions and extinguish common myths onc...

  

DataXu

SlideShare Presentation

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• Digital Transformation Or Disruption?

  From the IAB/DataXu webinar: "Digital Transformation or Disruption? DSPs, Digital Advertising, and the Changing Role of the Agency"

  

DataXu

SlideShare Presentation

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• State of the Industry Study: Digital Advertising

  DataXu CEO Mike Baker’s keynote presentation from DigiDay: ON MEDIA. This presentation includes some of the key findings from the recent "State of the Industry in Digital Advertising" Study sponsored by DIGIDAY and DataXu.

  

DataXu

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• Asia’s Consumers Are Mobile First—And Now Its Marketers Can Be Too

  See original post on James Sampson’s LinkedIn Page In Asia Pacific, there’s no denying that as a region, we’re all glued [...] Continue Reading The post Asia’s Consumers Are Mobile First—And Now Its Marketers Can Be Too appeared first on DataXu, Inc..

DataXu

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• Private Exchange + Your Programmatic Marketing Mix: 5 Steps To Get Started

  Like many marketers, you may be considering adding private exchange to your programmatic marketing mix. A private exchange, also known [...] Continue Reading The post Private Exchange + Your Programmatic Marketing Mix: 5 Steps To Get Started appeared first on DataXu, Inc..

DataXu

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• Cannes Lions 2017 Recap: Creativity In Action

  The Cannes Lions Festival of Creativity is one of the advertising industry’s most anticipated annual events. It draws a diverse [...] Continue Reading The post Cannes Lions 2017 Recap: Creativity In Action appeared first on DataXu, Inc..

DataXu

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• 4 Tips For A Successful Agency & Ad Tech Vendor Partnership

  As the advertising industry continues to evolve and shift, agencies are leveraging partnerships with ad tech vendors at an increasingly [...] Continue Reading The post 4 Tips For A Successful Agency & Ad Tech Vendor Partnership appeared first on DataXu, Inc..

DataXu

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• Following The Road Map To Programmatic TV’s Future

  This article was originally written for, and published at, broadcastingcable.com. Read the original article here. The way we consume television has [...] Continue Reading The post Following The Road Map To Programmatic TV’s Future appeared first on DataXu, Inc..

DataXu

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• Selecting The Most Efficient AWS EC2 Instance Types Using Pareto Front Analysis

  See original post on Bill’s Medium page. At DataXu, we power a large part of our technology stack using Amazon Web [...] Continue Reading The post Selecting The Most Efficient AWS EC2 Instance Types Using Pareto Front Analysis appeared first on DataXu, Inc..

DataXu

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• 7 Tips To Create An Effective Ad Campaign

  “Nobody counts the number of ads you run; they just remember the impression you make.” – Bill Bernbach Advertising is [...] Continue Reading The post 7 Tips To Create An Effective Ad Campaign appeared first on DataXu, Inc..

DataXu

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• How To Maximize Unique Reach In OTT And Digital TV

  A core principle of brand marketing is maximizing reach to a target audience while keeping a campaign pace that will [...] Continue Reading The post How To Maximize Unique Reach In OTT And Digital TV appeared first on DataXu, Inc..

DataXu

Blog Post

New blog articles detected.

• 5 Tips To Take Private Exchange & Your Programmatic Marketing Mix To The Next Level

  Deals conducted through private exchange offer a number of advantages for today’s marketers, such as providing more control and priority [...] Continue Reading The post 5 Tips To Take Private Exchange & Your Programmatic Marketing Mix To The Next Level appeared first on DataXu, Inc..

DataXu

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• DataXu | Our DSP - 2 Minute Walkthrough Video

  

DataXu

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Is 2017 The Year Of OTT? | DataXu Webinar

DataXu

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• DataXu Webinar | Team One's Approach to Programmatic Marketing for Lexus with DataXU | HD

  http://bit.ly/DataXuYT DataXu’s vision is to make marketing better using data science. The world’s top brands and agencies partner with DataXu to better understand and engage their customers across all available media formats, devices, channels, and buying modes. DataXu’s total advertising solution, ranked #1 in the industry by Forrester Research in 2015, provides marketers with unparalleled Media...