Dealer.com
Dealer.com
Blog Post
  • Keys to Personalization on Dealer Websites   The increasing availability of consumer shopping data has made it possible for dealers to deliver personalized website experiences, with exciting results. Dealer.com studied its industry-leading network of dealership websites to examine the impact of personalization technology on performance and user experience. Download the White Paper     The post Rig...

Dealer.com
Dealer.com
Blog Post
  • Dealer.com’s new Specials Campaign Manager simplifies the promotion of specials on dealer websites. See how it works! With just a few clicks, this free feature automatically creates and deploys specials to slideshows, listings pages, and coupon pages!   The post Specials Creation, Simplified appeared first on Dealer.com.

Dealer.com
Dealer.com
Blog Post
  • Learn how Dealer.com is using UX data and research to define a VDP experience that serves the modern shopper. Lead User Experience Architect Jon Ferry shares emerging consumer shopping preferences and trends, and explores how data and research are making it possible for you to create a more relevant, transparent and high-converting VDP experience. In … Read more The post Designing VDPs that Drive ...

Dealer.com
Dealer.com
Blog Post
  •   Over a decade ago, Facebook launched the News Feed with the purpose of connecting people with friends and family. Since then, business pages and advertising efforts have exploded into the Facebook arena, resulting in frequent and drastic changes in the way content is delivered to users. Consequently, users have reported that their News Feeds … Read more The post A Strategic Approach to Facebook’...

Dealer.com
Dealer.com
Blog Post
  •   For nearly every business, online customer reviews are a fact of life. Ubiquitous across the web and available to anyone to read and contribute to, businesses like your car dealership, are constantly faced with all of the challenges, and all of the opportunities, online reviews present.   On one hand, there’s the challenge of … Read more The post 4 Tips for Turning Digital Reviews into Customer ...

Dealer.com
Dealer.com
Blog Post
  •   The car dealership industry has experienced profound change over the past two decades. We’ve seen market growth, plateaus, and declines. In addition, shrinking margins and market disruption as a result of new technologies like Digital Retailing that are changing the car-buying, car-owning, and car-selling process altogether.   The change is ubiquitous. From the largest … Read more The post 5 Way...

Dealer.com
Dealer.com
Blog Post
  •   In the wake of three of the most devastating hurricanes our country has endured, the Dealer.com team wanted to take a look at the link between these events and car shopping behavior. It turns out that car shopping can tell us a lot about how a local economy is reacting and responding to these … Read more The post Car Shopping Tells Us a Lot About Natural Disaster Impacts on the Local Economy app...

Dealer.com
Dealer.com
Blog Post
  •   One size doesn’t fit all when it comes to the vehicles people drive so why should your dealership website experience be that way?   We’re in the age of the consumer; today’s shoppers expect more from their website experience than ever before. They don’t just want to see the same rotating promotional slides, or … Read more The post It’s Time to Get Personal: 3 Ways a Tailored Website Experience F...

Dealer.com
Dealer.com
Blog Post
  •   Simply put, if you aren’t advertising on Facebook you’re missing out.   Let’s start with some staggering numbers. There are approximately 1.71 billion monthly active users on Facebook1. That’s almost one out of every four people on the planet. Americans, specifically, spend 22 percent of their mobile internet usage time on Facebook. The sheer … Read more The post Why Your Car Dealership Should B...

Dealer.com
Dealer.com
Blog Post
  •   We all know from experience how important website speeds are, especially when using a mobile device over a mobile network. As technology advances, the importance of delivering a convenient and streamlined experience, facilitated through reliable and quick-loading webpages, is more crucial than ever.   There are tools out there, like Google PageSpeed Insights, which can … Read more The post Disce...

Dealer.com
Dealer.com
Blog Post
  •   It’s not that Dealer.com Display Advertising was lacking intelligence. It’s just that now Display has grown even smarter.   Let us explain.   In early 2017, we launched nGauge, a Dealer.com Analytics product that examines various shopper engagement behaviors with a Dealer.com Website and assigns a quality score to each website visit. The higher the … Read more The post What Happens When Display ...

Dealer.com
Dealer.com
Blog Post
  •   With increasing competition in the digital marketing space, it is more important than ever for dealerships to make the best first impression with shoppers. Google recently released Google Posts for dealerships who have a verified Google My Business account. Let’s take a look at five ways your dealership can make the most of Google … Read more The post 5 Google Posts Best Practices for Automotive...

