Dealer.com
Dealer.com
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New blog articles detected.

  • 6 Ways Digital Retailing Can Power Your BDC Performance
      It doesn’t take much digging to uncover what’s the big story in automotive retail these days: online car shopping. For the last two years, there’s been plenty of industry chatter about the digital solutions transforming the way vehicles are bought and sold. It’s not just a huge story, it’s THE story.   But when … Read more The post 6 Ways Digital Retailing Can Power Your BDC Performance appeared...
Dealer.com
Dealer.com
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New YouTube videos detected.

  • Dealer.com Experience Optimization
    Experience Optimization allows you to leverage your customer’s online shopping behavior – whether it’s on your site or on Autotrader and Kelley Blue Book – and serve a personalized shopping experience. It’s automated, easy to use, and leverages dealership specials to give consumers a relevant connection to the information they are searching for. And it’s only available through Dealer.com.
Dealer.com
Dealer.com
Blog Article

New blog articles detected.

  • Mining for Quality: How to Refine Your Marketing Efforts Using Attribution
      Quality over quantity. Substance over matter. However you want to think about it, it’s a concept that applies to just about every facet of our lives. Automotive retail is no exception.   Car dealerships have always tried to attract quality shoppers to their showrooms, i.e. customers that are serious about purchasing a car. It’s … Read more The post Mining for Quality: How to Refine Your Marketin...
Dealer.com
Dealer.com
Blog Article

New blog articles detected.

  • 3 Steps to Fuel Summer Sales Success with a Tailored Advertising Strategy
      Summer and car shopping go together like the Fourth of July and fireworks. It’s practically tradition.   Our data shows that over the past three years, shopper visits to our network of dealer websites between May-August have increased on average 14 percent compared to the months between January-April. In 2014, there was a 36 … Read more The post 3 Steps to Fuel Summer Sales Success with a Tailor...
Dealer.com
Dealer.com
Youtube Video

New YouTube videos detected.

  • Audience Targeting - Powered by Autotrader and Kelley Blue Book
    Now you can reach and engage shoppers like never before, using the industry’s most powerful Digital Advertising solution. Dealer.com has partnered with Autotrader and Kelley Blue Book to deliver unprecedented, exclusive access to car shoppers in your market. With Dealer.com Audience Targeting, you can reach Kelley Blue Book and Autotrader shoppers and direct them back to your website through Deale...
Dealer.com
Dealer.com
Youtube Video

New YouTube videos detected.

  • Dealer.com Google Partnership
    Learn how to leverage the partnership our of an award-winning digital advertising solution to drive results for your dealership.
Dealer.com
Dealer.com
Blog Article

New blog articles detected.

  • The Truth About Responsive Web Design for Auto Dealerships
      Let’s clear this up, once and for all.   Misconceptions about device-optimized web design continue to run rampant within the automotive industry. Which web design is best: responsive (RWD), adaptive (AWD), a combination of the two? It’s an ongoing debate, one where mere mention of it ruffles feathers and injects divisiveness among scrum teams … Read more The post The Truth About Responsive Web D...
Dealer.com
Dealer.com
Blog Article

New blog articles detected.

  • 3 Steps to Jumpstart Your Summer with Digital Retailing
      The summer selling season is here and so, too, is the pressure to hit sales goals and capture as much margin as is possible in this changing automotive marketplace.   During crunch time, it’s natural to seek the comfort and familiarity of the way business used to be done. That could look like emphasizing … Read more The post 3 Steps to Jumpstart Your Summer with Digital Retailing appeared first ...
Dealer.com
Dealer.com
Blog Article

New blog articles detected.

  • Why Your Digital Marketing Provider Should Partner with All Major Search Engines
      Add Bing’s 2017 Channel Partner of the Year North America award to our trophy case.   The award is recognition of our long-standing collaboration with Bing – a relationship we are very proud of, as we are with all of our partnerships with major search engines.   Yes. We know we’re patting ourselves on … Read more The post Why Your Digital Marketing Provider Should Partner with All Major Search E...
Dealer.com
Dealer.com
Blog Article

New blog articles detected.

