Dealer.com
Dealer.com
Blog Post
  •   For nearly every business, online customer reviews are a fact of life. Ubiquitous across the web and available to anyone to read and contribute to, businesses like your car dealership, are constantly faced with all of the challenges, and all of the opportunities, online reviews present.   On one hand, there’s the challenge of … Read more The post 4 Tips for Turning Digital Reviews into Customer ...

Dealer.com
Dealer.com
Blog Post
  •   The car dealership industry has experienced profound change over the past two decades. We’ve seen market growth, plateaus, and declines. In addition, shrinking margins and market disruption as a result of new technologies like Digital Retailing that are changing the car-buying, car-owning, and car-selling process altogether.   The change is ubiquitous. From the largest … Read more The post 5 Way...

Dealer.com
Dealer.com
Blog Post
  •   In the wake of three of the most devastating hurricanes our country has endured, the Dealer.com team wanted to take a look at the link between these events and car shopping behavior. It turns out that car shopping can tell us a lot about how a local economy is reacting and responding to these … Read more The post Car Shopping Tells Us a Lot About Natural Disaster Impacts on the Local Economy app...

Dealer.com
Dealer.com
Blog Post
  •   One size doesn’t fit all when it comes to the vehicles people drive so why should your dealership website experience be that way?   We’re in the age of the consumer; today’s shoppers expect more from their website experience than ever before. They don’t just want to see the same rotating promotional slides, or … Read more The post It’s Time to Get Personal: 3 Ways a Tailored Website Experience F...

Dealer.com
Dealer.com
Blog Post
  •   Simply put, if you aren’t advertising on Facebook you’re missing out.   Let’s start with some staggering numbers. There are approximately 1.71 billion monthly active users on Facebook1. That’s almost one out of every four people on the planet. Americans, specifically, spend 22 percent of their mobile internet usage time on Facebook. The sheer … Read more The post Why Your Car Dealership Should B...

Dealer.com
Dealer.com
Blog Post
  •   We all know from experience how important website speeds are, especially when using a mobile device over a mobile network. As technology advances, the importance of delivering a convenient and streamlined experience, facilitated through reliable and quick-loading webpages, is more crucial than ever.   There are tools out there, like Google PageSpeed Insights, which can … Read more The post Disce...

Dealer.com
Dealer.com
Blog Post
  •   It’s not that Dealer.com Display advertising was lacking intelligence. It’s just that now Display has grown even smarter.   Let us explain.   In early 2017, we launched nGauge, a Dealer.com Analytics product that examines various shopper engagement behaviors with a Dealer.com Website and assigns a quality score to each shopper. The higher the … Read more The post What Happens When Display Advert...

Dealer.com
Dealer.com
YouTube Video
  • Managed Services deliver added capacity and capability—from Content and Creative services that power monthly campaigns, to Managed SEO that dramatically elevates website visibility and performance, to Managed Social that increases brand loyalty and exposure. The power of these services is proven to dramatically elevate digital traffic and leads.

Dealer.com
Dealer.com
YouTube Video
  • Since its founding in 1933, Modern’s progressive approach to auto retailing and digital innovation has driven its dealership success. This is also why the North Carolina dealership network partnered with Dealer.com. Through Dealer.com Managed Services, Modern was able to launch timely, effective and integrated campaigns in complete alignment across the most visible customer touch points, and track...

Dealer.com
Dealer.com
YouTube Video
  • Dealer.com Seamless Websites deliver the only complete digital retailing experience in automotive, empowering optimal inventory merchandising and customer engagement throughout the path to purchase and providing an uncompromising, completely controllable digital dealership experience to every customer, on every device.

Dealer.com
Dealer.com
YouTube Video
  • The Certified Provider Program takes the guesswork out of choosing the strongest complementary software and services by vetting and certifying companies that provide the best results. Dealer.com Certified Technology Providers deliver unique value to your digital presence and comply with the latest in consumer data privacy.

Dealer.com
Dealer.com
YouTube Video
  • Dealer Support technicians set the industry standard for 24/7 technical help. They work down the hall from the people who build Dealer.com’s products, partner closely with Digital Advisors, and receive continuous training. If you need help immediately, there’s no better prepared resource, and most issues are resolved in one call, while you’re on the phone.

Dealer.com
Dealer.com
YouTube Video
  • Powered by industry exclusive real-time bidding and machine learning, Dealer.com Advertising applies unsurpassed shopper data and website and inventory automation to deliver the industry's most effective digital ads to every relevant shopper at every critical moment.

Dealer.com
Dealer.com
Blog Post
  •   You may have noticed more industry buzz surrounding mobile website loading speeds. For this, we can thank Google and its update to the “Test My Site – Think With Google” tool.   Test My Site – Think With Google now shows mobile webpage loading results in seconds at 3G connection speeds, as well as … Read more The post How to Determine Mobile Website Load Times with Accuracy appeared first on Dea...

Dealer.com
Dealer.com
Blog Post
  •   It doesn’t take much digging to uncover what’s the big story in automotive retail these days: online car shopping. For the last two years, there’s been plenty of industry chatter about the digital solutions transforming the way vehicles are bought and sold. It’s not just a huge story, it’s THE story.   But when … Read more The post 6 Ways Digital Retailing Can Power Your BDC Performance appeared...

Dealer.com
Dealer.com
YouTube Video
  • Experience Optimization allows you to leverage your customer’s online shopping behavior – whether it’s on your site or on Autotrader and Kelley Blue Book – and serve a personalized shopping experience. It’s automated, easy to use, and leverages dealership specials to give consumers a relevant connection to the information they are searching for. And it’s only available through Dealer.com.

Dealer.com
Dealer.com
Blog Post
  •   Quality over quantity. Substance over matter. However you want to think about it, it’s a concept that applies to just about every facet of our lives. Automotive retail is no exception.   Car dealerships have always tried to attract quality shoppers to their showrooms, i.e. customers that are serious about purchasing a car. It’s … Read more The post Mining for Quality: How to Refine Your Marketin...

Dealer.com
Dealer.com
Blog Post
  •   Summer and car shopping go together like the Fourth of July and fireworks. It’s practically tradition.   Our data shows that over the past three years, shopper visits to our network of dealer websites between May-August have increased on average 14 percent compared to the months between January-April. In 2014, there was a 36 … Read more The post 3 Steps to Fuel Summer Sales Success with a Tailor...

Dealer.com
Dealer.com
YouTube Video
  • Now you can reach and engage shoppers like never before, using the industry’s most powerful Digital Advertising solution. Dealer.com has partnered with Autotrader and Kelley Blue Book to deliver unprecedented, exclusive access to car shoppers in your market. With Dealer.com Audience Targeting, you can reach Kelley Blue Book and Autotrader shoppers and direct them back to your website through Deale...

Dealer.com
Dealer.com
Blog Post
  •   Let’s clear this up, once and for all.   Misconceptions about device-optimized web design continue to run rampant within the automotive industry. Which web design is best: responsive (RWD), adaptive (AWD), a combination of the two? It’s an ongoing debate, one where mere mention of it ruffles feathers and injects divisiveness among scrum teams … Read more The post The Truth About Responsive Web D...

Dealer.com
Dealer.com
Blog Post
  •   The summer selling season is here and so, too, is the pressure to hit sales goals and capture as much margin as is possible in this changing automotive marketplace.   During crunch time, it’s natural to seek the comfort and familiarity of the way business used to be done. That could look like emphasizing … Read more The post 3 Steps to Jumpstart Your Summer with Digital Retailing appeared first ...

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