Dealer.com
Dealer.com
Blog Post
  •   Google recently made a welcomed update to their PageSpeed Insights (PSI) tool so that it includes actual user data about how fast pages load.   I wrote a post about this tool last year (“Discerning the Real Value of Google PageSpeed Insights Test Results”), which provides an alternative way to view webpage load data … Read more The post Google’s PageSpeed Insights Tool: Now Updated with Real Use...

Dealer.com
Dealer.com
Blog Post
  •   Stop us if this sounds like you:   “My floor plan expenses are up 40 percent this year, and now you’re telling me shoppers are going to buy three percent fewer cars in my local market next year? Something’s got to give here if we want to retain gross and have a shot at … Read more The post 3 Tips to Create an Efficient Advertising Strategy Smart Enough to Tackle 2018’s Challenging Marketplace ap...

Dealer.com
Dealer.com
Blog Post
  •   For nearly every business, online customer reviews are a fact of life. Ubiquitous across the web and available to anyone to read and contribute to, businesses like your car dealership, are constantly faced with all of the challenges, and all of the opportunities, online reviews present.   On one hand, there’s the challenge of … Read more The post 4 Tips for Turning Digital Reviews into Customer ...

Dealer.com
Dealer.com
Blog Post
  •   The car dealership industry has experienced profound change over the past two decades. We’ve seen market growth, plateaus, and declines. In addition, shrinking margins and market disruption as a result of new technologies like Digital Retailing that are changing the car-buying, car-owning, and car-selling process altogether.   The change is ubiquitous. From the largest … Read more The post 5 Way...

Dealer.com
Dealer.com
Blog Post
  •   In the wake of three of the most devastating hurricanes our country has endured, the Dealer.com team wanted to take a look at the link between these events and car shopping behavior. It turns out that car shopping can tell us a lot about how a local economy is reacting and responding to these … Read more The post Car Shopping Tells Us a Lot About Natural Disaster Impacts on the Local Economy app...

Dealer.com
Dealer.com
Blog Post
  •   One size doesn’t fit all when it comes to the vehicles people drive so why should your dealership website experience be that way?   We’re in the age of the consumer; today’s shoppers expect more from their website experience than ever before. They don’t just want to see the same rotating promotional slides, or … Read more The post It’s Time to Get Personal: 3 Ways a Tailored Website Experience F...

Dealer.com
Dealer.com
Blog Post
  •   Simply put, if you aren’t advertising on Facebook you’re missing out.   Let’s start with some staggering numbers. There are approximately 1.71 billion monthly active users on Facebook1. That’s almost one out of every four people on the planet. Americans, specifically, spend 22 percent of their mobile internet usage time on Facebook. The sheer … Read more The post Why Your Car Dealership Should B...

Dealer.com
Dealer.com
Blog Post
  •   We all know from experience how important website speeds are, especially when using a mobile device over a mobile network. As technology advances, the importance of delivering a convenient and streamlined experience, facilitated through reliable and quick-loading webpages, is more crucial than ever.   There are tools out there, like Google PageSpeed Insights, which can … Read more The post Disce...

Dealer.com
Dealer.com
Blog Post
  •   It’s not that Dealer.com Display advertising was lacking intelligence. It’s just that now Display has grown even smarter.   Let us explain.   In early 2017, we launched nGauge, a Dealer.com Analytics product that examines various shopper engagement behaviors with a Dealer.com Website and assigns a quality score to each shopper. The higher the … Read more The post What Happens When Display Advert...

Dealer.com
Dealer.com
YouTube Video
  • Managed Services deliver added capacity and capability—from Content and Creative services that power monthly campaigns, to Managed SEO that dramatically elevates website visibility and performance, to Managed Social that increases brand loyalty and exposure. The power of these services is proven to dramatically elevate digital traffic and leads.

Dealer.com
Dealer.com
YouTube Video
  • Since its founding in 1933, Modern’s progressive approach to auto retailing and digital innovation has driven its dealership success. This is also why the North Carolina dealership network partnered with Dealer.com. Through Dealer.com Managed Services, Modern was able to launch timely, effective and integrated campaigns in complete alignment across the most visible customer touch points, and track...

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