  • 3 Ways Social Media Can Help Your Dealership Increase Search Ranking
      It’s not news that social media and SEO are invaluable to every dealership’s marketing strategy today. SEO has long been a critical element of search engine visibility, while social media, newer to the marketing scene, has become essential to a holistic digital strategy.   Perhaps what gets lost or continues to go unrecognized, however, … Read more The post 3 Ways Social Media Can Help Your Deal...
Dealer.com
Dealer.com
Blog Article

New blog articles detected.

  • 5 ways to prepare your dealership team for Digital Retailing
      It’s where the auto industry is headed: the ability to buy a car online. More importantly, it’s what the vast majority of your customers want.   Your dealership knows this, which is why you have subscribed to Digital Retailing.   With this technology in place, your customers’ ability to complete a car purchase almost … Read more The post 5 ways to prepare your dealership team for Digital Retaili...
Dealer.com
Dealer.com
Blog Article

New blog articles detected.

  • How to Sell High-Tech Vehicles Without a PhD from MIT
      It’s tempting in auto retailing to think of vehicle technology as just bells and whistles. Sure, tech features sweeten the deal, but they probably won’t make or break the sale. Right?   Not so fast. For a big percentage of today’s consumers, vehicle technology is a top consideration during the purchase process.   According … Read more The post How to Sell High-Tech Vehicles Without a PhD from MI...
Dealer.com
Dealer.com
Blog Article

New blog articles detected.

  • Why Flexible Inventory Pricing Displays Should Matter for Your Website Provider
      Click for ePrice. Show discounts, rebates, and MSRP. Present only your asking price. Display all of the pricing: MSRP, discounts, and add-ons. Don’t show any pricing and just include a “call to inquire” button.   The combinations for displaying your inventory’s prices seem practically endless. And rightly so. Inventory pricing, and how your website … Read more The post Why Flexible Inventory Pri...
Dealer.com
Dealer.com
Blog Article

New blog articles detected.

  • Why Website Security Is Essential for a Consumer-Centric Website Experience
      Anyone walking the convention floor at NADA in New Orleans a couple months ago couldn’t miss hearing about digital transacting. Dealer websites are in the midst of a major transition from being browsing-focused, catalog sites of inventory and basic dealer information, to full on consumer applications with digital retailing solutions and more shopper-centric capabilities. … Read more The post Why...
Dealer.com
Dealer.com
Blog Article

New blog articles detected.

  • How to Uncover Impactful Automotive Keywords Using Google’s Search Console
      Marketers, Internet managers, SEO analysts, and anyone else with an interest in website search visibility enjoyed full access to organic keyword referral data when it was available.   Before 2013, webmasters could log into Google Analytics to reveal every keyword that drove traffic to a site. Seeing the actual keywords, pages visitors landed on, … Read more The post How to Uncover Impactful Auto...
Dealer.com
Dealer.com
Blog Article

New blog articles detected.

  • How to Use Google’s New Micro-Moment Automotive Study to Inform Your Digital Strategy
      Google recently adapted its highly influential Zero Moment of Truth concept to the automotive industry, calling the decision-making, car-buying journey a series of micro moments, or key behaviors that led, or didn’t lead, to a purchase.   In their research, Google determined five micro moments where car shoppers asked themselves:   – Which car is … Read more The post How to Use Google’s New Micr...
Dealer.com
Dealer.com
Blog Article

New blog articles detected.

  • Predicting Auto Retail’s Top 3 Trends in an Unpredictable 2017
      We don’t have an 8-ball, a pair of lucky dice, or even sport cars-themed tarot cards. But if there’s one thing we can say about 2017 with utmost certainty, it’s that it’s going to be an unpredictable year in automotive retail.   A changing marketplace, longer vehicle road life, possible gas price variations, and … Read more The post Predicting Auto Retail’s Top 3 Trends in an Unpredictable 2017 ...
Dealer.com
Dealer.com
Blog Article

New blog articles detected.

  • 3 Ways Luxury Dealers Can Sell Slow-Moving Inventory
      Some luxury dealers probably wonder what happened to the segment they used to know.   As the lines between automotive mainstream and premium blur, the mix of consumers shopping for luxury has changed – and so have the types of vehicles they want to buy. Consumers are purchasing midsize luxury SUVs faster than dealers … Read more The post 3 Ways Luxury Dealers Can Sell Slow-Moving Inventory appea...
Dealer.com
Dealer.com
Blog Article

New blog articles detected.

