As streaming subscriptions continue to rise, dataxu has found, through proprietary research, that the average connected household watches 6.7 apps [...] Continue Reading The post Television consumption shifts driven by technology appeared first on dataxu, inc..

Our marketing team was extremely busy over the last few months—bringing to life the inaugural, and highly successful, EMEA Customer [...] Continue Reading The post EMEA customer summit: Advanced TV, digital transformation, and quality appeared first on dataxu, inc..

This article was originally written for, and published on, The Digital Doughnut. Read the original article, “Changes at the top: What Sorrell’s [...] Continue Reading The post How to ride the wave of digital transformation appeared first on dataxu, inc..

The evolving consumer appetite for more on-demand and multiscreen viewing is transforming the TV market globally, but no more so [...] Continue Reading The post The future of Advanced TV in Asia: The rise of OTT appeared first on dataxu, inc..

In the programmatic industry, as with most industries involving any sort of consumer communications, Friday May 25, 2018, will forever [...] Continue Reading The post GDPR: Bringing the industry together for change appeared first on dataxu, inc..

The world of TV advertising is changing. Fast. And as the advertising industry gains momentum in this new TV era, [...] Continue Reading The post TV advertisers: This is the glossary for you appeared first on dataxu, inc..

In last month’s edition of dataxu’s Technical Tuesday series, we took a look at why you should write your own spark classifier. [...] Continue Reading The post Technical Tuesday: How to write a custom Spark Classifier appeared first on dataxu, inc..

This article was originally written for, and published on, ExchangeWire. Read the original article, “Personalisation: An Untapped Opportunity for APAC Marketers”, here. [...] Continue Reading The post Data-driven marketing in a device-dominated world appeared first on dataxu, inc..

It’s nothing new that today’s consumers are changing the way they view TV content. No longer are viewers locked into [...] Continue Reading The post Connecting the dots: Connected TV attribution appeared first on dataxu, inc..

Are you considering transitioning from your existing DSP to a new DSP? If so, you’re not alone. There are various [...] Continue Reading The post Best practices for migrating to a new programmatic platform appeared first on dataxu, inc..

http://bit.ly/1QWS7rt Wondering what the word "streaming" has to do with TV? dataxu's got you covered. Watch this short video to learn what some of the industry's most common TV buzzwords really mean. Connect with dataxu: Twitter | @dataxu Facebook | facebook.com/dataxu LinkedIn | linkedin.com/company/dataxu E-mail | marketing@dataxu.com

Upfronts and Newfronts season is already in full swing in New York. You might not be aware that dataxu is [...] Continue Reading The post dataxu Newfronts & TV Upfronts event at GoldBar NYC appeared first on dataxu, inc..

This article was originally written for, and published on, Broadcasting & Cable. Read the original article, “Consumers Have Already Found [...] Continue Reading The post Agencies and advertisers, it’s time to get in on Connected TV appeared first on dataxu, inc..

In this month’s edition of dataxu’s Technical Tuesday series, Maximo Gurmendez, a Data Science Engineering Lead, discusses why you should [...] Continue Reading The post Technical Tuesday: Write your own Spark Classifier? appeared first on dataxu, inc..

Television has always been an excellent medium for brand advertising and an invaluable tool for agencies to best serve their [...] Continue Reading The post Kickstart direct-response marketing success with Connected TV appeared first on dataxu, inc..

The 4A’s Accelerate conference is one of the industry’s best. Formerly known as 4A’s Transformation, the new name—introduced this year [...] Continue Reading The post 4A’s Accelerate: Driving agency success appeared first on dataxu, inc..

Are you a dataxu customer based in EMEA and looking to expand your knowledge in the programmatic advertising industry? One [...] Continue Reading The post dataxu EMEA Customer Summit: 5 reasons to join us this May appeared first on dataxu, inc..

The way we watch TV is changing rapidly. In fact, more than half of all US homes with broadband subscribe [...] Continue Reading The post Connected TV advertising 101 appeared first on dataxu, inc..