DataXu is a software company, based out of Boston, that produces the cloud-based DataXu Platform, and founded the OpenRTB consortium. The company has offices in North America, Brasil, India, Singapore, Australia, Germany, United Kingdom, Spain, Italy and France.

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DataXu
DataXu
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  • Your Guide To Making The Most Of dmexco 2017
    Considered the mecca of all digital marketing exhibitions and conferences, dmexco is an event like no other. With more than [...] Continue Reading The post Your Guide To Making The Most Of dmexco 2017 appeared first on DataXu, Inc..
DataXu
DataXu
Blog Post

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DataXu
DataXu
YouTube Video

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  • DataXu Webinar | German | Cross-Device Mehr als ein Buzzword EU
    http://bit.ly/DataXuYT This German-language DataXu webinar on cross-device features Sascha Becker, Solutions Architect and EU Engineering Lead at DataXu. He explores how marketers can succeed with cross-device marketing. Sascha explains the benefits and challenges of people-based marketing, best practices for activating data across devices and examples of person-based marketing in action. This...
DataXu
DataXu
YouTube Video

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  • DataXu Webinar | The Marketer’s Guide to GDPR - EU
    http://bit.ly/DataXuYT Watch DataXu's webinar on the EU's new privacy law, GDPR. Andy Dale, our VP of Legal and Data Protection Officer was joined by industry specialists to shed light on the upcoming EU General Data Protection Regulation (GDPR). This webinar explains the key legal changes that will affect marketers, how businesses should prepare and best practices for building a framework for c...
DataXu
DataXu
YouTube Video

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  • DataXu Summit 2016 | Omnichannel & Advanced TV - Data-Driven Television
    http://bit.ly/DataXuYT DataXu held its second annual DataXu Customer Summit on October 26-27, 2016 at the W Hotel Lexington Avenue. One of the core themes was around advanced TV, premium media and data-driven linear TV. This short video dives deeper into these themes and features snippets from throughout the Summit. Connect With DataXu: Twitter | @DataXu Facebook | facebook.com/dataxu LinkedI...
DataXu
DataXu
Blog Post

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  • Turning Video Advertising On Its Head
    See original post on Matthew Joyce’s LinkedIn Page With more than 98% of all video ad inventory classified as valid human traffic, and [...] Continue Reading The post Turning Video Advertising On Its Head appeared first on DataXu, Inc..
DataXu
DataXu
Blog Post

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  • 3 Steps To Improve ROI In Walled Gardens
    Social Media is an important channel in many advertisers’ media plans. It offers access to a large volume of active [...] Continue Reading The post 3 Steps To Improve ROI In Walled Gardens appeared first on DataXu, Inc..
DataXu
DataXu
Blog Post

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  • Programmatic Marketing Collaborators Lack Harmony
    This article was originally written for, and published at, CMO.com. Read the original article here. In digital marketing today, brands, agencies and [...] Continue Reading The post Programmatic Marketing Collaborators Lack Harmony appeared first on DataXu, Inc..
DataXu
DataXu
Blog Post

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DataXu
DataXu
Blog Post

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  • GDPR Is Coming, Are You Ready?
    The EU’s General Data Protection Regulation (GDPR) is THE hot topic on the legal/privacy conference circuit. Common questions echo sharply [...] Continue Reading The post GDPR Is Coming, Are You Ready? appeared first on DataXu, Inc..
DataXu
DataXu
Blog Post

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  • Social Media And Your Digital Ad Campaign
    See original post on Matthew Joyce’s LinkedIn Page Have you checked your Facebook profile today? Don’t be ashamed if you have; it [...] Continue Reading The post Social Media And Your Digital Ad Campaign appeared first on DataXu, Inc..
DataXu
DataXu
SlideShare Presentation

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  • DataXu: Programmatic Premium Webinar - June 7, 2012
    Programmatic buying has proven valuable in enabling advertisers to capitalize on impression-level decisioning for exchange-traded media. But most advertisers spend up to 85% of their digital budgets on direct-sourced buys on premium sites due to the close alignment of audience profiles with their target and guaranteed high-quality context for their ad placements. Top advertisers are beginning to...
DataXu
DataXu
SlideShare Presentation

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  • DataXu & PointRoll - AdMythbusters Webinar
    Digital marketing is evolving at lightning speed, resulting in a plethora of questions, myths, and preconceived notions across the ecosystem. One of the biggest questions: Can brands reach their audiences at scale with engaging rich media ads on exchange-traded inventory? Adrian Tompsett of DataXu and Adam Carroll of PointRoll teamed up to answer the big questions and extinguish common myths onc...
DataXu
DataXu
SlideShare Presentation

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DataXu
DataXu
SlideShare Presentation

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  • State of the Industry Study: Digital Advertising
    DataXu CEO Mike Baker’s keynote presentation from DigiDay: ON MEDIA. This presentation includes some of the key findings from the recent "State of the Industry in Digital Advertising" Study sponsored by DIGIDAY and DataXu.
DataXu
DataXu
Blog Post

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DataXu
DataXu
Blog Post
DataXu
DataXu
Blog Post

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  • Cannes Lions 2017 Recap: Creativity In Action
    The Cannes Lions Festival of Creativity is one of the advertising industry’s most anticipated annual events. It draws a diverse [...] Continue Reading The post Cannes Lions 2017 Recap: Creativity In Action appeared first on DataXu, Inc..
DataXu
DataXu
Blog Post

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  • 4 Tips For A Successful Agency & Ad Tech Vendor Partnership
    As the advertising industry continues to evolve and shift, agencies are leveraging partnerships with ad tech vendors at an increasingly [...] Continue Reading The post 4 Tips For A Successful Agency & Ad Tech Vendor Partnership appeared first on DataXu, Inc..
DataXu
DataXu
Blog Post

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  • Following The Road Map To Programmatic TV’s Future
    This article was originally written for, and published at, broadcastingcable.com. Read the original article here. The way we consume television has [...] Continue Reading The post Following The Road Map To Programmatic TV’s Future appeared first on DataXu, Inc..
DataXu
DataXu
Blog Post

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  • 7 Tips To Create An Effective Ad Campaign
    “Nobody counts the number of ads you run; they just remember the impression you make.” – Bill Bernbach Advertising is [...] Continue Reading The post 7 Tips To Create An Effective Ad Campaign appeared first on DataXu, Inc..
DataXu
DataXu
Blog Post

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  • How To Maximize Unique Reach In OTT And Digital TV
    A core principle of brand marketing is maximizing reach to a target audience while keeping a campaign pace that will [...] Continue Reading The post How To Maximize Unique Reach In OTT And Digital TV appeared first on DataXu, Inc..
DataXu
DataXu
YouTube Video

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  • DataXu Webinar | Team One's Approach to Programmatic Marketing for Lexus with DataXU | HD
    http://bit.ly/DataXuYT DataXu’s vision is to make marketing better using data science. The world’s top brands and agencies partner with DataXu to better understand and engage their customers across all available media formats, devices, channels, and buying modes. DataXu’s total advertising solution, ranked #1 in the industry by Forrester Research in 2015, provides marketers with unparalleled Media...

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