  • 3 Things We Learned at NADA This Year
      A month after this year’s NADA Convention and Dealer.com is still buzzing from the show. New Orleans is never short on atmosphere or company. And from January 26-29, Dealer.com was inundated with celebratory atmosphere and dealers from all over the country. From the energy around our new integrations with Autotrader and Kelley Blue Book, … Read more The post 3 Things We Learned at NADA This Year...
Dealer.com
Dealer.com
Blog Article

New blog articles detected.

  • Why Online Sentiment Should Have an Impact on Your Digital Strategy
      If reputation has always been top-of-mind for your dealership, then so, too, has customer sentiment. That’s because it’s your customers’ experiences that establish and evolve your brand’s reputation over time.   Today, your customers’ sentiment is measurable online. And though dealership clients everywhere may challenge the industry by turning to their devices and desktops … Read more The post W...
Dealer.com
Dealer.com
Blog Article

New blog articles detected.

  • 4 Ways to Make the Most of Third-Party Vehicle Awards
      It’s that time of year again: awards season. There’s speculation everywhere about which entertainers will walk away with the top prize, and for good reason. Awards — or even nominations — have a powerful effect on public perception. It’s a lesson Hollywood knows better than anyone … but one the auto industry still needs … Read more The post 4 Ways to Make the Most of Third-Party Vehicle Awards a...
Dealer.com
Dealer.com
Blog Article

New blog articles detected.

  • How Dealer.com Is Taking Strides to Fight Digital Ad Fraud
      Digital advertising fraud has gained some attention recently, and rightfully so. A 2014 study conducted by the Association of National Advertisers (ANA) and WhiteOps estimated that advertisers were expected to lose $7.2 billion globally in 2016 as a result of fraudulent impressions or bots1.   More recently, WhiteOps (an industry leader combating digital advertising … Read more The post How Deal...
Dealer.com
Dealer.com
Blog Article

New blog articles detected.

  • Padlock Power: Why You Should Secure Your Website with HTTPS
      Want to buy something online? Great! Just make sure you see a little padlock icon next to the URL field of the web address from which you want to buy.   Never noticed that padlock? Try this: open up Chrome, Firefox, or Safari to name a few, go to Google and type “autotrader” in … Read more The post Padlock Power: Why You Should Secure Your Website with HTTPS appeared first on Dealer.com.
Dealer.com
Dealer.com
Blog Article

New blog articles detected.

  • 4 Digital Ad Strategy Tips to Tackle This Year’s Big Game Opportunity
      You can bet on the Big Game for big viewership. Of the top-10 most watched broadcasts in the United States, all but one are national football championships. (The M*A*S*H* finale was the eighth most-viewed TV broadcast.) Nearly 112 million people tuned in for the Big Game last year, making it the third highest-viewed event … Read more The post 4 Digital Ad Strategy Tips to Tackle This Year’s Big ...
Dealer.com
Dealer.com
Blog Article

New blog articles detected.

  • 6 Questions to Ask Vendors About Online Transaction Solutions at NADA 2017
      Expect to hear a lot about online transaction software at this year’s NADA convention. And for good reason: research shows that digital improvements to the car-buying process produce increases in shoppers’ likelihood to buy, visit frequency, and vehicle purchase frequency.   Translation: online transacting tools have the potential to provide shoppers with the streamlined … Read more The post 6 Q...
Dealer.com
Dealer.com
Blog Article

New blog articles detected.

  • How 2016’s Web Traffic Data Highlights the Importance of High Quality Digital Shoppers
      If there’s one thing 2016 taught us, at least in terms of automotive digital shopping data, it’s that quality, not quantity, car shopper traffic is everything.   We pulled data from across the Dealer.com dealer network to analyze website traffic amounts by day, month, and time of day in 2016. The results were not … Read more The post How 2016’s Web Traffic Data Highlights the Importance of High ...
Dealer.com
Dealer.com
Blog Article

New blog articles detected.

  • What Google’s “Intrusive Interstitial” (Pop-Up) Penalty Means for Your Car Dealership Website
      Not all pop-ups are created equal.   Keep this in mind as you continue reading. Google recently announced that starting January 2017 they will start to penalize the organic search visibility of mobile websites that use “intrusive” pop-up windows. They describe the three main offenses they’ll be gunning for in the new year as follows:   … Read more The post What Google’s “Intrusive Interstitial” ...

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